Professional Documents
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WW D Beauty 0216 Web
WW D Beauty 0216 Web
AN ISSUE OF
IN THIS ISSUE
DEPARTMENTS
33
Pete Unplugged
Which brands
reign supreme?
Find out in
Power Up.
WWDs executive
editor of beauty,
Pete Born, examines how some
leading industry
thinkers are working to stay ahead
of the curve.
10
Eye Candy
12
14
Springs Fresh
Crop
Pomegranate, blackberries, apricot,
avocadosprings
superfood-centric
launches read like
a grocery list.
FEATURES
33
Power Up
Culture Shock
44
Future Forward
Out of Africa
22
Tale of
the Magni
What are the
odds? Two beauty
editors deliver babiesboth named
Magnuson the
same day.
24
Slow Motion
The economic
slowdown in Brazil
has hit beauty,
but a key mix of
people, places and
products is nding
room to grow.
28
Finders
Keepers,
Makeup
Seekers
Chemical engineer
turned entrepreneur Asmau
Ahmeds coloranalyzing technology speaks to the
visual generation.
50
Stat Dept.
Breaking down
TABS Analytics
2015 survey of
consumer buying
trends.
23
Cool
Britannia
A new apothecary
and spa opens in
Chelsea.
38
A paralyzing
accident hasnt
stopped ex-fashion editor Francesco Clark from
growing Clarks
Botanicals into
one of the foremost independent
skin-care lines.
20
Young consumers
are making healthier food choices,
and beauty stands
to benet.
Master Class:
Francesco
Clark
Tipping the
Scales
16
On the Cover:
24
All eyes
are on
Brazilian
beauty.
WWDISAREGISTEREDTRADEMARKOFFAIRCHILDPUBLISHING,LLC.COPYRIGHT2016FAIRCHILDPUBLISHING,LLC.ALLRIGHTSRESERVED.PRINTEDINTHEU.S.A.VOLUME211,NO.8.Friday,February19,2016.WWD(ISSN0149-5380)ispublishedweekly,exceptforthefthweekin
August, the second week in September, and the third and fourth weeks in December, with one additional issue in February, April, June, August, October and December, by Fairchild Media LLC, which is a division of Penske Business Media LLC. PRINCIPAL OFFICE: 475 Fifth Ave., New
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DAMAGEORANYOTHERINJURYTO,UNSOLICITEDMANUSCRIPTS,UNSOLICITEDARTWORK(INCLUDING,BUTNOTLIMITEDTO,DRAWINGS,PHOTOGRAPHS,ANDTRANSPARENCIES),ORANYOTHERUNSOLICITEDMATERIALS.THOSESUBMITTINGMANUSCRIPTS,PHOTOGRAPHS,ARTWORK,
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Sarah Gadon
armanibeauty.com
LUMINOUS SILK
EDITORS LETTER
FULL SPEED
AHEAD
B LO O M I N G B O U Q U ET
#ITSMISSACTUALLY
AVAILABLE AT DIOR.COM
PETE UNPLUGGED
FIRST
RESPONDERS
2016 P&G
MEETTHE
NEWEST
POWER
COUPLE
BEAUTY BULLETIN
EYE CANDY
Special Effects
While most designers opted for natural beauty looks during the
recent spring 2016 couture shows in Paris, there were those who
dared to enter edgier territory. BY JENNIFER WEIL
Hair
In a season dominated
by natural,
individualized eye looks
stood out.
Ornamentation continued
as a major theme, adding
a touch of luxe to pareddown styles.
1. Elie Saab
2. Alexis Mabille
3. Valentino
MABILLE PHOTOGRAPH BY DOMINIQUE MATRE; SAAB AND ARMANI BY DELPHINE ACHARD; VALENTINO, CHANEL, MARGIELABY GIOVANNI GIANNONI
Makeup
Available at ULTA, Macys Impulse Beauty, Beauty Brands, and select Professional Salons.
BEAUTY BULLETIN
TIPPING
THE SCALES
YOU ARE WHAT YOU EAT, as the adage says, and consumers, particularly
younger ones, are taking it literally. According to Nielsens 2015 Global Health
and Wellness Survey, 30 percent of Generation Z respondents and 33 percent
of Millennials consider health attributes like all-natural and made from
fruits and vegetables to be very important when food shopping. People are
leaving the word diet behind and going toward total health and wellness
[as a lifestyle], says dietician Brooke Alpert. Beauty has followed suit with
a slew of superfood-infused products. When its broccoli [being marketed],
says Alpert, everyone understands the benets. ELLEN THOMAS
12 WWD BEAUTY INC
BEAUTY BULLETIN
Masks
1. Milani Moisture
Lock Oil Infused Lip
Treatments, $8 each
Each glosslike formula
has an oil with healing
properties, such as
hydrating raspberry.
