1.

0 INTRODUCTION
The old saying, we are what we eat, is true. Vegetables and fruits are vital part of healthy eating
and provide a source of many nutrients, including potassium, fiber, folic acid and vitamins A, E,
C and many more. Eating a diet rich in vegetables and fruits may reduce risk for heart disease,
including heart attack and stroke. For example, carrot is high in beta carotene which is converted
by the body to vitamin A. This vitamin will make the skin a glow and it will also fight wrinkles
and improve your skin, making it healthy. However, there are only few people that are aware
about the importance of consuming vegetables and fruits in their daily diet. Certain people
especially teenagers and children tend to avoid eating vegetables because some of them taste
awful and look uninterested. They really need to consume enough nutrition in order to grow
healthy and stay active. Due to this problem, we see this as an opportunity to create a cupcake
business by combining delicious cupcakes with organic-based healthy ingredients such as
vegetables and fruits. For vegetable and fruit haters, our cupcake is most suitable for them as
they will get all the benefits of vegetable and fruits without realizing it.

2.0 COMPANY BACKGROUND

2.1 History
Our company was established on 15th March 2015. V-Licious Cupcake is a short form of
Vegetables Delicious Cupcake. Our company is named by that way because of the owner,
Suhailah binti Saadon concern about a healthy diet as a daily lifestyle. The idea of the
establishment of this company comes from the owner herself. She loves baking and eating cake
and at the same time she also hates eating vegetables and fruits. One day, her mother secretly
makes her a cupcake with vegetables fillings. Once she ate it, she fall in love with the taste of the
cupcake and ask her mother about the secret ingredients. The answer really shocks her and her
perception about vegetables is a big turnover. On that day, she got an idea why not combining a
delicious cupcake with a healthy vegetables and fruits. She believes that eating a healthy, organic
dessert can have a significant impact on a persons well-being and attitude. We realize that there
is a growing demand for healthy choices and baked goods that dont contain the amount of sugar
and unhealthy ingredients that our competitors embrace. However, we also know that people are
not willing to sacrifice the satisfaction of good taste and premium quality. We try our best to
satisfy our customers demand.

2.2 Organizational Structure

CAKE
ARTIST/OWNER
SUHAILAH BINTI
WEB
MASTER/MARKETIN
G SPECIALIST
NURSYAHIRA FADILA
BINTI MOHD ROSLI

CASHIER

DELIVERY

MOHAMMAD ASNAWI
RUSYDI BIN AHMAD
SIBI

MUHAMMAD KHAIRUL
RIZAL BIN ANUWAR

CAKE ARTIST
(OWNERS MOTHER)

2.3 Management Team

The management team will consist of the Owner who oversees all operations. The Web
Master/Marketing Specialist will report directly to the President. All other employees will report
to the Web Master/Marketing Specialist. Since our company has the convenience of being a
small business, the Owner can step in at any point to help the company run smoothly.
2.4 Personnel Plan/Job Descriptions
a. Web Master/Marketing Specialist

Processing online order requests.

Handling customer inquiries, and special requests.
Managing e-mail list.
Maintaining blogs.
Posting online press releases.
Collecting customer data.
Implements marketing techniques.

b. Baker/Cake Artist

Schedule order on calendar.

Handle customer inquiries/confirm customer requirements.
Create customized cupcakes.
Schedule deliver.

c. Deliver

Confirm details of delivery (location specifics/time) with staff and customer.

Contact customer to notify estimated time of delivery and terms of receipt.
Load and secure product/seeds in vehicle.
Deliver and setup product.
Thank customer, provide any additional customer service, and leave business card.
Maintain vehicle (gas, oil change, general repairs/upkeep).

d. Cashier

Managing order from walk-in customers.

Check stock from suppliers.

2.5 Vision
Everybody deserves great cake but in a healthy way. We want all Malaysian to taste the
deliciousness and greatness of our cup cake and get all the nutrition that the body needs.
2.6 Mission
Our companys mission is a three prong approach to benefit our customers by providing:

To create a healthy community in Malaysia.

To provide healthy options for customers to enjoying fresh, organic cupcake.
To create a healthy cupcake with adaptable from vegetables, fruits, gluten-free, and

sugar-free treats.
To make people aware of the importance of consuming vegetables and fruits in their diet.

3.0 BUSINESS LOCATION

V-Licious is headquartered in Seksyen 7, Shah Alam, Selangor. We are located in our own
private building at Lot 5, 39, Jalan Plumbum P7/P, where all of our products are made from,
stored in and shipped from. Our full address is Lot 5, 39, Jalan Plumbum P7/P, Seksyen 7, 40000
Shah Alam, Selangor.

Figure 1: V-Licious Location

Figure 2: V-Licious main enterance.

6.4

Intellectual

Property