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BusinessPlanningandEvaluation

Puttingthepiecestogether!

Bell,Browne,Molnar&DelicateConsulting

WhoWeAreBBMDConsulting

FocusonPerformanceMeasurementandProgramEvaluation

ExtensivePerformanceMeasurementandProgramEvaluation
experiencewithfederal,provincialandmunicipalgovernments
(currentlysupportingthePerformanceMeasurementeffortsof
CanadianandOntarioGovernmentDepartments)
Pleasevisitwww.bbmd.ca fordetails

Evaluation Definitionand
Purpose
3.1IntheGovernmentofCanada,evaluationisthesystematiccollectionandanalysisofevidenceonthe
outcomesofprogramstomakejudgmentsabouttheirrelevance,performanceandalternativewaysto
deliverthemortoachievethesameresults.
3.2EvaluationprovidesCanadians,Parliamentarians,Ministers,centralagenciesanddeputyheadsan
evidencebased,neutralassessmentofthevalueformoney,i.e.relevance andperformance,offederal
governmentprograms.Evaluation:
supportsaccountabilitytoParliamentandCanadiansbyhelpingthegovernmenttocrediblyreport
ontheresultsachievedwithresourcesinvestedinprograms;
informsgovernmentdecisionsonresourceallocationandreallocationby:
supportingstrategicreviewsofexistingprogramspending,tohelpMinistersunderstandthe
ongoingrelevanceandperformanceofexistingprograms;
providingobjectiveinformationtohelpMinistersunderstandhow newspendingproposalsfit
withexistingprograms,identifysynergiesandavoidwastefulduplication;
supportsdeputyheadsinmanagingforresultsbyinformingthemaboutwhethertheirprogramsare
producingtheoutcomesthattheyweredesignedtoproduce,atan affordablecost;and,
supportspolicyandprogramimprovementsbyhelpingtoidentifylessonslearnedandbest
practices.
Reference:PolicyonEvaluation,April1,2009

SomeDriversofMeasurement
y TheTreasuryBoardofCanadas1997Report
entitledGettingGovernmentRight:
GoverningforCanadians beganthe
fundamentalshifttoaresultsbased
managementagenda.
y ResultsforCanadians AManagement
FrameworkfortheGovernmentofCanada
(March30th ,2000)intensifiedthepush
towardsaresultsbasedmanagementculture
inthefederalpublicsector.
y AnewTreasuryBoardofCanadaEvaluation
PolicyimplementedinMarch,2009.
1.BriefHistoryofPM

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TodaysReality

1.BriefHistoryofPM

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AmericanGovernmentexample

www.whitehouse.gov/omb/expectmore/

1.BriefHistoryofPM

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WhyMeasurementisImportant

2.WhyPMisimportant

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StrategicRoadmap
Where are we
now?

Where do we
want to be?

How do we get
there?

How do we
measure our
progress?
Where do we go
from here?

SWOT Analysis

Internal and external assessment


Client/stakeholder analysis
Quality assessment
Strategic issues

Mission and Values

Broad statement of organization's mission


Core values, actions to achieve mission
Staff and clients/stakeholders

Vision

Image of your organizations desired future

Outcomes and Outputs

Outcomes (direct, shared and ultimate)


Specific, measurable outputs to achieve outcomes

Strategies and Action


Plans

Gap analysis
Detailed action/work plans
Resource allocation

Performance Measures

Performance indicators
Methods to measure program performance
Accountability and responsibility

Monitor, Evaluate &


Report on Performance
Data

Systems to monitor progress


Compile performance information
Provide information for resource allocation

Continuous Improvement

Products and services better, faster, cheaper

Innovation

Develop and implement new products and services to


meet new and emerging demands

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WhyOutcomeBasedPerformance
Measurement?

