Download as doc, pdf, or txt
Download as doc, pdf, or txt
You are on page 1of 63

Economics

Student Activities:
Microeconomics (Int 2)
9047

December 2001

HIGHER STILL

Economics
Student Activities
Microeconomics
Intermediate 2

Support Materials

INTERMEDIATE 2 ECONOMICS
STUDENT ACTIVITIES: MICROECONOMICS
Introduction
This pack contains classroom and homework activities to support the learning and
teaching process for Economics at Intermediate 2 level. It covers those parts of the
course content listed under the heading of Microeconomics (Int 2) and the material
associated with the unit specification, Microeconomics (Int 2).
This pack is divided into four sections:
Section A
Section B
Section C
Section D

The Basic Economic Problem


Demand
Supply
Costs

Each Section contains a number of student activities and solutions are provided after
each section of activities. The solutions given represent some of the possible answers
which could be acceptable. When using the exercises and questions, some discretion
should be used when judging responses. Students should be given credit for
responses which are an acceptable answer to the exercise or questions but which do
not appear in the suggested solutions.
Teachers and lecturers will have their own preferred ways of using the material in this
pack. The Activities are intended to complement the delivery of course concepts.
They are exercises which can be done in class or as homework to introduce relevant
knowledge, to reinforce new knowledge and understanding or to extend existing
knowledge and understanding. While their primary use is likely to be during the
actual delivery of course material, they can be used for revision purposes.

Economics: Microeconomics Students Activities (Int 2)

Economics: Microeconomics Students Activities (Int 2)

CONTENTS

Section A

The Basic Economic Problem

Section B

Demand

Section C

Supply

Section D

Costs

Economics: Microeconomics Students Activities (Int 2)

Economics: Microeconomics Students Activities (Int 2)

SECTION 1
STUDENT ACTIVITIES

Economics: Microeconomics Students Activities (Int 2)

Economics: Microeconomics Students Activities (Int 2)

ECONOMICS
INTERMEDIATE 2
A1
1

The Basic Economic Problem


Factors of Production have alternative uses. Mobility is the degree to which
a factor of production is willing or able to move between locations
(geographical areas) or uses (occupations)

(a)

Explain, using examples, what is meant by the statement factors of


production have alternative uses?

(b)

Give 2 examples of alternative uses for the resources given in the table
below:

Resource
Area of
Farmland
A person
good at
word
processing

Alternative Uses
(i)
(ii)
(i)
(ii)
(i)

A delivery
lorry

(ii)

(c)

Explain how the occupational mobility of labour could be improved.

(d)

Explain what is meant by geographical mobility.

(e)

Which of the resources shown in (b) is not geographical mobile? Explain


your answer.

(f)

How might the geographical mobility of labour be improved?

Economics: Microeconomics Students Activities (Int 2)

10

ECONOMICS
INTERMEDIATE 2
A2

The Basic Economic Problem

1.

Explain what is meant by the term scarce resources.

2.

Listed below are examples of 3 resources.


A farmers field
A person with a Business Studies Degree
A pair of scissors

3.

(a)

State which resource each example is.

(b)

List some alternative uses for each example.

(c)

Explain the difference between a shortage and scarcity.

(d)

Explain why each resource is scarce.

Because resources are scarce and human wants are unlimited, choices must
be made. Every time a choice is made an opportunity cost is involved.
(a)

What choices might the following be faced with:


(i)

A school pupil

(ii)

A local shop manager

(iii)

A Headteacher

(iv)

The Chancellor of the Exchequer.

(b)

Using one of your examples from 3 (a), explain, what is meant by


the term opportunity cost?

(c)

Why does an opportunity cost occur every time a choice is made?

Economics: Microeconomics Students Activities (Int 2)

11

ECONOMICS
INTERMEDIATE 2
A3

The Basic Economic Problem

1.
Scarce derelict land, owned by the local council in a Scottish city centre, is
wanted for a planned 100 million development by a London-based property
company. The local council may, however, have other priorities when deciding
what to do with the land.

(a)

(b)

(c)

(i)

Explain the meaning of scarce derelict land.

(ii)

What alternative uses may such land have in a city centre?

(i)

Using an example, explain what is meant by the term


Opportunity cost.

(ii)

Discuss, briefly, the opportunity cost for the council of selling


the derelict site to the London property company.

For what reasons may a local council which owns a derelict city centre
site decide to build a leisure complex there, rather than allow its use as
a private property development.

Economics: Microeconomics Students Activities (Int 2)

12

ECONOMICS
INTERMEDIATE 2
A4

The Basic Economic Problem

If everyone could have everything they wanted, there would be no need for
economics. Money would be irrelevant we could help ourselves to
anything.
Unfortunately, however, the world is not like that. Factors of production
are scarce, therefore every society has to find the answer to three basic
economic questions:
What to produce?
How to produce?
For whom to produce?
In answering these questions, every country strives for economic efficiency.

(a)

Explain what is meant by the term factors of production.

(b)

Explain how each of the factors of production is scarce.

(c)

In what ways could each of the factors of production be increased?

(d)

Explain the difference between scarcity and a shortage.

(e)

Explain what is meant by economic efficiency.

Because resources are scarce and wants are unlimited, economic choices
have to be made and an opportunity cost is involved.
Explain an economic choice which each of the following groups may have
to make and describe the possible opportunity costs involved.
(a)

Government

(b)

A business

(c)

An individual

Economics: Microeconomics Students Activities (Int 2)

13

ECONOMICS
INTERMEDIATE 2
A5

The Basic Economic Problem

What to produce, how to produce and for whom to produce are questions that have to
be answered by any society. There are many different answers to these questions and
every society develops its own economic system to try and solve these problems. One
way of solving the problem is by having a
MIXED ECONOMY
where

Some resources are


privately owned by
people and firms,
therefore it is
producers and
consumers who
make decisions about
what, how and of
whom to produce.

