Business Plan

Reclays
An Online Market Place for Care
givers/Professionals.

Care is Just One Step away!

pg. 1

Executive Summary and Elevator Pitch

2-4

Owners Background

5-7

Products and Services

7-9

The Market

9-10

Market Research

10-11

Marketing Strategy

12-13

Competitors Analysis

13-17

Operations and Logistics

17-20

Costs and Pricing Strategy

Startup Costs

20
20-21

Personal Survival budget

21

Financial Forecast

Costs Table

22
23
24

Exit Plan

24

Cash flow Forecasts

pg. 2

RECLAYS is a startup business that will be soon open in Red bridge borough, London.
Ms Sheela Antony Samy is the owner or founder of the business. The business is aimed
at providing a virtual marketplace that brings together care givers/professionals and
care takers/care providers. RECLAYS will recruit high qualified and quality care
givers/professionals after detailed scrutiny, and then make these staff available for care
takers/providers.
The company will operate through an ecommerce website from where individual care
users and care providing companies in need of the staff will hire the care
givers/professionals.
RECLAYS will be an online company; it has an office space located in Cranbook House,
61 Cranbook road, Illford, IGI 4PG. The owner chooses an online set up for the
business because online business is easy to establish and it can reach large number of
audience located in diverse areas. And there is growing use of information technology
in daily lives of people.

Short term objectives of the business are:

To engage an IT company to develop the ecommerce website -3 months to go live Feb 2016 to get live.
Recruit care workers/ professionals and supply staff to care providers direct service
users - from Jan 2016- should be able to supply staff as recruitment agency.
Once the website is live in Feb 2016, advertise and recruit care givers/professionals.
From Jan 2016, the website will be open to care takers/ providers to recruit the care
givers/professionals through Reclays.

pg. 3

Long term objectives:

Year 1
Be a successful business women with unique business model able to launch the idea for public.

Year 2
The business launched should become self sustainable and benefit the customer of the purpose made.

Year 3
Minumum of 2 M turnover, and the business is well established.
Year 5
Want to be recognized public figure, inspire more youngsters to become entrepreneur.
Year 10
Established and successful business women and the company should go publce limited company.

The company will be financed by obtaining loan of 50000. This amount will cover the
initial startup investment required to start the business. That includes set up cost and first
three months operating expense. It is projected that from the third month of launching
business, the company have enough sales to bear running cost of the business and it will
be self-sustainable.
The target of the business is to sell 16000 hrs. of care per month at the end of the first
year. But the projections in the business plan are based on the worst case scenario or
conservatively. According to these projections, if the projected sales level is achieved
then at the end of first year, the business has 37400 of cash available in the balance.
This shows the healthy condition of the business and indicates that business will be
profitable enough, and have the capability to repay loan and its other dues in a timely
manner.

pg. 4

RECLAYS will be a unique service provider as its name suggest. When people think of
RECLAYS, the first thing that comes into their minds is about something that transforms
their lives. RECALYS as its name indicates will transform and have an impact on the lives
of people.
The business is specifically to help those people who are suffering from any mental and
health illness, and they need personal care services. RECALYS will help these people by
offering an online market place from where they hire care givers/professionals directly
that suits their needs and budget.
RECLAYS will not only give them autonomy and choice to control their decisions, but also
reduced their cost of hiring a care giver/professional to the large extent. It eliminates the
need for an intermediary or middle man to hire a care giver, now users can hire staff
when they needed without the restriction of time and availability.

The RECLAYS ecommerce website service will be one stop shop for Care takers to hire
Care givers/professionals directly to their choice.

RECALYS will be the online resource where, to enable caretakers go to find and book
care givers/professionals recommended by people they know.
At the initial stage the business services will be only for the Red bridge borough but once
the business become profitable and successful, RECLAYS will penetrate in the whole UK
market and make its service available throughout the UK.
The business has the competitive edge that there is no other company or business in the
market that is offering the similar service as RECLAYS. So the company is going to enter
into new market horizon that is undiscovered.

pg. 5

Ms Sheela Antony samy is the owner of the business. She decided to start her own
business because she wants to be successful on her skills. She wanted to do for her own
self rather working for an employer. She has wide skills and experience in care industry,
thats why she decided to open a care service business.
She is a passionate, caring, organized and flexible working person with wide level of
experience in complex needs, medical, surgical, pediatric and midwifery nursing
specially worked as a dialysis Head Nurse and Renal ICU nurse. She is a Meticulous
Quality Assurance manager with a keen eye for detail when it comes to developing,
managing and performing various quality assurance activities.

