SummaryReport

Cercetarecalitativprivindefectulsiteurilordereducericolectiveasuprabrandurilorromneti

1.Varugamsaalegetivariantaincaresepotrivestecelmaibinetipul
dumneavoastrademagazinonline:

Altdomeniu(Varugamsa...:1.96%

Media,presa:9.80%

Sanatate,serviciisociale:3.92%
Turism,hoteluri,restaurante:19.61%

IT&telecomunicatii:13.73%

Prestariservicii:3.92%
Serviciifinanciare:1.96%
Cultura,sport,divertisment:3.92%
Productie:1.96%
Magazine,vanzari:39.22%

Media,presa

9.80%

IT&telecomunicatii

13.73%

Prestariservicii

3.92%

Serviciifinanciare

1.96%

Cultura,sport,divertisment

3.92%

Transport,distributie

0.00%

Constructii

0.00%

Productie

1.96%

Energie,utilizati

0.00%

Agricultura

0.00%

0
Page 1 / 25

Agricultura

0.00%

Magazine,vanzari

39.22%

20

Turism,hoteluri,restaurante

19.61%

10

Sanatate,serviciisociale

3.92%

Educatie

0.00%

fashion

1.96%

1
TotalResponses

51

Skipped

2.Ingeneral,ceactivitatidepromovaredesfasurati?

Count Response
1

Afise,pliante,promotii,Facebook

asd

asda

asdsad

cascadasdasdasdasd

Concererematerialedepromovare.

dasdaasasdasdaasdas

discounturi

facebook

Facebookads

FacebookAds

FacebookGoogle

FacebooksiGoogle

Facebooksisite

Facebook,afise,pliante,site

Page 2 / 25

Facebooksisite

Facebook,afise,pliante,site

Facebook,bannere,adwords

Facebook,concursuri,promotii,site

facebook,google

Facebook,radio,google

Facebook,siteweb

GoogleAdwords
Sponsorizarievenimente
Spoturiradio

Niciuna

Online

Online(facebooksigoogle)

Onlineads

Onlinepefacebooksigoogle

Panouripublicitare
Reclameinternet

Promotii
Facebook
Google

Promotii,reduceri,FacebookAds,GoogleAdwords

promovareonline

Promovareonline

Publicitateonline

Reclameonline

Reclameonline
Bannere

Reclamepereteleledesocializare

Reclameprinintermediulmassmedia(doarRadiosiInternetintrucatcosturile
necesareuneireclameTVnusuntjustificabile).

ReclameTV,SpoturiRadio,Facebook,Google,sponsorizari

Reduceri,promotii,site

serviciimedicale

Sitepropriu,promotii,reduceri,concursuri

Site,reduceri,concursuripefacebook

Page 3 / 25

serviciimedicale

Sitepropriu,promotii,reduceri,concursuri

Site,reduceri,concursuripefacebook

SocialMedia
GoogleAdwords

Sponsorizari,Facebook,Afise,Pliante,promotii

TV

Tv,Facebook

TotalResponses

49

Skipped

3.Decateoriatidesfasuratpromotiipesiteuriledereducericolectivein
ultimulan?

Maimultde5:8.00%

De4sau5ori:10.00%

Odata:50.00%

De2sau3ori:32.00%

Odata

50.00%

25

De2sau3ori

32.00%

16

De4sau5ori

10.00%

Maimultde5

8.00%

Page 4 / 25

3.Decateoriatidesfasuratpromotiipesiteuriledereducericolectivein
ultimulan?

Maimultde5:8.00%

De4sau5ori:10.00%

Odata:50.00%

De2sau3ori:32.00%

Odata

50.00%

25

De2sau3ori

32.00%

16

De4sau5ori

10.00%

Maimultde5

8.00%

4
TotalResponses

50

Skipped

4.Careaufostcriteriiledupacareatialesunanumitsitedereduceri
colectivesinualtul?(Putetibifamaimultevariante)

100

Page 5 / 25
75

4.Careaufostcriteriiledupacareatialesunanumitsitedereduceri
colectivesinualtul?(Putetibifamaimultevariante)

100

75

69.39%

67.35%

50

25
12.24%

12.24%
8.16%

2.04%
0
Traficulridicatde Notorietateasite
pesite
ului

Agentulde
vanzari

Vechimea

Valoarea
comisionului

Modalitatea/Durata
retragerii...

