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Instagram Guidelines - v1b PDF
Instagram Guidelines - v1b PDF
BRAND GUIDELINES
V1.1
The Glyph
Version 1.1
THE EXCLUSION
ZONE
The exclusion zone ensures legibility and
visual impact by isolating the app icon and
the glyph from competing visual elements
such as text and supporting graphics.
This zone is the minimum clear space. In
most cases both the app Icon and the glyph
should be given more room to breathe.
The exclusion zone is equal to one half
Icon unit marked as x in the diagram
in each direction.
Version 1.1
MINIMUM SIZES
Please respect the app icon and the glyph.
Always maintain their set proportions and
never show the glyph or the app icon as
smaller than 29x29 pixels.
Above 29px
Version 1.1
Below 29px
REQUESTING PERMISSION
https://www.instagram-brand.com/request/
If youre planning to use any of Instagrams assets in
broadcast, film or a print material larger than 8.5 inches x
11 inches, all requests must be made in English through our
online process. Approvals take up to three weeks. Please
include final mock-ups of any screenshots or other assets
youre planning to use, as well as a detailed description of
both your plans for the content and how Instagrams assets
will be used. For print materials, please submit a final mockup that includes the Instagram brand asset as you would
like to use it. Requests for broadcast or film are a two step
process. First, we need to approve a copy of your script
or storyboard in English before you starting shooting your
broadcast. Second, we need to see and approve the final
clip before your broadcast can be released.
Version 1.1
CUSTOMIZING
SCREENSHOTS
The Interface
U
se the San Francisco font when editing text for iOS.
Use Roboto for Android.
Version 1.1
D
ont change the color, design or appearance of the
app icon in any way.
Version 1.1
EMBEDDING INSTAGRAM
CONTENT
You may not use the Instagram brand in a way that implies
partnership, sponsorship or endorsement. This includes
following all of our guidelines on using the glyph and the
app icon and never making Instagram the most distinctive
or prominent feature of your website or product design.
Dont combine any part of our name or brand with your
name or trademarks, or use the words Instagram, IG,
Insta or gram in your product or feature names.
LEGAL
Instagram, InstaMeet, InstaStop, Insta, gram,
Boomerang, the Instagram filter names, the Instagram
logo, the Instagram glyph and multi-color camera logos,
as well as the Hyperlapse logo, Layout logo and
Boomerang logo are trademarks of Instagram and may
only be used as provided in these guidelines or with
Instagrams permission. You may not use or register,
or otherwise claim rights in any Instagram trademark,
including as or as part of any trademark, service mark,
company name, trade name, username or domain
registration. Do not use the Instagram trademarks for
anything that would be inconsistent with Instagrams
Terms: https://help.instagram.com/478745558852511/
or Community Guidelines https://help.instagram.
com/477434105621119/.
We may revoke permission to use Instagrams
trademarks at any time.
Version 1.1
Version 1.1
TOP QUESTIONS
1
No, you can only use the official brand assets that are
available from Instagrams Brand Resources website
https://www.instagram-brand.com/.
Version 1.1
TOP QUESTIONS
7
10
11