Professional Documents
Culture Documents
Lifestyle Magazine - Las Olas (July 2010)
Lifestyle Magazine - Las Olas (July 2010)
After 49 years we are moving a quarter block west to 2473 E. Sunrise Blvd
Daoud’s Fine Jewelry established in 1895, was inducted into the Jewelers of America
100 Club to acknowledge jewelers who have been in continuous operation for at least
over one hundred years with the highest credit and integrity rating and who have
served their communities with high professional distinction. The Jewelers of America
100 Club has only seventy nine members out of 24,000 jewelry stores nationwide with
only two in the State of Florida the other on the west coast.
Daoud’s
MODERN & VINTAGE JEWELRY | EST. 1895
2525 East Sunrise Boulevard (Across from the Galleria) | Fort Lauderdale, Florida | www.daouds.com | 954.565.2734
30 Day Money-Back Guarantee.
The Local Bank That’s Truly Local.
Banks like Bank of America and Wachovia (or whatever their name is now) try to appear locally
owned and operated. However, call their customer service, or apply for a loan, and you could be
dealing with people many states away.
We’re right here, in your neighborhood. What’s more, our strength and integrity are demonstrated in
some important ways you’ll appreciate. With $450 Million in assets and a six-year record of profitability
(especially in this economy), Community Bank of Broward continues to earn the confidence of its
depositors and its high ratings and recommendation from BauerFinancial, Inc.
Stop by your neighborhood branch today. We’re ready to show you how great local banking can be.
Joe Millsaps
8 Jim Norton
EDITORIAL DIRECTOR
Candy Norton
EXECUTIVE EDITOR
David H. Roth
11 A LEGACY OF GIVING
ART DIRECTOR
The Wasie Foundation Alex Ferrao
11 ADVERTISING SALES
Jennifer Beer
Jill Horowitz
14 EMERGE BROWARD Rona Levenson
Beth Tache
Leading the Way
INTERN
Brittany Holtz
14
WRITERS
18 HEADING TO HARVARD Joanne Micelli-Bogash
Marcy Dorfman
Margie Kaye
David Gagne Kevin Lane
Marla Lazarus
Debbie Nyman
Candice Russell
Elle Sanford
26 BROWARD COUNTY ICON Art Sbarsky
Pat Turner
Bob Swindell
18 Teresa Zarcone-Perez
PHOTOGRAPHY
Bancroft Creative Group
Blacktie South Florida
Patty Daniels
30 SUMMER IS HEATING UP Michael Edgett
Darryl Nobles
Gaylord Palms Getaway Robert Stolpe
Kris Starry
30 Glazer Photography
PRINTER
32 A CHANGE IN LATITUDES The Choice Media, Inc.
954.217.1366
Joy is yoUThfUl.
Joy seeks out the kid in all of us. It knows there’s fun to be had right around the next
corner, just over the next hill. Joy knows that after you experience it for the first time,
there’s no looking back. You’re hooked for life. We realized a long time ago that what
you make people feel is just as important as what you make. And at BMW, we make Joy.
Joy lives at bmwusa.com/Joy.
Joy is BMW.
This month’s cover story shows another way the human spirit of
individuals can have an extraordinary impact on the lives of others.
Residents Gregg Sjoquist and Jennifer Klaassens have been pillars
when it comes to building a community of philanthropy through the
Wasie Foundation. These remarkable people are supporting local
charities and events which assist those most in need in our county.
I have had the privilege to work with both Gregg and Jennifer on
several projects and I am proud to call them friends. I know you
will enjoy reading about their impressive work.
Jim Norton
Publisher & President
Lifestyle Magazines
Gottahalfit, LLC. 200 South Andrews Avenue Suite 5D. Fort Lauderdale, FL 33301
THE WASIE FOUNDATION
A LEGACY OF
GIVING by Kevin Lane
J
en’s energy, enthusiasm and intelligence shine through like a beacon,
and that light shines on the community,” said Gregg Sjoquist,
CEO of The Wasie Foundation when the City of Fort Lauderdale
officially proclaimed April 14th, 2010 as “Jen Klaassens Appreciation
Day”. “She works tirelessly to help others in the community; this day
was to let her know her work is greatly appreciated.” Sjoquist runs
the independent philanthropic organization which provides grants
and support to South Florida non-profits focused on healthcare and
education. “When I first met Jen, I knew she was a perfect fit for
The Wasie Foundation,” Gregg said. “Her energy, enthusiasm and
intelligence shine through like a beacon, and I knew her light would
shine on the community. I couldn’t be any happier.”
