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21 Easy Tips To Your Web Copy and Win Customers: Turbocharge
21 Easy Tips To Your Web Copy and Win Customers: Turbocharge
21 Easy Tips To Your Web Copy and Win Customers: Turbocharge
Turbocharge
Your Web Copy and
Win Customers
Henneke Duistermaat
Table of Contents
1. A Crime Against Enchantment...............................................3
2. How to Cure Sentence Bloat...................................................4
3. Is Your Sales Copy Cursed? ...................................................5
4. How to Start Writing Web Copy.............................................6
5. How to Write an Irresistible First Sentence...........................7
6. The Stupidity of 'Click Here' .................................................8
7. The Amazing Power of a Subtle Nod......................................9
8. The Ferrari Guide to Calls-to-Action...................................10
9. Six Rebel Rules for Business Writing....................................11
11. How to Write Blockbuster Copy .........................................12
12. Engage Your Readers Like Shakespeare.............................13
13. Is This Important Sales Message Missing?.........................14
14. The 80mph View of Your Home Page.................................15
15. The Tricky Truth About Adjectives.....................................16
16. Keep Your Reader Hooked With a Dog Fang.....................17
17. The Problem With 'About Us' Pages...................................18
18. Is Your Sales Copy Like a Dutch Polder?............................19
19. Smart-Assery in Your Web Copy........................................20
20. Are You Insulting Your Readers?.......................................21
21. How to Turbocharge Your Web Copy.................................22
About.........................................................................................23
Image credit (front page and all other images): Shutterstock.com
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About
Henneke Duistermaat is an irreverent
copywriter and marketer.
She helps companies win customers with
enchanting web copy and engaging enewsletters.
Henneke is on a mission to stamp out
gobbledygook, and to make boring, faceless
companies charming.
Further reading
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