(, ,


............................................................................................................... 5
................................................................................................................. 6
1. ..................................................................................... 7
2. .................................................................................................... 8
3. .............................................................................. 10
4. ................................................................ 11

.................................................................................................................11
4.1. .....................................................................11
4.2. ..............................................................................12
4.3. ...............................................................................13
4.4. ....................................15
4.5. ............................................................................................16
4.6 .............................................................................17
4.6. .............................................................................19
4.7. .........................................21
5.
. ................................................................................................................ 21

5.1 1 ..............................................................21
5.1.1 ....................................................................................................21
5.1.2 ...................................................................................................23
5.1.3 ....................................................................................25
5.1.4 .................................................................................26
5.1.5 ..................................................................................................26
5.2 1 ......................................................................27
5.2.1 ....................................................................................................27
5.2.2 ...................................................................................................28
5.2.3 ....................................................................................28
5.2.4 .................................................................................29
5.2.5 ..................................................................................................29
5.3 1 ..........................................................................30
5.3.1 ....................................................................................................30
5.3.2 .......................................................................................................32
5.3.3 ....................................................................................32
5.3.4 .................................................................................33
5.3.5 ..................................................................................................33
5.4 2 ..................................................................34
5.4.1 ....................................................................................................34
5.4.2 ...................................................................................................37
5.4.3 ....................................................................................38
5.4.4 .................................................................................39
5.4.5 ..................................................................................................39
5.5. .. . -2 (, , ,
, ).......................................................................................40
5.5.1 ....................................................................................................40
5.5.2 ...................................................................................................41
2

07

5.5.3 ....................................................................................41
5.5.4 .................................................................................42
5.5.5 ..................................................................................................42
5.6. - 3 (. , ,
, . , , )
..................................................................................................................................42
5.6.1 ....................................................................................................42
5.6.2 ...................................................................................................44
5.6.3 ....................................................................................45
5.6.4 .................................................................................46
5.6.5 ..................................................................................................46
5.7 . - 4 .................47
5.7.1. ....................................................................................................47
5.7.2. ..................................................................................................49
5.7.3 ....................................................................................49
5.7.4 .................................................................................49
5.7.5 ..................................................................................................49
5.8 - 5 ...................................................................50
5.8.1 ....................................................................................................50
5.8.2 ...................................................................................................52
5.8.3 ....................................................................................52
5.8.4 .................................................................................53
5.8.5 ..................................................................................................53
5.9. -5 .............................................................................53
5.9.1 ....................................................................................................53
5.9.2 ...................................................................................................55
5.9.3 ....................................................................................56
5.9.4 .................................................................................56
5.9.5 ..................................................................................................56
6. ................................................................................................ 57
7. ............................................................................................... 64

7.1. .........................................................................64
7.2. ............................................................................68
8. S.W.O.T............................................................................................. 74

8.1 SWOT ...............................................................74

8.1.1 ....................................................................................74
8.1.2 .......................................................................................77
8.1.3 ...........................................................................................79
8.1.4 ...................................81
8.1.5 .........................................................................84
8.1.6 ...................................................................................86
8.1.7 ..........................................................................................89
8.2 ............................................................................................91
9. H
.................................................................................................. 98
3

07

9.1. - .................................................98
9.2. .............................................................................99
9.3. ..........................................................................100
9.4. ................................104
9.5. ......................................................117
10. ................................. 130

10.1 ..............................................131
10.1.1. .................................131
10.1.2. ...................................132
10.1.3. .................................................................133
10.1.4. .............................................................................................134
10.1.5. ...............................................................................................135
11. ........................................................................................... 137
..................................................................................................... 138

.............................................................................................142
1. Calendar ...................................................................142
2. ........................................................................................145
3. / ............................................146

07


,
,

.

5-6%,
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.

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8

07

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10

07

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4.1.

. 1950, $2.1
, , . 2004 $662.7

,
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.

( , )
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.