1. April 2013 to till date: Speiuss UK Health care, London as Quality Assurance
Manager
Job duties Include:
Continuously monitor and provide a high quality, efficient home care service, for
a wide range of service users from Children to adults with dementia and complex
needs.
Ensure operating procedure and processes are in place and adhered in line with
compliance to social care act 2008 (Regulated activities) Regulations 2009, and
the care quality commission (Registration) regulations 2009.
Undertake monthly quality assessment audits to ensure a continuously improving
service is provided. Establishes quality teams and make regular assessments of
performance. Prepare action plans for improvement.
Promotes the development and implementation of efficient, accurate and
appropriate quality assurance, monitoring and control measures and practices, in
relation to all services provided.
Promotes the ideas of continuous improvement within the organization.

pg. 6

 Develop a culture which enables staff members to maximize their development

and create areas of expertise within the service.
Share ideas, initiatives, progress etc. with colleagues on a regular basis.
2. February 2012 to May 2013: Forest Dene Residential Care home, London as a Team
leader
Motivate and inspire team members.
Maintain healthy group dynamics.
Support new team members in working through induction program, ensure that
they have the necessary knowledge to effectively participate on the team.
Contribute to staff appraisals and supervision process.
Recognize and celebrate team and individual accomplishments and exceptional
performance.
3. June 2011 to Dec 2011: Gastro Care hospital, India as a Renal ICU Nurse
To make sure high quality of care and the treatment is provided to the patients at
all times, direct responsible for the quality assurance at Renal ICU.
Assess patients health problems and needs, develop nursing and care plans and
maintain medical care records.
Introducing treatment modalities to the patient and family.
Coordinating multidisciplinary care for the person with CKD.
Nursing intervention to prevent complications, decreasing the need for
hospitalizations.
Assisting patients in achieving rehabilitative potential.
4. January 2010 to May 2011: St. Anns Jubilee Memorial hospital, Visakhapatnam,
India as a Dialysis Head Nurse
Dialysing the patients alone by different vascular access such as AV Fistulas, Femoral
catheters, Jugular catheters and subclavian catheters. Expert in doing femoral

pg. 7

catheterization, managing the intra and post dialysis complications and also expert
in operating dialysis machine (B-BRAUN).
To make sure high standard of care and the treatment is provided to the patients
at all times.
Directly responsible for all the nurses.
Communicate all new procedures or changes in procedure to staff.
Quality Assurance.
Evaluates effectiveness of each patients dialysis for improving facility efficiency
and quality of care.
Review dialysis and direct patient care.
Assist and coordinate training of all dialysis personnel.

B.sc (Hons) Health studies (Top up) 2013 University of Wolver Hampton.
Diploma in General nursing & midwifery, India, 2010.

Nursing and midwifery Council. PRN: 98150, 97716.

Extensive understanding of problem resolution techniques and Quality assurance

processes.
Impressive Organizational and planning skills.
Ability to meet strict deadlines whilst retaining quality standards.
Very good written and verbal communication abilities.
Ability to maintain confidentiality as necessary.

pg. 8

The business is going to sell services of recruiting and supplying care

givers/professionals to care providers and individual care service users. The business is
intended to provide and online ecommerce platform that connect care
givers/professionals with care takers and care providers. Where care takers and care
providers have the opportunity to hire care givers/professionals directly by using
RECLAYS platform.
RECLAYS will provide an online market place where users have a choice and control to
hire the care givers/professionals based on their budget and requirements.
Care givers/professionals also have a control to choose the days they wish to work, time
and how much they get to be paid per hour.
RECLAYS will reduce the cost for a care taker/care provider to hire care givers, by
eliminating the middleman or agency cost. The current price to hire a care worker
through a domiciliary care agency will be 12 to 16. By using RECLAYS platform
where there is no need for a middle man, service users can hire care givers directly. This
will cut down there cost to 8 to 10 per hour.
The business will offer the following services:

