Marketing

Final project
Presenting by Angels Group
Memoona Noor
Awais Nesir
Zoya Murtaza
Maria Aziz
Usman Khan

INTRODUCTION
Our Product:
We are lunchning Micro wave pop and deep pan
popcorn.Corn seeds are used as raw material in
production process and we add different flavours to
make them tasty.

New product development process:

Idea Generation:
We have many ideas for our product like to
introduce a kind of snack, biscuits, chocolate etc
which has the ability to attract the large market and
also fullfil their needs.

Idea Screening:
As we had many ideas for our product but we
cscreened our ideas and considered the one which
could be profitable for us and fullfill the customers

need.So we found the large number of competitors in

snacks, biscuits, and chocolate producers at the end
we selected the MICRO WAVE POPCORNS.

Product Concept:
Our product is tasty and it is first time lunching in
punjab provience.It is affordable by all market
segment.Also available in different flavour.

Marketing Strategy:
Designing an initial marketing strategy for a new
product based on the product concept.It include the
following points.
Target market: All age group
P lanned price: Market penetration
Market channel: Indirect market channel

Business Analysis:
A review of sales, costs, and profit projections for
new to find out whether these factors satisfy the
companys objective.After a deep analyse and
preparing the sales forecast we find that it will be
profitable product.

Product Development:
Developing the product in concept into a physical
product in order to ensure that the product idea can
be turned into a workable market offering.After
research we shape our product in physical forme to
offer target market.

Test Markting:
At first we test our product in our university by
arranging a stall inour campous and we find that the
product is able to attract all market segment.

Commercialization:
Introducing the new product in the market.we are
advertise our product through Print media,
Broushers, Bill boards, and ad in Newspapers.
TV commercial, Radio ad and Facebook page.

OUR PRODUCT
Product Name:

Crunch-n-Munch

khao aur khatay jao

Slogun:
Features:

esay to cook
Healthy
Available in different flavour
Natural porduct
Less expensive

Flavours:

Salt.
Sweet.
With Bunties.

Ingredients:

Corn, Oil, Salt, Butter

Nutritions:
Lowest in fat, Energy 1826kg, Protein 8,2 g,
Fiber 5,1 g, Karbhoydrat 62g, Natrium 1,6g

Seven Ps OF Marketing
Place:
Now we are introducing our product in Punjab
provience and make geographic segment:Urban
area & Rural area.But in future we are looking to
capture the whole country Pakistan.

PACKING:
For micro wave :50 g packet.
For deep pan:100g to 250g packet.

PRICE:
Micro wave popcorns:
1 packet ,Rs. 40.
1 box (3 pkts),Rs. 110.
Deep Pan:

small packet,Rs.100
medium packet, Rs. 250
large packet,Rs. 500

POSITIONING:
Our product is tasty and it is easy to
cook at any time.

PEOPLE:
The target market of our product is the
Children, Youth and Old age also.

PROMOTION:
We are offering different flavours like
salt, sweet and with bunties. We are planning to offer
it with chocolate in future.

ADVERTISMENT:
Through print media i.e Broshers, bill
board, Baneers.
Through electronic media, i.e TV

commercial, radio ad and face book page. As we

make two geographic segments in Punjab provience
(urban & rural areas) so we give the ad in local
newspaper to capture the rural market and in national
news paper (Jang news paper)to capture the urban
market.We also place the bill board in big cities
like:Islamabad,Rawalpindi,Jehlam,Gujaranwala,Gujrt,
Lahore, etc.

SWOT ANALYSIS
Strength:

Offering different flavours.

Unique food option available in punjab provience.
Natural product.
Easy to cook.

Weaknesses:

Lack of brand recongnition.

Lack of marketing.
Lack of established and distribution retail system.

Opportunities:

Expension of natural healthy food.

Enlarging enviromental packing.
Trends in college students spendings.
Capture the whole country.

Threats:

Varition in weather patterns.

Strong competitors in popcorn producers.
(Pop weaver, Shirelys, kernel seasons)
Established competitors in snack food industry.
Consumer fickleness.
Competitors on parking areas.