Professional Documents
Culture Documents
(Final) My Mastery Journey Timeline Week 4
(Final) My Mastery Journey Timeline Week 4
Timeline
By
Marina Valenzuela
2017
My Mastery Journey Timeline while working on my Master Degree in Internet Marketing at
Full Sail University
Continue
Web Design and Usability
Goal: Learn about the importance of mastering the terms use in
analyzing search engine ranking and terminology in general, in the
Marketing industry.
Strategy: Continue to read, FREQUENTLY ASKED QUESTIONS from
Des Moines Business Record FSL, EBSCOhost.
Continue
Advance Search Engine Optimization
Strategy: Read, How to Diagnose Your Traffic Issues with These SEO
Tools, from ducttapemarketing.com/blog/, IMMS Resource Guide,
(FSU).
Goal: Learn about the different channels to optimize an advertising
campaign.
Strategy: Watch, SEO: Link Building in Depth by Peter Kent, From
lynda.com, FSL.
www.jabraham.com
Characteristics of a Mentor
I would envision my mentor to provide me with quality time; a person
that is honest, patient, and respectful.
In his book, Robert Greene advices on how to choose the right
mentor. If our lifes calling becomes one as a revolutionary type, then
an open minded, flexible, and liberal would be an ideal one. On the
other hand, if we feel undecided and confused, then a mentor to help
us gain confident is the one to choose (Greene, 2012).
I once had a mentor and my experience was positive. I hope to
experience the same or even more in my new journey to attaining
mastery.
Internet Marketing
Fundamentals
Digital Story
Telling
Internet Consumer
Behavior & Analysis
Advance Search
Engine
Optimization
Advance Internet
Marketing
Strategies
New Media
Marketing
Strategic Internet
& Public
Relations
Internet Marketing
Campaign
Development
References
Adams, M. (2016, August 10). Managing Email Marketing Lists and Campaigns. Retrieved January 28, 2017, from https://www.lynda.com/ConstantContact-tutorials/Managing-Email-Marketing-Lists-Campaigns/4906572.html?srchtrk=index%3a1%0alinktypeid%3a2%0aq%3aManaging+Email+Marketing+Lists+%26+Campaigns%0apage%3a1%0as%3arelevance%0asa%3
atrue%0aproducttypeid%3a2
Adams, M. (2016, June 2). Facebook Advertising Fundamentals. Retrieved January 28, 2017, from https://www.lynda.com/Facebooktutorials/Facebook-Advertising-Fundamentals-2016/4661852.html?srchtrk=index%3a2%0alinktypeid%3a2%0aq%3aSocial+Media+and+Business+strategies+with+Luan+Wise%0apage%3a2%0as%3arelevance%0
asa%3atrue%0aproducttypeid%3a2
Adams, M. (2016, November 10). Social CRM Fundamentals. Retrieved January 28, 2017, from Adams, M. (2016, June 2). Facebook Advertising
Fundamentals. Retrieved January 28, 2017, from https://www.lynda.com/Facebook-tutorials/Facebook-Advertising-Fundamentals-2016/4661852.html?srchtrk=index%3a2%0alinktypeid%3a2%0aq%3aSocial+Media+and+Business+strategies+with+Luan+Wise%0apage%3a2%0as%3arelevance%0
asa%3atrue%0aproducttypeid%3a2
Batesole, B. (2015, June 30). Google Analitics Essential Training. Retrieved January 29, 2017, from https://www.lynda.com/Google-Analyticstutorials/Google-Analytics-Essential-Training/1975232.html?srchtrk=index%3a1%0alinktypeid%3a2%0aq%3athe+Google+Analytics+Essential+Training%0apage%3a1%0as%3arelevance%0asa%3atrue%0a
producttypeid%3a2