Traficulridicatdepesite

69.39%

34

Notorietateasiteului

67.35%

33

Agentuldevanzari

2.04%

Vechimea

12.24%

Valoareacomisionului

8.16%

Modalitatea/Durataretrageriiincasarilor

12.24%

6
TotalResponses

49

Skipped

5.Caredintreurmatoareleobiectivedemarketingleatiurmarit?Puteti
alegemaimultevariante.
Page 6 / 25

5.Caredintreurmatoareleobiectivedemarketingleatiurmarit?Puteti
alegemaimultevariante.

100

75
66.67%
62.75%

50

43.14%

25
15.69%

0
1.Crestereavolumuluide 2.Crestereanumaruluide 3.Crestereavizibilitatii...
...
...

4.Optimizareapentru...

1.Crestereavolumuluidevanzari

62.75%

32

2.Crestereanumaruluideclientinoi

66.67%

34

3.Crestereavizibilitatiibrandului

43.14%

22

4.Optimizareapentrumotoareledecautare

15.69%

8
TotalResponses

51

Skipped

6.Caredintreobiectivelepropuseaufostrealizate?

100

75

Page 7 / 25

6.Caredintreobiectivelepropuseaufostrealizate?

100

75

51.52%
50
39.39%
27.27%
25
9.09%
0
1.Crestereavolumuluide 2.Crestereanumaruluide 3.Crestereavizibilitatii...
...
...

4.Optimizareapentru...

1.Crestereavolumuluidevanzari

51.52%

17

2.Crestereanumaruluideclientinoi

39.39%

13

3.Crestereavizibilitatiibrandului

27.27%

4.Optimizareapentrumotoareledecautare

9.09%

5.Alteobiective.

0.00%

0
TotalResponses

33

Skipped

19

7.Alegetivariantacarearcaracterizacelmaibinerezultatele
promotiei/promotiilor:

5Foartebune:3.92%
1Foarteslabe:19.61%

Page 8 / 25

7.Alegetivariantacarearcaracterizacelmaibinerezultatele
promotiei/promotiilor:

5Foartebune:3.92%
1Foarteslabe:19.61%

4Bune:27.45%

2Slabe:21.57%

3Nicisatisfacatoarenici...:27.45%

5Foartebune

3.92%

4Bune

27.45%

14

3Nicisatisfacatoarenicinesatisfacatoare

27.45%

14

2Slabe

21.57%

11

1Foarteslabe

19.61%

10
TotalResponses

51

Skipped

8.Incemasurasuntetideacord/dezacordcuurmatoareaafirmatie:"Voi
continuasadesfasorpromotiipesiteuriledereducericolective"?

5Acordtotal:1.96%

Page 9 / 25

8.Incemasurasuntetideacord/dezacordcuurmatoareaafirmatie:"Voi
continuasadesfasorpromotiipesiteuriledereducericolective"?

5Acordtotal:1.96%
4Acordpartial:19.61%
1Dezacordtotal:29.41%

3Niciacordnicidezacord:27.45%
2Dezacordpartial:21.57%

5Acordtotal

1.96%

4Acordpartial

19.61%

10

3Niciacordnicidezacord

27.45%

14

2Dezacordpartial

21.57%

11

1Dezacordtotal

29.41%

15
TotalResponses

51

Skipped

9.Cumaidescrieclieniicareauachiziionatcupoaneledereducere?

Count Response
1

adsdaascasascascascasczxsadaczxc

Page 10 / 25

Count Response
1

adsdaascasascascascasczxsadaczxc

asdasasdadasdas

asdsa

Atentilapreturi

Cautacelemaibuneoferte

Cautacelemaibunepretur

Cautafoarreduceri

clientifidelisicuunbugetmediu

Clientioportunisti

dasdaasdasd

Dornicideacumpara

Dreptclienticareurmarescdoarreduceri,discounturi,preturimici

Eficienti

Evident,majoritateacuunbugetmediumairedusintrucatauapelatlaastfelde
servicii.

hhb

inregula

Intelepti

Interesatidecele.maibunepreturi

Interesatideoferte

Interesatidoardepret,nudecalitate

Interesatidoardepreturi

Interesatisaisiutilizezeinteligentveniturile

Intre2534ani

Neloiali

Nurevinpentrualtecumparaturi

Oamenicaresuntatentilabugetsicarevorsaeconomiseascabani.

