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  • Model Summary: Model 1 Sum of Squares DF Mean Square F Sig

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    Maria Vrancea
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    This document contains statistical analyses of the relationship between advertising spending and detrended sales: 1. There is a strong positive correlation (R=0.916) between advertising spending and detrended sales, with advertising spending explaining 84% of the variance in detrended sales (R Square=0.839). 2. Regression analysis shows that advertising spending significantly predicts detrended sales (p=0.000). 3. Coefficients for the regression model show that a $1 increase in advertising spending is associated with a 1.071 increase in detrended sales, on average.

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    This document contains statistical analyses of the relationship between advertising spending and detrended sales: 1. There is a strong positive correlation (R=0.916) between advertising spending and detrended sales, with advertising spending explaining 84% of the variance in detrended sales (R Square=0.839). 2. Regression analysis shows that advertising spending significantly predicts detrended sales (p=0.000). 3. Coefficients for the regression model show that a $1 increase in advertising spending is associated with a 1.071 increase in detrended sales, on average.

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    50 views3 pages

    Model Summary: Model 1 Sum of Squares DF Mean Square F Sig

    Uploaded by

    Maria Vrancea
    This document contains statistical analyses of the relationship between advertising spending and detrended sales: 1. There is a strong positive correlation (R=0.916) between advertising spending and detrended sales, with advertising spending explaining 84% of the variance in detrended sales (R Square=0.839). 2. Regression analysis shows that advertising spending significantly predicts detrended sales (p=0.000). 3. Coefficients for the regression model show that a $1 increase in advertising spending is associated with a 1.071 increase in detrended sales, on average.

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    of 3

    Model Summaryb

    Model
    1

    R
    R Square
    .916a
    .839

    Adjusted
    R Square
    .832

    Std. Error of
    the Estimate
    .73875

    DurbinWatson
    2.389

    a. Predictors: (Constant), Advertising spending


    b. Dependent Variable: Detrended sales
    ANOVAb
    Model
    1

    Regression
    Residual
    Total

    Sum of
    Squares
    62.514
    12.006
    74.520

    df
    1
    22
    23

    Mean Square
    62.514
    .546

    F
    114.548

    Sig.
    .000a

    a. Predictors: (Constant), Advertising spending


    b. Dependent Variable: Detrended sales
    Coefficientsa

    Model
    1

    Unstandardized
    Coefficients
    B
    Std. Error
    6.584
    .402
    1.071
    .100

    (Constant)
    Advertising spending

    Standardized
    Coefficients
    Beta
    .916

    t
    16.391
    10.703

    Sig.
    .000
    .000

    95% Confidence Interval for B


    Lower Bound
    Upper Bound
    5.751
    7.417
    .864
    1.279

    Collinearity Statistics
    Tolerance
    VIF
    1.000

    1.000

    a. Dependent Variable: Detrended sales

    Runs Test

    One-Sample Kolmogorov-Smirnov Test

    N
    Normal Parameters a,b
    Most Extreme
    Differences

    Mean
    Std. Deviation
    Absolute
    Positive
    Negative

    Kolmogorov-Smirnov Z
    Asymp. Sig. (2-tailed)

    Unstandardiz
    ed Residual
    24
    .0000000
    .72250904
    .082
    .082
    -.076
    .403
    .997

    Test Valuea
    Cases < Test Value
    Cases >= Test Value
    Total Cases
    Number of Runs
    Z
    Asymp. Sig. (2-tailed)

    Unstandardiz
    ed Residual
    -.01386
    12
    12
    24
    14
    .209
    .835

    a. Median

    a. Test distribution is Normal.


    b. Calculated from data.

    Coefficientsa

    Model
    1

    (Constant)
    Advertising spending

    Unstandardized
    Coefficients
    B
    Std. Error
    .677
    .251
    -.034
    .062

    Standardized
    Coefficients
    Beta
    -.116

    t
    2.700
    -.547

    Sig.
    .013
    .590

    a. Dependent Variable: modul_e

    Correlations

    Spearman's rho

    modul_e

    Advertising spending

    modul_e
    1.000
    .
    24
    -.266
    .209
    24

    Correlation Coefficient
    Sig. (2-tailed)
    N
    Correlation Coefficient
    Sig. (2-tailed)
    N

    Advertising
    spending
    -.266
    .209
    24
    1.000
    .
    24

    One-Sample Statistics
    N
    1845

    Unstandardized Residual

    Mean
    .0000000

    Std. Deviation
    1.40378907

    Std. Error
    Mean
    .03268163

    One-Sample Test
    Test Value = 0

    t
    Unstandardized Residual

    .000

    df
    1844

    Sig. (2-tailed)
    1.000

    Mean
    Difference
    .00000000

    95% Confidence
    Interval of the
    Difference
    Lower
    Upper
    -.0640969
    .0640969

    Statistics
    Unstandardized Residual
    N
    Valid
    Missing
    Mean
    Std. Error of Mean
    Std. Deviation
    Skewness
    Std. Error of Skewness
    Kurtosis
    Std. Error of Kurtosis

    1845
    2
    .0000000
    .03268163
    1.403789
    -.051
    .057
    3.718
    .114

    Model Summaryb
    Model
    1

    R
    .550a

    R Square
    .302

    Adjusted
    R Square
    .294

    Std. Error of
    the Estimate
    39.13290

    DurbinWatson
    1.276

    a. Predictors: (Constant), Average monthly bill, Household income (1998),


    Years using our service
    b. Dependent Variable: Avg monthly minutes

    Coefficientsa

    Model
    1

    (Constant)
    Years using our service
    Household income
    (1998)
    Average monthly bill

    Unstandardized
    Coefficients
    B
    Std. Error
    18.902
    16.359
    11.164
    4.388

    Standardized
    Coefficients
    Beta

    Sig.
    .249
    .012

    95% Confidence Interval for B


    Lower Bound
    Upper Bound
    -13.321
    51.124
    2.521
    19.806

    Collinearity Statistics
    Tolerance
    VIF

    .145

    t
    1.155
    2.544

    .876

    1.142

    .901

    .233

    .215

    3.876

    .000

    .443

    1.359

    .921

    1.086

    .913

    .133

    .388

    6.863

    .000

    .651

    1.175

    .887

    1.127

    a. Dependent Variable: Avg monthly minutes

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