Batesole, B. (2016, December 8). Advance SEO: Search Factors. Retrieved January 28, 2017, from https://www.lynda.com/Bing-Adstutorials/Advanced-SEO-Search-Factors/5086452.html?srchtrk=index%3a1%0alinktypeid%3a2%0aq%3aAdvance+SEO%3a+Search+Factor+%0apage%3a1%0as%3arelevance%0asa%3atrue%0aproduc
ttypeid%3a2
Batesole, B. (2017, January 25). Marketing Tips. Retrieved January 29, 2017, from https://www.lynda.com/Content-Marketing-tutorials/MarketingTips/1515452.html?srchtrk=index%3a1%0alinktypeid%3a2%0aq%3aMarketing+Tips+%0apage%3a1%0as%3arelevance%0asa%3atrue%0aproducttypeid%3a2
Continue references
Boyd, D. (2015, June 22). Understanding Consumer Behavior. Retrieved January 28, 2017, from
https://www.lynda.com/Business-tutorials/Understanding-Consumer-Behavior/3713212.html?srchtrk=index%3a1%0alinktypeid%3a2%0aq%3aunderstanding+consumer+behavior%0apage%3a1%
0as%3arelevance%0asa%3atrue%0aproducttypeid%3a2
Breakenridge, D. (2014, December 22). Public Relations Fundamentals. Retrieved January 28, 2017, from
https://www.lynda.com/Marketing-Public-Relations-tutorials/Public-Relations-Fundamentals/1861102.html?srchtrk=index%3a1%0alinktypeid%3a2%0aq%3a%2c+Public+Relations+Fundamentals+%0apage%3a1
%0as%3arelevance%0asa%3atrue%0aproducttypeid%3a2
Business Consulting & Strategic Marketing Expert. (n.d.). Retrieved from https://www.abraham.com/
Clubs. (n.d.). Retrieved from https://orgsync.com/50042/chapter
Dodson, I. (2016). The art of digital marketing: The definitive guide to creating strategic, targeted, and
measurable online campaigns. Hoboken: Wiley.
Frequently asked Questions. (2014). Des Moines Business Record, 32(15), 13-13. Retrieved January 27, 2017,
from http://web.b.ebscohost.com.oclc.fullsail.edu:81/ehost/detail/detail?vid=8&sid=6e092781-e324-4e3c812ab7b0c939f041%40sessionmgr104&hid=128&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#AN=95624149&d
b=bwh
Continue references
Greene, R. (n.d.). Mastery. Penguin Books.
I Should Hate This LinkedIn Post, but It's Actually the Greatest. (n.d.). Retrieved from http://www.annhandley.com/
I Should Hate This LinkedIn Post, but It's Actually the Greatest. (n.d.). Retrieved from http://www.annhandley.com/
Internet and E-commerce. (n.d.). Retrieved January 28, 2017, from http://smallbusiness.findlaw.com/businessoperations/internet-and-e-commerce.html
Intertainment Marketing Association. (n.d.). Retrieved from https://orgsync.com/135834/chapter
JOAN HOLMAN Online Marketing Guru & Book Marketing Diva . (n.d.). Retrieved from http://www.holman.com/
Kent, P. (2015, September 14). SEO: Link Building in Depth. Retrieved January 29, 2017, from https://www.lynda.com/BusinessOnline-Marketing-tutorials/SEO-Link-Building-Depth/95253-2.html
Kolovou, T. (2014, May 12). Flexing to the audience's communication style. Retrieved January 28, 2017, from
https://www.lynda.com/Business-Skills-tutorials/Flexing-audiences-communication-style/151544/172769-4.html
Kolovou, T. (2016, May 02). Direct and indirect communication. Retrieved January 27, 2017, from
https://www.lynda.com/Business-Skills-tutorials/Direct-indirect-communication/373788/492372-4.html
Lehman, J. (n.d.). doi:[Roseland, N.J.] : Listen & Live Audio. 2009
Maze, J. (2012). Responsive Web Design. Business NH Magazine, 29(10), 22-23. Retrieved January 28, 2017, from
http://web.b.ebscohost.com.oclc.fullsail.edu:81/ehost/detail/detail?vid=4&sid=35c8a761-943f-4516-9ca49340861bf53d%40sessionmgr102&hid=128&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#AN=83006091&db=bwh
Continue references
