29TH-31ST

MARCH

2017

AMSTERDAM, THE NETHERLANDS

Park Plaza Hotel Amsterdam

Melbournestraat 1, 1175 RM Lijnden, The Netherlands
CorporateParity
Parity
Corporate

+44 203
+44
20 3129
1296943
1489

info@c-parity.com
INFO@c-parity.com

www.corporateparity.com
www.corporateparity.com

INTELLIGENCE AND DEEP INSIGHTS TO GUIDE INNOVATION SUMMIT

29TH - 31 st 2017

MARCH

ABOUT THE EVENT

SPEAKERS

Thomas Trailov

Alexandra V. Eberhard

Peter Herskind

iLab Societal Intelligence

Director
Air Liquide

Managing Director Europe

and Executive VP Sciences
Signals Analytics

Senior Manager
Novo Nordisk

Tim Steigert

Daniel Erasmus

Rolf Gausepohl

Pedro Parraguez Ruiz

Leader Digital & Innovation

Strategy Europe
General Electrics

CEO, Founder
Digital Thinking Network

Foresight Manager
Evonik

Lecturer & Postdoctoral

researcher
Danish Technological University

Christian illegreen

Patrick Linck

Roee Hartuv

Daniel Ksmayr

Open Innovation Lead

Novozymes

Professor, Co-Leader Smart-up

University of Lucerne

Director
Signals Analytics

Front-End Innovation Manager

BASF

Peter Nrregrd

Rasmus Thomsen

Tim Jones

Marlon Rinoza Plazo

Founder
Is It A Bird

CEO
Is It A Bird

Program Director
Future Agenda

Global Consumer and Market

Insights Manager,
Foresight and Media
Heineken

Nick Brown *

Menno van Doorn *

Claudia Nicolai

Tech Incubation Lab

Director, CTO
AstraZeneca

Director, Author, Thoughtleader

VINT - Sogeti

Academic Director
and Co-Head
Hasso Plattner Institute
School of Design Thinking,
Potsdam

Frank Hatzack
CHAIRMAN

Head of Innovation
Development
Novozymes

* Subject to final confirmation

CorporateParity
Parity
Corporate

+44 203
+44
20 3129
1296943
1489

info@c-parity.com
INFO@c-parity.com

www.corporateparity.com
www.corporateparity.com

29TH - 31 st 2017

MARCH

INTELLIGENCE AND DEEP INSIGHTS TO GUIDE INNOVATION SUMMIT

ABOUT THE EVENT

RESEARCH AND DEVELOPMENT (R&D)

R&D INNOVATION EXCELLENCE - THE NEED FOR INTELLIGENCE AND DEEP INSIGHTS
Our second edition of the R&D Innovation Excellence Summit is dedicated to intelligence and deep insights. Intelligence and deep
insights are fundamental requirements to guide innovation as well as R&D. Without gathering information about the changes
in the external world and without making sense of these organizations are unable to respond with innovations that excite customers
and maintain their competitive advantage. Thus, intelligence and insight enable organizations to develop future foresight,
to stay ahead through agility and innovativeness in a highly uncertain and volatile world.
BIG-DATA AND HUMAN-CENTRIC APPROACHES
An increasing number of innovative companies are embracing two different, but complementary approaches to intelligence and insight.

One approach is about the automated gathering and machine-assisted mining of big data. Foresight and future scenarios are
increasingly augmented by intelligence stemming from big-data mining

The other approach is about close observation of how people engage with products and solutions and how they feel about it

as consumers, patients or citizens. Deep innovation insights can come from empathic engagement and close observation
which allows the identification of underlying patterns. Design Thinking relies on this approach in combination with iterative
prototyping.

