Public Relation Campaign

Submitted in partial fulfillment of the degree of Bachelors of Business

Administration (2007-2012), Lovely Professional University

SUBMITTED TO: - SUBMITTED BY:

Ms. Savita Ashmita Mondal
BBA-MBA (int.)
Section-B
Regn. No. 3020070020

Lovely Professional University

Lovely School of Business

Phagwara, Jalandhar
About The EUPHORIA

Euphoria were among the first to bring rock culture to India. They mixed electric guitar with
traditional instruments like the tabla, dholak and sitar to create mesmerising effects.

PUBLIC RELATION CAMPAIGN-A ROCK CONCERT BY EUPHORIA SUPPORTING

Imagine There’s No Hunger . . .cause

RESEARCH

Food for Rock . . .

Fans will have the chance to gain access into the exclusive, intimate benefit and concert event
at ROCK FOR WAYNE,LPU by supporting the cause.  Beginning JUNE 16th at 9 A.M.,
fans are encouraged to donate non-perishable food items to either Bharat Vikas Parishad
Jalandhar Gaurav , Divine Light Foundation , Sikh School Of Life.  The first 100 fans
(first-come, first-served) at each location to donate FIVE non-perishable food items will
receive a wristband for access into ROCK FOR WAYNE’s V.I.P. event on June 16th 2010.
Fans who donate 10 or more items will receive two wristbands to gain entry into the event
(limit two wristbands per person). For further details, please visit the Entry Coupon Counters
located in departments of LPU Campus.

Imagine There’s No Hunger . . .

Setting the foundation for the 2010 IMAGINE THERE’S NO HUNGER campaign with the
help of a Rock Concert BY the Famous Indian National Band Euphoria, the event launches
Euphoria’s SERVE 4 digital album, a project dedicated to serving those in need.  Following
Palash Sen;s famous song “WHAT IS THE MANTRA OF YOUR LIFE”. 

Band members
 Palash Sen
 Hitesh Madan
 Debojeet Bhaduri
 Benjamin Pinto
 Ashwini Verma
 Irshad Alam
 Reshu Verma
“I believe every human being has the right to thrive in this life,”

“By raising awareness and funds we hope to get closer to an end of world hunger so that all
people can one day enjoy these most basic of rights.  We are honoured to be working with
Euphoria and WHY Hunger as Ambassadors for the ‘Imagine There’s No Hunger’ Cause.”

Dedicated to its LOVE ALL, SERVE ALL motto, Rock for Wayne is donating 100% of net
proceeds from the campaign, additional “Imagine There’s No Hunger” merchandise and the
kick-off event at Rock for Wayne,Lovely Professional university to WHY and its grassroots
partners around the globe that have developed ways to feed children worldwide who are
victims of poverty and also teach them farming and entrepreneurial skills for the future.

SITUATION ANALYSIS

WHAT:           

Ashmita and Friends Kick off IMAGINE THERE’S NO HUNGER Cause to Benefit WHY

WHY:

WHY (World Hunger Year, Inc.) is dedicated to fighting the root causes of hunger and
poverty by supporting grassroots organizations that create self-reliance, economic justice and
equal access to nutritious and affordable food
WHEN:           
Wednesday, June 16th, 2010

9:00 A.M    

Gathering of Students

10:00 A.M.    

Welcome of the Children’s of NGO’s

10:30 A.M.   
Speech by Dean Mam

11:00 A.M.   
FOOD distribution to children’s

WHERE:       
Outside Baldev Raj Auditorium

Lovely Professional University

OBJECTIVES

Specific: Are they clearly defined and comprehensible?

Measurable: Can each objective be measured in the evaluation?
Achievable: Considering other factors (e.g. budget and timescale) are they achievable?
Realistic: Are you being realistic given the resources you have?
Time: When do you want to achieve the set objectives?

The objectives are Specific, Measurable, Achievable as well as Realistic

 Raising funds for relief of victims and rushing emergency relief by providing food,
clothing

 TO STRENGTHEN THE NGO NETWORK CAPACITY of Jallandhar and providing

food to hungry children’s.

 “Imagine there is No hunger” Dream come true

 Encouraging the youth of LPU to participate in these kinds of NGO

 Making the campaign successful with the help of sponsors and the National renowned
Band Euphoria and Group
IDENTIFYING PUBLICS

Public relations and publicity are not synonymous, but many PR campaigns include provisions for
publicity. Publicity is the spreading of information to gain public awareness for a product, person,
service, cause or organization, and can be seen as a result of effective PR planning. More recently in
public relations, professionals are using technology as their main tool to get their messages to target
audiences

Latent publics-The Latent Public will b the students and staff of LPU except the LSB department, as
the campaign is going to be held by the students of LSB BBA-6 th sem

Aware publics-The students and staff of LSB and LSM who are aware of the campaign as the
preparations would be going on.

Active publics- The students and staff who are actually involved in the campaign.