Patel, N. (n.d.). Crazy Egg. Retrieved from https://www.crazyegg.com/
Post, G. (2017, January 03). How to Diagnose Your Traffic Issues with These SEO Tools. Retrieved January 29,
2017, from https://www.ducttapemarketing.com/diagnose-traffic-issues-seo-tools/
Prussakov, E. ". (2016, October 19). Influencer Marketing Fundamentals. Retrieved January 28, 2017, from
https://www.lynda.com/Constant-Contact-tutorials/Influencer-Marketing-Fundamentals/4769402.html?srchtrk=index%3a1%0alinktypeid%3a2%0aq%3ainfluencer+marketing+fundamentals%0apage%3a1%
0as%3arelevance%0asa%3atrue%0aproducttypeid%3a2
Rampton, J. (n.d.). Home. Retrieved from http://www.johnrampton.com/
Rand Fishkin. (n.d.). Retrieved from https://moz.com/about/team/randfish
Rauland, P. (2016, December 2). Calculating Gross Profit with Google Analytics. Retrieved January 28, 2017,
from https://www.lynda.com/Google-Analytics-tutorials/Calculating-Gross-Profit-Google-Analytics/5211542.html?srchtrk=index%3a1%0alinktypeid%3a2%0aq%3aCalculating+Gross+Profit+with+Google+Analytics%0a
page%3a1%0as%3arelevance%0asa%3atrue%0aproducttypeid%3a2
Retrieved from http://web.b.ebscohost.com.oclc.fullsail.edu:81/ehost/detail/detail?vid=4&sid=35c8a761943f-4516-9ca49340861bf53d%40sessionmgr102&hid=128&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#AN=83006091&d
b=bwh
Continue references
Robinson, D. (2016, April 13). Rights of Publicity: A Deeper Dive. Retrieved January 28, 2017, from
https://www.lynda.com/Business-Skills-tutorials/Rights-Publicity-Deeper-Dive/3652792.html?srchtrk=index%3a1%0alinktypeid%3a2%0aq%3aRights+of+Publicity%3a+A+Deeper+Dive+
%0apage%3a1%0as%3arelevance%0asa%3atrue%0aproducttypeid%3a2
Seeley, J. (2014, January 8). Six second story telling with Vine. Retrieved January 27, 2017, from
https://www.lynda.com/Social-Media-Advertising-tutorials/Six-second-story-tellingVine/490931/498288-4.html
Seely, J. (2012, February 15). Up and Running with Tumblr. Retrieved January 28, 2017, from
https://orgsync.com/home/529+https://orgsync.com/50450/chapter+https://www.lynda.com++h
ttps://www.lynda.com/Tumblr-tutorials/Who-uses-Tumblr/95698/986504.html?srchtrk=index%3a1%0alinktypeid%3a2%0aq%3atumblr%0apage%3a1%0as%3arelevance%
0asa%3atrue%0aproducttypeid%3a2
Sentence, R. (2017, January 27). Six most interesting search marketing news stories of the week.
Retrieved January 28, 2017, from https://searchenginewatch.com/2017/01/27/six-mostinteresting-search-marketing-news-stories-of-the-week-3/
Underhill, P. (2009). Why we buy: The science of shopping: Updated and revised for the Internet,
the global consumer and beyond. New York: Simon & Schuster Paperbacks.
Continue references
Women of Full Sail. (n.d.). Retrieved from https://orgsync.com/56208/chapter
Young, M. (2011). Internet laws: How to protect your business website without a
lawyer (First ed.). Plano, TX: Internet Attorneys Media.
Young, M. (2011). Internet laws: How to protect your business website without a
lawyer. Plano, TX?: Internet Attorneys Media.
(n.d.). Retrieved from https://www.linkedin.com/in/annhandley
(n.d.). Retrieved from https://www.linkedin.com/in/oligardner
(n.d.). Retrieved from http://www.wowk.com
Zwilling, M. (2011). Six Keys to Managing your Reputation on the Web. Retrieved
January 29, 2017, from
https://www.forbes.com/sites/martinzwilling/2011/05/28/six-keys-to-managingyour-reputation-on-the-web/#170bf268411f