By using and eventually combining both approaches - the digital and the human-centric - companies maximize their chances for
innovations success

3 DAYS SUMMIT WITH DEDICATED FOCUS

Following this logic each of the 3 days of our summit have a distinct, yet complementary focus:

Day 1 is dedicated to intelligence and foresight where big data plays an increasing role
Day 2 is focused on human-centric innovation, deep insight and design thinking
Day 3 offers two parallel masterclasses on big-data driven intelligence and human-centric innovation

WHY YOU SHOULD JOIN OUR SUMMIT

Be inspired about what is possible This summit will offer a unique opportunity to be inspired by key experts in big-data driven insights
as well as human-centric innovation. World leading companies and will share their experiences and cases in utilizing these approaches,
complemented by the thorough perspective of leading academics and the client-experience of fast growing service providers in these
disciplines. Engage in our interactive future factories and design cafes We will have interactive sessions which offer our participants
the opportunity to share and explore their topic of choice with other delegates. On day 1 our insight circles are the place to network
around insight, foresight and big data. On day 2 the design circles allow you to vet your perspectives on design thinking
and human-centric innovation.

BY ATTENDING YOU WILL LEARN ABOUT

Day 1 Intelligence & Foresight for Innovation

Machine assisted mining, aggregation and visualization of big data for strategic insight
Cognitive computing for business networks and innovation
Foresighting, scenario planning based on insights & Intelligence
Best intelligence practices in coupling intel with operations and strategy
Collective intelligence as a an approach to foresight the future
Democratized innovation open and distributed collaborations to push traditional boundaries

Human-centric innovation observation and empathy as the condition for deep insights
Deep insights defining innovation directions

New customer experiences and new markets from people-centric research

Designing value propositions and business models
Involving people and start-ups in entrepreneurial innovation
Linking design thinking and big data derived intel
Hacking the future disruptive design solutions from younger generations

Day 2 Deep insights and design thinking

CorporateParity
Parity
Corporate

+44 203
+44
20 3129
1296943
1489

info@c-parity.com
INFO@c-parity.com

www.corporateparity.com
www.corporateparity.com

WHO SHOULD ATTEND

Vice Presidents, Directors, Heads, Managers, leaders and expert professionals working with
Front-End Innovation

Product & Solution Design

Research & Development R&D

Chief Innovation Officer (CIO)

Innovation Champion

Strategic R&D and portfolio management

Trend Scouting

Business Creation / Development

Scenario Planning / Foresight

Technology Scouting / Exploration

New Product Development (NPD)

Product marketing and launch

ICEBREAKER
19.00
TH
28
MARCH

CorporateParity
Parity
Corporate

PRE-CONFERENCE GET-TOGETHER
BE SURPRISED & INSPIRED

Informal networking over drinks with special guests

+44 203
+44
20 3129
1296943
1489

info@c-parity.com
INFO@c-parity.com

www.corporateparity.com
www.corporateparity.com

INTELLIGENCE AND DEEP INSIGHTS TO GUIDE INNOVATION SUMMIT

29TH - 31 st 2017

MARCH

ABOUT THE EVENT

Note from the chair

In numerous discussions with my friends and peers we always keep reverting to the same key
question: How can organizations accelerate innovation, R&D and strategizing through better
insights and intelligence?
The situation that many companies face today is that it becomes ever harder to direct strategic
innovation in the VUCA-world. VUCA stands for volatility, uncertainty, complexity and ambiguity
a term first coined by the US military to describe the realities that defense organizations meet
in modern crisis and conflict environments. While defense organizations have learned their lessons
from dealing with VUCA-realities, it seems that many companies are still on a learning curve and
ask themselves about the best ways to develop stronger insight and intelligence capabilities:

How to get faster and more consistently from intelligence to strategic or operational pictures?
How to make foresight and scenario planning an integrated and continuously ongoing part
of strategy and innovation?
How to mine and to make sense of the enormous amounts of data available on web-based
resources?
How to gain deep insights into what customers, consumers, users, patients really
do with companies products and solutions -and what they really care about?
How to turn insights and new clarity into action - such as co-creating new prototypes,
value propositions, business models as well as new cooperations coalitions?