1. Lush Damaged
Hot Oil Treatment, $12
This solid-to-cream
formula penetrates dry
hair with avocado oil.
2. Kiehls Turmeric
& Cranberry Seed
Energizing Radiance
Mask, $32
Exfoliating cranberry
seed gets a brightening
boost from turmeric
extract to revive dull skin.
2. Clinique Sweet
Pot, $19.50
This lip duo exfoliates
with grainy beet sugar
granules and soothes
with coconut oil.
3. Josie Maran Vibrancy
Foundation Fluid, $45
Argan oil and blueberry
extract help ease redness
and calm inamed skin.
Hair
1. Drunk Elephant
B-Hyrdra Intensive
Hydration Gel, $52
A blend of watermelon
rind, apple and lentil
hydrates and plumps.
4
3
Antiaging
3. LOral EverPure
Repair & Defend
Conditioner, $7
A proprietary complex
of acai and goji berries
prevents color-treated
hair from fading.
4
2
3. Fresh Seaberry
Skin Nutrition
Cleansing Oil, $42
Seaberry oil moisturizes;
cranberry seed
promotes elasticity.
4
2
4. Aveeno Absolutely
Ageless Intensive
Renewal Serum, $20
Blackberry leaf extract
and dill tighten skin.
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At last
MIRACLE GEL
2 Steps Up to 14 Days of Color and Shine Easy Removal
The next best thing to a salon gel mani!
Pretty
Piggy
B Girl
Shock
Wave
Birthday
Suit
Street
Flair
Pink
Cadillaquer
Tidal
Wave
Red
Eye
Wine
Stock
Game of
Chromes
Pink
Tank
BEAUTY BULLETIN
Francesco Clark
in his home office.
MASTER CLASS
STRONG
ROOTS
BEAUTY BULLETIN
A Clarks Botanicals
bestseller.
breathe.
NEW Exuviance
Bionic Oxygen Facial
breathe new life into your skin
instantly energizing and revitalizing
with Pure Oxygen plus our Bionic Complex
for a youthful, luminous complexion.
proven ingredients
expertly formulated to visibly
transform your skin
BEAUTY BULLETIN
SHELF LIFE
Out of Africa
From earthy cedar to ancient Egyptian scrolls,
springs fragrance launches call to mind the materials,
spices and history of Africa. ELLEN THOMAS
Paco Rabanne
Olympa, $96
An unexpected
salty vanilla accord
is inspired by
a modern-day
Cleopatra.
Bulgari Goldea,
$155 Like the
perfumes formulated
by ancient Egyptians,
this scent uses
papyrus as its base.
The Business
of Beauty
APRIL 22
JUNE 17
AUGUST 26
OCTOBER 14
DECEMBER 9
T H E P OW ER O F CO N T EN T
BEAUTY
AWARD
SEASON IS BACK!
SPECIAL DELIVERY
2.24.16 - 3.09.16
Following the Product Demo, cast your
vote for which should be named Beauty
Award Finalists. Note, only members as
of 1/31/16 are eligible to vote.
3.25.16
BEAUTY INSIDER AWARDS
FINALISTS ANNOUNCEMENT
Tune in when we announce the
2016 Finalists live on Twitter!
@CEWinsider
#CEWFinalists
5.13.16
Visit
CEW.org/BeautyAwards
for additional details.
SERVICE STATION
Herbal Outtters
HAIR DJ QUINTERO FOR SERGE NORMANT AT JOHN FRIEDA SALON; MAKEUP: MIRIAM ROBSTAD AT BRYAN BANTRY
BEAUTY BULLETIN
RETAIL WATCH
Cool Britannia
MARCH 2016
BOLOGNA (ITALY)
F A I R
D I S T R I C T
www.cosmoprof.com
in cooperation with
23
BEAUTY BULLETIN
Despite Brazil's
economic downturn, the
scene is sunny on Rio's
Copacabana Beach.
