Professional Documents
Culture Documents
EMBA Syllabus PDF
EMBA Syllabus PDF
Duration
January April
May August
September December
Varendra University
Department of Business Administration
(Credit
Total
Earned
Credit
Grade
Points)
Attend
7. Evaluation Procedures
Total marks of each course in 100. The distribution of marks is as follows:
Class Test/Presentation(One):
10
Assignment/Term Paper(One):
10
Class Attendance:
10
Midterm Examination:
30
Final Examination:
40
Total: 100
Total time for midterm examination will be 90 minutes (1.30 hour) and semester final examination
will be 120 minutes (2 hours).
8. Class Attendance
a. Students are required to attend all lectures, tutorials, assignments, lab works, etc., of the courses
that they have registered. Normally, 75% attendance is required of a student to be eligible to sit
for the Semester Final Examination.
b. A student having below 75% to 60% attendance will have to pay Tk. 500 as fine for each course
to appear at the Semester Final Examination.
c. A student attending below 60% classes will not be allowed to sit for the Semester Final
Examination.
d. Head/Coordinator of the department will collect the percentage of attendance from the course
teachers one week before Semester Final Examination.
Varendra University
Department of Business Administration
Varendra University
Department of Business Administration
Varendra University
Department of Business Administration
Course Title
Management and Organization
Managerial Accounting
Marketing Management
Operations Management
Total Credit
Credit
3
3
3
3
12
nd
2 SEMESTER
Course Code
Course Title
BUS-541
Business Economics
Effective Business Communication for
BUS-542
Managers
BUS-543
Legal Environment of Business
BUS-546
Management Information System
Total Credit
3rd SEMESTER
Course Code
Course Title
MGT-502
Human Resource Management
MGT-503
Strategic Management
FIN-522
Financial Management
Organizational Behavior and Leadership
BUS-547
Development
Total Credit
4th SEMESTER
Course Code
Course Title
Major
Major
Major
Major
Total Credit
Credit
3
3
3
3
12
Credit
3
3
3
3
12
Credit
3
3
3
3
12
Varendra University
Department of Business Administration
Varendra University
Department of Business Administration
: MGT 501
: 3.00
Course Title
Course Objectives:
The students after going through this course will be able to understand the various aspects of business
in a holistic manner. This will include private enterprise system, the world economic system and
contrast it to other possibilities; various functional areas of business-- accounting, finance,
management, and marketing--and how these areas are interrelated by means of information systems.
Course Contents:
1.
2.
3.
4.
5.
6.
Books Recommended:
1.
2.
3.
4.
M.C. Shukla
Khan & Arif
Richard Norman Ownes
May and Baker
Course Code
Credit Hours
: ACC 512
: 3.00
:
:
:
:
: MANAGERIAL ACCOUNTING
Course Objectives:
The main objective of this course is to know the management control systems, accounting for the
human factors, accounting information for control and problem solving.
Course Contents:
1. Management Control Systems: Planning and goals, Planning structure and process, Goals
setting, Control system.
2. Accounting for the Human Factor: Accounting in organizations, Budgetary planning and
control, The broadening accounting constituency, Accounting for social impact.
3. Accounting Information for Control and Problem Solving: Feed forward control, Feedback
control.
4. Segment Reporting: Definition, Meaning, Levels of segmented statement. General principles
of reporting.
5. Planning and Control System in Non-profit Organization.
Varendra University
Department of Business Administration
: MKT 532
: 3.00
Course Title
: MARKETING MANAGEMENT
Course Objectives:
Students after completing this course will be expected to learn the applicability of various marketing
mix elements in carrying out the marketing function in an organization effectively. This will include
pricing, distribution, retailing, and promotional elements of marketing mix. In addition the students will
also learn the marketing in global context, ethics in marketing and social responsibility of marketing.
Course Contents:
1. Marketing Management: Meaning nature and scope of marketing management objectives and
responsibilities of marketing management Building customer satisfaction, value and retention.
2. Demand Measurement: Analyzing state of demand- Forecasting and measuring demand.
3. Analyzing marketing opportunities: Scanning the marketing environment- Analyzing consumer
market and business market- Analyzing competitors-Market segmentation, targeting and
positioning.
4. Managing product: Nature and types of product-Product innovation-Diffusion of innovationManaging product life cycle.
5. Developing pricing strategies:
Setting the price Experience curve pricing Cost based
pricing New product pricing Pricing over product life cycle Pricing for export marketing
adapting price Initiating and responding to price changes - Legal aspects of pricing-price
promotion.
6. Managing marketing channels: Channel design decisions-Management decisions-Channel dynamics.
7. Managing Marketing Communication: Designing, managing and coordinating integrated
marketing communication.
8. Managing Sales Force: Designing sales force Recruiting, Training,, Motivating and evaluating
sales representatives.
9. Organizing, Implementing and Controlling Marketing Programs: Marketing organizationMarketing implementation-Analyzing marketing performance- Marketing control-Annual plan
control-Profitability control-Efficiency control-Marketing audit.