Jen is universally lauded, not only for giving checks, but as the face
of the Foundation, she is on a mission to change the way non-profits
do business by empowering them with the tools they need to grow
their organizations. She actively provides opportunities for non-profit
executives to attend conferences on social media, fundraising and
leadership. ”I’m here to motivate others, to have a sense of community,
to get involved by volunteering their time, talents and treasures,” she
said. One of the reasons she is active in dozens of organizations is to
network with for-profit and not-for-profits to help connect people. She
urges CEO’s of for-profit companies to “lead by example.”
Your
VALUE and an accurate
appraisal is the KEY to
make that happen. We’ll
be there to make sure your
home’s upgrades, replacement
cost and true comp values are
included in the appraisal.
www.smcrealtors.com 954-217-2088
Windmill Ranch Estate Properties
Kitchen Library
Meadow Lane
www.visualtour.com # 2113593
home
Living Room Movie Theater
built-ins, movie theatre, formal dining and living room with fireplace, elevator,
limestone flooring in social areas, Brazilian wood floors plus outside summer
kitchen and bathroom. Take the tour and enjoy the other superb features!
One story home with circular driveway featuring 4 bedrooms plus an office with
closet. New porcelain flooring throughout, textured walls and new remodelled master
Office Pool bath. Also included is a granite kitchen, SS appliances and snack bar eating area.
Formal dining room and separate wing for secondary bedrooms. Pavered screened
pool and patio, accordion shutters, room for swing set and dog run. Garage is full
gym can easily be converted back. Weston Hills location.
smcrealtors@gmail.com 954-217-2088
Christi Rice, Theresa Strub, Jenna Gavaletz & Joi Freeman
Emerge Broward
Leading the Way
T
raditional non-profit board recruitment processes often overlook who at the same time best meets the current needs of their boards. The
younger professionals, and, as a result, non-profit organizations Board Engagement program has grown extremely competitive and proven
often miss out on the talents, resources and enthusiasm these immensely successful – an overwhelming majority of its board members
aspiring young leaders have to offer. Fortunately, an increasing number continue to serve even after their initial term has ended, and many have
of non-profit organizations throughout Broward County are moving taken on executive-level roles, such as vice chair, treasurer or secretary.
away from this tradition and have begun cultivating a new generation of
community leadership by partnering with Emerge Broward, a program In its third year Emerge Broward further improved the quality of
of the Leadership Broward Foundation. the program with the help of CoreStrategies for Nonprofits, Inc., a
company which provides consultation services on board development,
The overall mission of Emerge Broward is to identify the emerging leaders and governance, fundraising, and more. Company principals Gail S.
young professionals of Broward County, connect them with each other and Meltzer, CFRE, and Terrie Temkin, Ph.D, facilitated comprehensive
current leaders in the community, develop their ability to serve as community training sessions for the Emerge Broward members prior to their
trustees, and engage them within the community. Since its launch in 2007, placement and continue to serve as mentors and resources as the
Emerge Broward has experienced tremendous growth and success, with a members begin their first term of board service.
diverse membership base of more than eight hundred accomplished young
leaders with ages ranging from twenty one to thirty five. Emerge Broward is excited to welcome the newest participants into the
Board Engagement program, including A Child is Missing, American Red
One of Emerge Broward’s most exciting endeavors is the annual Board Cross, Angel’s Pediatric Heart House, ARC Broward, Art & Cultural Center of
Engagement program, a unique opportunity for its members to become Hollywood, Best Buddies, Boys & Girls Club Broward, Broward Children’s
active participants on the boards of local non-profit organizations and Center Foundation, Broward Public Library Foundation, CareSource,
make a meaningful impact on their community. Families of Spinal Muscular Atrophy, Gilda’s Club South Florida, Hispanic
Unity, Horses for the Handicapped, March of Dimes Broward, Meals on
The Board Engagement program selects Emerge Broward members who Wheels Broward, Mental Health Association of Broward, PACE Center
have demonstrated community involvement and leadership experience for Girls, Senior Volunteer Services, SOS Children’s Villages, Starlight
and trains them on the basics of non-profit governance and the role of Children’s Foundation of Florida, SunServe, and Women in Distress.
an active and engaged board member. Non-profit organizations are then
invited to apply to the program and participate in a multi-tiered selection To learn more about Emerge Broward and the Board Engagement
process designed to find the board member with a passion for their mission, program, visit www.emergebroward.org. LM
OvercomingObstacles
by Adriene Fern
M
ost five year old boys find policemen with their cars, lights Michael’s fatherly vow, perseverance, resiliency, unconditional
and sirens cool and exciting. When David was five he found love and encouragement began to slowly win David over. Gange
policemen with their cars, lights and sirens scary when they surrounded David with a network of professional supports to empower
whisked him away from his neglectful mother. Scared and confused him. He learned to channel his anger more appropriately and believe
this innocent five year old boy was sentenced into foster care for his in his father’s positive words of encouragement “Don’t limit yourself by
mother‘s sins, where another turbulent life awaited him. what you don’t know, the possibilities are endless, aim higher than
your original goal, and be proud of where you’ve been and where
By nine David had become an angry and resentful boy with low you are now!” Michael cemented their relationship when he legally
self-esteem, having been forgotten by rotating case workers and an adopted David, telling him, “leave the negative with your old name
overcrowded foster home leading to another police altering moment. and bring all the positive stuff with you to your new name Gange.”