RETAIL SAFARI
SLOW MOTION
As all eyes turn to Brazil in anticipation of the 2016 Summer Olympics,
the country suffers its rst beauty downturn in decades.
BY ADRIANA BRASILEIRO
BEAUTY BULLETIN
Quem Disse,
Berenice?
Bela Gil
When this nutritionist,
chef and TV show host
posted on Facebook last
year that using turmeric
instead of toothpaste
was a healthier way
to clean teeth, she
provoked a storm of
social media criticism
from dentists all over
Brazil. But Bela Gil also
attracted thousands
of new followers to her
philosophy that favors
using natural and
organic ingredients,
whether its for cooking
or beauty purposes. Gil
has sold nearly 300,000
copies of her cookbooks
in Brazila feat in this
country where people
buy less than two books
a year, on average. The
daughter of famous
Brazilian musician
Gilberto Gil, she has
moved beyond the
kitchen into an overall
lifestyle, including
recipes for all-natural
hair moisturizers and
post-waxing balms that
promise results that are
as good as conventional
products.
News in Nails
With more than 3.5
million Instagram
followers, actress
Giovanna Antonellis nail
styles are possibly the
most copied in Brazil.
LOrals Colorama
brand has successfully
leveraged her social
media following with
a series of collections
designed by the actress
that have signicantly
impacted the publics
taste in nail colors.
Her predilection for
bright, solid colors
like orange, hot pink
and black sparked a
change in consumer
behavior, as Brazilians
traditionally favor classic
reds and nude shades.
From top:
Model Waleska Gorczevski;
lifestyle guru Bela Gil,
and Quem Disse, Berenice?
Veggie Box
Subscription services
are still quite new in
Brazil, and the organic
cosmetics market is
underdeveloped and
fragmented. Enter
Veggie Box, which sends
a box of organic and
cruelty-free cosmetics
monthly to subscribers.
The boxes are lled with
established brands like
Surya, as well as goodies
from handmade artisan
shops. Launched in
January 2015 after a
crowdfunding effort that
raised 18,000 reais
about $4,500by the
end of the year, the
start-up had expanded
its client base at a rate
of 30 percent a month
and has already caught
the eye of potential
investors.
Full Moon
Spell
Cutting hair according
to the phases of the
moon is a common
practice in Brazil, but
one hip So Paulo hair
salon takes it a step
further. Once a month,
the Laces and Hair
salon offers an entire
hair-spa day, called the
Full Moon Spell, with
treatments that promise
to add 1.8 centimeters
to clients locks in
28 days. A hit among
Brazilian socialites and
TV stars, the treatment
rst targets split ends,
removing them in
a procedure called
embroidery, which is
followed by an infusion
of organic detox and
multivitamin creams
that are applied to the
hair, followed by a laser
treatment session
to stimulate blood
circulation in the scalp.
The Queen
of Curls
Back in the early
Nineties, Heloisa
Assis, then a nanny
and cleaning lady,
decided she was tired
of treatments for black,
curly hair that involved
radical straightening.
She took matters into
her own hands, enrolled
in a hairdressing
course and created
Super Relaxante to
make Afro-Brazilian
hair more manageable
without losing its curls.
Now, Assis is one of
Brazils most powerful
entrepreneurs, whose
company, Beleza
Natural, operates 33
salons and 10 kiosks;
this year, the company
continues its growth
spurt with plans to open
two more salons and
10 kiosks, and expand
internationally.
WAYNE TIPPETTS/REX/SHUTTERSTOCK
Waleska
Gorczevski
W W
LAUREN BRINDLEY
WALGREENS
JENNY FRANKEL
NUDESTIX
KILIAN HENNESSY
BY KILIAN INC.
summits.wwd.com
ATTEND: KIM MANCUSO, KMANCUSO@WWD.COM, 646.356.4722
SPONSOR: ALEXIS COYLE, WTWW
EVENT SPONSORS
FAIRCHILD
SUMMITS
ANNUAL
PARTNERS
BEAUTY BULLETIN
ENTREPRENEURIAL EDGE
Finders,
Keepers,
Makeup
Seekers
Asmau Ahmed
in her Chelsea
offices.
BEAUTY BULLETIN
SHOPPER STALKER
La Prairie
Cellular Luxe
Lip Color in
Geranium, $55
Wu loved the
bright color
after having her
makeup applied
by a consultant.
La Prairie Cellular
Hydrating Serum, $220
Wu picked this up for her
daughter who has dry skin.
