Several international companies also

use their own customized version of

Futura, including Volkswagen and IKEA.
Futura had the honor of being the first
typeface on the moon, chosen for a
commemorative plaque left by the
astronauts of Apollo 11 in 1969.

EF

FIC

IEN

CLEAN

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http://idsgn.org/posts/know-your-type-futura/

German type designer Paul

Renner first created Futura in
1927. Renner avoided creating
any non-esssential elements,
making use of basic geometric
proportions with no serifs or
frills. Futuras crisp, clean forms
reflect the appearance of
efficency and forwardness even
today. The family was
originially cast Light, Medium,
Bold and Bold Oblique fonts.
Futura is used in ads such as
Absolut Vodka, Dominos Pizza,
Best Buy, Louis Vuitton, Red
Bull, and Costco Wholesale.

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JKLM
NOPQ
RSTU
VXYZ
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