This time they took David away in handcuffs and he was charged with
a double felony for assault. At nine years old this young boy a victim of David now eighteen years old, has accomplished what many, except
circumstances, lingered in jail for three days before being carted off to a his dad thought to be impossible. He was nominated by his high
shelter with a probationary sentence and record. Once again, this child’s school assistant principal to attend Harvard University’s summer
life would take a turbulent turn. “One word frees us of all the weight and program. Of the twelve thousand world wide applicants for the twelve
pain of life: That word is love.” Sophocles. hundred spots, David was among those chosen. He recently was
a keynote speaker at the Adoptive and Foster Appreciation Dinner,
For years Michael Gange, a bachelor working with an emergency medical winner of Broward County School Board’s Diversity and Inclusion
management company wanted to become a Dad. He wanted to domestically Award, and was in the top three, out of two hundred applicants to
adopt a child between the ages of eight and twelve. For three endless years of receive the Chris Everett Powerful Kid Contest. In his spare time he
background checks, paperwork and red tape Michael, was finally approved mentors children in foster care through the SHINE organization.
to adopt as a single parent. Stacks of matches were presented to Gange, by
his assigned case worker. Pausing and then passing on David’s file, Gange By being courageous, forgiving and loving this “forgotten child”
was redirected to meet David. Upon meeting in the park, Michael didn’t see aspires to become a judge, he says, “So when another nine year
the David on paper with severe behavioral issues, he saw a charming and old comes before the court I can maybe understand where they may
charismatic young man in need of a father. According to Gange, “David’s be coming from and give them rehabilitation instead of punishment.”
issues required a one parent home with a flexible job catering specifically to
David’s needs. My lifestyle could provide him that. I knew more importantly, When I asked David what has been the most challenging obstacle
he was the child I wanted to give my unconditional love and commitment too.” he faced? His response “who to open up to, who was I going
to trust, how long will dad be in my life.” What is your biggest
David’s years of instability and lack of direction made it difficult accomplishment? “Getting comfortable and enjoying school…
for the two to bond; his trust in people had long been shattered. getting into Harvard! LM
Podiatric Surgeons:
Robert Sheinberg DPM
Augustine Bollo DPM
Iliya Beylin DPM
Carlo Messina DPM
Physical Medicine
& Rehabilitation:
Mark Fishman D.O.
Conditions Treated:
• Shoulder Impingement
South Florida Institute of Sports Medicine
Caring for: Infants, Children, Teens & Adults
• Back & Neck Injuries
Now entering our 14th year, we’ve impacted the lives of many
youth throughout the South Florida community, with your
help. Be a part of the team...the excitement...the momentum.
VISIT THESUMMERGROOVE.COM FOR DETAIL S AND TO
PRESENTS
PURCHASE TICKETS NOW.
A Teaching Hospital
training and mentoring
the most promising physicians
Bob Swindell
President - Broward Alliance
W
hen asked how he measures success, Bob
replies; “In my present role leading the
Greater Fort Lauderdale Alliance, success
is simple to measure; but not easy in today’s economic
environment. Bringing new employers and keeping
existing employers is what we do every day. The
team at the Alliance feels a personal obligation and
commitment to our friends, family and neighbors to
accelerate job growth in Broward County. We are
dedicated and enjoy the opportunity to promote
Greater Fort Lauderdale to business.”
1-800-592-0494
Follow us on
Facebook & Twitter Learn more about Mussel Dog at MusselDog.com
We are not going green
HYLA - Using water as the only filter brings nature back home!
SOLUTION: 1-888-TRY-HYLA.
YL hom ns
environmentally-friendly product,
ing ab
AT GAYLORD PALMS
T
his summer, Gaylord Palms guests will have the opportunity to channel Families who visit Gaylord Palms Resort for SummerFest can “live like a rock
their inner rock star and participate in a roster of rockin’ fun, culinary star” while their children eat free, all part of the “Kids Eat Free” SummerFest
creations and creative expressions all part of SummerFest at Gaylord perk. Free meals for kids, ages twelve and under, are available at select
Palms. The two million square foot resort, located five minutes from the gates of restaurants when ordering from a special children’s menu. You can take the
Walt Disney World, is designed in the tradition of a grand nineteenth century stage at Auggies and channel your inner performer. Rock out on the drums.
