Professional Documents
Culture Documents
Task 5
Task 5
Camelot Fashion
Boutique
Google Adwords: Google Adwords is a Pay per Click platform that allows
advertisers to only pay
Google when someone
clicks there
advertisement link. Pay
per Click marketing, or
PPC for short, is a very
effective marketing tool
because users who click
your link are actually
looking for what you
have to offer.
The technology adopted for this task is social networking. Social networking is
the practice of expanding the number of one's business and/or social contacts by
making connections through individuals. A social network service consists of a
representation of each user (often a profile), his/her social links, and a variety of
additional services. Most social network services are web-based and provide
means for users to interact over the Internet, such as e-mail and instant
messaging. Online community services are sometimes considered as a social
network service, though in a broader sense, social network service usually
means an individual-centered service whereas online community services are
group-centered. Social networking sites allow users to share ideas, activities,
events, and interests within their individual networks. Social networking can be
done for social purposes, business purposes or both. Examples of social networks
include facebook, twitter, linkedin, instagram, pinterest etc.
Social networking would be a wise option for Camelot fashion boutique for the
following reasons
i.
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viii.
It helps save training cost because no experts are required to design and
promote the advertisements.
It targets a global audience as these sites include users from across the
world and thus widens the customer base for the boutique.
Enables e-commerce thus helps expand business as per Jennys objectives
for the boutique.
It helps ward off competition and gives competitive advantage over
competitors who do not have an online presence. On the other hand, if the
competitors do have an online presence, it helps improve the boutiques
competitive stance.
Due to globalization, it helps growth of the business across geographical
barriers.
Helps the boutique maintain effective relationships with customers as this
compliments the boutiques differentiation strategy while also create brand
awareness for attracting new customers.
Advantages
i.
ii.
iii.
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Jenny can learn about her business audience. This is the key to success in
any business. Social media would help jenny learn about her audience
very effectively and cater campaigns and offer products in Camelot
fashion boutique to target these audiences.
Helps target audiences more effectively by geo targeting and
communicating with the right kind of audience. Since jenny aims at
customers who are willing to pay a high price for the products, she can
find such people easily on social media and target them and share her
content with such audiences.
Helps find new customers and expand audience because social networks
allow small businesses to locate their current customers or seek potential
customers as explained before. Expansion is possible when jenny caters to
the personalized needs of her customers and due to easy access to
products and convenience.
Allows instant feedback from customers either negative or positive which
provide valuable insights about customer perspective. Jenny can set up an
v.
vi.
vii.
viii.
ix.
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Disadvantages
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Conclusion
With the advent of the internet and social media, businesses are booming with
sales. In any case, with Camelot Fashion Boutiques constrained Endeavour in
benefiting from these channels to advertise and promote the product the
organization has missed out on extensive sales margin. A large proportion of the
companys target market has a presence online on social media either on
Facebook and / or twitter and other media. Consequently the boutique may have
to ensure to be available online in order cater and advertise to these target
consumers.
Therefore as an initial step, Camelot boutique needs to obtain support from a
consultant to set up the social media pages and create blogs. The boutique
needs to establish a presence on Facebook, twitter, Instagram and YouTube. It
may also involve creating the company website to include interactive games,
promotional contests, online shopping with a secure payment gateway, and a
special fragment for customers to express their feedback on Camelots designer
and exquisite products.
Customers can also be encouraged to provide their email addresses so that the
company could send direct emails customized according to their preference. With
the large resource pool of customer information, Camelot boutique could
capitalize on this to ascertain their share of profit, and offer customers
personalized matching their browsing history to optimize SEO.
This could further be prompted through the use of web banners and/ or banner
ads that could enhance the website traffic. The boutique can have a blog which
is updated daily with fashion trends and tips, DIY make up and accessories. GIFs
and informative videos can be posted on social media which generally attracts
several potential customers. To enhance these pages, photo sharing contests and
games can be introduced to get more followers on social media.
The increasing involvement in mobile and online experience of customers has set
a new bar for businesses in terms of what they expect. Consequently, taking
account of the new customer behavior and capabilities will intensify the need for
a mobile application as the company grows and expands spanning across
continents. In the future, Camelot could initiate mobile marketing activities using
SMS, MMS, USSD, Mobile Internet and social media, mobile applications and QR
codes. Like all strategies this has its drawbacks, but the benefits prevail over
this.
References:
1. Brown, K. (2016). Home. Whatissocialnetworking.com. Retrieved 17 May
2016, from http://www.whatissocialnetworking.com/
2. Cisnero, K. (2014). 10 benefits of social media for business. Hootsuite
Social Media Management. Retrieved 18 May 2016, from
https://blog.hootsuite.com/social-media-for-business/
3. Constantinides, E. & Fountain, S. (2008). Web 2.0: Conceptual foundations
and marketing issues. J Direct Data Digit Mark Pract, 9(3), 231-244.
http://dx.doi.org/10.1057/palgrave.dddmp.4350098