It will provide recruitment service to care takers and care providers to hire care
givers/professionals directly by using RECLAYS online platform.
RECLAYS will look forward to work with all kinds of organizations such as voluntary,
private care providers, social care authority, commissioners, health authority, council
departments, local district, borough councils, government agencies and private
professionals to promote its service.

pg. 9

The business will also offer training for work force development to the registered
workforce in order to ensure the effective delivery of services or care by care
givers/professionals. For this RECLAYS will obtain government funding.
RECLAYS will provide legal protection of professional liability insurance to its services, in
order to protect the users from any harm cause by the service or advice provided by the
care givers/professionals, and ensure the safety of users. Care givers/professionals will
be recruited after deep screening of their records and expertise.

The process of RECLAYS service will be as follows:

Step 1: Advertise RECLAYS service through job centre and social media.
Step 2: Attract care takers and care providers to register their interest for free.
Step 3: The business will recruit care givers/professionals.
Step 4: Make the care givers/professionals available on the website for care takers to
book directly.
Step 5: Once the care giver/professional deliver the service, the care taker/provider pay
RECLAYS and RECLAYS will pay the care giver.

In future RECLAYS focus will be on constant development both in terms of functionality

but also in terms of user friendliness, safety and enhanced features. The business will
continually adapt its model and design of service by considering changing in user
preferences and development in technology.
In future RECLAYS can introduce app for its service where care givers and care
takers/providers connect with each other instantly by using their mobile phone app.

pg. 10

The customers of RECLAYS will be both individuals and businesses. There are individual
service users/care takers who need care services and want to hire care
giver/professional to get home care.
Business customers include different care providers like agencies, public and private care
providers who need to hire care givers/professionals for their businesses. RECALYS will
cater the needs of both customers/clients.
The typical customers of RECLAYS are:
Older population (65-84): Those who are living alone or need care services because of
illness and health issues. There is sharp increase in number of people living on their own
in UK. The number of people over 65 living on their own is expected to grow. As well as
there are high rate of illness and health issues in older population, thats why they need
care services the most.
Single parent families: People who are single parents they need to hire care givers to
take care of their children when they are away from home. The number of single-parent
families is growing in UK.
Disabled population: People who need care services because any disability and illness.

Population Age Distribution

Disabled population

18%

Disabled
people

18%

19%
Aged 0-15

Population

Aged 16-64
64%
Aged 65 & over

pg. 11

All care providers and service users who are in need of care throughout the UK are
RECLAYS customers. But initially the business will provide the services in London borough
of Red bridge. The care takers and care providers of Red bridge borough will be the
initial target. When the business will become successful, RECLAYS will franchise the
model throughout the UK.
RECLAYS have a clear understanding about the needs of the target market (care
providers and care takers); they require fully vetted and barred care workers/
professionals, with relevant QCF qualification and work experience at a direct reduced
cost, which RECLAYS will fulfill by recruiting and supplying qualified staff to them.

Staff supply at reduced cost.

They have choice to choose their desired workers.
Bank of staffs available to work at any convenient time for them.
Care takers and care providers will choose the service which reduced their cost of hiring
a care giver or professional and make the process simple or hassle free for them. They
prefer service which enables them to hire care givers which suits their budget. Currently
the people are using services of private care providers and domiciliary agencies to hire
care givers which have increased cost.
Care takers/providers need convenient service from where they can hire experienced
care givers/professionals directly without going from place to place. They also want
assurance and protection against any damage from the service provider. RECLAYS will
cater all these needs of customers.

The demand for social care services increasing rapidly as the numbers of older people
and of those with long-term conditions, learning disabilities and mental health conditions
increase.

pg. 12

Estimates predict at least 1.7 million more adults will require social care
over the next 15 years, which could require an increase in the social
care workforce to between 2.1 million and 3.1 million by 2025.