Florida seaside resort. The hotel’s appearance is distinct and completely Take the Stairway to Heaven on the guitar. This is your time to shine.
themed to the Sunshine State, including the locales of St. Augustine, Key
West, the Emerald Coast, Miami’s South Beach and the Everglades. The life of a rock star includes countless hours at the pool. Enjoy a
dip at our Clearwater Cove water activities playground, while our DJ
Each atrium reflects the architecture, natural resources, beauty, and spins today’s tunes and provides an afternoon of rock star fun straight
personality of the destination. Standing tall inside the St. Augustine atrium into the evening! And as the sun goes down, Soak up the Summer
is a reproduction of Castillo de San Marcos, the oldest Spanish fort in Nights out by the pool, just kick back and live large at a poolside
America. Guests can explore caves adjacent to the fort and encounter private movie screening.
species of Florida turtles, and live gators. The focal point for the Key West
atrium is a sixty foot sailboat in a one hundred and sixty thousand gallon Check out our award-winning sand sculptures on display throughout
indoor lagoon with live stingrays and Florida game fish. Every evening, SummerFest. A Florida tradition rocks on! If you can’t take the heat,
the atrium is the setting of a sunset celebration reminiscent of Key West’s then come inside Gaylord Palms! As part of our SummerFest lineup,
Mallory Square. In the Everglades, the mysterious “river of grass” comes to we’re spicing it up and cooling you off with these special dining events
life with a mystical fog, magical “fireflies” and lush vegetation. sponsored by Rosemount Wines, the official wine of the hit FOX series
“Hell’s Kitchen.” Sit back and unwind to the tune of relaxation. Relâche
The festival runs every weekend from now until August 29th with special Spa features rock and roll-inspired spa treatments as part of SummerFest!
themed entertainment and activities all staged under the signature 4.5
acre glass-covered atrium. Once the sun goes down, the festivities amp SummerFest at Gaylord Palms activities are available to all overnight
up outdoors. SummerFest events include the Roadies Challenge where guests staying at the resort under the SummerFest special rate. Room
you are the roadie and you have one responsibility, to keep track of the nights start at $149. Packages start at $199. For reservations
band’s guitars. You’ve wandered off and their entire collection is missing. contact Guest Information/Reservations: Gaylord Palms Resort,
Search the Gaylord Palms atriums to find them. (407) 586-2000; www.gaylordpalms.com LM
Latitudes
on the
Beach
A
cclaimed Chef Ron Duprat welcomed us to his beachfront dining salad, a meal in itself, combines flame grilled steak, crisp romaine, imported
experience in Hollywood where he lights up the dining room with olives, Gorgonzola crumbles, herb roasted tomatoes, Portobello mushrooms,
his warm embrace and hearty laugh. We settled into a table with garlicky French beans, crispy onion haystack all perfectly dressed in a
a beautiful panorama view of the ocean eagerly waiting for Chef Ron’s roasted shallot dressing.
culinary surprise. As seen on Bravo’s Top Chef Season 6, Ron creates the
most delectable cuisine in a casual atmosphere, delightful for the most For the main entrees, delicate Yellowtail Snapper was pan seared with Florida
gourmet palate. Nestled within the Hollywood Beach Marriott, Latitudes Gulf shrimp, fresh asparagus, Portobello mushrooms, Yukon Gold mashed
on the Beach offers a fantastic dining experience in South Florida. Sit potatoes in a Lemon Caper Sauce. Meat lovers don’t miss the Five Peppercorn
outdoors, feel the ocean breezes...people watch, and most importantly, Ribeye Steak with a roasted shallot demi glaze, baby zucchini and mashed
sample amazing cuisine at Latitudes on the Beach, on Hollywood’s potato while fresh Grilled Florida Gulf Shrimp is accompanied by grilled
famous Boardwalk. pineapple relish, baby carrots, baby zucchini, citrus herb rice and curried
coconut cream. Cooked to perfection, the Macadamia Nut Crusted Mahi Mahi
Ron, a native of Haiti who was classically trained at College Aimee is served with grilled asparagus and Caribbean rice in a Rum butter sauce.