Books Recommended:
1. Philip Kotler
2.
3.
Kenneth R. Davis
Martin Zober
Course Code
Credit Hours
: BUS 544
: 3.00
:
:
:
Course Title
: OPERATIONS MANAGEMENT
Course Objectives:
The main objective of this course is to introduce students to the key aspects and areas of responsibility
of operations management. Students will understand the strategic importance of operations
management in competitive business environments. The interaction between operations management
and other functional areas of business and the key terms, concepts and practices for planning,
organizing and controlling resources to improve the quality, efficiency, and cost of production and
service operations.
Varendra University
Department of Business Administration
: BUS 541
: 3.00
Course Title
: BUSINESS ECONOMICS
Course Objectives:
After pursuing this course students will be able to understand the basic microeconomics principles
and their applications. It informs how economy performs and expands its scope in micro level
according to the demand of society. It enables the students to know how the economy performs and
expands its scope in macro level according to the demand of society.
Course Contents:
1.
2.
3.
4.
5.
6.
7.
8.
9.
Nature and Scope of Economics PPF-Economic Law - Normative and Positive Economics Utility - Law of Diminishing Marginal Utility.
Theory of Demand - Demand Curves - Elasticity of Demand - Consumption - Consumer Surplus
- Indifference Curve Analysis.
Theory of Supply- Supply Curves- Elasticity of Supply & its Measurement- Exceptional Supply
Curves.
Theory of Production and Cost: Production Function - Diminishing Returns - Returns to Scale Cost of Production - Various Economic Concepts of cost - Long Run and Short run Cost Curves
- Measurement of Opportunity Cost, Least - Cost Combination.
Some Fundamental Concepts of Macro Economics, Aggregate Income, Consumption, Savings
and Investment, Stock and Flow Variables Statics and Dynamics.
National Income Accounting: Concepts and Measurement of GNP, NNP and GDP - Nominal and
Real National Income.
Classical Theory of Output, Income and Employment - Simple Graphical and Analytical
Exposition of the Theory. Attainment of full Employment.
The Keynesian Theory of Income and Employment - A Simple Exposition of Keynesian
Structure - Obstacles to Attainment of full Employment- Inflationary and Deflationary Gaps.
Simple Concept of Consumption and Savings Functions - Marginal Propensity to Consume Derivation of the Multiplier.
Varendra University
Department of Business Administration
Dewett. K.K.
Hendorson, R.N. and R.E. Quant.
Paul, A. Samuelson
Dornbusch & Fischer
Course Code
: BUS 542
Credit Hours
: 3.00
:
:
:
:
Course Title
: EFFECTIVE BUSINESS
COMMUNICATION FOR MANAGERS
Course Objectives:
The students after going through this course will be able to understand the various aspects of business
communication. This will include role of communication in business and Writing Process, report
writing and technology used in communication process.
Course Contents:
1.
M. Omar Ali
Betty R. Ricks and Day F Gow
Kitty O. Locker
Louise E. Boone
Course Code
Credit Hours
: BUS 543
: 3.00
:
:
:
:
Course Title
Course Objectives:
After completing this course the Students will be able to appreciate and understand the application of
business laws. This course will help the students in applying the commercial and industrial laws in the
various business situations.
10
Varendra University
Department of Business Administration
Mofizul Islam
Arun Kumar Sen
Jitendra Kumar Mitra
Govt. of Bangladesh
4.
M.C. Kuchhal
Course Code
: BUS 546
Credit Hours
: 3.00
:
and :
:
:
Course Title
: MANAGEMENT INFORMATION
SYSTEM
Course Contents:
1. Introduction to MIS: Definition-Characteristics-MIS services-Limitations-Types of MISimportance-Potential risks of information systems-data and Information-Difference between data
and information-Quality of good information-The process of converting data into information.
2. Fundamentals of Information systems: System concepts-Information systems-Information
technology-Differences between IS and IT-The expanding role of information systems-Activities
of information systems-Information systems resources-Classifications of information systems
3. Information systems and organization: Information systems and organizational structure-Roles of
IT and IS in organizational decision making-A system approach to problem solving
4. Computer hardware and software: The computer system concept-Functions of computer systemComponents of a computer system-Software-Program concept-Programming languages-Types of
software
5. Telecommunications networks: Telecommunications-Information superhighway-Components of
telecommunications network-Network, protocol-Types of telecommunication signalCommunication channel-Communication processor-Communication software-Network topologyCommunication
channel
characteristics-Types
of
telecommunication
networkTelecommunication carriers-Business value of telecommunications
6. Enterprise-wide networking and Internet: Enterprise wide networking-The client/server model of
computer-Difference between a LAN environment and a C/S environments-Developing clientserver systems-Organizational implications of client-severs-Internet-Types of Internet-Business
use of the Internet-Enterprise collaboration systems-Groupware for enterprise collaborationInternet benefits to organization-Problems on the Internet.