(a)

In a free market economics system, what is the main aim of:


(i)
(ii)

(b)

(c)

Other resources are


owned by
government who
decide what, how
and for whom to
produce

a producer;
a consumer?

Explain how firms in a free market economic system decide:


(i)
(ii)
(iii)

what to produce;
how to produce;
who the goods and services are for.

(i)

What goods and services does the Government provide in a mixed


economy?
Choose 2 goods and services you have mentioned in f (i) and explain
why the Government would provide these.

(ii)

Microeconomics Students Activities (Int 2)

14

ECONOMICS
INTERMEDIATE 2
A6

The Basic Economic Problem

For many years, the City of Edinburgh Council has been looking at ways to solve the
ever-increasing traffic congestion in and around the city. One solution was to build
the City Bypass. However, some people believe that the building of this road has
made the problem worse rather than provided a solution to it. Many more people
using cars and lorries have been encouraged on to the roads and traffic congestion is
now worse than ever.
In the past, public transport users and cyclists have been neglected. However, the
Council is now looking towards schemes to improve public transport, as well as to
make provision for cyclists.
If public transport was better and cheaper then commuters - especially from outlying
areas - would be tempted to use it.

(a)

Why do many people travel to work by car?

(b)

What resources are provided to help motorists?

(c)

In the past, resources have been provided to satisfy motorists wants. What
groups of people might suffer because of this?

(d)

Why might the people you have mentioned in (c) suffer?

(e)

How does the above passage show that an economics problem exists?

(f)

How might public transport be made better for commuters?

(g)

Who would you give more resources to - motorists or public transport user?
Explain your+ answer.

(h)

Explain why the passage shows that in the past resources have been wasted.

Microeconomics Students Activities (Int 2)

15

ECONOMICS
Intermediate 2
A7

The Basic Economic Problem

Read the letter below, then answer the questions which follow:
Dear Santa
I hope you dont think Im too early, but I had some spare time
and decided to put my list in just now - so here it is! For
Christmas this year I would like:
A Micro CD Player - one thats shaped like a Coca-Cola can
A Nintendo Game Boy - with Tetris, if possible
CD - either Shania Twain or Boyzone
Yours in anticipation
Kirsty (Age 10 years)
PS - I have made my list quite short this year because my mum
keeps telling me that economic resources are scarce (not just in
short supply) and that people have unlimited wants (including my
little sisters - her wants are unlimited!!).
(a)

(i)

Explain, using examples, what is meant by the statement economic


resources are scarce.
(ii) Explain the difference between resources being scarce and being in short
supply.
(iii) Is the problem of scarcity universal? Give reasons for your answer.

(b)

(i)
(ii)

(c)

In view of the fact that resources are scarce, what economic decisions might the
following have to make?

Explain what is meant by unlimited wants.


Why might Kirstys little sisters wants be unlimited?

(i) A child making up their Christmas list


(ii) A Toy Manufacturer
(iii) Santa.
(d)

Unfortunately, Kirsty didnt get any CDs from Santa, however, her Aunt gave her
a 15 CD Token. She decided to buy the Boyzone CD.
(i)
(ii)

(e)

What could Kirsty have chosen instead?


What is the economic term used to describe the above situation?

Briefly explain how this letter describes The Basic Economic Problem.

Microeconomics Students Activities (Int 2)

16

ECONOMICS
INTERMEDIATE 2
A8

The Basic Economic Problem

The UKs economic resources are scarce. These resources are important to us
because they are used in the production of goods and services. We must, therefore,
try to make the best use of them that we can and not waste them. This is true, not
only in this country, but in every country in the world.

(a)

Describe, using examples, the term economic resources.

(b)

In what sense are resources considered to be scarce?

(c)

Explain, using examples, the difference between goods and services.

(d)

Why must the UK try to make the best use of resources and not waste them?

(e)

Why does every country in the world have the same problem?

Microeconomics Students Activities (Int 2)

17

ECONOMICS
INTERMEDIATE 2
A9
1

The Basic Economic Problem


(a)

What is meant by opportunity cost and how does it arise?

(b)

Show how opportunity cost applies to economic decisions made by


each of the following:

(i)
a family thinking about taking a holiday in Switzerland;
(ii)
a farmer thinking about buying a new tractor;
(iii)
a local authority thinking about building a new sports
centre.
Countries attempted in different ways to solve the economic problem of
how to allocate scarce resources for different purposes.

4
4
4

(a)

Explain what is meant by scarce resources.

(b)

Give two examples of different uses for any one resource.

(c)

Describe how decisions about the use of scarce resources are made
in a mixed economic system.

10

Scarce resources are allocated most efficiently in a free enterprise


economy where the Government interferes as little as possible with its
operation. A free enterprise economy could, therefore, be said to increase
economic efficiency.
(Economist supporting the free market system)
(a)

(b)
(c)

(i) What is meant in economics by scarce resources?


(ii) How are these resources allocated in a free enterprise
economy?

6
4

How might a free enterprise system be said to increase


economic efficiency?

What arguments might supporters of a mixed economy give


for the provision of certain goods and services by the
government?

Microeconomics Students Activities (Int 2)

18

Countries attempt in different ways to solve the economic problem of


how to allocate scarce resources for different purposes.
(a)

Explain clearly what is meant by scarce resources.

(b)

Give two examples of different uses for any one scarce resource.

(c)

Explain how a government intervenes in a mixed economic


system.

10

Microeconomics Students Activities (Int 2)

19

ECONOMICS
INTERMEDIATE 2
A1

The Basic Economic Problem Suggested Solutions

(a)

Resources (land, labour and capital) can be used for different


things/purposes e.g. land - building or grazing etc, labour - clerk or
teacher, capital - oven can be used to bake bread or cakes (any reasonable
example - not necessary to take into account the extent to which a factor
is willing or able to move e.g. labour - clerk or teacher - limits to
occupational mobility here because of training, however, student need not
explain this when answering this question).

