Professional Documents
Culture Documents
Course Orientation: Business Policy
Course Orientation: Business Policy
Session 1
Course Orientation
Cases
-will be pre-assigned
-one week to prepare
-everyone submits a type written report
- group needs to present & discuss
Course Orientation
Case Report Format
(3 pages maximum)
1. Point of View
2. Problem
3. Areas of Consideration
4. Alternative Courses of Action
5. Recommendation
Total
1 point
3 points
2 points
2 points
2 points
---------10 points
Course Orientation
Paper - An evaluation of a Corporate Plan
Deadline for submission: April 6th
Maximum 20 pages
Course Orientation
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Course Orientation
Course Overview
Business Policy or Strategic Management?
Course design is for each one to function as a CEO or the
owner of an organization
it is an integration course!
Course Overview
Major task is to make strategic decisions and justify
those decision orally or in written communication
Strategic decisions accomplish 2 things:
1) determines future
2) determines competitive
direction
position of a firm in the
long term
Course Overview
Critical thinking
Critical thinking is that mode of thinking in which the
thinker improves the quality of his/her thinking by
skillfully analyzing, assessing, and reconstructing it.
CT is self-directed, self-disciplined, self-monitored, and
self-corrective thinking.
It presupposes assent to rigorous standards of excellence
and mindful command of their use.
It entails effective communication and problem-solving
abilities, as well as a commitment to overcome our native
egocentrism and sociocentrism.
Formal
Systematic
Pervasive
Managerial process
Organized by time, responsibility & information
Goal is to direct & control the firms future
Delegating planning to a
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Malabon Marketing
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