Oportunisti

Orientatidupaoferte

Orientatidupapret

Page 11 / 25

Orientatidupaoferte

Orientatidupapret

pasageri

Persoanecalculate,carevorsacumperelucruribunecubaniputini

Persoanecarestiucevor

Persoaneinteresatedepreturibune

Persoaneinteresatedereducerisipreutrimici

Suntpersoaneatentelacecumpara

Suntpersoaneinteresatenumaidepreturi

Urmaritorideoferte

vanatorideoferte

Vanatorideoferte

Vanatoridereduceri

Vaneazapreutrimicisireduceri

Vassdasasdasdasasd

TotalResponses

50

Skipped

10.Acordatinotacarearcaracterizacelmaibinevolumuldevanzariin
urmapromotiei,infunctiedeceledoualimite:

Volumulvanzarilora
crescutsemnificativ

Minim

Average

Maxim

1.00

2.46

5.00

Responses
Volumulvanzarilor
nusamodificat

50

AverageTotalScore

2.46

AverageScore

2.46

TotalResponses

50

Skipped

2
Page 12 / 25

10.Acordatinotacarearcaracterizacelmaibinevolumuldevanzariin
urmapromotiei,infunctiedeceledoualimite:

Volumulvanzarilora
crescutsemnificativ

Minim

Average

Maxim

1.00

2.46

5.00

Responses
Volumulvanzarilor
nusamodificat

50

AverageTotalScore

2.46

AverageScore

2.46

TotalResponses

50

Skipped

11.Clientiinoicareauachizitionatcupoane,aurevenitsipentrualte
cumparaturi?

Nustiu/Nuraspund:14.00%
Da:20.00%

Nu:66.00%

Da

20.00%

10

Nu

66.00%

33
Page 13 / 25

11.Clientiinoicareauachizitionatcupoane,aurevenitsipentrualte
cumparaturi?

Nustiu/Nuraspund:14.00%
Da:20.00%

Nu:66.00%

Da

20.00%

10

Nu

66.00%

33

Nustiu/Nuraspund

14.00%

7
TotalResponses

50

Skipped

12.Vechiiclientiiauachizitionatsieicupoanedepesiteuldereduceri
colective?

Nustiu/Nuraspund:9.80%

Da:25.49%

Page 14 / 25

12.Vechiiclientiiauachizitionatsieicupoanedepesiteuldereduceri
colective?

Nustiu/Nuraspund:9.80%

Da:25.49%

Nu:64.71%

Da

25.49%

13

Nu

64.71%

33

Nustiu/Nuraspund

9.80%

5
TotalResponses

51

Skipped

13.Cumcredeticaaufostinfluentatideaceapromotie?

Count Response
1

asdasdasdas

asdasdasdasasdaa

Auavuttendintasacumpereproduselecupretredus

Page 15 / 25

13.Cumcredeticaaufostinfluentatideaceapromotie?

Count Response
1

asdasdasdas

asdasdasdasasdaa

Auavuttendintasacumpereproduselecupretredus

aufostincantati

Credcasaubucurat

Cretereavnzrilor

Ingeneral,oriceclientcareobservacapoateobtineacelasiprodustlaunpretvifi
interesatinacelepromotii.Asadar,acestiasuntinfluentatipozitiv.

inmodpozitiv

Incantati

Leaplacut

Leastarnitinteresul.

nuaufostinfluentati

Nustiu

Pozitiv

Presupuncaaufostincantati

satisfacator,recomandandsialtorabrandulnostru

TotalResponses

17

Skipped

35

14.Uniiteoreticieniauspeculatcacestepromoiiatragdoarclieniiaa
numiivntorideoferte.Careesteprereadumneavoastranlegtur
cuaceastafirmaie?
Page 16 / 25

numiivntorideoferte.Careesteprereadumneavoastranlegtur
cuaceastafirmaie?

