UNIVERSITY OF MYSORE

A Study on Consumer Perception towards Tanishq Jewellery, Mysore.

Submitted By
Mr.Abhilash

MS
Reg. No.11MBO203
Under the guidance of
Smt Rajeswari S P
Assistant Professor
DOS in Business Administration
Submitted in partial fulfilment of the requirement of the award of the degree of
Master of Business Administration

Examinations-May/Jun 2013-14

POOJA BHAGAVAT MEMORIAL MAHAJANA POST GRADUATE CENTRE,

MYSORE

CERTIFICATE

POOJA BHAGAVAT MEMORIAL POST GRADUATION CENTRE,

K.R.S. ROAD, METAGALLI, MYSORE-16.

DEPARTMENT OF STUDIES IN BUSINESS ADMINISTRATION

2012-2013
This is to certify that Mr. Abhilash.M.S Student of 4th semester MBA, bearing the register
number 11MB0203 has successfully completed the project work titled. The Customer

Perception towards Tanishq Jewellery, MYSORE . in partial fulfilment of the

requirements for the award of post-graduation degree in Master of Business Administration of
the University of Mysore, during the academic year 2012-13.

Dr. C K Renukarya

Prof. S R S Khadri

Director,

Director of MBA,

Pooja Bhagavat Memorial

Pooja Bhagavat Memorial

Mahajana P G Centre,

Mahajana P G Centre,

Mysore.

Mysore

POOJA BHAGAVAT MEMORIAL MAHAJANA P G CENTRE,

MYSORE

DOS in Business Administration

Certificate
This is to certify that the Project report on A Study on Consumer Perception
towards the Tanishq Jewellers Mysore is a bonafide study made by
Mr.Abhilash M S. Reg. No.11MBO203 MBA Final year Student under my
guidance at Pooja Bhagavat Memorial Mahajana PG Centre, Mysore.

Place: Mysore
Date:

Smt Rajeswari S P
Assistant Professor
DOS in Business Administration

Declaration

I here by declare that the report title A Study on Consumer Perception towards
the Tanishq Jewellers Mysore is a record of independent research carried out
by me under the guidance of Smt. Rajeswari S P, Assistant Professor, DOS in
Business Administration, Pooja Bhagavat Memorial Mahajana Post Graduate
Centre Mysore.

Place: Mysore
Date:

(Mr.Abhilash M S)

Acknowledgement

I am extremely grateful to Pooja Bhagavat Memorial Mahajana Post Graduate

Centre, University of Mysore, for giving me an opportunity to carry out the
project. I extended my sincere thanks to Mr.Rajesh, Manager, Tanishq
Jewellers, Mysore for giving me an opportunity to do my project Program and for
putting forward his excellent ideas along with providing me all facilities necessary
for completion of my project programme.

Place: Mysore
Date:

(Mr.Abhilash M S)

LIST OF CONTENTS
SL.NO

CONTENTS

PAGE NO.

CHAPTER 1

INTRODUCTION

1-4

REVIEW OF LITREATURE

5-14

CHAPTER 3

COMPANY PROFILE

15-42

CHAPTER 4

DATA ANALYSIS AND

INTERPRETATION

43-57

CHAPTER 5

SUMMARY OF FINDINGS

58

CHAPTER 6

CONCLUSION AND SUGGESTIONS

59-60

CHAPTER 7

BIBLIOGRAPHY &APPENDIX

61

CHAPTER 2

36/37, Devaraj Urs Road, Devaraja Mohalla, Opposite Punjab

National Bank, Mysore- 570001, KarnatakaPhone: (0821) 4280074,

(0821) 4280073

TO WHOMSOEVER IT MAY CONCERN

This is certify that Mr.Abhilash M S , Register No. 11MBO203, a student of
M.B.A., Department of Marketing, Pooja Bhagavath Mahajana PG Centre,
Mysore had done this project entitled on A Study on Consumer Perception
towards Tanishq Jewellers, at TANISHQ JEWELERS, MYSORE during the
period on 01-10-2012 to 30-03-2013.
We wish him very best in all his future endeavours

Mr. RAJESH
Branch Manager
Tanishq, Mysore