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Importance of Brand Awareness and Brand Loyalty in Assessing Purchase Intentions of Consumer
Importance of Brand Awareness and Brand Loyalty in Assessing Purchase Intentions of Consumer
Demographic Profile
Gender:
a)Male
b)Female
Age:
a)16 to 20
b)21 to 25
c)26 to 30
d)31 to 35
Level of education:
a)Intermediate
b)Graduation
c)Masters
Product:
a)Bonanza
Brand loyalty:
(1) I consider myself to be loyal to X brand.
(a) Agree
(b) strongly agree
(e) strongly Disagree
(c) Neutral
(d) Disagree
(c) Neutral
(d) Disagree
(3) X brand fulfilled my expectations the last time I bought it.I will buy X
again.
(a) Agree
(b) strongly agree
(e) strongly Disagree
(c) Neutral
(d) Disagree
(c) Neutral
(d) Disagree
(5) If there is another brand as good as X,I would prefer to buy X Brand.
(a) Agree
(b) strongly agree
(e) strongly Disagree
(c) Neutral
(d) Disagree
(c) Neutral
(d) Disagree
Brand awareness:
(6) I know what X looks like
(a) Agree
(b) strongly agree
(e) strongly Disagree
(c) Neutral
(d) Disagree
(c) Neutral
(d) Disagree
Purchase Intentions
On the scale of 1 to 5 , 1 for very unlikely and 5 for very likely choose
the number that best reflects your opinion towards the following
questions to your purchase intention.
(9)How likely you are to purchase this product?
Very unlikely
1
2
(10)How likely are you try this product?
Very unlikely
1
2
3
3
4
4
5
5
very likely
very likely