2006, 234

, 8.2%
10.3% (World Economic Forum, 2007).
, 2007 .
5 - 6%.
( ), 2007 3
- 4% . 2008 4 5%. ( 6 , 2007).
,
. 1950 ,
6,5%.
, (low cost carriers),
,
11

07

 , .
, 5
28%,
18%. 15
, 27%
.

4.2.
.
- (Voluntourism) ,

,

(, 2007).

(http://www.anthropos.gr/spots/tourism/bio.asp),

(www.ruralinvest.gr).
,
. 10.
, .. 5%
15%-20%
. ,
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AgroTourNet,
Leonardo Da Vinci ..
, ,

(. 9).
12

07

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15% 710.000
, 16% .

2007-2013

World Trade Organization 2003,

9
,
.
15 ,
13 ,
4
( 2007-2013, 2006).

,
.
Country Brand Index (CBI) 2007 9

2006 (, 2007).
2 22 CBI,
:

13

07

24
World Economic Forum
2007. 124
:
1.
2.
3. , .

: World Economic Forum

(human,
cultural and natural) ,

,
.
,
.

,
,
14

07

( 2007-2013, 2006). (
), 2007
2,5%, ,

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Alpha Bank (Greek News, 2007),

,
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.
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.

4.4.
,
:

15

07
















(City Brakes)

.
, ,
,

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4.5.
. 50%
, - 30%
. 40%
2003-2005 (21%)
(19%). 30%
15. -15
6,2% 2005, 4,5% 2003. ..27 9,8% 2005, 7,5% 2004.

16

07

. ,
2.7%.

4.6
O

20%,

40% ( , 2007).

,
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2.
3.
4.

.
. 9,
.
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17

07

 ,
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, Eco-label (.
9).
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Eurogites.
, .
.


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3 .
,
.
Eurogites ,

.
Guest Inn ( Eurogites
)
,
.

,

18

07

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( 1417).

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19

07

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(Wood, 2002).

.
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Baby Boomers ( 50-60)

. ,
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,
.

.
20

07

 ,
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(, , )
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5.1 1
5.1.1

,
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2

21

07

 () .
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22

07

 ,
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Hotel Philoxenia 19 42 Hotel Nessos,
9 , 1 23 .
114 ,

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5.1.2

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23

07

 Philoxenia
, Nessos ,
. .
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.

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24

07

5.1.3

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.
(1953.),
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.
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100 32 ,
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Natura 2000
.
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25

07


.


.
,

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.
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5.1.5

1295 ,

54% 46% . ,
1971 2001 (- 27%)
, 35% 60 .
1/3 (
33%), .
422

359 , 63

( 15%).

26

07

 59%. ,
1,64 (www.statistics.gr).

5.2 1
5.2.1


( )
. , ,

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.
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27

07


.
, 75%
.
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.


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.

5.2.3

28

07

 .
,
,
.

,
.
,
.

5.2.4
,

.

.
,
.

5.2.5
3.189 , 15,85
.. , 1971
2001 1,6%.
(12% 19 , 47% 20
59, 35% 60 ) ,
49% 51% . 1301 (34%
) 66% 34% .
, 218 ( 17%),
1083 44% 20%
(www.statistics.gr).

29

07

5.3 1
5.3.1

,
( .
) .
.

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30

07


(: .. . , .
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31

07

5.3.2


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32

07

 ,

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10.501 ,
( -0,7% 1971 2001)
64,69 ./..
20% 0 19 , 48% 20 59
32% 60 , 49% (5.185 )
51% (5.316 ). 37%
. 2.470 ( 64%)
1.401 ( 36%).
20% 833 . 3.083 24%

25%

(www.statistics.gr).

,

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33

07

 ,
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5.4.1

34

07

 , ,


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07

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36

07

5.4.2


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Leader Leader +
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,
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20 , .
2

37

07

 .
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5.4.3

.
, 600.000 ,
90%.
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.
1744.,
, ,
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38

07

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47%.
, 65 .
,
. 116

39

07

 (67% , 33% ), 103 ,

( 64%) ,
13 ( 12%).
0,95 . / ..
(www.statistics.gr).

5.5. .. . -2 (, ,
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40

07

(
Leader+ . ,
2003).