11
Varendra University
Department of Business Administration
Course Code
Credit Hours
: MGT 502
: 3.00
Course Title
Course Objectives:
To make students able to understand about various aspects of Human Resource Management such as
position of HRM in the corporate world, importance of HRM in the environment of corporate culture,
challenge and practice of HRM in the global perspective.
Course Contents:
1. Nature Objectives Importance-Functions-Human resources polices.
2. Human resource planning-Needs. Process & system of HRM-Recruitment & Selection.
3. Training & development- Objectives & Importance-Training needs identification-Organizing
Types & techniques of Training & development Need & importance of management
development Evaluation of training Why training fails-Improving effectiveness of
training.
4. Job evaluation & merit rating-Methods & objectives-Performance tests-Appraisal Praise &
recognition rewards & incentives-Promotion, Transfer & discharge.
5. Remuneration policies-Methods of remuneration-Incentive plans-Fringe benefits.
6. Employee morale-Morale & productivity-Measuring & improving morale-Trade unionCollective bargaining-Handling employee grievance-Developing employee co-operation.
7. Personnel research-Evaluation-Improving performance.
12
Varendra University
Department of Business Administration
Michael J. Jucius
Edwin B Flippo
Charles J. Coleman
Maurice W. Cuming
Georres S. Odiorance
Course Code
Credit Hours
: MGT 503
: 3.00
:
:
:
:
:
Personnel Management
Personnel Management
Personnel-An Open System Approach
The Theory and Practice of Personnel Management
Personnel Policy
Course Title
: STRATEGIC MANAGEMENT
Course Objectives:
The course will give ideas regarding the policy and strategies needed for business. Student will able to
apply their learned knowledge in their professional life.
Course Contents:
1.
2.
3.
4.
5.
6.
Strategic management: strategy & policy- why strategic management- difference between
operational management and strategic management- strategic management elements- task of
strategic management-.
Framework of decision making: pay-off matrix- decision making under uncertainties and risks.
Strategic advantage analysis and diagnosis: considering strategic alternatives- strategic choices.
Implementing strategy: implementation process- resource allocation- organizational
implementation- planning system to implement strategic management- functional policy
implementation leadership implementation.
Evaluation the strategic: control and evaluation process- motivation to evaluate- criteria for
evaluation- measuring feedback- evaluation and corrective action.
Case method of teaching and analysis of business programs through cases.
Books Recommended:
1.
2.
3.
4.
13
Varendra University
Department of Business Administration
: BUS 547
Course Title
14
Varendra University
Department of Business Administration
: HRM 601
Credit Hours
: 3.00
4th SEMESTER
Course Title : STRATEGIC HUMAN RESOURCE
MANAGEMENT
Course Contents:
1.
2.
3.
4.
5.
Books Recommended:
1. Michael Armstrong
2. Fisher Schoenfeldt Shaw
3. William P
Course Code
Credit Hours
: HRM 602
: 3.00
: CONFLICT MANAGEMENT
Course Objectives:
Better understand to manage conflict, learn more to enhance negotiating power and develop skills to
be a more effective human resource manager.
Course Contents:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
15
Varendra University
Department of Business Administration
Roy J. Lewicki and et. all (1994),Negotiation, Second Edition, McGraw HillCompanies, Inc.
M. Afzalur Rahman (2001), Managing Conflict in Organizations
Course Code
: HRM 603
Credit Hours
: 3.00
Course Title
Course Objectives:
Better understand to make efficient manpower planning for the workplace, make more informed
decisions on human resource affairs at work and develop skills to be a more effective human resource
manager.
Course Contents:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
Books Recommended:
Kenneth J. McBey & Monica Belcourt, 2nd Edition, (2004), Strategic Human Resources Planning,
Thomson Canada Limited.
16
Varendra University
Department of Business Administration
: HRM 604
: 3.00
Course Title
Course Objectives:
Develop skills to be a good human resource manager and better understand the process of training and
development of employee.
Course Contents:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
Books Recommended:
P.N. Blanchard & James W. Thacker, (2004), Effective Training, Second Edition, Pearson
Education, Inc., India.
Course Code
Credit Hours
: HRM 605
: 3.00
Course Title
: INDUSTRIAL RELATIONS
Course Objectives:
This course provide a framework of concepts and knowledge for understanding and analyzing
approaches to industrial relations, the roles of the major participants in industrial relations, the issues
confronting them and the strategies and processes used.
Course Contents:
1.
2.
3.
17
Varendra University
Department of Business Administration
The nature of collective bargaining: Legislative framework, Functions, Content, The structure
of collective bargaining:
5.
Approaches to involvement and participation: Typology of forms, Pressures for participation,
Management and union perceptions of involvement and participation
6.
Functions and forms of industrial action, Management and industrial action, Influences of
industrial action, Legal framework of disputes.
7.
The nature of conciliation and arbitration, Relationship to the collective bargaining process,
Advisory, Conciliation and Arbitration Services.
8.