IDENTIFYING STAKEHOLDERS

Our stakeholders would be the students and the staff who are engaged in this campaign

And our sponsors:

 FUTURE GROUP

 BIG FM

 RADIO MANTRA

 LOVELY PROFESSIONAL UNIVERSITY

 RITU WEARS

 EUPHORIA

KEY MESSAGES

Food for Rock. .The key Message would be “Imagine there’s No Hunger”
TACTICS

Tactics are the ways to attract target audiences by using the information gathered about that
audience and directing a message to them using tools such as social media or other
technology.

TIMESCALE

Wednesday, June 16th, 2010

9:00 A.M    

Gathering of Students

10:00 A.M.    

Welcome of the Children’s of NGO’s

10:30 A.M.   
Speech by Dean Mam

11:00 A.M.   
FOOD distribution to children’s

PROMOTIONAL TOOLS

There are various tools that can be used in the practice of PR. Traditional tools include press
releases and media kits which are sent out to generate positive press on behalf of the
organization

 UMS: We will be using our lovely InfoTech service i.e. Ums to reach every student
who is a part of LPU so that they can come and join the cause and enjoy a rocking
concert by Euphoria once again in LPU.

 PAMPHLETS,LEAFLETS

 PRESS RELEASE
  ENTRY COUPONS

 CAPS AND T-SHIRTS

 RADIO-BIG FM and RADIO MANTRA

 BANNERS

Pamphlets Entry Coupons

IMMEDIATE PRESS RELEASE

17 june 2010

The renowned Hindi rock band Euphoria performed at Lovely Professional University,
FOR WAYNE
Phagwara in a student-organized program titled, ROCK ,, For
a social cause
“IMAGINE THEIR IS NO HUNGER”. The stylish band , which is known for its
flambuoyant and lively style of singing, kept the young crowd of nearly 10000 students
dancing to their rhythm, all along the program that stretched till late night. This was the
maiden performance of Euphoria in this part of the region.

The music show was organized by the students of LPU to showcase and perform the music
and performing arts of various genre. Euphoria was chosen for the same, as it is one of the
most prominent groups of India that has such a wide variety of songs to their credit. Their
composition varies from rock to soothing melodies from fast track punjabi to traditional
Hindi. The group has also sung songs for a Indian film industry, most notably for a 2001
Hindi movie titled ,,Filhaal,,.

Amidst the incessant applaud, the band went on to start the nite with a song dedicated to the
glory of the Almighty. And then, the thrill went on from one high to another, as the star
performer ,,Palash,,doled out one hit song after another. The band which comprised of DJ on
bass; Benny on keyboard; Hitesh and Gaurav on guitars; Ashwani on drums; Rakesh on
dholak, Prashant on tabla and the lead singer Palash, a doctor by profession, sang numerous
songs albums like Dhoom, Phir Dhoom, Gully, Mehfuz , ReDhoom and Mantra. Some of the
famous songs like ,,Dhoom Pichuck Dhoom,,, Aaa Meri Gali, Ab na Ja , Bhoola Sab, Rabb
jane, Phir dhoom, Shaa na na and Rock sako to Rock lo etc.

The three hour program ended at 9:00 pm in the evening, with the audience as thrilled and
energized as it was at the start of the program. The show culminated with the what is
considered as the most appealing track of the band viz. ,,Mae Ri,,. The song which has Punjabi
flavour, naturally turned to be the biggest hit for a Punjabi audience.

Lovely professional university

Phagwara

###

BUDGET

Stage and decoration 65000

Lights and dj 50000

Promotion (local t.v , news paper,posters) 1.7 lac

Donation to child care home 1lac

Expenditure on distribution of clothes and food

To children’s 1.5 lac

Catering 2 lac

________________

Total 7.36 lac

Sponsors are giving us some money for this event

Big music (main sponsor) 1 lacs

Future Group 2 lacs

Radio mantra 1 lacs

Ritu Wears 1 lacs + Specially ordered Caps and Tshirts for the campaign

Lovely professional University 2 lacs

CRISIS ISSUES AND MANAGEMENT PLACE

IF any crisis occurs we would be taking help from the LPU administration

 Product recalls and product failures

 Failure of lighting and Technology

 Strategic planning for crisis management and response planning

 Natural disasters and workplace accidents

 Crises of management misconduct

EVALUATION

Evaluation is systematic determination of merit, worth, and significance of something or someone

using criteria against a set of standards. Evaluation often is used to characterize and appraise
subjects of interest in a wide range of human enterprises.

Event evaluation should be done immediately after the event is over or the next day. Conduct
a meeting with your team members to evaluate your event.

Step 1: Determine the extent to which event and advertising objectives have been
achieved.

Step 2: Get feedback from your clients and target audience.

You can ask following questions in your feedback form:

Q1) Did you enjoy the event? If no, then please state the reason.

Q2) what do you like most in the event?

Q3) what do you like least in the event?

Q4) what are the problems you faced during the event?

Q5) what could have been done to make this event better?

Q6) How do you rate the various services provided by us (please check one of the option):

Hospitality: Excellent, good, average, poor

Catering: Excellent, good, average, poor
Transportation: Excellent, good, average, poor
Management staff behavior: Excellent, good, average, poor
Management staff services:   Excellent, good, average, poor

Q7) would you like to participate in our next event?

Advertisement Making Snapshots

 Promo Poster
 Pamphlets

 Coupons
 Social Cause