Cesaire and La Varenne Ecole de Cuisine, was one of the lucky seventeen
“cheftestants” along for the ride on Top Chef Season 6. With an amazing On the lighter side you can always choose from one of the delectable
passion for cuisine, Chef Ron cooked for renowned guest judges and in a sandwiches which include a Lobster Crab Cake on a fresh grilled bun with
variety of unique scenarios in Las Vegas and was reenergized to get home lettuce, tomato, red onion and house made Tartar Sauce. New York Strip
to South Florida to re-create his menu. Steak with caramelized onions, mushrooms, Boursin Cheese on a crispy
baguette or the Mahi Mahi Sandwich, grilled or blackened with a Key Lime
Amazing Lobster & Crab Cakes with tropical fruit salsa and mango remoulade, lettuce, tomato and caramelized red onion were fantastic.
chipotle sauce were a perfect beginning along with the Island Calamari
with fresh garlic, banana peppers, scallions and marinara sauce. Spicy Our sweet ending was a light and decadent selection of Mango Raspberry
Prince Edward Island Mussels in light coconut broth were both fragrant and Mousse, Chocolate Mousse, and Mixed Berry Tart with cinnamon brown
flavorful. Seared Tuna on crispy wontons with a soy glaze, wasabi, ginger sugar crumbles along with the rich Chocolate Indulgence.
and fresh mango was incredible.
Don’t wait and hurry in to experience the incredible cuisine of Chef Ron
Creamy Maine Lobster Bisque with a lobster fritter and a splash of Aged today! Open daily for breakfast, lunch and dinner, Latitudes Restaurant &
Sherry was irresistible. The chilled Latitudes salad included romaine hearts, Tiki Bar is located in the Hollywood Beach Marriott at 2501 North Ocean
Feta cheese, red and yellow tomatoes, red onion, hearts of palm and toasted Drive. Reservations are recommended for dinner by calling (954) 924-
pine nuts is tossed in a delicious tarragon vinaigrette. The Gorgonzola Steak 2202. Bon Appétit… LM
advice
From Local Experts & Professionals
Health
Wealth
Fitness
Beauty
Finance
Family
& More…
For information on placing a column Call (954) 217-1165 LIFESTYLE MAGAZINES I MARCH 2010 33
LIFESTYLE ADVICE
L
osing weight and feeling great is no 30 percent. It also prevents individuals from
easy task. I successfully lost 130 mistaking thirst for hunger.
pounds and can empathize with the
stress of weight loss. My most important Drinking caffeinated beverages such as tea
achievement has been keeping the weight off and coffee and eating citrus fruit, soy, dark,
and maintaining it for nearly two years. green vegetables and hot peppers can provide • Limit resting between sets to no longer than
a quick, metabolic boost. 60-75 seconds; or, skip the rest and alternate
Transforming my body from a size 24 to a size between working two muscle groups such
2 was the most physically and psychologically In an effort to lose weight, we have been as back and biceps.
challenging task of my life time. told to cut fat out of our diets. However, the
body needs adequate fat content to achieve • Slow down when lifting weights, it’s not
Along the way, I learned many tricks to help optimal weight loss performance. Fatty fish a race to the finish. A 3 second count on
the body burn fuel. My primary mission is to such as salmon, mackerel and sardines possess both the concentric and eccentric phases
educate people and share my experience with Omega-3 fats that benefit our metabolism and (beginning and ending phases) is a good rule
others so they too can get healthy and win the strengthen the heart by preventing strokes and of thumb to pace your repetitions.
battle of the bulge. lowering bad cholesterol levels.
• When performing cardio, alternate moderate
To start individuals need to understand The process of metabolism establishes the rate exercise with sprints of high intensity and
metabolism, the rate at which the body at which we burn calories and, ideally how change up your routine. Try breaking cardio
converts food into energy. Exercise is quickly we either gain or lose weight. Clients up into 2 -3 different machines such as the
the easiest, most important method to always approach me and say, “I need to speed elliptical, stair climber, and treadmill (use
maintaining a fast metabolism. In addition, up my metabolism,” but fail to realize that that incline button). Try cycling or jump
water is extremely important because it there are a number of factors that affect one’s roping. The key is variety to keep muscles
nourishes and helps flush out the body’s metabolic rate such as age and genetics. guessing and prevent boredom.
excess sodium and toxins. Studies suggest
that water intake can boost metabolism up to Through proper diet and exercise, one can train Losing weight, like anything of great
their body to naturally increase its metabolism. significance, takes patience and time.
The most efficient way to decrease and Remember, knowledge is power. That is why
maintain low body fat for the long term is the center for medical weight loss at University
through a well-balanced combination of Drive and Midtown Athletic Club in Weston
strength training and cardiovascular training. are joining forces to bring The Ultimate
Weight loss Challenge; Feel Great in 8 for the
Remember, the quality of your workout will first time in South Florida. Only open to the
determine the effectiveness of it far greater first 30 entrants. These competitors will not
than the quantity. To make the most of your only receive a complete supply of nutritional
metabolism remember these key exercise tips: supplements, 2 days of personal training and
unlimited access into Midtown Athletic Club
• When weight training, do 8-15 repetitions in in Weston for 8 weeks but will be eligible to
2-4 sets of each movement.(beginners start win huge prizes. After 8 weeks each contestant
with 2 sets; advanced up to 4) is guaranteed to have the necessary tools and
knowledge to continue losing or maintaining
• Choose movements that work on multiple their weight long term. For more information
muscles. For example, while performing a on the center for medical weight loss visit
stationary lunge, try frontal shoulder raises www.cmwl.org or call 954-966-5700 to
or bicep curls while using free weights. reserve your spot today.