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6,
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41

07

5.5.4

, , .
5.5.5
229
50% 60
1,17 .
65 34%
. 56
9 ( (13%).

5.6. - 3 (. ,
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44

07

5.6.3

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07

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(Paasivirta 1991).
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46

07

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47

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48

07

()

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4
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5.7.5
7289 33% 60 ,
(3634 49,8%, 3655
50,2%).
8,34 / . .
, 1971 2001 -20,1%.
36% (2632 )
( 66%)
( 405 ).
81,4% (18,6%).

49

07

5.8 - 5
5.8.1

.
.
4x4,

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07

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51

07

5.8.2

, .
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.
,
, 30.000 , ,

52

07


.
5.8.4

,
.
5.8.5

10743 25,64 /.
, -4,5% 1971 2001.
, (35%) 60 ,
49,5% 50,5%
. 3714 (35%)
66,5% 33,5% . 26,5%
20%.
, 19%.

5.9. -5
5.9.1

. ()
. ,
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2
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3 . ..
53

07

 ,
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54

07

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55

07

 .
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5.9.3

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.
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5.9.4

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.
5.9.5
4788 2307 2481
( 48% 52% ),
1971 2001 -0,7%.
56

07

 , 34% 60
76,13 .
36% 39%
. 62,5%
, 17%
(www.statistics.gr).

6.
,

.

,
.
4 ,
56% .
,

.
,

.


(Value for Money). World Economic Forum

,

.

.
, .
6 ....
IPK,
57

07


- ,
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(Low

58

07

Cost Carriers)
.
,
2004,
(www.greek-ecotourism.gr),
(, , ,
,

).

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,

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, , , ,
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.

6.1.

, 20
.
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59

07

.
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,

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60

07

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.

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( , Tzimas Travel).

6.2.
Eurogites

2006. 60 30
. , 95,83%
4,17% .
, 76,19% ,
, , .

Eurogites .


.
, 60%
,
. 43,75%
56,25% . ,
61

07

 33,93%
(15,48%), (14,88%), (13,99%) (5,95%)
(4,46%) (3,87%), (3,27%)
(2,98%) (1,19%).
2006 4,27
81,95
( )
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,
. 30%
.

.
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:

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(
).

62

07

,
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63

07

7.

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.

, 15
29 ( 52%)
9 ( 60%) .

(5
34 - 15%).

(
Fax mail 4 12%).

7.1.
40 45 , 60%
40% . 70% ,
,
30%.
1982 ,
65% 2001.
, 70 ,

25 50.
(,
).
( 70%)
17%, (8%) (5%),
.
50 , 60 , 80
115 ,
64

07

 5/. 44% , 28%

, 28% . 14%
(3/),
(10/), Spa (20/), baby sitting (5-10/), ().

, 42%
internet, ISDN , 48 52kbit/sec
57% .

, 80%
(on line booking).

40% 42,2% 2005, 39,1% 2006 41,4% 2007.

60,00%
50,00%
40,00%
30,00%
20,00%
10,00%
0,00%

,
( 50,1%) 35%
(: 34,6%, : 36,4%, : 37,9%).

.
,
, ,


65

07

70
60
50
40
30
20
10
0

, 5,5
4,1 . ,
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. 82%
,
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66

07

10%

8%

82%

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.
5% .
71%
, ,
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,
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22% .
,
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,
67

07

 . ,
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7.2.
25 50 (29% 25
34 28,4% 35 50 ). ( 17 )
16%, ( 3%)
65 .

35

30
25
20
15
10
5
0
0 6

7 11

12 17 18 24 25 34 35 50 51 64 65

,
33% 29% ,
, .

68

07

15%

23%

33%

29%

,
, (
), (
).

2%
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7%

14%

8%

9%

14%
10%
11%

, 5,4%.
(49%) (25,5%),
25,5% .
45% , 35% 20%
,
.

69

07

/
6%

11%

8%

49%

26%

48%, 23%
(17%) (6%). ,
(5,5%), (5%), (3%),
(3%), (1%) (1%). 8%

4%, (2%) .