Introduction, The negotiator: Psychological basis of negotiation, Task of negotiator, Relations
between negotiator and principals, Negotiating encounter
9.
Pay determination: Equity in pay, Arguments used in pay bargaining. Working arrangements:
Productivity bargaining, New technology agreements, Labor flexibility.
10.
Grievances and disputes: Typology of employee dissatisfaction, Grievance/disputes
procedure. Discipline and dismissal: Formal disciplinary process, Legal framework.
Redundancy: Nature of redundancy, Legal framework, Handling redundancy.
11.
History of industrial relations in Bangladesh, Trade unionism, Disputes settlement in
Bangladesh, Labor policy, ILO and Bangladesh.
Books Recommended:
Salamon Michael, (2000), Industrial Relations: Theory and Practice, Fourth Edition, Pearson
Education Limited, England.
Course Code : HRM 606
Course Title : LEADERSHIP DEVELOPMENT
Credit Hours : 3.00
Course Objectives:
Develop skills to be a good leader, better understand the process of leadership and prepares executive
for the exciting, challenging, and rewarding career of managing in an international environment.
Course Contents:
1.
18
Varendra University
Department of Business Administration
: HRM 607
Credit Hours
: 3.00
Course Title
Course Objectives:
Better understand to make efficient career planning for the employees and organization, make more
informed decisions on human resource affairs at work and develop skills to be a more effective human
resource manager.
Course Contents:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
The changing landscape of work, Definitions of career concepts, Need to understand career
management.
Applications of the career management model: A guide to career exploration, Types of career
exploration, Techniques for effective self-exploration programs, Informal self-exploration.
Career goal setting, Implications of goal setting for organizations and their employees,
Career strategies, Career appraisal, Career management: a blend of formal and informal
activities.
Adult life development, Stages of career development
Theories of occupational choice, Guidelines for effective occupational decision making
Establishment period: Organizational actions during establishment, Individual actions
during establishment, Achievement period: Organizational actions during achievement,
Individual actions during achievement.
Middle career: Remaining productive-growth, maintenance, or stagnation, Organizational
actions during midcareer, individual actions during midcareer, late career: Organizational
actions during late career, individual actions during late career.
Job stress, Sources and consequences of stress, Coping, social support, and stress.
Model of work-family conflict, Work-family integration, Two-career family, Quality of life in
two-career families, Organizational responses to work-families issues, Changing the
organizations work-family culture, Career management and the quality of life.
Overview of career management practices in organizations.
Fairness in organizations, Model of organizational fairness, Is diversity inherently valuable,
Organizational actions
Integration of career management with human resource systems, Illustrations of careeroriented human resource systems.
Books Recommended:
Jeffrey H. Greenhus, (2000), Career Management, The Dryden Press Harcourt College Publishers.
19
Varendra University
Department of Business Administration
: FIN 601
: 3.00
Course Title
: MANAGERIAL FINANCE
Course Objectives:
This course helps the students to develop skills to be a good finance manager in a company. This
course provides them to understand various finance functions such as investment, financing and
dividend decisions. Understanding these functions enable them to take judicious and correct decisions
in the finance area.
Course Contents:
1.
Introduction to Managerial Finance, Risk & returns: Risk and rates of return: Different types
of risk, Relationship of risk and return in financial management. How manager deals with
different types of risk: Valuation of returns.
2.
Cost of capital: Introduction, Importance of COC, Different sources, Cost of Common stock
capital, Retained earnings, Debt capital, Preferred stock, WACC: Concept of CAPM and
various dividend Models.
3.
Valuation concept, Leverage: Valuation of Different types of Share and bond. Different
models for valuation: Leverage; Types of leverage, Operating leverage, financial leverage,
Distinction and impact of different leverages, Total or Mixed Leverage.
4.
Capital structure and Dividend Policy: Optimal capital structure, Factors influencing Capital
Structure, Break Even Analysis: Dividend policy; Factors influencing the Dividend policy,
Types of Dividend Policy, Cash dividend and Stock Dividends, Ideas about Gordon and
Walter model, MM hypothesis.
Books Recommended:
1.
2.
3.
Weston J. Fred, Scott Besley and E.F. Bringham: Essentials of Managerial Finance, 11th
Edition
Lawrence J. Gitman: Principles of managerial Finance, latest edition.
I.M. Panday: Financial management, Latest Edition.
Course Code
: FIN 602
Credit Hours
: 3.00
Course Title
Course Contents:
1.
2.
3.
4.
5.
20
Varendra University
Department of Business Administration
7.
8.
9.
10.
International Financial Markets: Motives for Using IFM; Constituents of IFM, Foreign
Exchange Market; Euro Currency Markets; Euro Credit Market; International Security
Market; FEX Derivative Market.
