A STUDY ON CUSTOMER SATISFACTION

TOWARDS MARUTI SUZUKI WITH SPECIAL

REFERENCE TO COIMBATORE CITY
QUESTIONNAIRE
Dear Sir,
I am the student of Asst.Prof.Mrs.Subashini, conducting a survey on
MARUTI in Coimbatore. I would like to share some views and ideas
with you.
Name

Age

Sex

Marital Status :
Occupation

1. Which model MARUTI car do you own?

M-800

()

Omni

()

Zen Estilo

()

Wagon-R

()

Swift Desire

()

A-star

()

Alto

()

Swift

()

SX-4

()

2. How did you come to know about MARUTI cars?

Newspapers

()

Friends/Relatives

Magazines
()

()

TV ads

()

Any other

()
3. What attracted/prompted you to buy MARUTI among all other brands? (Please
rank)
Brand image

()

Service network

()

Price

()

Mileage

()

4. What are the features attracted you to buy the car you owning?(give the order of
preference 1-5)
Suits my need

()

Easy maintenance

Trust worthy

()

fuel efficient

()

()
Good for Indian roads ( )

5.Who influenced in buying the car you own?

Your self ( )

Family

()

Advertisement ( )

Friends ( )

6. How do you feel on MARUTI quality and technology?

Very satisfied ( )

Satisfied

()

Indifferent ( )

Dissatisfied

()

7. How do you feel about your MARUTI is luxury and spacious?

Very satisfied ( )

Satisfied

()

Indifferent ( )

Dissatisfied

()

8. Price of your MARUTI vehicle?

High ( )

Reasonable ( )

Low

()

9. Price of spare parts to your Maruti?

High

()

Reasonable

()

Low

()

10. Convenient of service network?

Very convenient

()

Moderate convenient ( )

Inconvenient ( )

11. Main purpose of that you will use your car for?
Office

()

Family ( )

Long Drive

()

Shopping

()

12. How long you will use this vehicle?

1-2 Yrs

()

2-4 Yrs ( )

4-8Yrs ( )

8 Yrs & above ( )

13. How do you feel when you drive yours MARUTI car?
More comfortable ( )

Comfortable ( ) Less comfortable ( ) Uncomfortable

()
14. How do you rate the over all performance of the car compared to others?
Excellent ( )

Good ( )

Average ( )

Below average ( )

15. Please rank the mileage of the car when compared to other cars?
Very good ( )

Good ( )

Average ( )

Below average ( )

16. Do you get information about the free service offered by the company? from time
to time?
Yes

()

No

()

17. How do you feel on VARUN MOTORS dealership facility?

Outstanding ( )

Acceptable

()

Average ( )

Unacceptable ( )

18. Is vehicle delivered on time?

Yes

()

No

()

Average

()

19. How is the performance of the executives at the dealership?

Excellent ( )

Good

()

O.K.

()

Poor

()

20. Based on your overall experience will you like to purchase or refer this
brand/dealer to any other person?
Definitely ( )

May Be ( )

Never ( )