8%
21%
48%

23%

78%,
. 4
,
.

70

07


3%
8%
31%

11%

1
2
3
4-6
6

47%

,
, .

,
.
, ,
.

60

50
40
30
20
10
0

(High season)
.

71

07

 .
,
,

.

7%
1 /

10%

2 /

50%

3-5 /

5 /

33%

33%
2 ,
.
3 (17%)
.

7%

25%

68%

72

07

 ( 68%),
25% ,
,
.
,
: 25 50 ,
,
. ,
,
, , ,
.

,
Cluster,
( ,
,
, ).
,

,
( 75%
). ,
,
.

73

07

8. S.W.O.T.

S.W.O.T. analysis,
(Strengths) (Weaknesses)
(Opportunities) (Threats) .
.(KLIJN
J.A., 1999).
S.W.O.T

,
,
.

8.1 SWOT
8.1.1

.
,
,
,
1 .

, , , , ,
, , rafting, , , , moto cross,
mountain bike, 44.
. .


.
,
,
,
.
74

07

 ,


.

.
,
,

.


() ,
.


. ,
,
,
.

75

07

(
)
(170 ,
)


( )


(Leader, Interreg, , )

- (
)
-
-
-

- -
(
)
- ( 2
)
-

- ( -
, . , ,
5 , )
-
- /
(,
- 2 )
-
- .. ()

- 1

-
-

-
-
-
-
-
- 15

114 ,

(, ,
, , )


.

-
-
-
(, ,
)

()

.



.
.
-

-


(
)

-

-
( ,

)

76

07





,
Interreg III

8.1.2

,
,

.
,
.
,
,
.
,
.
,
.
, ,

, .
.

,
. ,
,
.



77

07

 . ,
,


.
,
, ,
, ,
,

.

-
-
- .

- (
)

-
- (
)
.

-
-

78

07

8.1.3

,
, ,
. ,

, .

, .

,
.

.
,

56
. ,
,

.
,
.

,
.
,
,
,

79

07

(
) (
)

(
, , )

- ,

-

-

-

-

-
-
-
-

-
-

- ,
.
-

- (
,
55, )

(21%)

80

07


-
-
-
- , .
,

-
()
-

( . )
(, ,
, , , )

8.1.4
,

,
.

,

, , .

,
. ,
,
, ( )
.

81

07

 ,
, ,
,
.

.

,
,
.

.
.

. ,
.

,
.


sites, .

,
(mountain bike) 4x4,
.

82

07

( )

.
-



-
-
-
- -


6

(, )
/
()


(, , , ,
. , ,
)
( ,
, )

( 2
)



(
, )

(, )




.

83

07

8.1.5

.
, 40cm
.
,
.

4x4.

-
.

-
.
,

,

. , ,
, ,
.
.

.

.

3.000 .

. .

84

07

 , . ,
,
.
.

3 4 .
,
.

.


.

,

/
.


.

, .
..

.

.
,
.
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,
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.

85

07

- ( )
-
-
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- ( , )
6 ( .
. , . ,
, )
(, , )

(400
)

-
-
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,
)


(
)

6
.

8.1.6

. ,
, ,
.
.

,


86

07

.
4x4.

.
,

, ,
.

,
.

.

,
.

87

07

-
-
-
-
-

- 3
-
-
-
-

- 7 2 5x5
- Badminton
-
-
-

-
-
-
- 2
(,
, , )

- (,
, )
-
-
-
-
-

(
)

88

07

8.1.7

.
,
,
.
,
.
.
.
.

.

.
,
,
.

. .

, .
,
.
,
, ,

.


89

07

 , (, , )
( , )
,
, .

(
)

- 2 5
-

-
.
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-
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- .
- . ,
,

( 3
)

90

07

8.2
:

.
,

()
.

.

, (
)
(,
, , ..).

, ,

,


.

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. ,
, , ,
,
.

,
, .

, ,

91

07

 ( , , ,
, , , , ).

, ,

, ,
.

, .

,
S.W.O.T. .

.



.
:

.

.
().

92

07

, .
, ,
.

.

.

