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RIM S BlackBerry Fall Back Analysis and PDF
RIM S BlackBerry Fall Back Analysis and PDF
-Advising Solutions-
Ibrahim Rihan
The needs of the costumers have changed, and what Apple and Samsung
did directed a knockout for BB. Apple and Samsung studied the market well, and
the more evidence is that Samsung sold more than 30million piece of its Galaxy
SIII in one year ((LEAD) Galaxy S3 Sales to top 30 millions Samsung| YONHAP
NEWS, 2012) while Apples IPhone 4S sold more than 4 million piece in its first
weekend! (Apple, 2011).
Apple and Samsung satisfied costumers needs, and this is obvious from
their sales. From the services that Apple & Samsung provide, we can know how
BlackBerry buyers made decision to shift to the new smart phones technology:
1. Cultural Factors:
* Culture: is the set of basic values, perceptions, wants, and
behavior learned from family and other important institutions.
*Subculture are groups of people within a culture with shared
value systems based on common life experiences and
situations.
*Social classes are societys relatively permanent and ordered
divisions whose members share similar values, interests, and
behaviors.
* Measured by a combination of occupation, income,
education, wealth, and other variables
2. Social Factors: Consumer behavior is affected and influenced
by social factors such as consumers small group, familly, social
roles and status.
*Age and life-cycle stage People change the goods and services
they buy over their lifetimes, also food, clothes, Buying is also
shaped by the stage of the family life-cyclethe stages
through which families might pass as they mature over time.
So iPhone attracts people from all ages, while BlackBerry when
released it was announced as Businessmen Phone (iPhone
Users Watch More Video and are Older than You Think |
Nielsen Wire, 2009)
1. Environmental Factors
*Economic developments
*Supply Conditions
*Technological change
*Political and regulatory developments
*Competitive developments
*Culture and customs
2. Organizational Factors
*Objective
*Policies
*Procedures
*Organizational Structure
*Systems
3. Interpersonal Factors
*Authority
*Status
*Empathy
*Persuasiveness
4. Individual Factors
*Age
*Income
*Education
*Job Position
*Personality
*Risk attitudes
It is important to BlackBerry to understand and study these influences in order to
know how to act in the market and to save its products, while if it didnt
understand these influence well it may lead it to failure in the market.
Whether you work in the consumer or Business to Business market, consider the
length of buying process for your customers and the degree of risk involved for
them. Identify the key influential factors affecting their decision making. If you
can determine these factors, you are starting to establish a deeper understanding
of how your customers behave and what influences them.
If you dont have a clear idea for your costumers, you have to
figure it out. Look for a group of consumers or businesses that
share a very specific need or want. talk to people and study
existing businesses and products to find a void that you can fill.
If you already have a product, you should look how to develop
it and search if there is problem in it to fix it and to avoid in the
next time, to keep on trust with costumers. In BlackBerry case
they should change their products and the operating system,
since there is no way to add littlie stuff on it since costumers
changed the race of mobiles they are using to shift to the
more developed and modern Smartphones iPhone, and
Samsung
b. Get to Know your Costumer well
Look and search for your costumers habits, lifestyles, needs
and desires. Go out and search and study your costumers
behaviors, contact and communicate with them, know what do
they need and want and listen very carefully. In another way,
BlackBerry should contact with its customers, and see what do
they really want what they cannot find in BlackBerrys
products to satisfy their needs and wants, what do they expect
in the new products, what are they waiting for.
c. Look out how to Reach your Costumer
Look out where do they live? What region and what country,
what do they read? What do they watch? What publications
do they use, what organizations and companies and
competitors are serving these costumers, and how effective
they are, once BlackBerry recognizes this, they can know
where to advertise and how and where to go into the
costumers personalities. As in examples, if the majority of
costumers are using social networks (Facebook, and twitter in
majority) they should figure out how to reach them on these
networks. If they are using iPhone study why? And how did
apple reached your costumers.
d. Focus your Efforts and Promotions
First, BlackBerry should get rid of any product or service that
didnt achieve the targeted costumers. Work on new
promotions and services with competitor price in order to
compete with other businesses. Apply as much as they can
free applications that would attract the targeted costumers,
since costumers using Smartphones are into free applications
more than paid ones. Set yourself off from your competition.
Show your customer why he or she should buy from you.
Works Cited
Agency, Y. N. (2012, September 9). (LEAD) Galaxy S3 Sales to top 30 millions Samsung| YONHAP NEWS.
Retrieved December 8, 2012, from YONHAP NEWS:
http://english.yonhapnews.co.kr/business/2012/09/12/7/0501000000AEN20120912003951320F.HTML
Apple. (2011, October 17). Apple- Press Info- iPhone 4s First Weekend Sales Top Four Million. Retrieved
December 8, 2012, from Apple: http://www.apple.com/pr/library/2011/10/17iPhone-4S-First-Weekend-
Sales-Top-Four-Million.html
BlackBerry, V. (2009). BlackBerry: Key Factors to the Sucess. Retrieved December 8, 2012, from
BlackBerry: http://vestroia-blackberry.blogspot.com/2011/11/key-factors-to-success.html
infographicsshowcase. (2012). The Seven Types of Iphone Owners Infographic | Infographics Showcase.
Retrieved December 9, 2012, from infographicsshowcase: http://www.infographicsshowcase.com/the-
seven-types-of-iphone-owners-infographic/
Johnson, B. (2009, January 21). Barack Obama to use BlackBerry as president, according to reports
|World News| guardian.co.uk. Retrieved December 8, 2012, from the guardian:
http://www.guardian.co.uk/world/2009/jan/21/barack-obama-blackberry-national-security
Motion, R. I. (2012). RIM Copmany - Learn about Research in Motion. Retrieved December 8, 2012, from
RIM: http://www.rim.com/company/
nielsenwire. (2009, June 10). iPhone Users Watch More Video and are Older than You Think | Nielsen
Wire. Retrieved December 09, 2012, from nielsenwire:
http://blog.nielsen.com/nielsenwire/online_mobile/iphone-users-watch-more-video-and-are-older-
than-you-think/
Staff, V. (2012, January 27). Top 10 challenges facing RIM's new chief executive | IT news from v3.co.uk.
Retrieved December 9, 2012, from v3.co.uk: http://www.v3.co.uk/v3-uk/news/2141633/challenges-
facing-rims-chief-executive/page/2