SWOT Analysis

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(SMART)
Specific
Measurable
Attainable
Realistic
Timely

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Analysis
Analysis of
of Environment
Environment

Analysis
Analysis of
of Environment
Environment
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SWOT Analysis

Weakness

Strengths

Opportunities
.
Threats

SWOT
Sun-Tzu
Art of War
Know your enemy,
know yourself,
your victory will not be .
threatened.

SWOT

Stanford Research Institute from 1960-1970.

Funded by fortune 500 companies.
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SWOT
Credited to Albert Humphrey leader of
Stanford project 1960-1970

SWOT

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SWOT Analysis

(T)

(O)

(W)

(S)


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What do we do well
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What are your

advantages?
What do you do
well?
What relevant
resources do you
have?
What do other
people see as your
strengths?

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What is wrong now
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?What do you do badly

What could you
?improve
What should you
?avoid

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Analysis of External Environment

:(PEST)

(Political and Legal .

forces)
(Economic) .
(Social) .
(Technological) .

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What possibilities exist

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1. Where are the good

opportunities facing you?
2. What are the interesting
trend you are aware of?
3. Useful opportunities can
come from such things as:
1. Changes in technology
2. Changes in
government policy
3. Changes in
organizational
structure
4. Changes in business
priorities?

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What can go wrong

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What obstacles
do you face?
What is your
competition
doing?
Is
changing
technology
threatening your
position?
Do you have bad
debt or cashflow problems?
Could any of
your weaknesses
seriously
threaten
your
business?

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...... S-O strategies.
...... W-O
strategies.

. ...... S-T
Strategies.
. ...... W-T
Strategies

 SWOTs
( )
Strengths
Strengths
Strengths
Strengths
Strengths
Opportunities Strengths
Opportunities
Opportunities
Opportunities
Opportunities
Opportunities

SWOT
Filter

Weaknesses
Weaknesses
Weaknesses
Weaknesses
Weaknesses
Threats
Threats

SWOT
(One version of the truth)

Weaknesses

Threats
Threats
Threats

Strengths

Opportunities

Weaknesses

P
Threats

Threats

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Its the people that make service happen!

!Make it all people centric

match
match

External Analysis

Minimize//avoid
avoid
Minimize

Internal Analysis

SWOT

Minimize//avoid
avoid
Minimize

TOWS
STRENGTHS
List strengths

OPPORTUNITIES
List opportunities

THREATS
List threats

WEAKNESSES
List weaknesses

SO STARTEGY
WO STRATEGY
Use S to take
Overcome W by taking
advantage of O
advantage of O



ST STARTEGY
Use S to avoid T

WT STRATEGY
(turnover strategy)
Minimize W & avoid T

SWOT strategies
S-O strategies:

S-T strategies:

W-O strategies:

W-T strategies:

TOWS
(W)
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(S)

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(O)

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S-O .


S-O


Turn NEGATIVES into POSITIVES

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Vision

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Mission
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