3.PMandPlanning/ReportingResponsibilities

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PublicSector
PerformanceMeasurementFramework
Strategic Direction
(What we should be doing)

Program Delivery
(What we do)

Various Program Perspectives

WHY

Citizen Focus
Managing for Results
Public Service Values
Responsible Spending

Change
Objectives /
Initiatives

Sustaining
The
Business

Changing
The
Business

Effectiveness
Benefits / Consequences / Impacts
Behavioural change

PROGRAM OUTCOMES

WHO

Strategies
Plans
Mission
Objectives/
Initiatives

Performance Measurement
(How well we are doing)

Satisfaction
Reach

CLIENTS/STAKEHOLDERS

WHAT

Efficiency

OUTPUTS
-

HOW

Cost
Time
Quantity
Quality

PROCESSES/ACTIVITIES

INPUTS

ENABLERS
FINANCIAL CAPITAL
HUMAN CAPITAL
STRUCTURAL CAPITAL

Effective Resource
Management
Sustainable Workforce
Leadership and Values
Enabling Work
Environment
Employee Satisfaction
Productivity/Retention

RESOURCE ALLOCATION
INVESTMENT DECISIONS
PRIORITY SETTING
STRATEGIES

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FederalGovernmentExample
ImplementedtheMRRS
(Management
ResourcesandResults
Structure)

Strategic Outcome

Program Activities

Sub-Activity Level

Sub-Sub Activity Level

3.PMandPlanning/ReportingResponsibilities

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WholeofGovernmentFramework

3.PMandPlanning/ReportingResponsibilities

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PerformanceMeasures
(HRMScorecard,July2005,ManagingForResults)
StrategicOutcomes

SupportingOutcomes

SafeCommunities

TimelyandAppropriateEmergencyResponse
CitizensFeelSafe
Buildings,propertiesandinfrastructureinHRMaresafe,healthyandwellmaintained
Reasonableamountspenttomaintainbuildings,propertiesandinfrastructure

Healthy,
Sustainable,
Vibrant
Communities

HRMisadesirableandattractiveplacetowork,learn,playand live
PeopleandGoodscanmoveeasilythroughoutthemunicipality
PreservationoftheEnvironment
AttractionofNewBusinesses,RetentionandGrowthofExistingBusinesses
DevelopmentisAppropriatelyPlannedandFiscallySustainable
TaxBurdenisBalancedandCompetitive

Excellencein
Governance

Citizensfeeltheyaremakingadifference/participatinginthefuturedirectionofHRM
CitizensaresatisfiedthatHRMvisionandprioritieshavebeenimplemented
CitizensbelieveHRMworkswithotherlevelsofgovernmenttoimproveservicedelivery
CitizensareconfidentinthegovernanceandmanagementofHRM
HRMhassoundfinancialmanagementpractices

Excellencein
ServiceDelivery

Customersaresatisfiedwiththelevelofservicesreceivedfrom HRM
CustomersaresatisfiedwiththequalityofservicesreceivedfromCouncilandstaff
Citizensfeelthemunicipalservicestheyreceiveareworththetaxestheypay

3.PMandPlanning/ReportingResponsibilities

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PerformanceMeasures
(DepartmentofManagementandBudget,FairfaxCounty,Virginia,2005)

Terminology

Definition

Examples

Input

Valueofresourcesusedtoproducean
output

Dollarsbudgeted/spent
Staffhoursused

Output

Quantityornumberofunitsproduced.
Outputsareactivityoriented,
measurable,andusuallyunder
managerialcontrol

Eligibilityinterviewsconducted
Librarybookscheckedout
Childrenimmunized
Prisonersboarded
Purchaseordersissued

Efficiency

Inputsusedperunitofoutput

Costperappraisal
Plansreviewedbyreviewer

Service
Quality

Degreetowhichcustomersaresatisfied Percentofrespondentssatisfiedwithservice
withaprogram,orhowaccuratelyor
Errorrateperdataentryoperator
timelyaserviceisprovided
Frequencyofrepeatrepairs
Averagedaystoaddressafacilityworkorder

Outcome

Qualitativeconsequencesassociated
withaprogram/service,i.e.,the
ultimatebenefittothecustomer.
Externalforcescansometimeslimit
managerialcontrol.Outcomesfocuson
theultimatewhyofprovidingaservice.

Reductioninfiredeaths/injuries
Percentofjobtraineeswhoholdajobformore
thansixmonths
Percentofjuvenilesnotreconvictedwithin12
months
Adoption/redemptionrateofimpoundedanimals

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MeasurementConcepts

4.PMConcepts

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CoreIssuestobeAddressedinEvaluation
Relevance
Issue#1:ContinuedNeedfor
program

Assessmentoftheextenttowhichtheprogramcontinuestoaddress
ademonstrableneedandisresponsivetotheneedsofCanadians

Issue#2:Alignmentwith
GovernmentPriorities

Assessmentofthelinkagesbetweenprogramobjectivesand(i)
federalgovernmentprioritiesand(ii)departmentalstrategic
outcomes

