July 24, 2008

15:40

B-606

fm

Contents

Foreword

1.

Introduction
1.1 From the Age of Information to the Age
of Information Communication (Network)
1.2 A Course of Action for Companies
in the Ubiquitous Age . . . . . . . . . . .
1.3 Development and Deployment of Three
Business-Intelligence (BI) Type Information
(Management) Systems . . . . . . . . . .
References . . . . . . . . . . . . . . . . . . . .

. . . .

. . . .

. . . .
. . . .

9
13

PART 1: GENERAL OUTLINE SECTION

15

2.

Strategic Planning and R&D Management

17

2.1 The Modern Enterprise and R&D . . . . . . . .

2.2 Management Strategy and Its Relationships with
R&D and Product Development Management . .
References . . . . . . . . . . . . . . . . . . . . . . . .

17
29
39

R&D Project Planning, Selection, and Evaluation

41

3.1 Planning and Selecting R&D Projects . . . . . . .

41

3.

xiii

July 24, 2008

xiv

15:40

B-606

fm

Creative Marketing for New Product and New Business Development

3.2 Operational Management and Evaluation of R&D

Projects . . . . . . . . . . . . . . . . . . . . . .
References . . . . . . . . . . . . . . . . . . . . . . . .
4. The New Systematization and Assetization
of Information

67
83

85

4.1 Systematization and Assetization of Technological

and R&D Information . . . . . . . . . . . . . . 85
4.2 Systematization and Assetization of Market
Development Information . . . . . . . . . . . . . 102
References . . . . . . . . . . . . . . . . . . . . . . . . 124
5.

How to Advance R&D, New Product

Development, and New Business Development:
Requirements That Should Be Taken into
Consideration Towards These Ends
5.1 Considerations for Acquiring and Selecting Data
from Sources of Information . . . . . . . . . . .
5.2 The Relevance between Information Sources and
Basic Research . . . . . . . . . . . . . . . . . . .
5.3 Relevance between Sources of Information and
Applied Research . . . . . . . . . . . . . . . . .
5.4 Effective R&D and Personnel Training
Management . . . . . . . . . . . . . . . . . . .
References . . . . . . . . . . . . . . . . . . . . . . . .

127
128
133
139
145
151

PART 2: PRECEDENTS OF NEW PRODUCT/

NEW BUSINESS DEVELOPMENT

153

6. The Role of Information Search in the

Development of Karada Meguri ChaTM
(Body Circulation Tea Based on Traditional
Chinese Medicine)

155

July 24, 2008

15:40

B-606

fm

Contents

6.1
6.2
6.3
6.4
6.5

The Beverage Business Today . . . . . . .

Investigating the Marketplace . . . . . . .
Oriental Way of Thinking . . . . . . . .
Sorting Out Development Requirements .
Towards Commercialization Development
Formula, Name, and Packaging . . . . . .
6.6 Information Transmission of
Karada Meguri ChaTM . . . . . . . . .
6.7 Conclusion . . . . . . . . . . . . . . . .
Acknowledgments . . . . . . . . . . . . . . . .
7.

xv

. . . .
. . . .
. . . .
. . . .
of the
. . . .

Development of the Oshiete! Kaden

(Tell Me! Consumer Electronics) Website
Recommending Merchandises Through the
Deployment of a Web Recommendation Engine

Robot Development Case Examples

The Intelligential and Functional Approaches

177

. . . . 190
. . . . 194
. . . . 195

7.1 Web Recommendation Engine . . . . . . . .

7.2 Product Recommendation Website
Oshiete! Kaden . . . . . . . . . . . . . . .
7.3 The Role of Information Search in the Business
Development of Oshiete! Kaden . . . . . . .
7.4 The Role of Information Management in the
Development Phase of the Oshiete! Kaden
Website . . . . . . . . . . . . . . . . . . . .
7.5 The Role of Information Management in the
Early-Phase Operations of Oshiete! Kaden .
Acknowledgments . . . . . . . . . . . . . . . . . .
References . . . . . . . . . . . . . . . . . . . . . .
8.

155
158
168
171

197
. . 197
. . 202
. . 214

. . 234
. . 238
. . 241
. . 241

243

8.1 The Current Situation of Robots . . . . . . . . . 243

8.2 Robots That Pursue Function . . . . . . . . . . . 251

July 24, 2008

15:40

xvi

B-606

fm

Creative Marketing for New Product and New Business Development

8.3 Robots That Take Intelligence into Consideration

8.4 Development of a Robot at the Global Cutting
Edge . . . . . . . . . . . . . . . . . . . . . . .
Acknowledgments . . . . . . . . . . . . . . . . . . .
References . . . . . . . . . . . . . . . . . . . . . . .
9. The Role of Communication and Management
Inside and Outside Business Organizations When
Manufacturing Accidents Occur Case Examples
of Carbon Monoxide Poisoning Accidents
Committed by Company M and Company P
9.1 Occurrences of Accidents Related to Goods for
Home Use . . . . . . . . . . . . . . . . . . .
9.2 Crisis Management in the Cases of Company
and Company P . . . . . . . . . . . . . . . .
9.3 Risk and Crisis Management in Business
Organizations . . . . . . . . . . . . . . . . .
9.4 Conclusion . . . . . . . . . . . . . . . . . .
References . . . . . . . . . . . . . . . . . . . . . .

. 262
. 270
. 274
. 274

277
. . 277
M
. . 280
. . 292
. . 302
. . 304

Afterword

305

About the Authors

309

Index

313