Gabriela Rosenthal
34 LIFESTYLE MAGAZINES I JULY 2010 For information on placing a column Call (954) 217-1165
LIFESTYLE ADVICE
Get ready to
Turn Back
Dr Shino Ba
y Aguilera w
ith an actua
l patient
the Clock in just a few
short minutes!
T
he newest advances in Laser schedule from 3 to 7 days – versus two cosmetic dermatologist - and as holder of
Technology have revolutionized months or more with the original Co2 two board certifications and a Fellowship
“Gold Standard” CO2 Laser laser. In 5-7 days your skin is gorgeous and in Dermatology from the American
Skin resurfacing and can now safely and the tightening and collagen regeneration Osteopathic college of Dermatology, Dr.
precisely remove outer layers of damaged continues improving for 3-6 months! Aguilera is a internationally known, premier
skin to reveal the underlying skin which expert in beauty restoration, Cosmetic
is softer, smoother and often dramatically, “The new “Non Surgical Laser Facelift lasers and age-reversing techniques.
younger looking. It also stimulates the or Eye Lift” can take years off a person’s
regeneration of healthy skin underneath appearance making them look many years The world class, “Shino Bay Cosmetic
(called “LaserSkinRenewal”), for a youthful younger,” noted Dr. Aguilera. Our other Dermatology & Laser Institute” houses
and beautiful appearance popular cosmetic procedures include Botox, over 22 of the finest, leading edge,
Dysport and Advanced Dermal fillers (like cosmetic technologies and is Certified as a
This superlative skin resurfacing – Sculptra) to replenish the volume of fat prestigious, “Laser Center of Excellence”
rejuvenation procedure will reverse decades and bone loss on the face. Fillers take care and Physician Training Center for the
of sun damage, wrinkles, scars and many of the volume and folds while the laser United States and Latin America.
other skin imperfections in just minutes. takes care of the skin’s wrinkles, texture
When compared to other forms of laser and tone and laxity. Dr. Aguilera has His expertise is as close as his spectacular,
treatment, the CO2 micro ablative is the trained thousands of physicians and is an brand new office of the future at
new “Gold Standard” for rapid and optimal advanced laser, cosmetic injectables and 350 Las Olas Boulevard Suite 110 (Ground
enhancement in as few as 1 treatment! dermatological expert. He is a master artist Floor). If you are ready to reverse the
of non surgical cosmetic enhancements aging process, call Dr. Shino Bay Aguilera
Dr. Shino Bay Aguilera, whose patients utilizing the world’s finest technologies and today at 954- 765-3005, or 877-765-3005
range in age from 13 to 81 says that “The techniques. His unique ability to provide (toll-free) for a Complimentary Cosmetic
micro ablation removes sun damaged skin patients with a dramatically younger but Consultation. For more information, visit
and makes it fresher looking; the second “natural look” makes him an in-demand our website at: www.ShinoBayDerm.com.
part called “bulk heating” improves collagen
and elastic fibers deep down that improve
deep to moderate wrinkles. It’s also great for
removing and resurfacing skin, all types of
scars, and safe anywhere on the face, body or
hands. We are even using it on stretch marks.”
For information on placing a column Call (954) 217-1165 LIFESTYLE MAGAZINES I JULY 2010 35
LIFESTYLE ADVICE
PrimeTimeLive
How to get on the Air and In the News
Julie Talenfeld
Boardroom Communications
A
Fort Lauderdale plastic surgeon is But while good P.R. can work wonders
featured in Glamour magazine. A for a business’s bottom line, it requires
South Florida trial lawyer’s case is strategic planning, hard work and time- • Be a partner. Being P.R.-savvy isn’t
profiled on CNN, Good Morning America tested principles… about always getting your name in print.
and Prime Time Live. A Boca Raton retailer It’s about being eyes and ears on the
is featured in a story read by thousands of • Consume media. Whether it’s a local street for the journalist. If you spot an
area residents – and on NBC-6’s Today in paper or television station, an industry or emerging trend, send the journalist an
South Florida and WSVN’s Deco Drive. professional trade journal, or a specialized email tip. Even if you aren’t a candidate
consumer publication, Website or blog for coverage, they’ll appreciate the
How did each of these people become high- -- read the outlets your target audience is lead – especially if you have a relevant
profile experts in their respective fields? reading. Get to know what the media are business, client or other example they
How did they get in the news? covering – trends, news, products, etc. Look can use for their story.
for the “beat” writers who cover your niche.
