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DBM 207

INTERNATIONAL BUSINESS

GROUP ASSIGNMENT
APPLE INC
PREPARED FOR: MDM.NUR ZULAIKHA BINTI
SAMSUDIN

FULL NAME

ID NUMBER

MEENALOSHINI A/P GANESAN

143013727

ARULMARIA AULAPEN

152015147

RUSHINI A/P MANICKAM

153015583

VANITA\HA MANIMARAN

152015183

NURUL EZZAH BINTI ZULKIFLI

161016432

CONTENT
NUM

CONTENT

Introduction of the organization

The organizational culture

Issues related to national culture vs. organizations


products/services offered

Issues on the organizations strategies in international business

Simultaneous Multiple Strategic Thrusts


Alliances and Acquisitions - The Future of Sustained
Competence

Issues on global marketing

Conclusion

References

PAGE

https://www.scribd.com/doc/31119712/Organizational-Culture-at-Apple

https://www.fastcompany.com/1792485/steve-jobs-apple-and-importance-company-culture

http://www.carnegiecouncil.org/publications/ethics_online/0068.html

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