The social care sector provides care services for every community in the UK. Most of the
services provided by the sector are delivered by the independent sector. The social care
sector comprises two sub-sectors:

Adult social care with a workforce of nearly 1.5 million, accounting for 5% of
Englands workforce, and 38,000 employers

Children and young people with an estimated workforce of 2.7 million.

Public and private expenditure within the sector is over 30 billion. At present, care
providers rely heavily on migrant workers (particularly in London and the South-East),
and almost three-quarters of these workers come from outside Europe. Increasing
demand combined with tighter restrictions on non-EU migration could lead to staff
shortages.
It is estimated that the sector will need a minimum of 2 million workers by
2025. Numbers of professional workers (social workers, occupational therapists, nurses
and others) are forecast to increase, but many of these will be nurses in residential
settings.
Government is cutting down the care cost, so many care providers are closing down
because of their overheads, and services like RECLAYS will be welcomed by the
government and enable to provide the same quality service with reduced cost to service
users.

It is likely that social care roles will need to evolve in future years as high-quality
care becomes more important to users and their requirements change.

pg. 13

 Direct payments, personalized care and growing integration of health and social
care require new ways of working and a more flexible workforce; however, the
low status and pay of social care workers are risk factors in achieving the changes
needed.
Unlike social workers, care workers are not regulated, but government plans to
introduce a code of conduct and minimum training standards may dispel calls for
a formal regulatory regime.
Information Communication Technologies skills, such as assistive technology,
which will provide a greater role in enabling service users to remain at home.

RECLAYS will use different marketing channels to contact the potential customers. The
target is to supply in average 1000 hours of care service by spending minimum of
500.

Once the ecommerce website will live in February 2016, the business will advertise and
recruit care givers/professionals. The company will give articles in newspapers to make
people aware of RECLAYS service, and where they will find out companys services.
RECLAYS will place job vacancy advertisements to register and recruit care
givers/professionals.

Company distributes the brochures and leaflets to the people in the Red bridge borough
to promote the business. These material include the details of the business like the
services offered and website address from where people use get the service.
Roller banners will also be displayed at different places in Red bridge borough to cater
the attention of large audience.

pg. 14

RECLAYS will contact the potential customers directly to sell the companys service. For
this purpose, invitation letter will be sent to all care providers and council for free service
registration.
The business will team with other public and private care organizations and department
of health and local council to back the business up as it is a community interest
company, which enables to supply quality staff at reduced cost.

Social media will be employed to market the business. Company will sue face book and
Linked in to engage the large number of customers. The social media campaign will help
in attracting customers and gain the understanding of their specific needs.
RECLAYS will launch its service video on you tube so the people become know the exact
services provided by the business and find out how they can use the companys services.
Business can also partner with media for the promotion of the business as it is a unique
social care service provider and create more employment in the market.

The main marketing tool of the RECLAYS will be the companys website. Because its not
just a site its a market place for care givers and care providers. Website provides all the
guidance and information to the users about how they can use companys services.

Word of mouth and customer review will create a big impact then digital marketing and
will increase the number of care takers and service users to use RECLAYS, and based on
that the service growth will be determined. Once the service is successful in one area it
will be expanded to other areas. Determine the needs of each areas customers and
catering these needs will be the marketing strategy for each area.

pg. 15

The company will plan to attend all care related exhibitions, shows and any relevant
events to promote the companys service.

There are many public and private companies or organizations in the market offering
care giving services in Red bridge borough, London. But at present there is no such
service available in the market place that enable care takers/providers to hire care
givers directly at much reduced cost by using an online platform.
There is no direct competition for RECLAYS. The goal of the business is to create a new
niche into the market and then only focus on this niche, to become the pioneer and make
it difficult for other players to enter into the market.