(b)

Accept any reasonable examples of alternative uses (basic understanding


as in (a)).

(c)

Education, training, natural talents, institutional barriers, finance lack of


information regarding job opportunities, overspecialisation etc.

(d)

Extent to which factor of production is willing and able to move between


geographical areas.

(e)

Land (cannot be moved to any other location).

(f)

Financial incentives, provide information regarding job opportunities etc.

Microeconomics Students Activities (Int 2)

20

ECONOMICS
INTERMEDIATE 2
A2

The Basic Economic Problem - Suggested Solutions

Resources (land, labour, capital and enterprise) required to produce goods and
services are scarce relative to unlimited wants for goods and services.

(a)

land, labour, capital

(b)

Students examples of alternative uses for the above resources.

(c)

Shortage relates supply to demand. (Demand is a want backed up by the


ability to buy and is therefore limited by income). Resources are
insufficient to satisfy demand.
Scarcity relates supply to wants (wants unlimited and are therefore never
fully satisfied). Resources available for producing output are insufficient
to satisfy wants.

(d)

Students explanation of why each of the resources are scarce. For


example, land - total supply fixed - surface area, non-renewable resources,
labour - population, capital - investment.

(a)

Students examples of choices, for example:


(i)
(ii)
(iii)
(iv)

School pupil - whether to study Economics or Physical


Education.
Shop manager - whether to take on another assistant or work
extra hours herself.
Headteacher - whether to attend a meeting or meet a parent.
Chancellor - whether to increase VAT or income tax.

(b)

Students explanation of opportunity cost - that every choice involves a


sacrifice i.e. what we could have chosen instead. The real cost making
any choice is the sacrifice of the next best alternative choice. This real
cost is known as opportunity cost.

(c)

Opportunity cost is the direct result of scarcity and occurs every time a
choice is made. In making a choice, there is always a sacrifice.

Microeconomics Students Activities (Int 2)

21

ECONOMICS
INTERMEDIATE 2
A3

The Basic Economic Problem - Suggested Solutions

(a)

(i)

Land - all is scarce. Derelict land - unused land/waste - although land is


derelict it is still scarce.

(ii)

Car park, building (e.g. property or office blocks), park etc.

(i)

Opportunity cost is the sacrifice of the next best alternative. Not a money
cost, but the real cost i.e. what has been given up because of the course of
action taken.

(ii)

Discussion of what the council could have done instead with the site e.g.
build council offices, sold it to someone else, landscaped the site.

(b)

(c)

Students explanation - For example, Council may feel it is more beneficial to


the community as a whole to build a leisure complex.

Microeconomics Students Activities (Int 2)

22

ECONOMICS
INTERMEDIATE 2
A4

The Basic Economics Problem - Suggested Solutions

(a)

Explanation of scarce resources i.e. factors of production land, labour,


capital and enterprise. Resources used in the production of goods and
services.

(b)

Students explanation of how each of the resources are scarce. For


example. Land - total supply fixed - surface area, non-renewable
resources, labour - population, capital - investment.

(c)

Land - conservation, making land more efficient e.g. fertilisers


Labour - increase quality or quantity, for example increase total
population, increase number of hours worked, increase efficiency of
labour, retraining, education.
Capital - increase investment (forgo present consumption)

(d)

Shortage relates supply to demand. (Demand is a want backed up by the


ability to buy and is therefore limited by income). Resources are
insufficient to satisfy demand.
Scarcity relates supply to wants (wants are unlimited and are therefore
never fully satisfied). Resources available for producing output are
insufficient to satisfy wants.

(e)

Basic explanation of economic efficiency i.e. resources are being used to


satisfy as many wants as possible (refers to what is being produced as
well as how).

(a)

Students explanation of economic choice made by Government and the


possible opportunity cost of that choice.

(b)

Students explanation of economic choice made by a business and the


possible opportunity costs of that choice.

(c)

Students explanation of economic choice made by an individual and the


possible opportunity cost of that choice.

Microeconomics Students Activities (Int 2)

23

ECONOMICS
INTERMEDIATE 2
A5
(a)

(b)

(c)

The Basic Economics Problem - Suggested Solutions


(i)

Profit (although student could mention survival, increasing market


share).

(ii)

Maximise utility/satisfaction (from consumption of goods/services).

(i)

What to produce is based on consumer demand/sovereignty (for goods


and services), therefore firms in a free market allocate resources in
order to produce those goods and services demanded by consumers.
(Price mechanism).

(ii)

As efficiently as possible. Combination of resources (land, labour and


capital) which produces highest output from least cost inputs of
resources. Strive for economic efficiency.

(iii)

Based on consumers ability to pay.

(i)

Public/merit goods (accept any goods/services which central or local


government provide e.g. defence, education, health, refuse collection
etc.

(ii)

Students choice - Why?


Market failure, consumers with most money exercise greatest weight in
spending therefore production may be devoted to those goods where
greatest profit is made, commodities which people are willing to pay
for may not be those which are most useful to society, or may be
unsuitable for provision by private sector, unemployment, existence of
externalities.

Microeconomics Students Activities (Int 2)

24

ECONOMICS
INTERMEDIATE 2
A6

The Basic Economic Problem - Suggested Solutions

(a)

Possible reasons could include: convenience, public transport inadequate.

(b)

Roads, car parks.

(c)

People who use trains, buses, pedestrians, cyclists.

(d)

Resources used to provide better facilities for motorists mean that less resources
are used to improve facilities for other e.g. cycle paths/bus lanes, more buses
and trains.

(e)

Scarce resources versus unlimited wants for these resources - motorists wants
versus bus/train/cyclist and pedestrians wants.

(f)

For example: more frequent services provided, bus lanes to increase speed of
journey or any other measure the student explains.

(g)

Students answer with justification. For example - public transport users - if


less resources allocated to motorists, they may be persuaded to use public
transport therefore reducing congestion, pollution etc.

(h)

More roads have been built, however instead of solving the problem of
congestion, the problems is worse than ever.

