BRIEF ANALYSIS & UNDERSTANDING

ABOVE I HAVE HIGHLIGHTED THE KEY CONCEPTS OF THE RAINDANCE FILM FESTIVAL
BRIEF. THE FIRST MAIN POINT IS THAT WE ARE DIRECTED TO MAKE A MUSIC VIDEO AND
NOT ANY OTHER FORM OF MEDIA. FOLLOWING ON FROM THIS, THE BRIEF HAS MADE
CLEAR THAT ALL THE COMPONENTS TO THE MUSIC VIDEO MUST BE CREATED AND
THOUGHT THROUGH WITH OUR OWN CREATIVITY AND NOT REPLICATING ALREADY MADE
MUSIC VIDEOS. THE MUSIC VIDEO IS LIMITED TO 6 MINUTES AND UNDER NO
CIRCUMSTANCES PROVOKE THE IDEA OF DRUG USAGE. THE SONG, WHICH IS ALREADY
LIMITED TO 6 MINUTES, MUST ALSO NOT CONTAIN EXPLICIT LANGUAGE. THE FINAL
CRITERIA THE BRIEF HAS GIVEN IS THAT WE ARE ALLOWED TO USE SONGS FROM
ALREADY ESTABLISHED ARTISTS.
THE SECOND SECTION OF THE BRIEF DIRECTS US ONE WHAT DOCUMENTS NEED TO BE
CREATED TO SUPPORT THE CREATION OF THE MUSIC VIDEO. IT IS STATED THAT ALL THE
PRE-PRODUCTION WORK, WHICH INCLUDES THE CONTEXT, RESEARCH, SHOOTING
SCRIPTS, STORYBOARD, LOCATION RECCES, CALL SHEET, PROPS/COSTUMES/EQUIPMENT

LIST, CLEARANCES AND LASTLY THE PERMISSION TO USE THE SONG, MUST BE
COMPLETED PRIOR TO THE FILMING AND EDITING STAGES OF THE PRODUCTION.
THE LAST PART OF THE BRIEF HIGHLIGHTS WHAT THE FESTIVAL WILL BE TAKING INTO
CONSIDERATION WHEN IT COMES TO AWARDING PRODUCTIONS. THE ELEMENTS OF
IMPORTANCE ARE MISE-EN-SCENE, EDITING, RELATION OF VIDEO TO THE LYRICS AND ITS
APPROPRIATENESS TO THE GENRE, AND, DUE TO THESE FACTORS BEING STATED
ESPECIALLY, WE WILL BE PAYING EXTRA ATTENTION TO THEM WHEN IT COMES TO
CREATING THE PRODUCTION.
TO SUMMARISE, WE HAVE TO CREATE AN ORIGINAL MUSIC VIDEO WHICH IS UNDER 6
MINUTES AND DOES NOT NEED PARENTAL ADVISORY. THIS TASK, ALONG WITH ALL THE
PRE-PRODUCTION WORK, HAS TO BE COMPLETED BY THE 3RD OF FEBRUARY.