Scribd Logo
Upload

Welcome to Scribd!

  • Evoltion of M

    Uploaded by

    paulx93x
    29 views14 pages
    The document discusses an exploratory study examining how the role of the internet is evolving in marketing strategies. It studies how companies are using the internet for marketing and what challenges they face. The study finds that most companies see the internet as important for building customer relationships and enhancing customer service, but developing effective online marketing strategies remains a challenge.

    Original Description:

    arketing Eccomerce arketing Eccomerce

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The document discusses an exploratory study examining how the role of the internet is evolving in marketing strategies. It studies how companies are using the internet for marketing and what challenges they face. The study finds that most companies see the internet as important for building customer relationships and enhancing customer service, but developing effective online marketing strategies remains a challenge.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    29 views14 pages

    Evoltion of M

    Uploaded by

    paulx93x
    The document discusses an exploratory study examining how the role of the internet is evolving in marketing strategies. It studies how companies are using the internet for marketing and what challenges they face. The study finds that most companies see the internet as important for building customer relationships and enhancing customer service, but developing effective online marketing strategies remains a challenge.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pdf or txt
    of 14

    The evolving role of the Internet in marketing strategy: An exploratory study

    Sultan, Fareena;Rohm, Andrew J


    Journal of Interactive Marketing; Spring 2004; 18, 2; ABI/INFORM Trade & Industry
    pg. 6

    Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

    Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

    Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

    Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

    Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

    Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

    Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

    Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

    Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

    Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

    Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

    Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

    Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

    Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

    You might also like