The document summarizes a case group work session focused on developing ideas to attract young families to live in the city center of Kotka, Finland. [1] The group brainstormed many "crazy" ideas on post-its related to leisure, community, transportation, and more. [2] Key ideas that emerged included starting by thinking of children and what could attract them, considering collaboration between nearby cities, developing a strong shared story or identity for Kotka, and testing options by presenting discussions rather than answers. [3] The most important outcomes agreed on were the importance of collaboration with Kotka residents and maintaining trust within the group.
Original Description:
Notes from the case group work on 28.6.2010 at ACSI2010 - first version
The document summarizes a case group work session focused on developing ideas to attract young families to live in the city center of Kotka, Finland. [1] The group brainstormed many "crazy" ideas on post-its related to leisure, community, transportation, and more. [2] Key ideas that emerged included starting by thinking of children and what could attract them, considering collaboration between nearby cities, developing a strong shared story or identity for Kotka, and testing options by presenting discussions rather than answers. [3] The most important outcomes agreed on were the importance of collaboration with Kotka residents and maintaining trust within the group.
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The document summarizes a case group work session focused on developing ideas to attract young families to live in the city center of Kotka, Finland. [1] The group brainstormed many "crazy" ideas on post-its related to leisure, community, transportation, and more. [2] Key ideas that emerged included starting by thinking of children and what could attract them, considering collaboration between nearby cities, developing a strong shared story or identity for Kotka, and testing options by presenting discussions rather than answers. [3] The most important outcomes agreed on were the importance of collaboration with Kotka residents and maintaining trust within the group.
Copyright:
Attribution Non-Commercial (BY-NC)
Available Formats
Download as DOCX, PDF, TXT or read online from Scribd
- Tove Hagman – BRIEF INTRODUCTION TO KOTKA CASE (after recent visit). - Vellamo as a great landmark, reflects the site and context, well connected and located in relation to the city - Problem: young families moving outside the city centre, how to do so that the young families would PREFER living in the centre, what processes can we create to support that? how to connect the city centre and areas outside, now mainly business people and workers are living in the centre. - BRIEF INTRODUCTION OF EACH GROUP MEMBER
Description of the group working element:
- 1st task: GO CRAZY! Empty your mind. Note anything you can think of to be implemented in the Kotka case. Post-its to be stuck on a notice board – then group in “families” (leisure, references, community, ecological climate change, community development, transportation, boundary+border, leisure / tourist attraction, branding) - grouping CRAZY ideas. Many ideas go hand in hand.
Outcomes of the working element:
- Ideas from post-its: think about who lives there first, then design. Shape follows function, is this the correct way? - BRANDING. What does word Kotka bring, harbour of ideas? Harbour not just for keeping things but to share. - Start from CHILDREN. How to attract children? What can we give to them? Ideas outside the normal infrastucture. Does NOT mean expensive, just a GREAT IDEA!, eg. Give children instruments – provide a music school… Consider language opportunities eg. Russian kindergarden. START WITH CHILDREN. - Which way do we want to take: 1) CREATE SOMETHING COMPLETELY NEW or 2) IMPROVE WHAT IS ALREADY THERE. Which approach? - Try not to loose the crazy ideas, try to see with different lenses. - What is the SCALE of the ideas, do we grow the city? Consider both. - Create something that people can be PART OF and PROUD OF at the same time. - Challenge people to live there. - Consider Russia : money, companies, trucks, St Petersburg, sailing boats… - Consider and think of a CONCEPT between Kotka, Hamina, Hanko, Porvoo etc. How could these COLLABORATE? - Consider service providers (eg chefs etc) to be trained differently, ”KOTKA WAY” - See Liverpool as an example - What STORY does Kotka WANT TO TELL? Should be something strong enough to evolve and develop in the future. - How could we show handicrafts, culture, making by hands (people like that)? Icebreaker as a static example, could do something around that. - CONSIDER PEOPLE WHO COME THERE BUT ALSO PEOPLE WHO LIVE THERE! - One raised idea: living on water, working on land. - Where do the people of Kotka go in shore, other than to work? Museums, park, where else?
Description of the group working element:
- 2nd exercise: ”BRAINCALMING”
Outcomes of the working element:
- Observer’s thoughts: after a little confused start, great energy and the case group gatheres lots of ideas. - Some feelings of what has been good / inspiring during the workshop: positive group energy, TRUST upon the members, nice speed-dating, how to grasp direction, sharing, initial feeling that things were set up too much, morning frustration, curiosity, comfortable, involvement, what happens when people fall out – people will at some point during the week - Discussion of different roles within the case group, seeing if any problems. - More ideas on Kotka: we design for them , so we should TEST OPTIONS. Present discussions not answers. INNOVATION IS OUR SAFE WORD. Offer ideas that can be developed further. Highlight TRUST.
REFERENCES:
MOVIES: Keisarikunta (Finland, 2004)
WRITINGS: Quant, Richard Sennett (2008)
CITIES: Liverpool
Three most important issues or ideas from the day as agreed by group members at the end of the day:
1. COLLABORATION WITH PEOPLE OF KOTKA IS IMPORTANT