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IBM Retail - Corporate Brand and Reputation Analysis (COBRA)
IBM Retail - Corporate Brand and Reputation Analysis (COBRA)
IBM Retail - Corporate Brand and Reputation Analysis (COBRA)
Solution Brief
To hear and learn from the consumer’s voice requires the ability to
analyze robust content sources. It also requires powerful filtering
to eliminate unwanted “noise”—some 70 percent of blog and board
postings are spam—and sophisticated tools to analyze structured and
unstructured information, even with incorrect spelling and grammar.
The COBRA solution provides all of this, plus interactive dashboards
to help you interpret metrics such as buzz and sentiment and control
all analytical aspects.
IBM Sales and Distribution Consumer Products
Solution Brief
Our customizable format is designed for your specific needs. ● Sentiment analysis to detect opinions related to reputa-
You can choose the topics your business needs to monitor, tional risks.
the type of alerts you require and an approach to trends and ● Dashboard reporting that can help stakeholders configure
patterns that can identify competitive opportunities. We can their own visualization of events and developments.
help you analyze: ● Discovery analytics using historical content:
– Root-cause analysis to understand why events and alerts
● Institutional knowledge—about brands, issues and competi- occurred.
tors, by tracking words or phrases you worry about when – Relationship analysis to find relationships among reputa-
they appear on blogs, boards or news postings. This helps tion dimensions.
us develop models to identify posts about your brand, issues – Historical trends and patterns.
and competitors.
● System knowledge—about emerging words that identify The COBRA solution has a unique analytical modeling
significant events, based on frequency of occurrence. This approach providing unparalleled precision and sensitivity.
can help you see and predict key developments. This approach minimizes false alarms and also means that
weak signals can be detected faster.
The COBRA solution’s unique aspects for consumer product
companies and retailers include: Conclusion
Arm your company with one of the most powerful analytical
● End-to-end integration, from the source of content to the suites on the market. The COBRA solution offers near-real-
Web interface, which can incorporate your current systems. time dashboard-based analysis, flexible user configuration,
● A single view of “buzz incidents” that integrates informa- extensive coverage of social media, business intelligence and
tion from diverse sources: blogs, boards, newsgroups, news text mining combined in one solution, and much more. Let
groups, customer communication, internal complaints IBM help you listen to what your customers, potential cus-
content, etc. tomers, competitors and competitors’ customers are saying—
● Near-real-time data gathering, metrics monitoring and dis- to proactively protect your brand and your company’s
play of buzz through dashboards for various company reputation.
stakeholders—virtually 24/7.
● Customized models by brand, issue, topic, industry and
person, which can filter massive information daily from
thousands of documents to produce dozens of highly
relevant alerts.
Notes
For more information
To learn more about corporate brand and reputation analysis
for consumer products and retail, please contact your
IBM representative or IBM Business Partner, or visit:
ibm.com/consumerproducts or ibm.com/retail
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