It’s called public relations, and it’s a critical • Write a blog. Sometimes, journalists
component of any marketing campaign. • Contact the journalist. Email or call the for outlets you’ve never heard of or
Most practitioners believe the value of beat journalist or blogger to introduce considered for coverage come seeking
the perceived objectivity of being quoted yourself. Keep this contact brief, maybe comments. Create a Website, write a
or profiled in a news article can be worth including a short bio of yourself and blog, or submit columns to print or online
more than three times the cost of a similarly your business, and a quick news tip as media to raise your search results – and
sized paid advertisement. the “purpose” of your outreach. But the likelihood you’ll be found online.
remember to begin every call with this
sentence, “Are you on deadline…?” Effective and consistent public relations
Journalists appreciate this awareness, isn’t an overnight success story. Great
and will know you’re not a novice. P.R. firms and corporate communications
executives spend entire careers building
• Think local. Media – especially local media relationships and honing their craft.
outlets – Create local angles to national Whether you do it yourself, or hire an
news or trend stories. How does an experienced firm, becoming a P.R. success
emerging national story (on vehicle story could make the good news be yours!
recalls, a spreading flu, or the latest toy
craze) impact the South Florida market? Julie Talenfeld is the President of Boardroom
Since you’ve been reading the media and Communications, a South Florida public
following the trends, you should know relations agency focusing on media relations,
what hasn’t been covered. Relay this to social media, online marketing, branding,
your journalist contacts. public affairs and crisis communications.
Julie Talenfeld http://www.boardroompr.com
36 LIFESTYLE MAGAZINES I JULY 2010 For information on placing a column Call (954) 217-1165
LIFESTYLE ADVICE
Recovering from a
M
cardiac rehab? with the patient’s doctors.
ore than one in three Cardiac rehab aids in recovery after a
American adults has one or heart attack or cardiac surgery, slows Cleveland Clinic Florida cardiologist and
more types of cardiovascular progression of the disease by reducing director of Cardiac Rehabilitation, Gian
disease (CVD). Nearly 2,300 Americans risk factors, increases chances of survival Novaro M.D., explains, “It’s reassuring
die of CVD each day, an average of one and improves quality of life. to the patient to know that their primary
death every 38 seconds. doctor, their cardiologist, and the cardiac
Who needs cardiac rehab? rehab team are all on one campus, in
Numerous studies have shown a reduction People of all ages who have angina or are close communication, with the patient’s
in risk for CVD with increased levels of recovering from heart attacks, coronary heart health in mind.”
physical activity. In addition, exercise is a angioplasty, coronary bypass (open heart)
key component in secondary prevention, surgery, heart transplant, and valvular If you or someone you know could
decreasing the need for interventional surgery can benefit from cardiac rehab. benefit from cardiac education and
procedures such as angioplasty and bypass exercise programming, please schedule a
grafting, and reducing the incidence of In addition to increasing functional consultation at the Cleveland Clinic Florida
subsequent heart attacks. capacity through goal directed Cardiac and Comprehensive Rehabilitation
exercise programming, cardiac rehab Center by calling 954–659–5350.
The cardiac rehabilitation team at offers education including smoking
Cleveland Clinic Florida helps cardiac cessation, nutritional counseling,
patients regain their strength and well- weight management, coping and
being after a major cardiac event through stress management skills, medication
a system of education, exercise and counseling, cholesterol and blood
emotional support. pressure treatment strategies, diabetes
care and psychosocial assistance.
What is cardiac rehabilitation
(or cardiac rehab)? Cleveland Clinic Florida’s cardiac
Cardiac Rehab is part of an integrated team rehab has a unique advantage in its
approach that includes physicians, exercise multidisciplinary group practice model
specialists, nurses, respiratory therapists, of medicine in one unified campus. In
physical therapists and counselors who this group practice model, by working
provide a medically supervised exercise closely with the patient’s doctors, the
program, lifestyle modification counseling cardiac rehab team can assist the patient
and emotional support. in reaching target goals more efficiently, Cardiac Rehab Team
For information on placing a column Call (954) 217-1165 LIFESTYLE MAGAZINES I JULY 2010 37
United Way
Tocqueville Society
The United Way of Broward County Julie Southern, Matt Shore
Hosted a Tocqueville Society Reception & Mark Viner
at the Weston Home of Julie & Ray
Southern. Funds Raised Benefit the
Mission of the United Way.
