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This Is The Most Important Word When It Comes To Relationship Marketing
This Is The Most Important Word When It Comes To Relationship Marketing
This Is The Most Important Word When It Comes To Relationship Marketing - Forbes
CMO Network
MAY 9, 2013 @ 01:01 PM
42,982 VIEWS
Steve Olenski,Contributor
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9/27/2016
This Is The Most Important Word When It Comes To Relationship Marketing - Forbes
andinterestsandbypromotingopen
communication.
While I agree with the above it leaves out one
very important word. It kind of implies the
word somewhat but does not include the
actual word and it should for this word cuts
right to the heart of the term itself and in
particular the word relationship.
The word I am referring to is emotion.
Long the holy grail of marketers and
advertisers the world over, the word emotion
speaks to that rarified place where few
brands and advertisers reside. For just as in
any relationship in life, touching on human
emotions, preferably the positive emotions,
is the key to any happy, healthy and longterm relationship.
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This Is The Most Important Word When It Comes To Relationship Marketing - Forbes
BETA
SO:HowdoyoudefineRelationship
Marketing?
JD:I view relationship marketing as a
brands ability to create an emotional
connection with the consumer. At BDA, we
believe branded merchandise is the ultimate
1-to-1 relationship marketing vehicle.
SO:Istherearightwayandwrongway
todomerchandise
marketing/advertising?
http://www.forbes.com/sites/marketshare/2013/05/09/this-is-the-most-important-word-when-it-comes-to-relationship-marketing/#2deae1ab2050
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This Is The Most Important Word When It Comes To Relationship Marketing - Forbes
SO:Doesbrandedmerchandisingstill
playasbigaroleasitoncedidgiven
thedigitalagewenowlivein?
JD: When you think of branded
merchandise, what immediately comes to
mind? Take Nike. Every day you see people
walking around wearing a piece of apparel
with a Swoosh. And thats a form of branded
merchandise.
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This Is The Most Important Word When It Comes To Relationship Marketing - Forbes
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