FE Risk Management: FE Risk Management Tools-, FE Derivatives- Forward, Future,
Options, Swap-, FE exposure- Transaction, Translation and Economic Exposures
Multinational Capital Budgeting and Country Risk Analysis: Factors to consider in
multinational capital budgeting
International Trade Payment and Trade Finance: Different Forms of International Trade
Payment; Documentary Credit, Factoring, Export and Import Financing
International Financial and Trade Institutions: IMF, World Bank Group, WTO
Books Recommended:
1.
2.
Madura, Jeff (2003) International Financial Management, Thomson, (7th Edition) USA.
Reading Materials by Dr. Shah Md. Ahsan Habib
Course Code
Credit Hours
: FIN 603
: 3.00
Course Title
Course Objectives:
This course provides an intensive study of financial statement analysis, seeking to describe and
explain the demand and supply forces underlying the provision of financial statement data, the
properties of numbers derived from financial statements, the key aspects of decisions that use
financial statement information and the features of the environment in which these decisions are
made.
Course Contents:
1.
2.
3.
4.
5.
6.
7.
Books Recommended:
1.
2.
21
Varendra University
Department of Business Administration
: FIN 604
: 3.00
Course Title
Course Contents:
1.
2.
3.
Introduction to Banks: Structure and Services: Financial /Banking system, Structure, Services
of Banks, Present Trends of Banks, Bangladesh Financial/Banking System and their Services,
Operational / Functional Aspects: Fund Management in Banks: An overview; Liability
Management: Deposit and Non-deposit (Borrowing, Loan Sales, Capital Funds); Capital
Management and Basle Accord; Liquidity Management; Credit Management: Policy,
Procedure and Pricing; Off-Balance Sheet Activity of Banks; Hedging against Interest Rate
and Credit Risks; Measuring and Evaluating Performances of Banks and Banking System
Legal and Policy Issues: Legal Framework of Banking in Bangladesh, Bank Company
Act1991, Bangladesh Bank Order-1972, Money Loan Court Act2003, Negotiable Instrument
Act 1881, Money Laundering Prevention Act, 2002, etc.; Central Banking Supervision and
Regulation Financial/Banking Sector Reforms and Current Issues.
Books Recommended:
1.
2.
3.
Course Code
Credit Hours
: FIN 605
: 3.00
Course Title
Course Contents:
1.
Introduction and concepts.
2.
Needs for working capital.
3.
Importance of working capital management.
4.
Working capital cycle.
5.
Working capital policy.
6.
Estimating working capital requirements.
7.
Cash management and cash management cycle.
8.
Steps in cash management.
9.
Model for determining cash requirement.
10.
Management of accounts receivables and management of inventory.
11.
EOQ and techniques of inventory management.
Books Recommended:
Modern working capital management Fredrick C Scherr.
Course Code
: FIN 606
Credit Hours
: 3.00
Course Title
Course Objectives:
To provide a working knowledge of analysis of security investments, including markets and
instruments and efficient market theory. To render an understanding of the day elements of the
portfolio management process, including the investment setting, investment policy and assets
allocation.
22
Varendra University
Department of Business Administration
Books Recommended:
Investments Analysis and portfolio Managements-Frank K. Really and Keith c. Brown, 6th Edition
23
Varendra University
Department of Business Administration
: MKT 601
: 3.00
Course Title
: CONSUMER BEHAVIOR
Course Objectives:
This course explores the consumer decision-making process. This course is also intended to enable the
students to explore individual and group influences on the behavior of the consumer.
Course content:
1.
2.
3.
Books Recommended
1.
2.
3.
4.
Consumer Behavior: Concepts and Strategies, Harold W. Berkman & Christopher C. Gilson,
Dickenson Publishing Co., Inc. USA
Consumer Behavior, Hawkins, Best & Coney, Irwin/ McGraw-Hill, USA
Understanding Consumer Behavior, Peter & Olson , Irwin/McGraw-Hill, USA
Consumer Behavior : Concepts & Applications, Loudon & Della Bitta, Irwin/ McGraw-Hill,
USA
Course Code
Credit Hours
: MKT 602
: 3.00
Course Title
: MARKETING RESEARCH
Course Objectives:
The course identifies the importance of marketing research to the identification and solution of
marketing problems. This course is intended to cover marketing research process, various types of
research designs and the presentation of research findings in the appropriate forms.
Course Content:
1.
Introduction to Marketing Research: The nature of marketing research, definition,
classification and role of marketing research, selecting a research supplier, careers in
marketing research, ethical considerations, and marketing research process.
2.
Defining the marketing research problem: Importance and the process of defining the
problem, environmental context of the problem, tasks involved in problem definition,
management decision problem, and marketing research problem.
24
Varendra University
Department of Business Administration
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
25
Varendra University
Department of Business Administration
Course Code
Credit Hours
: MKT 603
: 3.00
Course Title
: SERVICE MARKETING
Course Objectives:
This comprehensive course explores the definition and scope of services, characteristics of services,
marketing concepts and service marketing, details of programs of marketing of services such as
market analysis, planning and developing the service, pricing of services, channels of distribution for
services, promoting services
Course Content:
1.