From a technical perspective we see fast progress in the machine-driven data mining, information
aggregation and visualization. Also, the capabilities for cognitive computing and artificial
intelligence are increasing. Likewise we witness that more and more companies recognize
human-centric and customer-centric innovation as crucial because it allows them to understand
what people really want.
One could argue that working with big and unstructured is a hard technological skill while
human-centric innovation is a soft anthropological skill. However, both approaches are even
stronger when combined. Also, both approaches need sense-making as a critical skill to turn data
and observation into insights - and furthermore, organisations need to master how to get from
insights to action on a strategic and/or operational level, continuously and consistently.
Conclusively, insight & intelligence cannot stand isolated but need to be integrated into leadership
practices which embraces a volatile presence and an uncertain future.
I welcome you to this first summit on insights and intelligence and look forward to be inspired
and network with you!
See you in Amsterdam,

CorporateParity
Parity
Corporate

+44 203
+44
20 3129
1296943
1489

Frank Hatzack

info@c-parity.com
INFO@c-parity.com

www.corporateparity.com
www.corporateparity.com

INTELLIGENCE AND DEEP INSIGHTS TO GUIDE INNOVATION SUMMIT

29TH - 31 st 2017

MARCH

29TH // DAY ONE

INTELLIGENCE & FORESIGHT

08.30

REGISTRATION

INTELLIGENCE AND FORESIGHT IN A VOLATILE AND UNCERTAIN WORLD

09.00

WELCOME
OPENING REMARKS - INTELLIGENCE AND FORESIGHT IN A VOLATILE
AND UNCERTAIN WORLD
- Welcome & setting the scene
- why big data & design thinking are significant for innovation now

09.10

OPEN FORESIGHT INITIATIVE - CO-GENERATED INSIGHT TO INSPIRE CHANGE

- Worlds largest open foresight initiative
- Massive conversations to stimulate ideas and inspire change

09.40

Frank Hatzack
Head of Innovation
Development
Novozymes

Tim Jones
Program Director
Future Agenda

PRESENTATION
FORESIGHT AND INSIGHT AT BASF - CREATING FUTURES THROUGH CHEMISTRY
- Scouting and exploring opportunity fields
- Building capabilities for collaborative innovation

10.10

Daniel Ksmayr
Front-End Innovation Manager
BASF

PRESENTATION
VISUALIZING KNOWLEDGE DOMAINS - BE PREPARED TO SEE THE UNEXPECTED
- Mining knowledge domains for new connected insights
- Visalization of contextual data to allow large scale learning
- Strategizing for the future on big data pictures

10.40

11.00

Daniel Erasmus
CEO, Founder
Digital Thinking Network

COFFEE

Moderated discussion circles featuring latest insight & inteligence trends, needs and experiences: bring
your burning questions and hot topics to share & learn with your peers.

INSIGHT CIRCLES - SHARE & LEARN

CorporateParity
Parity
Corporate

+44 203
+44
203129
129 6943
1489

info@c-parity.com
INFO@c-parity.com

www.corporateparity.com
www.corporateparity.com

29TH - 31 st 2017

MARCH

INTELLIGENCE AND DEEP INSIGHTS TO GUIDE INNOVATION SUMMIT

29TH // DAY ONE

11.45

PRESENTATION
HOW BIG DATA GENERATE INSIGHTS TO DRIVE TECHNOLOGY
AND NEW APPROACHES IN LARGE ORGANIZATIONS

Nick Brown *
Tech Incubation Lab Director, CTO
AstraZeneca

- from silos of unstructured content to connected R&D intelligence

- all power to the user: mobile + video searchability

12.15

PANEL DISCUSSION
Are foresight and insight tools like crystal balls that allow us look into the future?
How can an organization know which foresight and insight capabilities they need?

12.35
13.45

LUNCH

PRESENTATION
NETSIGHTS - NETWORK INSIGHTS FOR SUTAINABLE COLLABORATIVE PRODUCTION
Open source data-driven platform for opportunity identification and collaboration
Revealing hidden connections between otherwise unconnected opportunities
Recombinant innovation shifts the focus from individual organizations to industrial ecosystems
Pedro Parraguez Ruiz
Lecturer & Postdoctoral researcher
Danish Technological University

14.15

PRESENTATION
BUSINESS-READY BIG DATA FOR STRATEGIC IMPACT DECISIONS
The power of analytical platforms for strategic portfolio decisions
Transforming external big data sources into actionable intelligence findings
Alexandra V. Eberhard
Managing Director Europe
and Executive VP Sciences
Signals Analytics

14.45

PRESENTATION
NO MORE SECRETS WITH BIG DATA ANALYTICS
acceleration and transformation is not everything
ownership, privace and Edward Snowden matter too