The public and private care providers, agencies and voluntary care providing
organizations are indirect competition for RECLAYS because these are focusing on same
target market.
1) Bluebird Care
Bluebird Care is a home care agency that provide cares directly to the general public.
They specialize in working with customers and their families that require social care in
their own homes. They offer a unique service of tailored care visits from 30 minutes to
full live in support. The company consists of 55 carers.
The company is located in 137 George Lane, South Woodford, London E18 1AN.They
offer 24 Hour Care, Adult Care (18+), Care for Children, Live in Care, Personal Care
(on a contracted hour basis), Personal Care Assessments, Risk Assessments in the Home.

pg. 16

2) Hilarys Agency
Hilarys agency is a privately owned home care agency located in4 Ling rove Gardens,
Buckhurst Hill, IG9 5HL, and consists of 30 carers. Hilary's Agency employs the finest
care workers to fulfill its values of professional, reliable and friendly service. Both long
and short-term needs are welcome.
The company provides 24-hour care and lives in care services. It charges 595 a week
for live in care service.
3) Reeves Monroe Healthcare
Reeves Monroe HealthCare pursues a vision of providing care suited to the individual
that also focuses on their various cultural needs. It is located in 4 Bradfords
Close, Buckhurst Hill IG9 6ED. Servicing the community in Essex, East Hertfordshire and
East London.
Company consists of 60 carers. It offers 24 Hour Care, Adult Care (18+), Care for
Children, Live in Care, Personal Care (on a contracted hour basis), Personal Care
Assessments and Risk Assessments in the Home.
4) Mi Homecare
Mi Homecare (Ilford) is a care branch from one of the UK's largest home care providers,
committed to helping more than 10,000 clients live a happier and more independent life
in the comfort of their own home. It is located in Unit 26a Bourne Court, South end
Road, Wood ford Green IG8 8HD.
Company consists of 96 carers and provides services of 24 Hour Care, Adult Care
(18+), and Live in Care, Personal Care (on a contracted hour basis), Personal Care
Assessments and Risk Assessments in the Home.
5) Prestige Nursing + care
Prestige Nursing + Care (Ilford) provides personalized social care packages to
several communities, which include Red bridge, Barking, Dagenham, Rumford, Horn

pg. 17

church, Rain ham, Up minster, Chigwell, Brentwood, and the surrounding areas.
Provision is available for older people, infirm and disabled adults, including for
round-the-clock nursing needs.
Company consists of 15 carers and provides 24 Hour Care, Care for Children, Personal
Care (on a contracted hour basis) and Risk Assessments in the Home.
6) Jewish Care
Jewish Care Home Care Service has a team of carers able to specialize in the needs of
older people, as well as for those with dementia or a disability. The company is located
at The Dennis Centre, 5-27 Clarence Avenue, Ilford IG2 6JH.
The company has a range of service in London and the South East that provide
professional care with an approach ideal for those of the Jewish faith. It offers Personal
Care Assessments and Risk Assessments in the Home.
7) Hope Super Jobs Ltd.
HOPE Super Jobs Ltd operates as a domiciliary care agency that is multi-cultural and
available to provide care services at a moments notice. The agency prides itself on its
top quality service, highly qualified staff and its 24-hour dial-in service.
It is located in 1b Balfour Road, Ilford IG1 4HP. It provides 24 Hour Care, Adult Care
(18+), Care for Children, Live in Care, Personal Care (on a contracted hour basis),
Personal Care Assessments and Risk Assessments in the Home.

RECLAYS will be the first in the market offering online market place for care takers.
There is no other direct competitor in the market.
There is a growing demand for care services.
E commerce businesses require low set up cost.

pg. 18

 RECLAYS team has extensive experience in care industry.

Other companies can replicate the RECLAYS service easily.

The company has to ensure the reliability and safety by screening each care giver.

Because of an online business high spending on marketing will be required.

Customers mostly refer to offline service providers.

There is growing use of information technology by users to perform their routine

works.
RECLAYS can partner with many other social care organizations.
Because no one is offering the similar service, RECLAYS can become the pioneer in
this niche.

Other players can enter into the market easily because of low set up cost.
Because of recession people want to cut their cost by stop spending on specialized
care services.

The unique sales point of RECLAYS is that there is no other service provider that offering
the similar service to people. RECLAYS is introducing something new that have a great
demand in the market. And that have an impact on the lives of people.
It offers service with reduced cost and there is no other service available in the market
that make the process of hiring care givers/professionals just one click away from the
care takers/care providers.
RECLAYS is offering services in community interest. It offers choice, control and support
to care takers as well as care givers to choose the work they want to do.

pg. 19

As RECLAYS is offering online service to the people. For this purpose, an ecommerce
website will be developed that is the main tool to deliver the service. An IT company will
be engaged to develop the ecommerce website. The website will be live in 3 months
(February 2016).

