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    Casestudy

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    NME is a British music publication that was first published as a newspaper in 1952 and changed to a magazine format in 1998. It comes out weekly, costs £2.20 per issue, and has expanded to include an online website in 1996, a TV channel, and a radio channel. NME is published by IPC and targets music enthusiasts who are on average 24 years old, mostly male, passionate about music, and independent thinkers.

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    Casestudy

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    71 views1 page
    NME is a British music publication that was first published as a newspaper in 1952 and changed to a magazine format in 1998. It comes out weekly, costs £2.20 per issue, and has expanded to include an online website in 1996, a TV channel, and a radio channel. NME is published by IPC and targets music enthusiasts who are on average 24 years old, mostly male, passionate about music, and independent thinkers.

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    NME is a British music publication that was first published as a newspaper in 1952 and changed to a magazine format in 1998. It comes out weekly, costs £2.20 per issue, and has expanded to include an online website in 1996, a TV channel, and a radio channel. NME is published by IPC and targets music enthusiasts who are on average 24 years old, mostly male, passionate about music, and independent thinkers.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    71 views1 page

    Casestudy

    Uploaded by

    api-332749582
    NME is a British music publication that was first published as a newspaper in 1952 and changed to a magazine format in 1998. It comes out weekly, costs £2.20 per issue, and has expanded to include an online website in 1996, a TV channel, and a radio channel. NME is published by IPC and targets music enthusiasts who are on average 24 years old, mostly male, passionate about music, and independent thinkers.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 1

    BACKGROUND INFORMATION

    First published in March 1952


    Started off in a newspaper format and
    changed to a magazine format in 1998
    NME stands for New Musical Express
    NME online website launched in 1996, the
    worlds biggest standalone music site.
    NME comes out every week
    Costs 2.20 per issue
    NME has its own website, TV channel and
    radio channel
    Published by IPC

    TARGET AUDIENCE
    Average age 24
    68% male, 32% female
    Passionate about music
    Someone who doesnt follow the crowd

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