15.15
CorporateParity
Parity
Corporate

Menno van Doorn *

Director, Author, Thoughtleader
VINT - Sogeti

COFFEE
+44 203
+44
203129
129 6943
1489

info@c-parity.com
INFO@c-parity.com

www.corporateparity.com
www.corporateparity.com

29TH - 31 st 2017

MARCH

INTELLIGENCE AND DEEP INSIGHTS TO GUIDE INNOVATION SUMMIT

29TH // DAY ONE

15.45

PRESENTATION
GAMECHANGING FUTURES AS LIGHTHOUSES FOR INNOVATION
Share and engage around gamechanger visions
Feeding the trend radar of a big orgaisation

16.15

Rolf Gausepohl
Foresight Manager
Evonik

PRESENTATION
EXPLORE, CONNECT, EXPERIMENT - FORESIGHT AND COLLECTIVE INNOVATION
how to couple foresight with collective innovation using a digital platform
Marlon Rinoza Plazo
Global Consumer and Market
Insights Manager, Foresight and Media
Heineken

16.45

PRESENTATION
CROWD PREDICTIONS FOR BETTER FORESIGHT
Uncertainties ahead! - frontline crorwds see it coming
There is money in the crowd - collective intelligence and predictions

17.15

Carina Antonia Hallin

Professor
Copenhagen Business School

PANEL DISCUSSION
Cognitive intelligence, big data insights and democratized innovation - whats next?
What are the new management and strategy principles to truly leverage new technologies and collaborations?

17.45

19.00

CHAIRMANS CLOSING REMARKS

DRINKS AND DINNER

START-UP PITCHES OR INNOVATION PERFORMANCE

CorporateParity
Parity
Corporate

+44 203
+44
203129
129 6943
1489

info@c-parity.com
INFO@c-parity.com

www.corporateparity.com
www.corporateparity.com

29TH - 31 st 2017

MARCH

INTELLIGENCE AND DEEP INSIGHTS TO GUIDE INNOVATION SUMMIT

30TH // DAY TWO

08.30

REGISTRATION

09.00

PRESENTATION
OPENING REMARKS - UNDERSTANDING PEOPLE IS KEY TO INNOVATION
Welcome, setting the scene - why deep insights
and design thinking matter now

Frank Hatzack
Head of Innovation Development
Novozymes

DEEP INSIGHT & DESIGN THINKING

09.10

PRESENTATION
DESIGN THINKING - MINDSET AND MEAN TO CREATE INNNOVATION
Simona Maschi
CEO & Founder
Copenhagen Institute
of Interactive Design

Next step into the future: shaping opportunities through creative collaboration
Linking strategic foresight with design thinking and business model canavassing
Practical session with all participants

09.40

PRESENTATION
HACKING MONKEYS - A PRACTITIONERS GUIDE
Democratizing Innovation at GE
Patient-centric innovation - when a CT-scanner becomes a spaceship
Disruptive design solutions can come from teenagers
- when global crowds ar engaged in the right way

10.10

Tim Steigert
Leader Digital & Innovation
Strategy Europe
General Electrics

CONVERGENCE BETWEEN BIG DATA AND DESIGN THINKING

Patrick Linck
Professor, Co-Leader Smart-up
University of Lucerne

10.40

COFFEE
Moderated discussion circles on design thinking and human-centric innovation:
bring your burning questions and hot topics to share & learn with your peers.

11.00

DESIGN THINKING CIRCLES - SHARE & LEARN

CorporateParity
Parity
Corporate

+44 203
+44
20 3129
1296943
1489

info@c-parity.com
INFO@c-parity.com

www.corporateparity.com
www.corporateparity.com

29TH - 31 st 2017

MARCH

INTELLIGENCE AND DEEP INSIGHTS TO GUIDE INNOVATION SUMMIT

30TH // DAY TWO

11.45

PRESENTATION
SPONSOR SLOT

12.15

PANEL DISCUSSION
Where to start when your organization has not tried human-centric innovation before?
How to use design thinking and deep insight approaches when you are a B2B or B2C company?