Microeconomics Students Activities (Int 2)

25

ECONOMICS
INTERMEDIATE 2
A7

The Basic Economic Problem - Suggested Solutions

(a)

(i)

Resources (land, labour, capital and enterprise) required to produce goods


and services are scarce relative to unlimited wants for goods and services.

(ii)

In short supply i.e. a shortage relates supply to demand. Resources are


insufficient to satisfy demand.
Scarcity relates supply to wants (wants are unlimited and are therefore
never fully satisfied). Resources available for producing output are
insufficient to satisfy wants.

(b)

(c)

(d)

(e)

(iii)

Yes - scarcity is the basic economic problem facing all countries (rich as
well as poor) and results from the fact that no country has enough
resources to produce enough goods to completely satisfy all of its people.

(i)

Wants are never satisfied, we always want more no matter what we have
already, we will always want something else.

(ii)

New goods appearing, human greed, goods wearing out.

(i)

What to put on their list, for example a pair of roller blades or a


skateboard.

(ii)

What to produce, for example dolls or dolls prams, what resources to use.

(iii)

Who to distribute the to, how to distribute them.

(i)

Shania Twain or any other CD.

(ii)

Opportunity cost

Scarce resources used to produce goods and services (toys) versus unlimited
wants of consumers (children).

Microeconomics Students Activities (Int 2)

26

ECONOMICS
INTERMEDIATE 2
A8

The Basic Economic Problem - Suggested Solutions

(a) Explanation of resources i.e. factors of production land, labour, capital and
enterprise. Resources used in the production of goods and services.
(b) Resources (land, labour, capital and enterprise) required to produce goods and
services are scarce relative to unlimited wants for goods and services.
(c) Goods are tangible items i.e. you can see and touch them e.g. chairs, watches,
etc.
Services are intangible i.e. you cannot see them e.g. hairdressing,
education, etc.
(d)

(d)

Not enough resources to satisfy everyones wants. In addition non-renewable


resources. Therefore existing resources must be put to the best possible use in
order to produce as much as possible with as few inputs as possible (strive for
economic efficiency) existing resources last longer.
Scarcity is universal. It is the basic economic problem facing all countries
(rich as well as poor) and results from the fact that no country has enough
resources to produce enough goods to completely satisfy all of its people.

Microeconomics Students Activities (Int 2)

27

Economics
INTERMEDIATE 2
A9

The Basic Economic Problem - Suggested Solutions

(a)

Opportunity cost is the sacrifice of the next best alternative. Not a


money cost but real cost i.e. what has been given up because of the
course of action taken.
Arises because of the basic economic problem i.e. scarce resources
versus unlimited wants. The only way unlimited wants can be
reconciled with limited resources is through choice.
As there are insufficient resources to satisfy all wants choices must be
made at all levels i.e. consumers, producers, governments. As scarcity
is universal everyone must choose. Every time a choice is made an
opportunity cost arises.

(b)

(a)

For all 3 parts of this question look for understanding of how


opportunity cost relates to the economic decisions which have to be
made.
(i)

For example, economic choice for the family if they do


decide to go to Switzerland, they will give up the chance to
holiday in this country or spend their money on something
else (they cant do both). Opportunity cost is not the money
cost but what they will give up in order to holiday in
Switzerland.

(ii)

What the farmer could have instead of a tractor. For example,


build a new barn or buy livestock.

(iii)

What could be built instead of the sports centre. For example,


an extension to a school

Explanation should be given of the nature of scarce resources (with


examples) in relation to unlimited wants for goods and services which
are made from these scarce resources.
Why wants are unlimited.
Student must explain that scarcity is a relative concept.

(b)

Students examples of two different uses for one resource. For


example, land can be used for building houses or as arable land.

Microeconomics Students Activities (Int 2)

28

(c)

Brief definition of mixed economy (in terms of market and


planned).
Private sector resources allocated by price mechanism (supply
and demand), decisions taken through the workings of the market.
goods and services produced in response to consumer
demand/ability to pay
resources attracted to expanding industries
role of profit as a signal to firms.
Public sector government regulations in certain areas, key
industries run by state for benefit of the people
provision of goods/services (public and merit goods)
general state intervention for example,, subsidies, taxes, price
fixing, acts of parliament, regulatory bodies.

(a)

(i)

Explanation should be given of the nature of scarce


resources (with examples) in relation to unlimited wants for
goods and services which are made from these scarce
resources.
Why wants are unlimited.
Students must explain that scarcity is a relative concept.

(ii)

Limited government involvement in the market, therefore


resources are allocated through the workings of the market.
Prices signal the value of individual resources.
Resources flow to where they yield the highest profit.

(b)

In the long run (because of the high degree of competition), firms


are producing at the lowest point in the average cost curve. At this
point the quantity of resources need to produce one unit of a
commodity are minimised (optimum output). All firms would be
producing to consumers demand, therefore they would not only be
produced at minimum cost, but they would also be goods which
people wanted.

Microeconomics Students Activities (Int 2)

29

(c)

Question is asking why government intervenes i.e. problems of


free market
Market failure consumers with most money exercise greatest
weight in spending, therefore production may be devoted to those
goods where profit is made. Protection of consumer.
Goods and services people are willing to pay for may not be those
which are most useful to society, or may be unsuitable for
provision (public/merit goods).
Unemployment.
Existence of externalities.
Uneven distribution of income and wealth.
Student should give relevant examples.

(a)

Explanation should be given of the nature of scarce resources (with


examples) in relation to unlimited wants for goods and services
which are made from these scarce resources.
Why wants are unlimited.
Student must explain that scarcity is a relative concept.

(b)

Students examples of two different uses for one resource. For


example, land can be used for building houses or as arable land.

(c)

Question is asking how government intervenes


Taxes/benefits, provision of public/merit goods,
privatisation/nationalisation, location of industry, stabilising
economy (inflation targets, exchange rates, international trade e.g.
quotas), regulations/law, regulatory bodies e.g. OFTEL/OFGAS.