Count Response
1

acasc

Acordtotal

Adevarat

Asae

Asaeste

Asaeste.

ascaascaacaascascxzascasa

asdghjgh

asdaasdasd

Audreptate

cascadasda

confirm

Considercaeadevarat

Corect

Credcaasae

Credcaeadevarat

Da

da,asae

Dacadin10clienti,9arfi"vanatorideoferte",daracelultimclientarfiinfinalun
clientnou,atunciputeamspunemcaastfeldepromotiinusuntdedicateexclusiv
unuianumitgrupdecumparatori.

dasdas

Deacord

Eadevarata.

Esteadevarat

Esteadevarata

Esteinmareparteadevarata.

Nustiu

Page 17 / 25

Esteadevarata

Esteinmareparteadevarata.

Nustiu

perfectdeacord

Probabilcaeadevarat

Probabilcaesteadevarat

Probabileadevarat

S9s

Suntdeaceeasiparere

suntdeacord

Suntdeacord

Suntdeacord.

Suntperfectdeacord

Vorsacumpwreceemaibuncubaniputini

TotalResponses

48

Skipped

15.Aimonitorizatefectelecampanieipromoionalederulatepesiteurile
dereducericolective,ncomparaiecualtecampaniidesfuratedefirma
dumneavoastr?

Da(Varugamsaspecificati):25.00%

Nu:75.00%

Page 18 / 25

Da(Varugamsaspecificati):25.00%

Nu:75.00%

Nu

75.00%

36

4.17%

Analytics

4.17%

asdasd

2.08%

Atragereadenoiclienti

2.08%

CRM

2.08%

CRMSIAnalytics

2.08%

dasdasd

2.08%

dasdssad

2.08%

PropriulsistemdeCRMGoogleAnalytics

2.08%

SistemulCRMAnalytics

2.08%

1
TotalResponses

48

Skipped

16.Varstadumneavoastra:
Page 19 / 25

16.Varstadumneavoastra:

Peste60deani:2.17%

Sub20deani:2.17%

5060deani:6.52%
2030deani:21.74%

4050deani:28.26%

3040deani:39.13%

Sub20deani

2.17%

2030deani

21.74%

10

3040deani

39.13%

18

4050deani

28.26%

13

5060deani

6.52%

Peste60deani

2.17%

1
TotalResponses

46

Skipped

17.Ultimascoalaabsolvita:

liceul:17.39%

Page 20 / 25

liceul:17.39%

scoalapostliceala:2.17%
masterat:39.13%

licenta:41.30%

farastudii

0.00%

4claseprimare

0.00%

scoalagenerala

0.00%

studiiminimeobligatorii

0.00%

coalaprofesional/ucenici(arteimeserii)

0.00%

liceul

17.39%

scoalapostliceala

2.17%

licenta

41.30%

19

masterat

39.13%

18

doctorat/studiipostdoctorale

0.00%

0
TotalResponses

46

Skipped

18.Vechimeaafaceriiderulate:

Count Response
Page 21 / 25

18.Vechimeaafaceriiderulate:

Count Response
2

1an

10

11

13

15

19

2ani

3ani

5ani

6ani

7ani

8ani

19.Numaruldeangajati:

TotalResponses

45

Skipped

Page 22 / 25

19.Numaruldeangajati:

Count Response
6

10

12

15

16

200

22

24

25

50

55

60

TotalResponses

45

Skipped

20.Ultimacifradeafaceri(RON):
Page 23 / 25

20.Ultimacifradeafaceri(RON):

Count Response
2

1.592.292lei

1000euro

10000

100000RON

15000

15000RON

17000

19000RON

190000

2.600.000RON

20.000lei

20000RON

200000

22000RON

22500RON

24700RON

27000RON

290000RON

3.765.990

30000

30000RON

310000RON

31200RON

33000

33000EUR

34600Ron

35000RON

37100RON

Page 24 / 25

34600Ron

35000RON

37100RON

390000RON

4.762.156

475000RON

510000

534.110

600000RON

640000

649.158Lei

70000RON

868.276RON

TotalResponses

43

Skipped

Page 25 / 25