Course Code
Credit Hours
: MMKT 604
: 3.00
Course Title
: E-MARKETING
Course Content:
1.
The Big Picture The Emergence of E-Marketing: Strategic E-Marketing Strategic Planning,
Strategy, From Strategy to Electronic Strategy, From Business Models to EO Business Models,
Menu of Strategic E Business Models, Performance Metrics. The E-Marketing Plan Overview
of the E-Marketing, Planning Process, Creating an E-Marketing Plan, A Six Step E-Marketing
Plan.
2.
3.
Ethical and Legal Issue: Overview of Ethics and Legal Issue, Privacy, Digital Property, Online
Expression, Emerging Issues.
E-Marketing Strategy: Data Drives Strategy, Marketing knowledge Management. Other
Technology-Enabled, Approaches, Real-Space Approaches, Marketing Databases and Data
Warehouse, Data Analysis and Distribution, Knowledge Management Metrics.
Consumer Behavior: Consumer in the 21st Century, The Number, Inside the Internet Exchange
Process.
Targeting Market Segments and Communities: Segmentation and Targeting, Overviews,
Market, Segmentation bases and Variables, Targeting Online Customers, Targeting
Communities on the Internet.
4.
5.
6.
26
Varendra University
Department of Business Administration
8.
Price The Internet Changes Pricing: The Internet Changes Pricing, Strategies, Buyer and Seller
Perspectives, Pricing Strategies.
The Internet for Distribution: Distribution
Channel Overview, Types of Intermediaries,
Distribution Channel Length and Function, Channel Management and Power, Classifying
Online Channel members, Distribution Channel Metrics.
9.
10.
11.
12.
Book Recommended:
Judy Strauss, Adel El-Ansary, & Raymond Frost: E- Marketing
Course Code
Credit Hours
: MKT 605
: 3.00
Course Title
: INTERNATIONAL MARKETING
Course Objectives:
The course explores the activities involved in the marketing of both industrial and consumer goods in
international and global market. This course covers such topics as international marketing
environment, modes of international trade, entry strategies formulation of international marketing
strategy, international marketing research, international marketing, and strategy: product, promotion,
price, logistics and distribution, important trends and perspectives.
Course Content:
1.
2.
3.
4.
5.
Books Recommended
1.
2.
3.
27
Varendra University
Department of Business Administration
: MKT 606
: 3.00
Course Title
: STRATEGIC MARKETING
Course Content:
Introduction: Concept of strategic marketing. Aspects of strategic marketing, Strategic
marketing and marketing management. Origin and future of strategic marketing the process of
strategic marketing.
Concept of strategy: Concept of strategy, components of strategy, value of strategy, hierarchies
of strategy, The strategy formulation process. Characteristics of strategy. Contacts for
visualizing strategy. Strategy selection & implementation.
Strategy analysis at the corporate level and business level, strategic decision making at the
business and corporate level. Strategies for fragmented industries; Market competitor's
strategies.
Developing Marketing Strategies: Market Strategies, Product strategies, pricing strategies,
distribution strategies, promotional strategies and global market strategies.
Strategic decision making-Nature of strategic decision making at the business level-Generic
types of business strategies: Share increasing strategy, growth strategy, Profit strategy, Market
& asset reduction strategy, Turnaround strategy, Liquidation divestiture strategy.
Application of Strategic Marketing, Relevant cases will be discussed by following case method
of teaching.
1.
2.
3.
4.
5.
6.
Books Recommended:
1. David .W. Cravens
2. Subhash C. Jain
3. Charles W. Hofer
4. Abell Derek F. and Hammond Johns
Course Code
Credit Hours
: MKT 607
: 3.00
Course Title
: INDUSTRIAL MARKETING
Course Objectives:
The course explores the activities involved in the marketing of industrial goods. This course covers
such topics as analysis of market structure and characteristics of industrial market, habits and motives
of industrial (organizational) purchases or buyers, types of industrial product, development and the
execution of marketing mix for marketing mix for marketing industrial products.
Course description:
Course Content:
1.
2.
3.
4.
5.
28
Varendra University
Department of Business Administration
7.
8.
Books Recommended
1.
2.
3.
Industrial Marketing: Analysis, Planning and Control, Robert R. Reeder, Edward G. Brierty,
Betty H. Reeder, Prentice-Hall, USA.
Business to Business Marketing, Hayes, Jenster & Aahy, Irwin/ McGraw-Hill, USA
Business Marketing Strategy: Concepts & Applications, Rangan, Shapiro & Monarty, Irwin/
McGraw-Hill, USA
Course Code
Credit Hours
: MKT 608
: 3.00
Course Title
: RELATIONSHIP MARKETING
Course Content:
1.
2.
3.
4.
5.
6.
7.
Books Recommended:
1. Evert Gummesson, "Total Relationship Marketing", Butterworth Heinemann, UK.
2. Martin Christopher, Adrian Payne and David Ballantyne, "Relationship Marketing- Creating
Stakeholl der Value", Butterworth Heinemann, UK.