Issue#3:AlignmentwithFederal
RolesandResponsibilities

Assessmentoftheroleandresponsibilitiesforthefederalgovernment
indeliveringtheprogram

Performance(effectiveness,efficiencyandeconomy)
Issue#4:AchievementofExpected
Outcomes

Assessmentofprogresstowardexpectedoutcomes (incl.immediate,
intermediateandultimateoutcomes) withreferencetoperformance
targetsandprogramreach,programdesign,includingthelinkage
andcontributionofoutputstooutcomes

Issue#5:DemonstrationofEfficiency
andEconomy

Assessmentofresourceutilizationinrelationtotheproduction of
outputsandprogresstowardexpectedoutcomes

Toaddressvalueformoney,evaluationswillberequiredtoassessallcoreissuesidentifiedabove
(asappropriate,departmentsmaychoosetoaddressadditionalissuesintheirevaluations).

Reference:DirectiveontheEvaluationFunction,April1,2009
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EvaluationandPerformance
Measurement
Formalevaluationsgenerallyconsisttwotypes:
Summative
Formative
Theyaregenerallyundertakenonacyclicalbasis(midwayand
atProgramendoffundingagreementusually2and5years)
PerformanceMeasurementisanongoingoperational
collectionofperformanceinformationutilizedtomodify
businessoperations
Performancemeasurementisanintegralpartofevaluation
lifecycleandfeedsthecyclicalevaluations
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Source:Exhibit RMAFGuide,TreasuryBoardSecretariat,August2001

ThePerformanceContinuum
StagestoDevelopment&Implementation
8

SummativeEvaluationFundamentalProgramIssues

FormativeEvaluation ManagementIssues

Review/Assess/ModifyPerformanceMeasurementSystem

Measure&ReportagainstPerformanceInformation

Develop/ReviseInformationSystems&DataProcessing

EstablishAppropriateDataCollectionStrategy

DevelopPerformanceMeasures&Indicators

ProgramProfile LogicModelOutcomes KeyEvaluationIssues

PerformanceMeasurementUnderstanding
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PlanningEvaluationCycle

Reference:ResearchMethodsKnowledgeBase,http://www.socialresearchmethods.net/kb/index.php
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MeasurementProcess

4.PMConcepts

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TheBasisofMeasurement the
LogicModel
Thecausalorlogicalrelationshipbetweenactivitiesand
outputsandtheoutcomesofagivenprogram,policyor
initiativethattheyareintendedtodeliver.Alsoknownasa
resultschain.

Inputs

Activities

Outputs

Direct
Outcomes

Shared
Outcomes

High Control

Ultimate
Outcomes

Strategic
Outcomes

Low Influence

RESULTS

4.PMConcepts

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TheFrameworkforEvaluation
Asaframeworkforevaluation,theLogicModelpromptsorganizations
toexamineallfourcomponents:
1.Theclarityandthoroughnessoftheplansandprioritiesandhow
closelythesealignwiththeorganizationsmissionandvision
2.Theeffectivenessoftheprocesses,includingtheadequacyof
resources,efficiencywithwhichtheyareleveraged,andtheextentto
whichtheoptimalstakeholdersareengaged
3.Theextenttowhichspecificandmeasurableoutputsandoutcomes
aregeneratedinthenearandmiddleterm,accordingtodefined
timelines
4.Theextenttowhichspecificandmeasurableimpactsaregeneratedin
thelongertermandtheextenttowhichthesetrulyrealizethevision
andmissionoftheorganization
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ImplementingMeasurement
Frameworks

4.PMConcepts

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Definitions
Needtohaveacommonvocabularywithinthe
organizationonmeasurementtermsandconcepts.
Thismeansprovidingspecificdefinitionsof:
Activities
Outputs
3LevelsofOutcomes

Theobjectiveistohaveallparticipantssingingfromthe
samesongsheet,commonunderstandingand
interpretationofterms.

4.PMConcepts

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Definition:Activities

Activities=whatwedo
Describesacollectionoffunctions(actions,jobs,tasks)
Activitiesrequireresources($andpeople)
Forexample:policydevelopment,partnership
management,research,manufacturing,advocacy.

4.PMConcepts

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Definition:Outputs
Outputs=whatweproduce
Describesthedirectproductsandservicesgeneratedthrough
activities
Outputsareusuallytangibleandconcrete
Forexample:thepolicyitself,partnershipagreements,
researchreports,manufacturedproduct,changesto
legislationresultingfromadvocacy.