, ,

, .

.

.
(, ), (,
, )

.

,
.

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.

93

07

 (
) .

,
,
,
( ), .

, .
,

.

,
, ,
.

,


.

, , (35 40% 100%

94

07

)
.
:



.

, (
, ) ,
.
, ,
,

tour operators.
.

, .

,
,

.

,
.
,
,


.

,

95

07

 ,
.

, ,

, .).

(,

, )

96

07

tour operators
.

.
,

, .
.

.

.

.

97

07

9. H

9.1. -

.

.

.
,
GREECE: The
True Experience,
(. .1 ). ,
.



, ,

.
,

.
(
) .

.

98

07

9.2.
)

.
)calendar . )
. calendar ,

.
.
,
,
.
.

,
,
.
calendar:
3,6,10,11,14,15,17,19,25,26,34,36,38,44,46,47,62,64

(.

calendar

).

,

. 14 15
,

.
46


.

.
10

99

07

, .
,
.
,
.
(voluntourism)
,
.

.
,
.

, . (. 4).

,
,
.
9.2.:

1.
/ Virgin Trail to
Exploration

- - - -
-- - -
- -
- -

2. - / By
Nestos Canals

- - -

3. /
Adventure Trail

- -

4.
Road

Cave

5. / Return
to Nature

- -

6. /
Leisure Trail

- -

9.3.

1)

2)
3) .
100

07

 4) marketing,

.
, calendar
.
, , ,
9.2.. ,
calendar
. sites
9.2..

9.2.

sites
www.ecotourism.org
www.itsagreenworld.com
www.besst.org
www.adventurecompany.co.uk
www.unicorntrails.com
www.responsibletravel.com
www.guestinn.com
www.greek-ecotourism.gr
www.ecotour.gr
www.agrotour.gr
www.agrotravel.gr
www.ruralinvest.gr
www.greentraveller.co.uk/
www.greenstore.eu

GEO

Project ,

6

..

ecolabel

marketing
)
, )

)
.

101

07

.
marketing , ,


target group .
2005 (51%)

, 82%

(http://ec.europa.eu/environment/ecolabel/product/pg_tourism_en.htm).

, .
9.2..
.

9.2.

EMAS

ISO 14001

Green Globe
21

Nature and
Ecotourism
Accreditation
Programme

ECOLABEL
for Hotels

,
,

102

07

 (

10),

site
Green Store


.

9.2.. marketing

.


. ,
,

. , ,
,
(),
.
.

. ,
.

103

07

.
.
,

,
bungalows.
.

,
,
.

9.4.

,
.
calendar 70 -
6 .
, ,
, S.W.O.T.


.
,
.


.
.
,
,
.
,
. ,
,

104

07

 , , (
).

( ) ,
,
.
,
.
2008 3
,

.

,
.
.


.
2008
2010 .

, 5., .

.

2008
2010 .
9.4.
/

1.

( - )

2009

2.

( )

2010

105

07

 ( )

3.

(
- )

2009

4.

- (
)

2008

5.

- (
- )

2008

6.

-
( - )

2009

7.

- -
- (

)

2010

8.

(
- )

2008

9.

- .
/ (
2 )

2008

10.

2009

.
:

106

07

 9.4..

1.

SOFTEX

2008-2010

2.

2008

2008

2008-11

3.

.
4.
,

5).

50910/2727/2003 .
: ,
, , ,
, .

107

07

5.

2008-2009

2008-2009

2009

3)

.
6.

.
7.

,
,

( . , . , NOISIS, ).
.

()

.
(, , )

108

07

 ,
, .
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, )
)
.

, , .
,
.
( ) .

(Phragmites sp.).



.

.
..
24
15-30
.
.

.

.

(D.O.)
D.O.
.
D.O.

.
109

07

1.
(.. ).
2.
(.. , ).
3. ...

.
4. ...

(http://www.ecosphere.gr/Natural%20Systems.htm).

2010 .

,
, ,
, .
.
,
. ,

,
(http://www.lifeofquality.gr/arthra/katharonero.htm). ,
,

.
2009,
.