The company will be launched from Jan 2016. By this time company start recruiting care
workers/ professionals and supplying staff to care providers and direct service users.
From Jan 2016 RECLAYS will be able to supply staff as recruitment agency.
Once the website become live, it will be open to care takers/ providers to recruit the
care givers/professionals through RECLAYS website. RECLAYS will only charge customer
for using its platform to hire care givers/professionals that is the sole cost for its services.

RECLAYS will get paid by recruiting and supplying care workers to care
takers/providers and individual service users. When the company recruits staff it
charge admin cost on recruitment. It charges margin for supplying staff and for every
hour delivery service. The care takers paid RECLAYS for the service and the company in
turn paid to care givers/professionals.

RECLAYS will run its business from online space. It develops a virtual network for care
takers and care givers. This type of setup is easily accessible to the people and it
connects large number of people from diverse areas.

pg. 20

Although the business provides online service but it operated from an offline office
space. This is located in Cranbook House, 61 Cranbook road, Illford, IGI 4PG. The
company will take this space on rent. And all logistics arrangements will be available to
perform the job.

In equipment company will need computers and printers to perform day to day
operations like for operating website, maintain records and bookkeeping etc. The
company will by this equipment at 1000.

RECALYS as an online trader subject to consumer protection and e business laws in UK.
Under The consumer protection laws:
Customers must have certain information including your business name, physical
address and email address.
Must also give details of any professional body with which the business is registered,
and display VAT registration number if have one.
The E-Commerce Regulations demand that all commercial websites contain the following
pieces of information, even if they do not sell services or products from the site:
The name, registered address, postal address and email address of the company
selling the goods or services.
The limited company registration and VAT numbers (where applicable).
Details of trade or professional association memberships.
The Distance Selling Regulations state that the following need to be displayed clearly on
a web site prior to a user placing an order:
Who you are (i.e. who is the supplier?)
Price of your goods or services.

pg. 21

 Description of the goods and services.

Payment and delivery terms.
The fact that a purchaser can cancel the order as it has been created under the
Distance Selling Regulations.

RECLAYS will buy professional liability insurance cover to protect the business in case an
accident to mistake happen that causes a client or customer to suffer because of the
service, advice or consultancy provided by the RECLAYS staff.

Founder, Project Manager- Sheela Antony Samy

She will be working as project manager in RECLAYS who mobilize the project in full to
execution. She will oversee with the website development and do quality control at all
time.
Consultant- Mr. Bala
Mr. Bala will be the consultant who has 15 years of experience in care. He will lead the
team to obtain the objective and execute the project in full and be successful.
Accounts manager
An account manager will be hired to handle all companys finances.
Recruitment Manager
To be hired. Full time recruitment manager will be hired to recruit the care
givers/professionals.
Business development manager
A business development manager will be recruited from the 6 month for the further
growth of the business.
Outsourcing
Other than these an IT company will be engaged to develop out the ecommerce website.
And company will tie up with an accountancy firm for book keeping and annual
accounts.

pg. 22

RECLAYS don not deliver care, it only supply staff so the overheads are minimum. Thats
why the company will charge a flat price for its services which is competitive low to any
recruitment agency available in the market.
Company will charge 10% margin on the staff supply directly to the care providers.
And 50 per head will be charged on staff recruitment.
Company will charge 0.50p on every hour service delivery when staff is supplied to
the customers directly.
Business will also charge for staff funded training and private training arrangement.