4.PMConcepts

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Definition:Outcomes
Outcomes=whywedoit
Describestheeffects,benefitsorconsequencesachieved
throughthedeliveryofvariousactivitiesandtheiroutputs
Outcomesaredifferentiatedbythedegreeofcontrolthe
organizationhasovertheachievementoftheoutcomeand
thedegreeofinfluencetheorganizationhaswithother
intermediariesinachievingtheoutcomes.

4.PMConcepts

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TypesofOutcomes
Categorizedaccordingtothedegreeofinfluence,asfollows:
Direct
Outcomes

Firstleveleffectsof,orimmediate
responsetotheoutputs,e.g.,changesin
degreeofcustomersatisfaction.

Shared
Outcomes

Secondorderofoutcomes,benefitsand
changesinbehaviour,decisions,policies
andsocialactionattributabletooutputs
todemonstratethatprogramobjectives
arebeingmet,e.g.,increased
employabilityasaresultofatraining
program.

4.PMConcepts

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TypesofOutcomes
Ultimate

Theultimateorlongterm
consequencesOutcomesforhuman,
economic,civicorenvironmental
benefit,towhichtheorganization
and/orgovernmentcontributesto.

Allofwhichfeedthe
Strategic
Outcomes

4.PMConcepts

Thelongtermandenduring
organizationaland/orgovernment
widebenefitsorgoalsthattheProject,
ProgramorOrganizationis
contributingto.

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PrinciplesofGoodOutcome
Statements
1. Outcomesarenounbaseddesiredendstates
2. Directionaloutcomestatementsdonotbelonginlogic
modelsoroutcomestatements.Directionisachieved
throughtargetsnotoutcomestatements
3. Avoidselfservingstatements.Afterall,thisisnottheend
statedesired
4. Clearcauseandeffectlinkagetothenextlevelofoutcomes
5. Nowigglewordsthataresubjecttointerpretation(e.g.
effective,efficient).
6. SIMPLE: Outcomesdescribedinawaythathelps
shareholders,publicandotherstorelatetothe
desiredstatethatisbeingdescribed
4.PMConcepts

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Whatchangesintheworldresultfrom

Inputs

Activities

Outputs

Direct
Outcomes

Shared
Outcomes

High Control

Ultimate
Outcomes

Strategic
Outcomes

Low Influence

RESULTS

KNOWLEDGE
KNOWLEDGE
Awareness
Awareness
Understanding
Skills
Understanding
Skills

ATTITUDES
ATTITUDES&
BEHAVIOURS
Perceptions
Perceptions
Acceptance
Acceptance
Involvement
Compliance
Action

EARLY
/ MID-TERM
BEHAVIOUR
EFFECTS

Involvement
change
Societal
Compliance
economic
Socio
Action
benefits

SocialMarketingRole
SocialMarketingRole

4.PMConcepts

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LONG
EARLYTERM
/ LATER
EFFECTS
EFFECTS
Societal
long term
and
change
enduring
Socio- economic
organizational
benefits
and/or
governmentwide benefits
or goals

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Indicators,Targets&Standards

Indicatorsmeasureprogress,providinginformationonhowwellweare
doing,forexample:
Averageresponsetimeforcallsofgreatesturgency
%ofemergencycallstoFirerespondedtowithin5minutes

Targetsarespecificperformancegoalstiedtoindicators,againstwhich
actualperformancewillbecompared,forexample:
10minuteresponsetimeforcallsofgreatesturgency
90%ofemergencycallstoFirerespondedtowithin5minutes

Standardsaresimilartotargets,andrefertoaserviceleveltowhichan
organizationispreparedtocommit,forexample:
30minutesoritsfree
10%refundifasimilarproductisadvertisedatalowerprice

4.PMConcepts

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HowtoDeterminetheCritical
Few CharacteristicsofEvaluation

Credible provideacredible,independentview
Specific eliminateambiguity,showrelevancetotheexpectedoutcome
Linked clear(causeandeffect)linkagestootherindicators
Reliable scientificallyandstatisticallysound,provideanappropriate
degreeofaccuracy.Measurethesamethingacrosstime(allowing
comparisons)andfordifferentgroups/regions
Available dataareeasilyaccessibleorthereisalowlevelofeffortto
collectandanalyze
Costeffective thecostsforcollectionarealignedwiththeoverallutility
oftheindicators
Understandable datacanbeeasilygraspedbyvariousaudiences

4.PMConcepts

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PresentationFormats
There are no hard and fast rules concerning the format for reports
the presentation will be dictated by the indicators, and the
management information needs.