Peter Anderson, Caryn McDougal
& Scott Parker
Julie & Ray Southern with Jim Norton with Casey Debbie Mason with Allison
Dinah & Dwight Stephenson & Matt Shore & Andrew Cagnetta
Jeremy Ferderber Bill & Jennifer Lewis with Rochelle LaBrie, Marissa Tatakis,
& Julie Selvaggi Candy & Jim Norton Aikalin Menendez
sponsored by
Mindy Wierzbicki, Betty Athanasakos Mark Snead with Rita & Rick Case
& Richard Wierzbicki
Calla Scully with David Wayne & Shelly Jones, Joanne & Mark Snead David Brundage, Jeffery Brundage
& Susan Loving with Ingrid & Joe Piccirilli & Vivan Fox
A
SIZ CTUA
E SH L
OW
N
ONLY
Jeanine Dronsick, Hal Axler & Janet Erick Dave Lottes & Jeff Rusnak
2010 TSX $349 per month lease* 2010 TL $399 per month lease*
‘09 RL
2010 RDX 4 CYL $399 per month lease* THE ALL NEW 2010 ZDX $569 per month lease* 2010 MDX $549 per month lease*
No matter which vehicle you choose, you’ll look sharp in your new Rick Case Acura. And best of all, you don’t have to go far to
find South Florida’s finest selection of new and pre-owned luxury automobiles. Rick Case Acura is just minutes away and here,
you’ll find no hassles, no pressure and no shortage of knowledgeable staff and only at Rick Case get a 10-year, 100,000 mile na-
tionwide warranty on all new Acura’s purchased. So come in, let us show you how great a Rick Case car buying experience can be.
WE’RE Wa W ITING JUST DOWN ThE ROaD, MINUTES fROM aNYWhERE IN BROWa BROW RD ON 441 a aT SUNRISE BlVD l .
lVD
call US TODaY aY aT
aY aT 888.499.8636 OR ShOp ONlINE aT a RIckcaSE.cOM.
REWARDS CLUB
SAVE $100s EVEN $1,000s!
10-YEAR, 100,000 MILE NATIONWIDE WARRANTY W/ PURCHASE OF CARS & TRUCKS.
SHOP ONLINE
• Double your Rick Case Rewards this month only
24/7 AT
• Exclusive free oil change maintenance for the life
RICK CASE of your Rick Case Acura lease
1243 6754 908566 • FREE car washes for life
OUR CUSTOMER OUR FRIEND • Discount gas RICKCASE.COM
CONVENIENTLY LOCATED ON 441 AT SUNRISE BLVD. STOP BY OR CALL US TODAY AT 888.499.8636.
*Offers cannot be combined. Payments based on 36 month closed end lease, (35 payments) total due at start: $0, $0 first month’s payment, $0 security deposit, $0 due at lease signing,
plus tax, tag and license with approved credit. 10k per year & 20 cents a mile thereafter, must have 710 plus beacon score to qualify. Programs subject to change without notice.
american
Diabetes association
Valor Awards
The American Diabetes Association Alberto Fernandez, Sr. &
of South Florida Hosted its 10th Dr. Karan Munuswamy
Anniversary Valor Awards at the Hyatt Commissioner Laura Raybin Miller
Regency Pier 66. The Mission of the & Alan Levy
ADA is to Prevent & Cure Diabetes
& to Improve the Lives of All People
Affected by Diabetes.
Gale Butler & Cyril S. Spiro Dr. Brenda C. Snipes & Charlotte Mather-Taylor Sister Margaret Crowley
& Sister Genevra Baer
Ponds Pagodas
Outdoor
Kitchens
Pool Waterfalls & Bars
ASIS InternAtIonAl
Gala
ASIS International Hosted Its Annual
Law Enforcement Appreciation
Banquet at the Westin Diplomat Hotel
in Hollywood. The Keynote Speaker Sheriff Al Lamberti
was Mayor Ken Keechl as The Law Adam Black, Deputy Roger Good & Michael Albetta
Enforcement Community Gathered to & Charlie Kaplan
Honor Their Own.
Lamar Thomas, Shawn Wooden Nick Carter & Howie Dorough of the Kathleen A. Durham & Frank V. Sacco
& Twan Russell at the Backstreet Boys at Opium Nightclub at at the Joe DiMaggio Children’s
Big Brothers Big Sisters Bowling Event the Seminole Hard Rock Hotel & Casino Hospital Topping Off Celebration
CALL TOLL-FREE
1-866-290-6201
SALES HOURS: SERVIICE HOURS:
SERVICE
Mon-Thurs:
Mon Thurs 8:30am-8pm
8 30am 8pm Mon-FFri:i 7:30am-6pm
M
Mon-Fri: 7 30 6
Fri: 8:30am-6pm 8aam-2:30pm
Sat: 8am-2:30pm
1240 N
N. Federal Hwy
Hwy, Ft
Ft. Lauderdale Sat: 8:30am-5pm
Just North of Sunrise Blvd. Sun: 12pm-6pm
For value
and service, it’s
World Class Leader of New & Certified Pre-Owned Cadillacs Ed Morse, of course!