Monda

y
Week 1

Tuesda
y

AntiSmoking
campaign
approved
and
officially
launched.

Wednesd
ay
Magazine/ne
wspaper
advert
released to
the public

Week 2
Week 3

Week 6

Friday

Saturda
y

Billboar
d
advert
released
in public
areas

The TV
advert is
released

Tv advert
plays
between
9pm12am

Sunday
Radio
advert
broadcast
ed
between

Stopping
kits offered
to the
public

A helpline
set up for
people to
contact

Week 4
Week 5

Thursda
y

Twitter
campaign
Radio advert
plays from
8:20pm12am

The print
advert is
taken down
from
billboards
and
magazines.
Advert
removed
from the
TV
schedule