Microeconomics Students Activities (Int 2)

30

ECONOMICS
INTERMEDIATE 2
B1 Demand
Tom Robinson makes high quality furniture but he knows that although a great
number of people would like to buy his furniture especially his dining tables few
can afford to.
One friend said to Tom recently If your dining tables were cheaper, Id certainly buy
one and I know several other people who would too!
Tom immediately enlisted the help of his son. They did some market research and
drew up the following demand schedule for dining tables:

Demand schedule for dining tables


Price per table(s)

Quantity demanded (Units)

800
700
600
500
400
300

2
4
7
10
15
25

(a)

Using an example from the above passage, explain the difference between
wants and demand.

(b)

(i)
(ii)

(c)

Why might some people be upset if Tom increases his prices?

(d)

(i)
(ii)

Draw the demand curve for Dining Tables.


Explain why the quantity of dining tables demanded rises as price
falls.

Explain the difference between individual demand and market


demand.
Does the above table show market demand or individual demand?
Explain your answer.

(e)

Using a demand diagram, explain what might happen to the demand for
Toms dining tables if peoples real incomes rose.

(f)

Other than real income, what factors might affect the demand for Toms
dining tables.

Microeconomics Students Activities (Int 2)

31

ECONOMICS
INTERMEDIATE 2
B2 Demand
Economists assume that to show the effect of price on demand other factors remain
constant. Contractions and extensions of demand can then be examined. The
following diagram shows the demand curve for Yoyos:
In reality, the factors which determine demand (determinants of demand) are rarely

constant and they produce changes which would cause the demand curve to shift
(either to the left or right).
(a)

In the above diagram, does an increase in price from P1 to P2 cause an


extension or contraction in quantity demanded. Explain your answer.

(b)

Using diagrams, explain what would happen to the demand for Yoyos in the
following situations.
(i)

Every child in the UK between the age of 7 and 12 is given an


increase in their pocket money.

(ii)

A daily newspaper criticises children for spending too much time


playing games and not enough time doing homework or reading.

(iii)

The price of superbouncers, an alternative pocket money toy, drops


considerably.

(iv)

Yoyos are heavily advertised on TV and in childrens


Comics.

(v)

The Government Minister for Health warns that the paint used on
Yoyos may be poisonous.

Microeconomics Students Activities (Int 2)

32

ECONOMICS
INTERMEDIATE 2
B3 Demand
The two diagrams below show the number of holidays taken by Scottish
holidaymakers:
Diagram A

(a)

Diagram B

From the information in the above diagrams, describe what has happened to:
(i)

the demand for holidays taken abroad;

(ii)

the demand for holidays taken in the UK.

(b)

Explain why these changes might have happened.

(c)

Given the recent earthquakes in Turkey and Greece:


(i)

Using a diagram, show how this might affect the demand for holidays
in Turkey and Greece.

(ii)

Using a diagram, show how this might affect the demand for holidays
in other foreign destinations.

(iii)

Draw a new demand diagram showing what could happen to the


demand for UK holidays.

Microeconomics Students Activities (Int 2)

33

ECONOMICS
INTERMEDIATE 2
B4 Demand
There are many factors other than price that affect the demand for a product.
Decide which determinant of demand in each of the following examples is:
a)

Potatoes have risen in price, therefore more pasta is bought.

b)

CD players have fallen in price, therefore more CDs are being bought.

c)

The price of PCs is expected to fall, therefore will wait before buying a PC.

d)

Average wages in the UK have risen by 6% in the past year.

e)

The rate of interest on finance for new cars has fallen.

f)

This years hot summer dramatically increased the demand for ice cream and
ice lollies.

g)

Branded trainers are a must for 12-18 year olds.

Microeconomics Students Activities (Int 2)

34

ECONOMICS
INTERMEDIATE 2

B5 Demand

Consumers buy goods and services because of the utility they receive. The table
below shows the utility a consumer receives from consuming good A.

Units of Good A
0
1
2
3
4
5
6
(a)

Total Utility
0
4
11
15
17
16
15

Marginal Utility
4
?
?
?
?
-1

Explain what is meant by the following terms:


(i)
(ii)

total utility;
marginal utility.

(b)

Describe what happens to total utility as consumption of good A increases.

(c)

(i)
(ii)

(d)

The above example shows the law of diminishing marginal utility. How does
this law explain the shape of a demand curve?

Calculate the marginal utility between 2 and 5 units of consumption


Describe what happens to marginal utility as consumption of good A
increases.

Microeconomics Students Activities (Int 2)

35

ECONOMICS
INTERMEDIATE 2

B6 Demand

The following table shows the weekly amount of total utility a consumer gains from
consuming a particular good GOOD Y:

Quantity of Good Y (per week)


0
1
2
3
4
5

Total Utility
0
8
4
18
20
20

Marginal Utility
0

a)

Explain what is meant by the term total utility.

b)

Explain what happens to total utility as consumption increases.

c)

Explain what is meant by the term marginal utility.

d)

Calculate the marginal utility between one and five units of consumption.

e)

Describe the relationship between total and marginal utility.

Microeconomics Students Activities (Int 2)

36

ECONOMICS
INTERMEDIATE 2
B1 Demand - Suggested Solutions
(a)

Wants what people would like unsupported by the ability to pay. Effective
demand demand for goods and services backed up with resources (money)
to pay for them. (Concept is important as price mechanism is related to
effective demand, not wants).

(b)

(i)

(ii)

Substitution and income effects, marginal utility v price consumers


spend money in a way which gives them the greatest utility.

(c)

Some consumers may no longer be able to afford these dining tables (income
effect) therefore they would be unhappy if Tom increased his prices. They
may have to buy a dining table which they perceive to be of inferior quality
to Toms tables, or do without.

(d)

(i)

Individual one person, firm, governments demand for goods and


services. Market demand the sum of each individual demand.