12.35

13.45

LUNCH

PRESENTATION
USER-CENTRIC APPROACHES IN SUBCULTURES, BRANDING & STRATEGIC MARKETING
The future of Design Thinking
Impact of desing on innovation

14.30

Claudia Nicolai
Academic Director and Co-Head
Hasso Plattner Institute School of Design Thinking, Potsdam

PRESENTATION
DO YOU WANT ME TO OPEN THE WINDOW - WHY BUSINESS CASES DO NOT MATTER...
Meet the barbarians: how to drive towards radical innovation by an outside-in approach
Breathable air in the city - a radical growth opportunity found through a human-centic innovation apporach
Thomas Trailov
iLab Societal Intelligence Director
Air Liquide

15.00

PRESENTATION
HACKING THE FUTURE - INVOLVING YOUNG GENERATIONS IN DESIGNING
TOMORROWS SOLUTIONS
Christian Tillegreen
Reverse engineering and play - cases & insights from Novozymes

15.30
CorporateParity
Parity
Corporate

Open Innovation Lead

Novozymes

COFFEE

+44 203
+44
20 3129
1296943
1489

info@c-parity.com
INFO@c-parity.com

www.corporateparity.com
www.corporateparity.com

29TH - 31 st 2017

MARCH

INTELLIGENCE AND DEEP INSIGHTS TO GUIDE INNOVATION SUMMIT

30TH // DAY TWO

15.45

PRESENTATION
HAVE WE REALLY LISTENED? A DAY IN THE LIFE OF OUR B2B CUSTOMER
Mapping the customers journey to identify opportunities for innovation
Case example from the brewing industry: structured listening to customers leads to unexpected innovation
opportunities

16.15

PRESENTATION
ABSTRACT TO FOLLOW SHORTLY

16.45

CHAIRMANS CLOSING REMARKS

Frank Hatzack
Head of Innovation Development
Novozymes

CorporateParity
Parity
Corporate

+44 203
+44
20 3129
1296943
1489

info@c-parity.com
INFO@c-parity.com

www.corporateparity.com
www.corporateparity.com

INTELLIGENCE AND DEEP INSIGHTS TO GUIDE INNOVATION SUMMIT

29TH - 31 st 2017

MARCH

31ST // DAY THREE

08.45

REGISTRATION

09.00

MASTER CLASSES PRESENTATION

MASTECLASS A - HUMAN
CENTRIC INNOVATION

MASTERCLASSS B - BIG-DATA
DRIVEN INSIGHTS

PRESENTATION & WORKSHOP

PRESENTATION & WORKSHOP

DIG DEEP AND EXPECT THE UNEXCPETED

DIG INTO THE DATA AND EMPOWER YOUR DECISIONS

- Introduction to IIAB approach

- Practical exercises on gaining deep insights
- Workshop in designing solution concepts from insights
- Guides to testing prototypes

- Defining critical intelligence requirements

- Building search taxanomies
- Setting up big data mining cycles
- Designing dashboards for insights visualization
- From Insights to operations and strategic implementation

Peter Nrregrd

Rasmus Thomsen

Alexandra V. Eberhard

Roee Hartuv

Founder
Is It A Bird

CEO
Is It A Bird

Managing Director Europe

and Executive VP Sciences
Signals Analytics

Director
Signals Analytics

12.15

LUNCH

13.15

CHAIRMANS CLOSING REMARKS / END OF CONFERENCE

CorporateParity
Parity
Corporate

+44 203
+44
20 3129
1296943
1489

info@c-parity.com
INFO@c-parity.com

www.corporateparity.com
www.corporateparity.com

INTELLIGENCE AND DEEP INSIGHTS TO GUIDE INNOVATION SUMMIT

29TH - 31 st 2017

MARCH

Conference Only

REGISTRATION CODE:

2200
+ VAT
31TH //=DAY
THREE

Early Bird Discount

= 1750 + VAT

Conference + Workshop

= 2650 + VAT

Please complete this form, scan and send to:

Workshop Early Bird Discount

= 2100 + VAT

ANA BANASHKO

Select Workshop

Online Documentation (Free for Delegates)

= 2100 + VAT

Tel.: +44 20 3129 1489

E-mail: ana.banashko@c-parity.com

DELEGATE(S) INFORMATION:
Ms

Mrs.