Itshouldbeseldomthecasethatonelooksatanindividualelement
ofanevaluationinisolation.Abalancedapproachismoreusefulto
getthefullpictureoftheperformanceofanorganization

Thebalancedapproachisalsolikenedtoanairplanecockpit.Rather
thangivingpilotsjustonetroublelight (theplaneiseitherokayor
notokay),abankofgaugesissuppliedsothatthepilotmaysee
trendsandwheretroubleisdeveloping

4.PMConcepts

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CitizenPerspective
CitizenasClient
Public
Public
Services
Services

Citizenas
Beneficiary

Public
Public
Resources
Resources

Public
Public
Benefits
Benefits

Citizenas
Taxpayer
Cost
Efficiency
Effectiveness

Health&Safety
Economicwellbeing
Fairness&equity
Publicsecurity

4.PMConcepts

Timeliness
Accessibility
Reliability
Responsiveness
Fairness

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ForMoreInformationorServices,
ContactUs

(613)5623468

info@bbmd.ca

www.bbmd.ca

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Annex SupportingInformation

InternationalapproachestoPerformanceMeasurement
EvaluationStandards
PerformanceInformationAssessmentGrid
DataAnalysisTechniques
PerformanceFrameworks tyingitalltogether

4.PMConcepts

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ApproachesToMeasurement
Method

Country

UnitedKingdomOperatingandFinancialReviewwww.opsi.gov.uk/

UnitedKingdom

NouvellesRgulationsconomique www.legifrance.gouv.fr

France

Australianlegislationforpublicsectororganisation
www.apsc.gov.au/publications02/performancemanagement.htm

Australia

ASXPrinciplesofGoodCorporateGovernanceandBestPractice
Recommendations
www.asx.com.au/supervision/pdf/asxcgc_marked_amended_principles_021
106.pdf

Australia

MERITUMGuidelines MeasuringIntangiblestoUnderstandandImprove
InnovationManagementwww.nfrcsr.org/international/practical_tools
toolkits/

European
Commonwealth
(6countries)

KeizaiDoyukaiwww.doyukai.or.jp/en/

Japan

TheGlobalReportingInitiativewww.globalreporting.org/Home

UnitedNations

Danishguidelinesonintellectualcapitalreporting
www.pnbukh.dk/site/files/pdf_filer/Intellectual_Capital_Statements_
_The_New_Guideline.pdf

Denmark

1.BriefHistoryofPM

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PerformanceInformationAssessmentGrid
Priority
Degree of importance/relevance in terms of measuring efficiency (doing things well) and/or effectiveness
(doing the right things/having an impact)
High

It is essential in order to measure efficiency and/or effectiveness

Medium

It is useful in measuring efficiency and/or effectiveness

Low

It is of little use in measuring efficiency and/or effectiveness

Data Accessibility
The degree to which data are readily available either manually and/or through an automated system
High

Indicator data are immediately available

Medium

The appropriate data are not immediately available through an automated or manual system
but could be gathered relatively easily

Low

The data to support this indicator are not currently available or accessible and will be difficult
to access

Level of Effort
An estimate of the level of effort required to report reliably against the indicator on a regular basis
Low

Minimal effort to gather, analyze, interpret and report reliably on the indicator

Medium

It requires a moderate degree of effort to reliably report on the indicator

High

It is very resource intensive to reliably report on the indicator

4.PMConcepts

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DataAnalysisTechniques
Qualitativeassessment
Narrativereview
Contentanalysis,quantifyingqualitativedata
Identifyingandverifyingemergentthemes
Groundedtheory
Flowdiagrams
4.PMConcepts

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DataAnalysisTechniques
Quantitativeassessment

4.PMConcepts

Descriptivestatistics(frequencies,means,
etc.)
Multipleregressionandanalysisofvariance
Metaanalysis
Trendanalysis
Structuralequationmodeling
Costeffectivenessanalysis,casecosting,financial
analyses,etc.

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Tyingitalltogether

Phase 1: 1-3 months

4.PMConcepts

Phase 2: 1-3 months

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Phase 3: 1-3 months

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