(iii)

Market demand curve is based on demand of all potential


consumers of a good, not just one consumer. One buyer is not going
to buy 25 dining tables!

Microeconomics Students Activities (Int 2)

37

(e)

(f)

Price of substitutes, taste and fashion, advertising, interest rates, availability


of credit.

Microeconomics Students Activities (Int 2)

38

ECONOMICS
INTERMEDIATE 2
B2 Demand - Suggested Solutions
a)

Contraction in quantity demanded only price has changed, therefore the


same quantity is demanded at every price movement along the curve. In this
situation, price has risen, therefore less is demanded (i.e. quantity has
contracted).

b)

(i)

Demand curve shifts to the right

(ii)

Demand curve shifts to the left

(iii)

Demand curve shifts to the left

(iv)

Demand curve shifts to the right

(v)

Demand curve shifts to the left

Microeconomics Students Activities (Int 2)

39

ECONOMICS
INTERMEDIATE 2
B3 Demand - Suggested Solutions
(a)

(i)

Over the period shown demand for holidays abroad increased


sharply between 1987 and 1991, then increased more slowly over the
rest of the period shown.

(ii)

Over the period shown demand for holidays in the UK fell sharply
between 1987 and 1991, then decreased more slowly over the rest of
the period shown.

(b)

Increased real or disposable incomes, falling interest rates, falling prices of


foreign holidays, increased prices of UK holidays, UK weather, becoming
increasingly fashionable to travel abroad, availability of credit/credit cards,
advertising.

(c)

(i)

Demand for holidays in Greece and Turkey might fall, causing


demand curve to shift to the left.

(ii)

Demand for holidays in other foreign destinations might shift tot the
right as consumers switch to these countries.

(iii)

Demand for holidays in the UK might shift to the right as consumers


switch from foreign holidays to UK holidays

Microeconomics Students Activities (Int 2)

40

ECONOMICS
INTERMEDIATE 2
B4 Demand - Suggested Solutions
(a)

Price of substitute good

(b)

Price of complementary good

(c)

Expectation of future prices

(d)

Income

(e)

Interest rates

(f)

Weather

(g)

Fashion

Microeconomics Students Activities (Int 2)

41

ECONOMICS
INTERMEDIATE 2
B5 Demand - Suggested Solutions
(a)

(i)

The total amount of satisfaction gained from the consumption of a


particular good/combination of goods.

(ii)

The extra satisfaction gained from the consumption of one more unit
of a good.

(b)

Increases by a decreasing amount, then falls.

(c)

(i)

7, 4, 2 and 1.

(ii)

Increases then decreases until it becomes negative.

(d)

Explanation of why the law of diminishing marginal utility is the basis of


consumer demand, i.e. the more we have of a good the less we are willing to
pay to get one more unit of it. Demand curve is a curve that plots (joins)
marginal utilities.

Microeconomics Students Activities (Int 2)

42

ECONOMICS
INTERMEDIATE 2
B6 Demand - Suggested Solutions
a)

The total amount of satisfaction gained from the consumption of a good


Good Y in this example.

b)

Total utility increases, but by a smaller and smaller amount as each additional
unit is added. The fifth unit adds nothing to total utility.

c)

The extra utility gained from the consumption of one more unit of a good.

d)

8, 6, 4, 2, 0.

e)

Marginal utility decreases continuously until it reaches 0. This means that


total utility increases for the first 4 units, but by a smaller and smaller amount
each time. When marginal utility is 0, there is no increase in total utility.

Microeconomics Students Activities (Int 2)

43

ECONOMICS
INTERMEDIATE 2
C1

Supply

A supply curve slopes upwards from left to right and shows how much of a good
producers are willing to sell at any given price over a period of time.

A change in price causes a movement along a supply curve i.e. an extension or


contraction in supply. Price, however, is not the only factor which determines the
level of supply. There are also other important factors to consider. These other factors
cause a shift in the supply curve.

(a)

If the price of a good increases


(i)
(ii)

(b)

Using diagrams, explain what is meant:


(i)
(ii)

(c)

explain how producers will react;


explain why producers will react in this way.

an extension in supply;
a contraction in supply.

Explain, using diagrams, the other important factors which determine the
level of supply of a good

Microeconomics Students Activities (Int 2)

44

ECONOMICS
INTERMEDIATE 2
C2

Supply

Economists assume that to show the effect of price or supply, factors other than price
remain constant. Movement along a supply curve can be examined.
The following diagram shows the supply curve for Yoyos.

In reality, the factors which determine supply (determinants of supply) are not
constant and they produce changes which would cause the supply curve to shift.
(a)

(b)

(i)

In the above diagram, does a change in price from P to P cause an


extension or contraction in supply? Explain your answer.

(ii)

Why are the suppliers willing to supply more at higher prices?

Using diagrams, explain what would happen to the supply of Yoyos in the
following cases..
(i)

Price of plastic used to make Yoyos has fallen.

(ii)

Workers making Yoyos have been given an increase in wages

(iii)

Producers of Yoyos have installed new equipment in their factories

(iv)

Several new films have started up, producing Yoyos

Microeconomics Students Activities (Int 2)

45

ECONOMICS
INTERMEDIATE 2
C3

Supply

Kevin Blackie owns a Mushroom Farm which supplies Greengrocers in East Lothian.
The following table shows the market supply schedule for these mushrooms..
PRICE OF MUSHROOMS

QUANTITY SUPPLIED PER


MONTH

(per kg) ()

(kgs)

1.50

1600

1.25

1300

1.00

1000

0.75

700

0.50

400

(a)

Draw the market supply curve for mushrooms in East Lothian.

(b)

(i)

How does quantity supplied change as price changes?

(ii)

Why does this happen?

(c)

Kevin would like to supply more mushrooms to the market at every price.
(i)

What factors might affect his ability to do so?

(ii)

Using a diagram, show what would happen if Kevin is willing


and able to supply more to the market at every price.