5
. ,

, ,
.

110

07

 10
.
.
, .

.

, , .
.
9.3. :

( )

2009

2008

2008

2008

,
1900,
,

.

2009

2010

).

2009

2008

2008

2011

111

07

2010

..

2012

2012

2011

2011

2009

1864


.

2012

2012

2013

2008

2008

2
.

2008

2009

3 .

2010

2010

2011

(
).

2009

2015

(
, ,
).

2014

()

2010

2010

112

07

2010

,
.

2010

2009

3 :
.
,
,

80
, , spa

)
,
,

canoekayak.

2009

2010

2008

2009

2008

2008

2009

2010

2009

.
,
,

2009

,
,

2009

2009

2009

2009

113

07



.
.

2010

2008

canoekayak

2009

2009-2012

2009

2010

1.

2.

3.

, ,
,

4.

/
,

5.

Nestos River Fest,

6.

7.

1.

2.

3.

4.

114

2010

2009

07

1.

2.

-
/

3.

50

4.

50

5.

50

6.

...,
,

2010

1.

paint ball

2.

2009

2008

2010

:
.

.
115

07


,
, , .



.
,

- .


.

. .
1.
2.
3.
4. ,
5. - canoe kayak-rafting
6.
7.
8.
9.
10.

11.
12.
13. -
14.
15.
16.
17.
18.

116

07

19.
20.

,
.

9.5.


.

,
. .
,
.


,
.
,
.
,
.

, , ,
, .
,
,
.

,
.

117

07

 ,
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.
,
.
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, , .

,
.

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,
( , , .).

(

.
.


,
.
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,
. ,
.

,
, .


, .
,
, .

118

07


. (, , )
,
.
,
,
, .


.
,

, .
.

.


.
,
,
.

, .

.
.


, ,
.
,
,
.
.

119

07

 9.5 :
:

( )

-
, 2010 .
- 90%
, 2010 .
- 90%
, 2010 .

- /
(, , )
- ,
-
-
- ,

9.5 :
:
1
:

( - )

- 100%
2012.
- 3 2012.

120

07

- 80%
2012.
- 90%
, 2012 .
- 90%
, 2010 .
- 100%
, 2010 .

- ( ,
)
-
, ,

- (, ,
)
- (,
)
-
-
(, )
- ( )
-

- ( Rafting
)
- ,
- (info kiosk)

-
( )
-

121

07

 9.5 :
:
1
:

( - )

- 90%
, 2010 .
-
,
2010 .
- 100%
, 2012.
-
.

-
-

-
-
-
(, )
-
( )
-

- /
/ /

122

07

-
9.5 :
:
2
:

( )

- 90% ,
2012 .
- 90%

, 2012 .
- 90%
, 2010 .
-
, 2010 .

-
- ,

-


-

- (,
, moto cross, 4x4)
-

9.4 :
:
2
:

( )

123

07

- 90% ,
2012 .
-
, 2010 .
- 90%
, 2010.
- 90%
, 2010 .
- 100%
, 2010 .

-
/ .
- (
, )
-
- (info kiosk)
- Special Events ( / Paintball /
/ River Fest)
-
-
-

124

07

9.4 : - .
:
3
:

( - )

( )

90%
, 2012.

-
- () / ,
()
-

9.5 : .
:
3
:

( )

90%
.

125

07

-
- (,
)

9.5 :
:
3
:

( )

,
20%
, 2012 .

- ( ,
)
-
-
- ,

9.4 : .
:
4
:

40%
20% ,
2012 .

126

07

- (
)
- ( )
- ( /
)
- ( ,
- )
- ,
- Special events ( /
)

9.4 :
:
5
:

( )

- 90%
, 2010
.
-
100%
, 2010 .

/

/

-

- /

-
-

127

07

 9.4 :
:
5
:

( )

- 80%
, 2012 .
- 90%

, 2012
.

- ( )
- ( )
- ( . )
- (, ,
)
- ( )
- ,
-
- Special events (
/ Badminton, , ,
/ /
)

9.4 :
:
5
:

( )

128

07

- 70%
, 2012 .