29
Varendra University
Department of Business Administration
: ACC 601
: 3.00
Course Title
: ACCOUNTING THEORY
Course Objectives:
This course explores the consumer decision-making process. This course is also intended to enable the
students to explore individual and group influences on the behavior of the consumer.
Course content:
1. Describe the authoritative sources of accounting information.
2. Analyze the role and ethical considerations of judgment and decision making in accounting.
3. Evaluate the conceptual framework developed by the Financial Accounting Standards Board
(FASB).
4. Describe the objectives of financial reporting and its role in the economy.
5. Analyze current controversies in financial reporting.
6. Summarize the role of ethics in financial reporting..
7. Describe the process by which standards are set.
8. Assess the implications of the Hierarchy of Accounting Qualities.
9. Debate the practicality of having one set of standards for all types of organizations.
Books Recommended
Wood F., and Sangster A., (1999), Business Accounting 1, Financial Times Professional Ltd
Course Code
Credit Hours
: ACC 602
: 3.00
Course Title
Course content:
1. Process Costing Nature and procedure Equivalent ProductionProcess loss Accounts
of waste spoilage and defective workValuation of work in progress Equivalent
Production & Production Report, Inter Process Profit-Joint Products & by Products.
2. Operating Costing: Nature and Procedure, problems & adjustment.
3. Standard Costing: Concepts-Actual Costing, Normal Costing and Standard Costingobjectives of standard Costing analysis of variances Material and Labor Overhead
variance Controllable and Volume variance.
4. Cost Volume Profit relationships Measurement Problems and solutions Sales mix
Breakeven Analysis.
Books Recommended
1. Horngren, C.T.
2. Reyburn
3. Polimony R.
: Cost Accounting
: Cost Accounting
: Advanced Cost Accounting
30
Varendra University
Department of Business Administration
: ACC 603
: 3.00
Course Title
Course Objectives:
This course provides an intensive study of financial statement analysis, seeking to describe and
explain the demand and supply forces underlying the provision of financial statement data, the
properties of numbers derived from financial statements, the key aspects of decisions that use
financial statement information and the features of the environment in which these decisions are
made.
Course Contents:
1. Introduction: Concept-Steps in Financial analysis, the process of fundamental analysis,
Importance of Financial control, Control Cycle-Cost control Vs. Accounting function.
2. Business Activities and Financial Statements: The Form of the Financial Statements-The Income
Statement- The Balance Sheet-The Cash Flow Statement -The Statement of Stockholder's EquityThe Articulation of the Financial Statements-Accounting Relations-Valuation Techniques-The
Method of Comparable -Asset-Based Valuation.
3. The Analysis of Financial Statements: Business Activities-All Stocks and Flow-Reformulation of
the Balance Sheet, Income Statement & Cash Flow Statement.
4. Issues in Reformulating Statements: Accounting Relations that Govern Reformulated StatementsFree Cash Flow-Dirty Surplus-Common Size Statement-Trend analysis.
5. Cost Volume Profit Analysis: Concept-Activities, Costs, and Cost drivers-Comparison Of
Variable and Fixed Costs-Break-even point-Contribution margin and Equation tech inquestRelevant range- Target Net Profit & Incremental approach
6. Budgeting - A vehicle for controlling profits: Concept-Master Budget-Components of Master
Budget-Preparation of Sales Budget-Cash Collection Schedule- Purchase Budget-Cash
Disbursement Schedule-Operating Expense Budget-Cash Budget.
7. Ratio Analysis: Concept-Importance-Limitation s-Types of ratios-Liquid ratios-Leverage/Capital
Structure ratios-Profitability ratios-Activity ratios.
Books Recommended:
1.
2.
Course Code
Credit Hours
: ACC 604
: 3.00
Course Title
: CORPORATE GOVERNANCE
Course content:
31
Varendra University
Department of Business Administration
Course Code
Credit Hours
: ACC 605
: 3.00
Course Title
Course Objectives
This course intends to provide the students with a very clear understanding of financial accounting theory such
as formation, verification and classification. The course also helps students in understanding how to prepare
profit and loss, balance sheet and cash flow statement for an organization and how accounting information could
be used for making business decision.
Course Content:
1. The nature of accounting theory Theory formation and verification in accounting Types of
accounting theories.
2. Users and uses of accounting information Users' information needs The nature of
accounting information- Limitations of accounting.
3. Developments in accounting Historical background Developments in USA, UK, Australia
and Bangladesh. Accounting concepts, Principles, rules etc. including equity theories
Accounting standards-- Needs for accounting standards The efficient market hypothesis
Objectives of financial statements Desirable qualities of accounting information
Conceptual framework of accounting.
4. Financial statements-- Profit and Loss statement, Balance Sheet and Cash Flow Statement
The presentation of financial statements: Classification, form and content special problems
in the reporting of profit: prior period adjustment, extraordinary items, effects of accounting
changes and gains and losses on the evaluation of non current assets Auditors' and directors'
reports- Reporting requirements in Bangladesh Regulatory bodies IFRS Interpretations
ICAB Standards.
