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Strengths, Weaknesses, Opportunities, and Threats (Swot) Analysis
Strengths, Weaknesses, Opportunities, and Threats (Swot) Analysis
Chapter VII
STRENGTHS, WEAKNESSES, OPPORTUNITIES, AND THREATS (SWOT)
ANALYSIS
SWOT
Stren
Marketin
g
Durabili
gths
ty
Uniquene
Organization
esses
Time
l
operated Financia
Highly
and
Loyal
employees
An
excellent
cost
Production
management
increase without
team
investment
Workers
new facilities
Natural disaster
Lack
of
skilled
Financia
ss
Weakn
Production
consumin
causing
absenteeism.
Lack
of
interest
of
Owner
business
Low
production
l
resource
s
of
Criminal
offence
resources
Deterioration of
market function
their job.
Oppor
tunities
Technolo
gy
New
staff
expertise
and
Development
cities
of
Investme
nts
P a g e | 40
Threa
ts
Competit
ive
Conflict
of
interest
Labor movement
Competitors
Boycott
market
A. Strengths
Marketing
have
its
own
originality:
in
P a g e | 41
production of wood furniture. Management must establish a
cooperative relationship with its employees in order to
business,
employment
relationships
are
time
have
better
understanding
of
the
same
cost
of
production
since
the
materials
used
are
indigenous product.
Production increase without investment of new facilities.
Equipments used are only hand tools that are maintained
daily to provide high quality products.
Financial resources
capital
needs
and
cash-flow
requirements.
It
will
P a g e | 42
Never underestimate the amount of money it takes to get
started.
B. Weakness
Marketing
Organization
Workers
causing
absenteeism.
Failure
of
employees
to
recognized
absence,
or
holidays,
leaves
of
vacations,
absence
approved
allowed
for
leaves
under
of
the
P a g e | 43
motivation and design plans to combat these productivity
killers.
Production
Natural
storms
disaster.
results
largest
for
owners
businesses'
number
this
often
of
vulnerability
factors.
vulnerability
fail
to
take
One
is
of
that
the
to
the
small
necessary
from
reasons
business
Small
convert
into
finished
products.
Results
to
slow
Financial
time
businesses
that
are
usually
cheated
and
this
situation
Therefore
securities
can
lead
business
personnel
must
to
be
P a g e | 44
Organizational
can
help
boost
employee
motivation
and
and
improving
their
feels
the
stagnant,
employees
sense
skills
that
and
theyre
knowledge.
non-progressive
motivation
levels
and
will
expanding
If
workplace
uninspired
soon
and
dwindle.
your
Get
or
development
opportunities
would
be
best
Development
of
cities.
As
Calbayog
city
develops
P a g e | 45
local businesses in the city. Hence the production flow
of manufacturer will increase as demand will increase.
Financial
giving
the
customer
better
choices,
more
or
innovative
equipment,
service
may
be
techniques or
machinery,
in
the
tools
the
adaptation
purchase
and
supplies
of
of
new
better
for
the
P a g e | 46
business, however costly if done at the appropriate time
in the business and at the essential place can reap more
and more profits into the company and overall improve on
the business.
D. Threats
Marketing
goods
and
services
they
demand
in
which
large
protect
their
market
share.
There
is
no
single
of
consumers,
can
dictate
how
the
market
P a g e | 47
Organization
Conflict
of
interest.
when
person
has
multiple
additional
expense,
and
increased
risk
in
in
financial
markets,
thereby
increasing
were
injured
or
retired
in
accordance
with
the
similar
industries,
or
job
classifications.
If
an
worker
workers.
shortages
Generally,
or
less
must
accept
skilled,
less
less
skilled
educated,
or
productivity,
higher
return
rates,
and
greater
gap,
and
eventually
the
business
files
for
P a g e | 48
Production
better
over
another.
It
could
be
value,
quality,
service or reputation.
Financial
or
using
the
company as a protest.
goods
or
services
of
certain
P a g e | 49
BIBLIOGRAPHY
A. BOOK/S
Carter, William K., Cost Accounting. 14th. Edition;
2006 Cenegage Learning Asia Pte. Ltd.
Eightv Philippine Reprint 2011
Franklin
T.
Agamata,
MBA,
CPA,
Management
Advisory
P a g e | 50
http://www.chris-proba.org.uk/importance-of-quality-furnituremanufacture.html
C. OTHER SOURCES
Excerpts from interviews with owners of manufacturing and
furniture shops.