La Prairie Skin
Caviar Liquid Lift,
$525
Caviar makes my
pores small and
helps with wrinkles,
Wu says.
La Prairie Skin
Caviar Luxe Cream
Sheer, $430
I saw my skin
change and the ne
lines disappear,
says Wu of the one
product she says she
cant live without.
Whats in
Shirleys Bag?
TOTAL SPENT:
$1,573.25
DECEMBER 23, 2015, 12:44 P.M.
Macys
136-50 ROOSEVELT AVENUE,
FLUSHING
MISSION:
SPLURGE
ON SKIN CARE
Whats in
Naomis Bag?
TOTAL SPENT:
$53.57
DECEMBER 23, 2015, 2:40 P.M.
MISSION:
LAST-MINUTE
HOLIDAY
SHOPPING
ADVERTISEMENT
RECOGNIZING EXCELLENCE IN
LUXURY SERVICE
LORAL LUXE is proud to partner with WWD
to recognize exceptional ser vice in luxur y beauty.
QUAID BARTEK
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BLOOMINGDALES SAN FRANCISCO, CA
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KATY PERRY
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WWD
Beauty Incs
First Annual
Ranking
of Beautys
Strongest Brands
33
WWD
Beauty Incs
First Annual
Ranking
of Beautys
Strongest Brands
LOral Paris
Compiled and
researched by
Jenny B. Fine and
Faye Brookman
2 3 4 5
MAC
Chanel
Neutrogena
Urban Decay
LORAL PARIS IS A
NEUTROGENA IS WINNING
BE IT PRODUCT TRENDS
question of whether
a heritage brand can
remain fresh with a
broad cross section of
consumers, Chanel has
laid the argument to
rest. It is the numberone fragrance player in
the U.S. prestige market,
number nine in makeup
and number ve overall,
and has perfected
the art (and science)
of keeping a brand
simultaneously hip and
iconic. While it has yet
to achieve a signicant
social media presence,
L2 cites Chanel for
successfully keeping
gray market products at
bay on Amazon.com. But
its products are a clear
winner with consumers,
racking up 54 awards
over the last ve years.
35
6 8 10 12 14
Our
Methodology
WWD BEAUTY INC
consulted a variety
of sources to compile
our list of beautys 25
most powerful brands.
1. Domestic Sales
Millward Brown
provided its index of
the Top 15 Personal
Care Brands for 2015.
3. Digital Success
To determine the
brands with the
strongest digital
engagement, we
consulted L2s 2015
Digital IQ Index for
the beauty category,
as well as Tribe
Dynamics Earned
Media Value index for
social media for 2015.
We also consulted
Sephora.com, Ulta.
com and Birchbox for
their lists of highestrated brands and
bestsellers.
4. Awards We
compiled data from
2011-2015 from the
following Awards, in
alphabetical order:
Allure, Cosmetic
Executive Women, The
Fragrance Foundation,
InStyle, Marie Claire
Prix dExcellence and
Renery 29 (2015
data only).
5. Innovation We
took into account our
own reporting when
factoring in product
innovation and trend
leadership.
Maybelline
New York
MAYBELLINES STRENGTH
Este Lauder
Lancme
bareMinerals
Sally Hansen
AN EMPHASIS ON
to be one of prestige
beautys most consistent
players. Ranked number
two in sales in the U.S.
according to The NPD
Group, it is the highestranking prestige brand
on Millward Browns
top 15 list, coming in at
number four for 2015,
a 23 percent increase
over 2014. Lancme is
also one of the most
consistent winners
of Marie Claires Prix
dExcellence, and it
occupies the numberthree spot on L2s Digital
IQ Index, thanks to the
strongest desktop site in
the Index which excels at
content and commerce
integration.
7 9 11 13 15
Benet
Cosmetics
BENEFITS TAG LINE IS
Dove
Nars
Dior
Clinique
WHETHER NAMING A
blush Orgasm
or creating edgy
collaborations, Nars has
never believed in playing
it safe. The approach
resonates with both
industry insiders and
editorsNars racked up
72 awards during the last
ve years, second only to
LOraldominating the
blush and eye shadow
categories. It also has
a signicant presence
digitally, and was one
of the rst to capitalize
on its community of
Narsissists with a
plethora of launches.
Nars is the third mostmentioned brand on
sephora.com, according
to L2, as well as the
third most-mentioned in
vlogger videos.