Fees are inclusive of the 2-day conference/workshop, materials, lunches, snacks,

refreshments and networking dinner. Please be advised the VAT is reclaimable after the
conference.

Terms and Conditions:

By submitting this signed booking form, I agree that the following terms and conditions
have been read thoroughly and the content is well understood.

Mr.

Payment Conditions:

Name and Surname

Payment should be made in full immediately after submitting the signed booking form.
Payment should always be made in Euros unless indicated otherwise. Corporate Parity
accepts all kinds of credits cards. Although the preferred means of payment is credit
card, in a few cases the bank transfer option may be allowed ONLY on condition that
the payment is made within 3-4 working days upon receiving the proforma invoice. The
fee of the event includes the possibility to download speakers presentations, access to
the conference hall & materials, refreshments, lunches and snacks. Each delegate will be
responsible for their own hotel accommodation and travel expenses, however Corporate
Parity will negotiate and offer the best possible hotel rates for its delegates in the same
4-star or 5-star hotel in which the event will take place.

Job Title:
Email:
Name and Surname
Job Title:
Email:

Substitution Policy:
Substitution of delegate(s) is possible at any time without any extra fees. Nevertheless,
Corporate Parity would need at least 3 days prior to the event to make arrangements for
the substitute(s).

Name and Surname

Job Title:

Cancellation Policy:

Email:

COMPANY INFORMATION
Organisation:
VAT Number:
(VAT No. for EU members / Tax number for non-EU members)
Mobile Number:

Incase a delegate would like to cancel their participation for some unexpected
eventualities, such requests must be submitted in written and sent by post 4 weeks
prior to the event in order to obtain a full credit note for any future event organised
by Corporate Parity. The fees charged are strictly non-refundable. If Corporate Parity
would decide to cancel an on-going event, the delegate would receive a 100% refund
of their payment. Non-attendance, otherwise referred as a no show does not signify
cancellation. Corporate Parity will not be held responsible for events cancelled for
reasons beyond its control such as natural disasters, accidents, sabotage, trade or
industrial disputes, outbreak of disease, hostilities, terrorism, etc. However, a full credit
note would be given in each of these cases.

Data Protection:
Corporate Parity agrees to keep clients information confidential in its database. The
client gives Corporate Parity the authority to keep their information in its database
and use the information in any way necessary in connection with the event, otherwise
consent should be sought. Client information will be removed immediately after
receiving a written request by post.

Office Phone Number:

Fax Number:
Email:

PLEASE NOTE:

Address:

All booking forms submitted without a signature are considered invalid. Corporate Parity
reserves the right to postpone the event to a later date or make changes to the location
or confirmed speakers. If a client decides to cancel their participation for these reasons
the client will receive a full credit note which covers the amount paid to attend any
future event organised by Corporate Parity. The hotel information may not be provided
at the time of booking but should be ready at least one month prior to the event. In such
case, please bear with us.

City:
Country:

CREDIT CARD PAYMENT:

Visa

Eurocard/Mastercard

Diners club/Amex

For Invoice Payment please contact:

Ben Williams - finance@c-parity.com

Copyright:
The information included in this agenda is strictly meant for the company or person
who directly received this agenda from Corporate Parity. Under NO circumstance
should this agenda be published on the internet or be made available to the general
public without the prior consent of Corporate Parity. All intellectual property rights in
all materials produced and distributed by Corporate Parity in connection with this event
are expressly reserved and any unauthorised duplication, publication or distribution is
strictly forbidden.

Card Billing Adress:

City:

AUTHORISATION AND ACCEPTANCE

OF TERMS & CONDITIONS:

Post/Zip Code:

Name:

Card Holders Name:

Date:

Street:

Card Holders Signature:

Signature:

Card Number:
Valid from

Expiry Date:

CorporateParity
Parity
Corporate

+44 203
+44
20 3129
1296943
1489

This booking is invalid without a signature authorisation.

The signatory must be authorised to sign on behalf of the contracting organisation.

info@c-parity.com
INFO@c-parity.com

www.corporateparity.com
www.corporateparity.com