Microeconomics Students Activities (Int 2)

46

ECONOMICS
INTERMEDIATE 2
C1

Supply Suggested Solutions

(a)

(i)
(ii)

(b)

(i)

Existing producers will increase production. New producers will


enter the market.
Increased profits are to be made at higher prices therefore this will
induce existing producers to supply more and new firms to enter
the market.
Extension in supply is shown by movement along the supply curve,
more is supplied at higher prices.

Microeconomics Students Activities (Int 2)

47

(ii)

(c)

Contraction in supply is also shown by a movement along the


supply curve, less is supplied at lower prices.

Other factors cause a shift in the supply curve, for example costs of
production (or any factor which affects these), technology (usually
a shift to the right), prices of other goods, government legislation,
stockpiling, weather, ease of entry/exit of firms to an industry,
taxes, subsidies.
Student should show appropriate diagram with explanation.

Microeconomics Students Activities (Int 2)

48

ECONOMICS
INTERMEDIATE 2
C2

(a)

(b)

Supply Suggested Solutions

(i)

Extension, as price moves from P to P1 quantity supplied increases


from Q to Q1.

(ii)

Greater profit margins to be made at higher prices.

(i)

Shift to the right, more supplied at every price.

(ii)

Shift to the left, increase in costs of production less supplied at


every price.

(iii)

New technology shift to the right.

(iv)

Shift to the right more supplied at every price.

Microeconomics Students Activities (Int 2)

49

ECONOMICS
INTERMEDIATE 2
C3

Supply Suggested Solutions

(a)

(b)

(c)

(i)

As price increases, more is supplied and vice versa.

(ii)

Producer is more willing to supply more at higher prices because


of increased profit margins.

(i)

Availability of factors of production, weather, cost of factors of


production.

(ii)

Diagram showing a shift to the right of the supply curve.

Microeconomics Students Activities (Int 2)

50

ECONOMICS
INTERMEDIATE 2
D1

Costs

Production refers to the making of goods and services in order to satisfy peoples
wants.

(a)

Using examples, explain which types of firm might be better using a


production system where each person does everything necessary to produce
a good or service.

(b)

Assume a firm employs specialised production, What advantages might


there be for:
(i)
(ii)
(iii)

(c)

employees;
employers;
consumers.

If a firm used specialised production. What disadvantages might there be


for:
(i)
(ii)
(iii)

employees;
employers;
consumers.

Microeconomics Students Activities (Int 2)

51

ECONOMICS
INTERMEDIATE 2
D2

Costs

Angela Rayson is an excellent cook. She started a small business in her home town
making novelty cakes which she sells at 12 each.
She has the following costs:
Rent of premises
Hire of machinery
Materials/ingredients
Wages
Loan repayment
Other variable costs

100 per week


55 per week
3 per cake
1 per cake
45 per week
1 per cake

(a)

(i)
(ii)

Explain, using examples, what is meant by fixed costs.


How much are Angelas total fixed costs per week?

(b)

(i)
(ii)
(iii)
(iv)

Explain what is meant by the term average fixed cost.


Calculate the average fixed cost if 100 cakes were produced per week.
Calculate the average fixed cost if 200 cakes were produced per week.
Describe what happens to average fixed cost as production increases.

(c)

(i)
(ii)
(iii)
(iv)

Explain, using examples, what is meant by variable costs.


Calculate the total variable cost if 100 cakes were produced per week.
Calculate the total variable cost if 200 cakes were produced per week.
Describe what happens to total variable cost as production increases.

(d)

(i)
(ii)

How is the total cost calculated?


How is average total cost calculated?

(e)

Explain what is meant by the term marginal cost?

Microeconomics Students Activities (Int 2)

52

ECONOMICS
INTERMEDIATE 2
D2

(f)

Costs (continued)

Copy and complete the following table:


CAKES
MADE
PER
WEEK

FIXED
COST

VARIABLE
COST

TOTAL
COST

0
50
100
150
200
250
300

200

200

(g)

(i)
(ii)
(iii)

(h)

Explain how Angela would calculate her:


(i)
(ii)

(i)

MARGINAL
COST

Explain what is meant by term average revenue.


What is Angelas average revenue?
How is total revenue calculated?

profit per cake;


total profit.

Supposing 150 cakes were produced and sold:


(i)
(ii)

(j)

AVERAGE
COST

Calculate Angelas total revenue;


Calculate Angelas total profit.

Supposing 250 cakes were produced and sold:


(i)
(ii)

Calculate Angelas total revenue;


Calculate Angelas total profit.

Microeconomics Students Activities (Int 2)

53

ECONOMICS
INTERMEDIATE 2
D3

Costs

The following data relates to a firm which uses only labour and capital as its factors of
production:

(a)

LABOUR

CAPITAL

(Units)

(Units)

TOTAL
OUTPUT

3
6
12
24

3
6
12
24

100
300
600
900

Explain what is meant by:


(i)
(ii)
(iii)

(b)

If this firm increases its factor inputs from 3 to 6 units of labour and capital:
(i)
(ii)
(iii)
(iv)

(c)

increasing returns to scale;


decreasing returns to scale;
constant returns to scale.

By what percentage has its factors inputs increased?


By what percentage does its total output increase?
Is this firm experiencing increasing, decreasing or constant returns to
scale?
Will this firms average cost be rising, staying the same or falling?
Explain your answer.

If this firm increases its factor inputs from 6 to 12 units of labour and capital:
(i)
(ii)
(iii)
(iv)

By what percentage has its factors inputs increased?


By what percentage does its total output increase?
Is this firm experiencing increasing, decreasing or constant returns to
scale?
Will this firms average cost be rising, staying the same or falling?
Explain your answer.

Microeconomics Students Activities (Int 2)

54

(d)

If this firm increases its factor inputs from 12 to 24 units of labour and
capital:
(i)
(ii)
(iii)
(iv)

(e)

By what percentage has its factor inputs increased?