COLLEGE OF ACCOUNTANCY
Pioneer Catholic Educational Institution of Samar and Leyte
Founded 1905
P a g e | 51
RENALYN ABENIR
VANESSA JEAN SEPEDA
HAIDE CONTRATA
STEPHANIE MAY GUIRET
MA. JESSA JACALA
Noted by:
LEOVIGILDO GIL ANCHETA
Dean of the College of Accountancy
SURVEY QUESTIONNAIRE
Part 1: Personal Information
NAME:
ADDRESS:
AGE:
SEX:
CIVIL STATUS:
OCCUPATION:
NAME OF ESTABLISHMENT:
Part 2: Profile
1. What are the products offered by your business and its
current prices?
P a g e | 52
PRODUCTS
PRICES
P a g e | 53
used in manufacturing
10.
Which is more reliable, wood furniture or other kinds
of furniture?
P a g e | 54
Supply: Please put check (/) on the space provided the current
supply of different furniture.
High
Aparador/Closet
Custom-made
Ready-made
T.V Stand
Custom-made
Ready-made
Dining Set
Custom-made
Ready-made
Sala Set
Custom-made
Ready-made
Shelves
Custom-made
Ready-made
Study Table
Custom-made
Ready-made
Computer Table
Custom-made
Ready-made
Bed
Custom-made
Ready-made
Cabinet
Custom-made
Ready-made
Chairs
Custom-made
Ready-made
Average
Low
P a g e | 55
Demand: Please put check (/) on the space provided the current
demand of different furniture.
High
Aparador/Closet
Custom-made
Ready-made
T.V Stand
Custom-made
Ready-made
Dining Set
Custom-made
Ready-made
Sala Set
Custom-made
Ready-made
Shelves
Custom-made
Ready-made
Study Table
Custom-made
Ready-made
Computer Table
Custom-made
Ready-made
Bed
Custom-made
Ready-made
Cabinet
Custom-made
Ready-made
Chairs
Custom-made
Ready-made
Average
Low
P a g e | 56
SURVEY QUESTIONNAIRE FOR CUSTOMERS
PART 1: Personal Information
NAME:
ADDRESS:
AGE:
SEX:
CIVIL STATUS:
OCCUPATION:
PART 2:
Kindly supply the needed information by placing a
check
mark on the box of appropriate answers
:
1. Which of the following furniture store will come across your
mind, when you are about to buy furniture in Calbayog City?
Calutan
Home style
Our home
Five star
Others:
2. Why do you buy from them?
Design
Price
Quality
Free delivery
Customer service
3. How satisfied are you about the product?
Satisfied
Not satisfied
Very satisfied
Extremely satisfied
4. Which member of your family usually makes the decision when
buying furniture?
P a g e | 57
Husband/wife
Sons / Daughters
Friends
5. What do you think about wood furniture product quality when
compared to other kinds of furniture product sold in the market?
Very poor
Poor
acceptable
Good
Very good
6. What type of furniture is more reliable?
Wood
Plastic
Metal
Others:
7. What kind of wood do you prefer in a furniture?
Narra
Mahogany
Coconut
Rosewood
Teak
Acacia
Others:
8. How much is your price range when buying a furniture?
1,000 10,000
11,000 20,000
21,000 30,000
31,000 50,000
50,000 above
9. What kind of furniture are you using?
Plastic
Wood
Metal
Others:
10.
P a g e | 58
P2, Brgy. Palanas Cara
Calbayog City W. Samar, 6710
Email: sanggie18@yahoo.com
PERSONAL INFORMATION:
Civil Status
Single
Date of Birth
Place of Birth :
Sex
Female
Parents
EDUCATION:
Tertiary:
Secondary:
Elementary:
P a g e | 59
San Isidro Northern Samar
Email: haidecontrata@yahoo.com
PERSONAL INFORMATION:
Civil Status
Single
Date of Birth
Place of Birth :
Sex
Female
Dominador Contrata
Parents
Helen Contrata
EDUCATION:
Tertiary:
Secondary:
Elementary:
P a g e | 60
Email: stephanie_guiret@yahoo.com
PERSONAL INFPRMATION
Status
Single
Date of Birth
May 1, 1994
Place of Birth :
Sex
Female
Parents
EDUCATION
Tertiary:
Secondary:
Elementary:
P a g e | 61
PERSONAL INFORMATION
Status
Single
Date of Birth
Place of Birth :
Sex
Female
Parents
Virgilio P. Sepeda
Melchora M. Sepeda
EDUCATION
Tertiary:
Secondary:
Elementary:
Renalyn M. Abenir
Brgy. Buenavista, San Isidro, Northern Samar
San Isidro, N. Samar 6409
Email: haleyvril_aby@yahoo.com
PERSONAL INFORMATION
P a g e | 62
Status
Single
Date of Birth
Place of Birth :
Sex
Female
Parents
Gaspar C. Abenir
Luciana M. Abenir
EDUCATION
Tertiary:
Secondary:
Elementary: