Danielle Conneely

Treatment: Short Film- Tell Me You Love Me

Product:
We aim to produce a short film which will last approximately 5 minutes based around
the genre of Romantic Drama called Tell Me You Love Me. Our production company
aims to market our production at the internet this is because many teenagers use the
internet, mostly social networking sites such as Twitter or YouTube which we have
created accounts for, this can gain us a lot of views we also aim to market our
productions at cinemas and TVs. Teenagers and those in their twenties and thirties
are our main target audience its important that as a group we aim our production at
them and use the social media account we have made in order to publicise. Its
known that social media has become a huge part of young peoples lives therefore it
benefits a small production company such as Define productions to advertise Tell Me
You Love Me on popular platforms. Also, we plan on using YouTube to market our
product before the trailers of other films that are a similar genre to ours this would
attract fans of romantic dramas as well as fans of dramas and romances to our film,
as YouTube is one of the most visited websites on the Internet.

Genre:
As a group we had decided with the genre Romantic Drama, we are aware that this
may be a challenge but we are prepared to take on this challenge and to extend our
skills. We believe that a Romantic Drama sparks interest and sympathy in many
different age groups. Our genre will keep the audience interested and attached to the
characters and the story line as it grows throughout the productions and there are
some surprises and truths that the audience wont expect to happen so it can cause
suspense. Romantic Dramas are hybrids and tend to use conventions associated
with both genres, so the production will still be romantic but can have mild action and
pressing topics due to the influence of Drama. Create a hybrid genre is beneficial to
us as we are able to attract fans of both romance and drama genres, this widens our
target audience. In addition, romance and drama films are popular will all ages so our
short film has high potential to be successful.

Target Audience:
Our target audience is 12-80 both males and females, the socio economic groups we
will target B, C1, C2 ,D and E we will target these as they will either have no
disposable income or they will be working at a fairly well paid job as our target
audience is varied. As a group we aim to receive an optimistic response from our
target audience as well as any other viewers. We have targeted these people by
setting our production in urban areas making it relatable to our audience as well as
our actors belong to these classes. However, the people in higher socio- economic
groups such as Group A may not have time to go to the cinema and watch our short
film.

Duration:
The duration of our film is five minutes as our task is to produce a short film, although
5 minutes is not a very long time, we still aim to take the audience on a journey and
allow them to develop and feel the emotions alongside our protagonist. We want the
audience to be intrigued all the way through our film and to fully understand the
narrative.

Context:
Our product should gain popularity through the means of mediums we will use to
create awareness of it, we will use the internet- Twitter, YouTube and other search

Danielle Conneely
engines such as Facebook to promote our film or to raise awareness to it this is
a very cheap way of getting our product across. The more exposure to our film the
more our target audience will know of it as well as people who are not in our target
audience, also the internet is easily accessible to all this means we can collate more
feedback as it can be well known. Furthermore, we could use our own blog to
promote our final piece this can be done by using blogger which has many viewers
and is very popular.

Outline:
Our protagonist a 16-year-old Karina, plans to goes on a romantic date with her 17year-old boyfriend Hayden. Despite the strange looks they receive from people, the
couple are having fun together. Karina arrives at the cemetery and approaches a
gravestone, Hayden has disappeared, in reality he has passed and Karina is visiting
his gravestone. The audience is then made aware that she is visiting Hayden's grave
and that she was hallucinating and imagining being with him. This shows the
audience the aftermath effect of losing someone physically and emotionally.

Media Languages:
We aim to follow the code and conventions of a Romantic Drama this includes having
symbolism of hearts and flowers to connote Love, empathy and there is always
disruption to the love this creates drama into the production. This is because we
believe having a simple and easy to follow storyline, simplifies the understanding
from the audiences view but also it allows the cinematographer and the director to
have a clear and easy to visualise image in our heads of how we want the product to
be created. The codes and conventions are supported by the lighting e.g. bright
when needed and full of colour when necessary. Furthermore, it is important that we
aim to add extreme and close up shots when filming as it enhances and emphasises
the characters emotions and feeling throughout the production this allows the
audience to fully understand what the characters are feeling and how they are
effected by what is going on in the scenes.

Character Breakdown:
Karina- Protagonist, white blonde girl with blue eyes this is the first character that the
audience see. A 16-year-old girl who is hallucinating and is suffering to come to terms
with the loss of her boyfriend Hayden.
Hayden-white brown hair boy with brown eyes this is the character that the
protagonist is upset over as he dies, the narrative is based around his death and how
it affects his loved ones.
Haydens Sister- A young white girl with brown hair, brown eyes this is the character
that realises that Karina is suffering and not coming to terms with the death of her
boyfriend.
Passer-by- A white girl with brown hair, blue eyes this is the character that gives
Karina strange looks as Karina is talking and laughing to herself as she doesnt
realise her boyfriend has passed.

Visual Elements:
Lighting:
In our short film, the lighting is high key as all filming is done in daylight, this allows
the audience not to anticipate any sudden changes so when the lighting changes, it
will show a change in the narrative. The change in lighting occurs during the
flashbacks to signify a change in time, as there is a difference in lighting levels we

Danielle Conneely
need to ensure that our film looks professional as well as the audience are able
to see the characters when needed.

Camerawork:
We plan on incorporating a variety of shots and angles in order to keep the audience
intrigued throughout our short film. Tell Me You Love Me follows the journey of a
young girl who is hallucinating and struggling to come to terms with the loss of her
boyfriend, it is important to include point of view shots to allow the audience to see
the world through her eyes. Some shots are crucial for the development and
continuity of the film such as a two shot to see the interaction between 2 characters.
The choices of shots and angles used will be considered well as each shot must help
portray a message to our target audience.

Editing:
To edit our short film, we will be using Final Cut Pro X software, even though editing
is the last process of our film its essential that our film is edited to a high standard.
This is so our audience understand the narrative and are able to follow it easily as
well as the outcome needs to look professional in order to attract our audience. Our
short film contains a few flashbacks, its crucial that the audience understand that we
are showing past events. To execute this correctly the editor will have to consider
adjusting the colour of the flashback clips in order to make this clear. As our film is
only 5 minutes we have to make sure our narrative is portrayed as its important that
we dont include unnecessarily long clips as it would be wasting time.

Audio Elements:
Sound:
We will be incorporating voiceover spoken by the protagonist as well as dialogue to
give the audience an insight into her true thoughts and feelings. Using this method
allows us to focus on filming. By using voiceovers, it means that we dont have to
worry about the sound levels for dialogue during the filming process. Non-diegetic
music will be added during the filming process. Music is very important when trying to
convey a specific message to the audience: as our film is a romantic drama, our
music needs to create a tense and emotional atmosphere.

Institutions:
The name of our production company is Define Productions, this is a very short and
unique name thus an easy to remember name as it is catchy and stands out. It will be
distributed across many types of mediums such as the Internet, Magazines, TV and
Social media sites. It will allows us to reach a large target audience helping us
gaining popularity. Also, the name is not too long or complicated for our audience to
remember, in fact our production companys name is catchy and easily to recall. This
is essential when competing for the attention of our target audience, especially
competing against all the other small production companies.

Representation:
We believe that the audience must be able to relate and potentially connect with both
our characters, considering that our narrative can happen in reality and that its a
very difficult time to go through. It can show that some people may have had this
experience and been through this struggle. We want our production to show our
target audience that this does happen in real life and that grieving for someone you

Danielle Conneely
had lost is long process but there is always a light at the end of the tunnel. Our
main character is easy to relate to as even if you havent lost a partner you can relate
to it in heartbreak of breaking up with someone as this also happens to her.
Representing her in this way allows people to look into her situation and take into
consideration the reality and emotional and physical effect of losing someone can
have on your everyday life. Hayden character has a deep background story which
adds to the drama and emotional convention of a romantic drama. The
representation of our characters help us raise awareness about the effects of losing a
loved one and how each coped differently and see different perspectives of the
situation.

Logo:
We chose this specific picture for our logo because its eye
catching and should captivate our audiences attention. It
depicts a rose as it connotes love with the red that can
symbolise love and danger which creates an enigma that is
included in our film.