Books Recommended:
1. Hendriksen E.S.
2. Baxter W.T. and Davidson S.
3. Most K.
4. Belkaoui A.
5. Henderson S. & Peirson G.
6. Macve R.
: Accounting Theory
: Studies in Accounting
: Accounting Theory
: Accounting Theory
: An Introduction to Financial Accounting Theory
: A Conceptual Framework for Financial Reporting.
32
Varendra University
Department of Business Administration
: ACC 606
Credit Hours
: 3.00
Course Title
: STRATEGIC MANAGEMENT
ACCOUNTING
Course Objective:
The primary purpose of this course is to explore the practical orientation of Management Accounting
as a separate branch of accounting. This course particularly helps the students in taking strategic
decisions on various relevant business issues related to costing, pricing, performance measurement
etc.
Course content:
& decentralization.
Pricing decisions - Full cost, Conversion cost, ROI and marginal cost pricing Transfer pricing.
Managing cost of constrained resources Cost Measurement Systems Managing quality &
time to create value.
Activity based costing as tool of planning and decision-making -- Back flush costing Project
Costing-- Target Costing, Kaizen Costing Life cycle costing.
Cost Estimation & using Regression learning Curve. Financial Modeling & decision Making.
Managing quality -& time to create value -Cost of quality, Quality conformance, Prevention,
Appraisals etc. quality cost report.
Ethical -Code & Standards for Management Accounting.
Incentives System & performance measurement. Advanced Planning Analysis & Control
Analysis.
Books Recommended:
1.
2.
3.
4.
5.
6.
Horngren C.T.
Matz and Usry
A. R. Bel Kaou
Backer and Jacobsen
Garison and Noreen
Helton & Maher
Course Code
Credit Hours
: ACC 607
: 3.00
: MULTINATIONAL ACCOUNTING
Course Objectives:
With the development of internet and globalization concept, development of multinational accounting
system has become a reality. It is expected that after completing the course, students will be well
equipped to deal with the issues related to national and international accounting system. It also helps
students to understand rules and regulations for international disclosure, international accounting for
goodwill and intangibles and accounting for foreign currency transactions and foreign currency
derivatives.
Course Contents:
1. International Dimensions of Accounting and Control: Introduction- The International
Development of the Accounting Discipline- National Differences in Accounting Systems- The
Evolution and Significance of International Business- Accounting Aspects of International
Business- The Field of International Accounting.
33
Varendra University
Department of Business Administration
4.
5.
6.
7.
8.
9.
10.
Classification of Accounting and Reporting Systems-- Influences on Accounting DevelopmentCulture, Societal Values, and the Accounting Subculture.
Comparative International Accounting Systems and Practices- Anglo-Saxon Accounting-United
States United Kingdom-- Nordic Accounting- The Netherlands- Sweden- Germanic
Accounting- Germany- Switzerland- Latin Accounting- France- Italy- Asian Accounting-Japan.
Appendix: Consolidated Financial Statements Mazda.
Pressures for. International Accounting Harmonization and Disclosure- Governments- Trade
Unions and 'Employees-- Investors- Bankers and lenders- The General Public- Accountants and
Auditors- The International Harmonization and Disclosure Debate.
Multinational Management Perspectives on . Information Disclosure and Regulation- The
Pressures for Information Disclosure-- User Comprehension and Information OverloadManagerial Incentives to Disclose Information- Costs of Information Production- Competitive
Disadvantage Government Interference- Managerial Attitudes to Voluntary DisclosuresEvaluating Costs and Benefits.
International Accounting for Goodwill and Intangibles- The Significance of Intangible AssetsThe Conceptual Framework Approach-. The Stock Market Perspective-- Goodwill- Brands.
Trademarks. Patents, and Related Intangibles-- Research and Development.
International Segmental Reporting- Users and Uses of Segmental Information- The Benefits of
Segmental Reporting-- The Costs of Segmental Reporting- Regulation- The International
Accounting Standards Committee (IASB)- The Content of Disclosures- Segmental Reporting
Problems -- Summary.
Accounting for Foreign Currency Transactions and Foreign Currency Derivatives-IntroductionForeign Exchange- Foreign Currency Transactions- Accounting for Foreign Currency
Derivatives-- Accounting for Forward Contracts.
Translation of Foreign Currency Financial Statements- Introduction- Translation
Methodologies: An Overview- Historical Development in the United States- FASB Statement
No. 52 - Non-U.S. Translation Practices-- International Accounting Standards.
International Disclosure Trends and Financial Analysis- The Importance of Annual Report
Disclosures- National and International Disclosure Regulation- Comparative Multinational
Information Disclosure Practices- - Corporate Review Information- Segmental ReviewFinancial Review - Some Additional Information Disclosures- The Frequency and Timeliness
of Reporting.
Books Recommended:
1. Radebaugh L H & Gray S J
2. Choi & Mueller
34