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The Meaning-Centered Approach To Org. Comm
The Meaning-Centered Approach To Org. Comm
Approach to Organizational
Communication
A Comprehensive Report by the Development Communication
Group
Dela Cruz, Glydell
Diuyan, Maidy
Forto, Tresha Anne
Huilar, Eliza
Jiyara, Christine
Malabad, Chelsee Gwen
Malazarte, Louise Lourfe
Mendoza, Jan Mayen
Millares, Jude Louis
January 2016
I.
C. COMMUNICATION AS INFLUENCE
A. Influence is the organizational and individual attempts to persuade.
This is frequently seen in organizational identification, socialization,
communication rules, and power.
B. The MCA lens views influence as a necessary process for creating
and changing organizational events.
D. CULTURE
A. Lastly, shared realities become culture; culture is a unique sense of the
place that organizations make through ways of communicating about
the organization. This culture reflects the shared realities and practices
in the organization and how they create and shape organizational
events.
B. One can describe the culture of a certain organization by describing
how it does things and how it talks about how it does things, alongside
with its organizing, decision-making, and influence processes.
C. Culture/uniqueness is generated through the words, actions, artifacts,
routine practices, and texts being used among organizational
members.
E. IDENTIFICATION
A. IDENTITY Relatively stable characteristics, including core beliefs,
values, attitudes, preferences, decisional premises, and more that
make up the self.
B. IDENTIFICATION Dynamic social process by which identities are
constructed. This includes perceptions of a sense of belonging. This is
usually associated with the belief that individual and organizational
goals are compatible.
III. The key assumptions of the MCA
1. Every ongoing human interaction is communication in one form or
another.
This assumption supports Karl Weicks belief in 1979 that
organizations do not exist but rather are in the process of existing through
ongoing human interaction. Therefore, there is no such thing as an
organization there is only the ongoing interaction among human
activities.