BMR 2104 Market Planning and

Management
Trimester 2, 2015/2016

SUBJECT SPECIFICATION
Subject Coordinator:
Name: LIM YING SAN
Email: lim.ying.san@mmu.edu.my
Telephone No (Office / HP): 06-2523528
Text:
Kotler, P., Keller,K., Ang, S.H., Leong, S.M., Tan, C.T. (2013). Marketing Management: An
Asian Perspective, Prentice Hall.

References:
Cravens, D.W. and Piercy, N.F. (2012). Strategic Marketing, Mc-Graw-Hill.
Kotler, P. and Keller, K.L., (2011). Marketing Management, Prentice Hall, New Jersey.
Winner, R., (2006). Marketing Management, Prentice-Hall, New Jersey
Doyle, P, and Stern, P., (2006). Marketing Management and Strategy, Prentice-Hall, New
Jersey.
Tentative Final Examination Specification:
- Topics covered: All topics

- Duration: 2 hours
- Sections:
- Section A (60%) Case Study
- Section B (40%) Attempt ANY TWO (2) out of THREE (3) Structured Questions
Important: Partner lecturers are to confirm with the subject coordinator on the
finalised final examination specification in the middle of the trimester.
Appendices:
1. Syllabus
2. Lecture Plan
3. Tutorial Plan & Questions
4. Lecture Notes
5. Assignment
6. Past/sample Midterm Test Paper
7. Past Final Examination Question Paper