Set up Cost
E commerce website

12500

Marketing material design and print

5000

Website content and other documents

2500

Computer and printer

1000

Total set up cost

21000

Running cost for 3 months

18750

Business contingency cost

10000

Total startup cost Month 1-3

49750

60,000
50,000

49,750

49,750
36,250

40,000
30,000
20,000

13,500

10,000
Start up 1-3 Month
Total Investment

Loan funding

Asset

Expenses

pg. 23

Running cost per month

Expenses
Office rent
Bills & other logistics
Professional cost
Recruitment manager wages
Project manager wages
Accounts manager wages
Misc. expenses
Total
Monthly Income require from the business

Cost
1,000
500
250
2,000
1,000
1,000
500
6,250
6,250

Projected 12-month revenue forecast ()

Staff supply (hrs.)
Staff recruitment
Professional supply
Training
Total SALES

Jan
0
0
0
0
0

Feb
250
0
0
0
250

Mar
750
1000
1000
5000
7750

Apr
750
0
1500
5000
7250

May
850
250
1500
6000
8600

Jun
950
0
2000
6500
9450

Jul
1000
500
2300
7200
11000

Aug
1100
0
2500
7800
11400

Sep
1250
0
3000
8000
12250

Oct
1500
0
3500
8000
13000

Nov
1750
500
4000
8500
14750

Dec
2000
0
4500
8500
15000

Total
12150
2250
25800
70500
110700

12 Months projected Sales

9000
8000
7000
6000
5000
4000
3000
2000
1000
0
Jan

Feb

Mar

Apr

Staff supply (hrs)

May

Jun

Staff recruitment

Jul

Aug

Sep

Professional supply

Oct

Nov

Dec

Training

pg. 24

Projected 12-month Cash flow forecast ()

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Total

Cash inflows
Income from sales

250

7750

7250

8600

9450

11000

11400

12250

13000

14750

15000 110700

Cash

12750

6750

8250

9250

11600

14800

13550

12700

12700

13450

15950

18700

50000

50000

50000

13000

14500

15500

17850

21050

25800

24950

24950

25700

28200

Website

12500

12500

Marketing material

5000

5000

Website content

2500

2500

Computer & printer

1000

1000

Rent

1000

1000

1000

1000

1000

1000

1000

1000

1000

1000

1000

1000

12000

Bills

500

500

500

500

500

500

500

500

500

500

500

500

6000

Professional cost

250

250

250

250

250

250

250

250

250

250

250

250

3000

wages

4000

4000

4000

4000

4000

4000

10000

10000

10000

10000

10000

10000

84000

Misc. expense

500

500

500

500

500

500

500

500

500

500

500

500

6000

Business contingency cost

10000

10000

Total outflow

37250

6250

6250

6250

6250

6250

12250

12250

12250

12250

12250

12250 142000

Net Balance

12750

6750

8250

9250

11600

14800

13550

12700

12700

13450

15950

18700

Loan funding
Other
Total income

30950 179400

Cash outflow

37400

pg. 25

Dec

Nov

Oct

Sep

Aug

Jul

Jun

May

Apr

Mar

Feb

Jan

10000

20000

30000

Cash Balance

Total Expenses

40000

50000

60000

Total income

pg. 26

Sales forecasts are based on the assumption that every month the sales of RECLAYS will
be continually increase. As the business gain publicity there is increase in the care
service staff provided by the company. From the third month after the website become
live, business will incur enough sales to cover the operating expenses.

The initial startup investment that consists of set up cots and running expenses for first
three months will be covered by the loan acquired by the business. RECALYS will obtain
loan of 50000 to cover all these expenses.

Wages for the first 6 months include:

Recruitment manager wages 2000
Project manager wages

1000

Accounts manager wages

1000

Wages after 6 months include:

Recruitment manager wages

2000

Project manager wages

3000

Accounts manager wages

3000

Business development manager 2000

s
The future is towards digitalization and use of high end technology to reduce time and
labor cost; the RECLAYS will pioneer in both and will be successful. They know care very
well and can understand the needs of the service users and care providers and prepare
the quality workforce to deliver care for them.

pg. 27

The project is the long term plan and we see this idea will be used in other professions. If
the given objectives will be achieved, in next five years RECLAYS will build a strong
reputation for quality care provider and as an exit RECLAYS can partner with other big
players in the world and franchise its model worldwide.

kingsfund.org.uk/time-to-think-differently/trends/demography.
http://www2.warwick.ac.uk/fac/soc/ier/ngrf/lmifuturetrends/sectorscovered/so
cialcare/sectorinfo/.

pg. 28