16 18 20 22 24
Cover Girl
Jo Malone
TRESemm
Revlon
OPI
IN 2013, TRESEMM
REVLONS OWNER,
17 19 21 23 25
Giorgio Armani
Beauty
EVERYONE KNOWS
foundation is a loyalty
category, and that has
certainly proven to be
the case for Giorgio
Armani Beauty. Though
its color cosmetics
line is in relatively
limited distribution, it
is a consistent awardwinner with editors and
a clear leader in the
face category. Armani
has adeptly launched
of-the-moment limitededition products
that capitalize on the
brands red carpet
and runway strengths.
That, combined with its
number-two ranking in
U.S. prestige fragrance
sales, according to NPD,
has made Armani a force
in the specialty arena.
Philosophy
Tom Ford
PHILOSOPHY HAS
successfully recast
itself from a bath and
body business beloved
at gift-giving time into
a serious, well-rounded
contender that is the
fourth-largest prestige
skin-care brand,
the seventh-largest
fragrance brand and
the eighth-biggest
prestige brand overall,
according to The NPD
Group. Philosophy is in
the top third of digital
performers, lauded
for its efficacy across
platforms. Look for
its recently launched
philanthropic platform
beneting mental
illness to reinforce the
brands relevance with
Millennials.
Olay
John Frieda
consistently launched
innovation in the massmarket category since
the debut of its Frizz
Ease serum. It has
maintained its strength
in that category, while
continuing to pursue
a path to newness in
others. For example, a
recent standout launch
was Root Blur, a rst-tomass market two-tone
concealer for the hair to
hide regrowth. The brand
is also a consistent
award winner, racking
up the wins not just
for its tried-and-true
stockkeeping units, like
Frizz Ease, but for many
of the new products it
launches annually.
37
Talk about a meteoric rise. Two years ago, Katy DeGroot quit her job
as an executive team leader at Target. Today, shes recognized practically every
time she steps into one of the retailers stores. Usually, the first thing people
say is, Oh my God, youre so small, chuckles DeGroot, a 5-foot-3 tomboy version of Mariah Carey in her Butterfly phase who is better known by her social
media handle LustreLux, but its never really awkward. Its like seeing one of your
friends. DeGroot started LustreLux as a Web site with no grand ambitions to
become a social media sensation. I just wanted to create something that mixed
my sarcasm and humor into writing and doing a few pictures, she says. It was
very Millennial of me to not want to listen to anybody and do whatever I wanted
to do. The appeal of her approach soon became apparent. Two months after
LustreLux started posting on Instagram and YouTube, DeGroot was picking up
10,000 subscribers a day. She crossed 500,000 subscribers in eight months
and has now amassed more than 2.6 million followers. Shes partnered with brands
including Make Up For Ever, Benet, NARS
and Philips to promote products, signed up
as a stylist for Ipsy and recently settled in
Los Angeles to pursue a full-time career as
a social media makeup buff.
DeGroots swift ascent from nobody to
somebody parallels rapid changes in the
beauty landscape caused by social media.
Social media is shaping consumer behavior, says Shelley Haus, vice president of
brand marketing at Ulta Beauty. Scrolling
through Instagram, the pictures and videos
bring things to life in a way thats superabsorbable. [Consumers] go to Instagram for
beauty inspiration and to learn how to wear
this or do that. They relate in a really visual
way, and they are getting a sense of urgency.
The sea change is creating a new generation of consumers, a swelling group of
young women who devour beauty content,
determinedly search for details about products they covet, itch to try new brands and
crave great scores. Increasingly, brands are
responding by unleashing newness at warp
speed, solidifying relationships with social
media stars, ambushing trends and quickening the pace of their marketing efforts. With
social media inaming desire for products,
its a kill-or-be-killed environment in the
beauty business, and the kills can be immediate and very, very big.
To wit: Kylie Jenners Lip Kit, $29, sold
out in minutes when it launched online.
40 WWD BEAUTY INC
Beccas Champagne Pop highlighter, cocreated with YouTube personality Jaclyn Hill,
generated an estimated $20 million in sales
during the second half of 2015 and was the
biggest single-day seller in sephora.coms
history. Tartes Amazonian Clay Matte Palette doubled its sales expectations after the
brand partnered with 12 inuencers during
the year, and the Too Faced Stardust palette,
designed with Instagram inuencer Vegas
Nay, propelled the brand into being one of
the strongest performers at Ulta.
