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Reaction Paper 9:12
Reaction Paper 9:12
In Experiment 1, undergraduates were tested with 74 males and 109 females. If the
experiment was tested amongst those who seek status in their consumer behavior, we
could possibly see a more real world result at the end of how those in different class
perceive their portions of consumption.
What is the best way size products for the most consumer effectiveness?
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After reviewing all research presented, it seems as though there is no correct way to size
products in association to consumer behavior. Portion perception by consumers seem to
be a personal mindset within the consumer. A consumer seeking to increase status will
most likely prefer large portions for a lower price in relation to economic and financial
status. And vice versa for someone who has already obtained a high status personally.
Does product size influence financial status even of product price is low?
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Its been proven that product size and portion influence consumers behavior in relation to
status. If we were to be more specific on status and focus merely on financial status,
would consumers perceive bigger products as an increase in financial status even if low
price. For example, Black Friday usually triggers low income shoppers to buy televisions,
furniture, vehicles, etc. at a low price. From my observations, these shoppers usually buy
the biggest televisions, furniture sets, vehicles. Are the sizes influencing consumer
behavior?