By what percentage does its total output increased?
Is this firm experiencing increasing, decreasing or constant returns to
scale?
Will this firms average cost be rising, staying the same or failing?
Explain your answer.

Explain, using examples, what is meant by economies of scale.

Microeconomics Students Activities (Int 2)

55

ECONOMICS
INTERMEDIATE 2
D4

Costs

Shown below are the short run units cost curves for a firm:

(a)

Explain what is meant by:


(i)
(ii)
(iii)

short run;
marginal cost;
average variable cost.

(b)

Explain how average total cost is calculated.

(c)

(i)
(ii)
(iii)

Explain, using examples, what is meant by fixed costs;


How are average fixed costs calculated?
How are average costs affected as output increases?

Microeconomics Students Activities (Int 2)

56

ECONOMICS
INTERMEDIATE 2
D5

Costs

Shown below are the short run unit cost curves for a firm:

(a)

Which curve represents:


(i)
(ii)

average total cost;


average variable cost?

(b)

(i)
(ii)

Explain what is meant by average fixed cost.


Why does average fixed cost continue to fall at all levels of output?

(c)

What happens to average variable cost as output increases?

(d)

What is meant by optimum output?

Microeconomics Students Activities (Int 2)

57

ECONOMICS
INTERMEDIATE 2
D1

Costs Suggested Solutions

(a)

Small firms providing a personal service. For example, plumbing, fashion,


firms providing a unique product.

(b)

(i)

More highly skilled in job, perfect skills.


Better wages if on piece rate

(ii)

Highly skilled workforce, less need for supervision control more


people with one. Supervisor, increased output resulting in lower unit
cost.

(iii)

Lower prices.

(i)

Boredom, lack of challenge and opportunity, lack of adaptability (if


skill no longer needed redundant)

(ii)

Lack of flexibility, e.g. if a person is ill could affect product difficult


to substitute employees. Could be higher fault
rate/carelessness/absenteeism.

(iii)

The quality of the product may be lower if it is produced on an


assembly line.

(c)

Microeconomics Students Activities (Int 2)

58

ECONOMICS
INTERMEDIATE 2
D2
(a)

Costs Suggested Solutions


(i)

Fixed costs costs which do not vary with output rent, hire of
machinery, loan.
200 per week

(ii)
(b)

(i)
(ii)
(iii)
(iv)

Fixed cost per unit i.e. total fixed cost divided by output.
2
1
Decreases continuously as production increases as fixed costs are
being spread over a larger and larger output.

(c)

(i)
(ii)
(iii)
(iv)

Costs which vary directly with output ingredients, wages, other


variable costs.
500
1,000
Increases continuously as output increases.

(d)

(i)
(ii)

Total fixed cost plus total variable cost.


Total cost divided by output.

(e)

Increase in total cost from the production of one more unit.

(f)

(g)

(h)

CAKES
MADE
PER
WEEK

FIXED
COST

VARIABLE
COST

TOTAL
COST

AVERAGE
COST

MARGINAL
COST

0
50
100
150
200
250
300

200
200
200
200
200
200
200

0
250
500
750
1,000
1,250
1,500

200
450
700
950
1,200
1,450
1,700

9
7
6.33
6
5.80
5.67

5
5
5
5
5
5

(i)
(ii)
(iii)

Revenue gained from selling one unit. (Total revenue divided by


number of units sold).
12
Average revenue X number of units sold.

(i)
(ii)

Revenue per cake total cost of one cake (AR-AC )


Profit per cake (TR-TC) X no of cakes sold

Microeconomics Students Activities (Int 2)

59

(i)

(i)
(ii)

150 x 12 = 1,800
1,800 - 950 = 850

(j)

(i)
(ii)

250 x 12 = 3,000
3,000 - 1,450 = 1,550

Microeconomics Students Activities (Int 2)

60

ECONOMICS
INTERMEDIATE 2
D3
(a)

Costs Suggested Solutions


(i)
(ii)
(iii)

If factor inputs are increased, there is more than proportionate


increase in output.
If factor inputs are increased, there is less than proportionate increase
in output.
If factor inputs are increased, there is the same proportionate increase
in output.

(b)

(i)
(ii)
(iii)
(iv)

100%
300%
Increasing
Falling

(c)

(i)
(ii)
(iii)
(iv)

100%
100%
Constant
Staying the same

(d)

(i)
(ii)
(iii)
(iv)

100%
50%
Decreasing
Rising

(e)

Falling long run average cost due to specialisation/division of labour,


technical, marketing, financial, managerial, risk-bearing economies (look for
simple explanations of relationship to average cost).

Microeconomics Students Activities (Int 2)

61

ECONOMICS
INTERMEDIATE 2
D4
(a)

Costs Suggested Solutions


(i)

Period of time when at least one of a firms factor inputs remain fixed.
No fixed length of time depends on type of business/industry.

(ii)

Cost of producing one extra unit of a product.

(iii)

Variable cost per unit total variable cost divided by number of units.

(b)

Total cost divided by number of units produced or (fixed cost per unit plus
variable cost per unit).

(c)

(i)

Fixed costs costs with do not vary with output (with students
examples).

(ii)

Total fixed costs divided by output.

(iii)

Decreased continuously as fixed costs are spread over a larger and


larger output.

Microeconomics Students Activities (Int 2)

62

ECONOMICS
INTERMEDIATE 2
D5

Costs Suggested Solutions

(a)

(i)
(ii)

C
B

(b)

(i)

Fixed cost per unit of output i.e. total fixed cost divided by the
number of units produced.

(ii)

Fixed cost is being spread over a larger and larger number of units.
(Student could give a numerical example to explain this point).

(c)

Falls, reaches a minimum, then rises. (Good students may be able to


explain why in terms of diminishing, increasing returns to the fixed factor).

(d)

Lowest point on average total cost curve. Productivity at its maximum and
unit cost at its lowest.

Microeconomics Students Activities (Int 2)

63

You might also like