Mary Beth Laughton, senior vice president of digital at Sephora, says Instagram
can stoke unprecedented demand. There
is so much more content available to help
clients over that decision-making threshold,
she says. The rise of visual social media
has powered not only the ability for a client to explore more, but also make more
informed decisions by seeing more images of
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41
THE
NEW
COLOR
CREW
Makeups Insta-launches
are coming in fast and
furious. Here is
a whos who of the
new kids on the block.
ELLEN THOMAS
Actress-turned
Internet-entrepreneur
Gwyneth Paltrow is
the creative director
of Juice Beautys rst
foray into color. Look
for major Goop play
of the collection,
which features
pigments derived
from natural sources.
2 Milk Makeup
The brainchild of
Milk Studios founder
Mazdack Rassi and
his fashion editor
wife Zanna, the lines
chunky lip markers,
high-gloss eye
slicks and a last-allweekend lash stain
take inspiration from
the downtown
model-DJ set.
3 Pat McGrath
Labs
Superstar makeup
artist Pat McGrath
staged guerilla-style
pop-up parties
announced on
Instagramfor
the launch of her
rst namesake
products, Gold
001 and Phantom
002. Available only
online, they sold
out in a snap. Stay
tuned for Part 003.
Splashy packaging,
neon lipsticks,
a Kendall Jennerdesigned palette
and a slew of trenddriven skin-care
offeringsthink
water packs and
algae soapcomprise
Este Lauders
Sephora-exclusive,
Millennial-minded
push.
5 Winky Lux
Cheeky packaging
and funky hues make
Winky Lux a social
media standout.
The richly pigmented
Lip Velours even have
their own hashtags.
The online-born
brand hits Aerie
stores this month.
1 Juice Beauty
#SNEAKPEEK
FOR THE MOST
up-to-date makeup
news on Instagram,
beauty junkies rely
on Sophie Shab.
Better known by her
handle Trendmood,
the 34-year-old Los
Angeles makeup
artist consistently
posts scoops that
surprise brands and
delight her 373,000
followers. Whether its
Urban Decay, Benet,
Anastasia, ColourPop
or countless others,
Shab reveals the latest
in her relentless feed
of product images,
swatches and behindthe-scenes shots.
Were putting
it out there before
anyone else, says
Shab, who is rarely
information. When
one of its palettes
sold out over the
holidays, Urban Decay
contacted Shab with
details on where it
was being restocked
that she then posted
to her followers.
Shab insists she
makes no money
from the brands she
posts on Instagram.
However, she is
dipping her toes into
collaborations, like
a makeup organizer
with Zahra Beauty.
But her primary
motivation is
providing up-to-theminute info on new
items. I did it in the
beginning for myself
because it is my
passion, says Shab,
and I do it for the
makeup community
because it is needed.
R.B.
43
FORWARD
With change happening at the speed of light,
we asked five leaders in high-tech, high-touch
categories outside of the beauty industry, for their
insights on staying ahead of the curve.
BY JENNY B. FINE
There are only a limited number of hours in the day and any free
minute I get I spend thinking about the future and new ways of
doing things. I spend a lot of time thinking about what has happened historically, how and what the megatrends are and where
they may go. A lot of people spend a lot of time reading to give
them an idea of where things are headed, but by that time it is
too late.
44 WWD BEAUTY INC
Participants:
Carlos Becil
Chief Marketing Officer
Equinox Holdings
Carlos Becil is the chief
marketing officer of
Equinox Holdings, which
owns and operates tness
clubs in the U.S., U.K. and
Canada including Equinox
Fitness, Pure Yoga and
Soul Cycle. He joined the
company from Starwood
Hotels and Resorts in 2013,
and oversees consumer
engagement programs,
brand partnerships and
growth opportunities.
Daniella Yacobovsky
Cofounder
BaubleBar
Daniella Yacobovsky is
cofounder of the online
jewelry retailer BaubleBar.
She and cofounder Amy
Jain conceived the company
for a Harvard Business
School project while earning
their MBAs. Previously
she worked in nance at
American Capital Securities
and UBS Investment Bank.
Marc Lore
Cofounder, Chief Executive
Officer, Chairman
Jet.com
Marc Lore founded the
innovative e-commerce
company Jet.com in 2014
and has since raised
more than $200 million
for the venture. A serial
entrepreneur, Lore founded
Quidsi Inc., the parent
company of sites such as
Diapers.com and Soap.
com, which Amazon.com
acquired for $545 million
in 2011.