- (
)
- (,
)
- ,
- ( , , )
- ,

129

07

10.
,
( )
- ,
,
,

.


.
( )
.

.

.
( )

.


,
. ,
,
, ..
, ,
( ) .
( )
,
,

130

07

 .

, ().

10.1 4
,
( - , , ,

.
.
0,3

,
.
0,3
,

. ,
, 0,2 .

,
.
10.1.1.

,
,
,
.
:
3 90%
,

,
,
.

131

07

 200
.
(IEK, KEK),
2 , 4

70%
.
2
,

( 80%
), ( 100%
)
.
10.1.2.

, .

,
.
:
2012 100%
3 - 5%.
2012 ,
90%
90%
.
,
100% 2010
(info kiosks) 2012 95%

.

132

07

 2010 100% 6
2012 80% .
85%
, .

50 , 2010
2 , ,
.
2008 100% Fax
2010 90%
internet (on line booking).
2008
85% (
)
100% ,
, 80%
15 -20%
( 1 6), 2010.
90% 2012
(, , ) 50%
,

.
10.1.3.



,
.

:

133

07

 30% 40%
,
20% .
, ,
,
30%

20%.
30% 700
.
10% ( 3000
) (2
1 ).
20%
( 37%
45%)
,
, , .
10.1.4.

,
,
.
:

,
, 90%
.
2

.

,

134

07


.
,
100%
3 2
5 (: , ,
, , ),
.

.
,
15%
( ), 10%
5% .
10.1.5.

, , -,

.

,

.

,
, ( - , - )
-
- .

,

.

(
, )
.

135

07


( ).

.
(
, , , )
.

.

,

, .

, )
.
,
(.
).

( )

. , ,

, , .

,

136

07


.
4

.

11.
,
,
, .

, .

,
.
.
Cluster ,
,
.
,
,
.
,
. ,
, .
, Calendar
/
, .
,
.

.

.

137

07


(2001): , ,
.
, . (2007): ,
Marketing Week, Issue 26, p. 48 49
2007 2013,
, ,
(2007): , 6
Klijn J.A., Bethe F., Wijermans M. and Ypma K.W.(1999): Landscape Assessment
Method at a European Level, polder landscapes as an example, Wageningen:
Winard Staring Centre.
(2005): , .
50910/2727/2003:
.
, . (2003):

, .
Wood, M. (2002): Ecotourism: principles, practices, policies, United Nations
Environment Programme, United Nations Publication.
World Economic Forum (2007): Travel and Tourism Competitiveness Report
2007, Geneva

www.greek-ecotourism.gr
www.statistics.gr
http://ec.europa.eu/environment/ecolabel/product/pgtourism eu.htm
http://news.kathimerini.gr/4dcgi/_w_articles_economy_484038_26/09/2007_242755
http://www.ecosphere.gr/Natural%20Systems.htm
http://www.lifeofquality.gr/arthra/kathimerini.htm

138

07

139

07

,
,
,
,
, .
,
, ,
, .
,
,
,
, ,

,

,
,
, .
,
, .
, ,
,
,

140

07

, , .
,
.
, Nessos.|
, .
, Tzimas Travel.
, Zorpidi Travel.
, , Tzimas Travel.
, .

141

07


1. Calendar

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70

1
2

2
3

4
5

6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24

25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63

63
64
65
66
67
68
69
70

142

07

 1:

&

13

27:

" "

14

28:

15

29:

16

30:

()

2:

17

31:

3:

18:

32:

19:

33:

5
6:

20:

34:

,

,
.
,

,
,
,

7:

21:

35:

()

22:

36:

23:

Badminton

37:

10

24:

38:

Nestos River Fest

11:

25:

Paint-ball

39:

12

26:

40:

143

07

 42:

43:

59:

.
/

60

44:

61:

45:

62:

1
, 2

, 3
:
- ,4
:
, 5
:

46:

63:

47:

64:

48:

65:

49:

66:

67:

50:

( )

70:

51:

52:

68:

53:

69:

144

07

2.

145

07

3. /

146

07