QUESTIONNAIRE FOR THE RETAILER

Respected Sir/Madam,
This is a questionnaire intended to study the penetration of AMUL Beverages Range in the
retail outlets of Rajkot City and different factors that play an important role in the stocking
decision of retailers.

1. BRIEF INFORMATION

a. Name of the Outlet :

b. Address of the Outlet :

c. Type of

i. Convenience

ii. Eatery /

Store

outlet

iii. Amul

Bakery

iv. Super-

Parlour

Market

2. How long you have been into Beverages Business?

a) Less than 2 years

b) 2 to 5 years

c) More than 5

d) NA

years

(go to ques- 10 )

3. Which Brands do you stock? (In terms of Beverages)

A) AMUL

B) VADILAL

C) SENSO

D) REVIVE

E) Others

4. How many units do you sell of the following brand daily?

A) AMUL

B) VADILAL

5. Do you receive credit from

AMUL Distributor?

C) SENSO

YES

D) REVIVE

E) Others

NO

6. Is discount available for

purchase of AMUL products?

YES

NO

7. How frequently you place the order?

Once in Week

Fortnightly

Monthly

Whenever Required

More than 2 Days

No Response

8. When do you get the order stock?

Next Day

Within 2 days

9. What factors influence you to sell AMUL Beverages Range?

Brand Image

Price

Service Support

Demand

Margin

Retail Schemes

Quality

Availability

10. Mention the reasons for not selling AMUL Beverages Range?
Non-Availability

Late Delivery

No Demand

Low Margin

11. Suggestions for AMUL

No
Discount/Scheme

No Replacement of
Damaged Goods

Other Reason _____________________

Which AMUL Beverage products do you stock?

PACKAGING

PRODUCT
200 ml TP
Amul Masti Buttermilk
Amul Kool Caf
Amul Kool Bdm
Amul Kool Str
Amul Kool Kesar
Amul Kool Elaichi
Amul Kool Rose
Amul Kool Badam
Amul Kool Premium
Amul Kool Royal
Amul Pro Drink
Amul Kool Koko
Amul Kool Lassee
Amul Lassi
Amul Premium Spiced Buttermilk
Amul Kool Mango MS
Amul Mango Lassi
Amul Kool Elaichi Fl Milk
Amul Kool Chocolate Milk

1 Ltr TP

200 ml Pet Btl

200 ml Can