Tim Williams
Cofounder,
Chief Executive Officer
YR Live
London-based Tim Williams
worked in the software
industry before he and a
partner founded the event
company, Luma, which
offered live event printing.
That technology lead to the
creation of YR, the modular
digital design and print
studio that allows users
to create personalized
clothing instantly. YR
currently has outposts in
Macys and TopShop.
Uri Minkoff
Cofounder,
Chief Executive Officer
Rebecca Minkoff
Uri Minkoff and his sister,
Rebecca, founded their
company in 2005 with
the launch of a handbag
collection. Since then,
Minkoff has overseen
the companys growth
into a full lifestyle brand.
With more than 14 years
of experience as an
entrepreneur, Minkoff
has also successfully
cofounded health-care
companies, including
LifeWorks Wellness Center
and Bodyhealth.com, and
technology companies
Fortis Software and Loop.
Uri Minkoff
Rebecca Minkoff
Carlos Becil
Equinox
Tim Williams
YR Live
Daniella
Yacobovsky
BaubleBar
Marc Lore
Jet.com
45
job of creating a community and building a brand in social media even though
they dont control the end-to-end experience themselves. Warby Parker has done
a lot of interesting things in social media
and video communications. The idea of
starting online and building a brick-and-
rative of Rebeccas lifeshe is a Millennial who started with nothing and has
achieved great successwith that of the
consumer has been a differentiator.
Also our in-store experiencewe were
the rst to look at consumers and the
human and emotional and mental issues
around shopping and use technology to
give shoppers the experience they want
when they are in the store.
Speed
Chic
A key differentiator
for BaubleBar
is speed-tomarket, says
co-founder Daniella
Yacobovsky.
Whereas most
accessories
companies have a
production time of six
to 12 months before
the -merchandise
hits shelves,
BaubleBar has a
turnaround time
of six to 12 weeks.
We're able to think
carefully about what
we produce, how we
produce it and react
quickly to trends,
says Yacobovsky.
47
There is something about people having unique, oneoff items but not paying a premium for it and getting it in the
same amount of time as a regular item. The future
is the normalization of customization.
Whats next in
personalization and
customization?
CARLOS BECIL: All of the activity track-
oritywe have reinvented mobile experience for our members. Our member app
is one-stopyou can check in to a club,
plan your workout, book classes. It is completely synched with Apples Health so it
tracks your workouts and offers custom
content with. Furthermore, our new editorial magazine. It helps members to stay
connected to the brand and maximize
results.
DANIELLA YACOBOVSKY: We are thinking about design as mobile rst. We are
thinking about the mobile experience and
then scaling up. It took us a while to shift
the organization to that mind-set. The
opportunity to experiment with customer
acquisition on mobile is interesting. If
you are looking at ad units and cost of
acquisition, its lower on mobile than
desktop. That is where we are seeing efficiencies and where we can make the best
use of our dollars.
URI MINKOFF: You want to build out the
Creative
Control
While 3-D printing
for the masses is
still a ways off, Tim
Williams, cofounder
of YR Live has
created a concept
that comes close,
enabling consumers
to print customized
designs on a variety
of merchandise. Thus
far, YR has partnered
with the likes of
Macys, Topshop and
Nike. Consumers
are looking for
interactivity and an
experience on the
shop oor that they
havent had
before, he says.
49
Channel Changers
$125K or more
13%
$100K-$124K
$25K or less
9%
20%
% of
population
$75K-$99K
12%
$25K-$49K
25%
$50K-$74K
19%
% of
population
14%
19%
19%
18%
15%
15%
18 to 24
25 to 34
35 to 44
45 to 54
55 to 64
65 to 74
% of whom are
heavy buyers
Ulta
+41%
44%
40%
31%
23%
16%
19%
+25%
Walgreens
+11%
+6%
-2%
-11%
-16%
Online
-25%
Wal-Mart
Grocery
Dollar Stores
30%
Target
Social Stars
39%
33%
Sephora
31%
27%
2015
Blogs
29%
29%
24%
YouTube
28%
20%
19%
20%
15%
19%
20%
13%
12%
17%
B, ROUGE COCO
Keira Knightley is wearing ROUGE COCO STYLO in Message and LE VERNIS in Shantung.