RESEARCH BRIEF

BACKGROUND

UAE Exchange is a leading global remittance, foreign exchange and payment solutions brand
with a presence in 32 countries. Added to this ensemble of services is the Middle Easts first
multi-currency prepaid travel card, go cash.
Go Cash Card mainly aims to provide the following features-
1. It makes your travelling abroad, easy and hassle free.
2. With the gocash card you can organize travel money and hold up to six currencies on one
card and use it at all MasterCard enabled POS machines and ATMs.
3. The gocash card is a reloadable, multi-currency card that offers an easy and secure way to
access your money in a foreign country.
4. Easy to purchase, use and reload, it provides you the flexibility and convenience to move
your funds between six different currencies while travelling.
5. Its exchange rate lock facility ensures that your money is protected against currency rate
fluctuations.

VISION AND MISSION

Corporate Vision:
Our goal is not just to expand our realms steadfast and explore further opportunities for growth
but to be reckoned as the nations best liked and natural first choice in financial services.

Corporate Mission:
UAE exchange was founded on the towering resolve to provide service that surpasses all the
conceivable notions of excellence. Our mission has been fulfilled; but untiring efforts still
continue to constantly rededicate ourselves and redefine our service to meet the heightened
expectations of our esteemed clients. We are also committed to making our nation proud by
reinforcing its economic and social growth in our humble way, adding to the nations foreign
exchange reserves and opening wide, the windows of opportunity to aspiring new talents

Program:
Go cash card is a reloadable multi-currency prepaid travel card issued by UAE Exchange in
association with MasterCard that enables you to pay for purchases, carry out online transactions
or withdraw cash from ATMs while you are travelling. You can use the card at merchant
locations worldwide where MasterCard is accepted electronically, including shops, ATMs,
restaurants, hotels, online and over the phone.
PURPOSE OF RESEARCH

Research Aim:
The aim of the research is to provide UAE exchange with a developed version of a multi-
currency card to meet the expectations of the existing and potential customers. And to reach the
expected sales of the multi-currency card to targeted customers.

Research Objective and Information Needs:

1. To Understand the segment of the customer using various modes of payment.

a. The age, gender, background and frequency of travelling of the current customer.

2. Exploring Barriers being faced by the identified feasible group.

a. What are the various physical, social, intellectual and financial barriers being
faced that are preventing people from using the Multi currency card?

3. Exploring the feasible segment who are not using the Multi currency card.
a. What is back ground of people who are not using the Multi Currency card?

4. To understand the perceptions & attitude towards the use of multi-currency travel card.
a. How easily Accessible the card is?
b. The fees structure & the transactional charges associated with the card.

5. Identifying the strategies of the competitors facilitating the Multi currency card.
a. Who are the present competitors?
b. What strategies being used by the present competitors?

SEGMENT INTEREST
The organization will be expected to explore the above areas of interest with:
Customers (including friends and non-friends)
Non-customers
Stakeholders (Staff)

REPORTING REQUIREMENTS
The UAE exchange will require a detailed written report and a presentation to the staff as the
outcome from this research. The report must be clear, manageable and user-friendly. The report
will be shared with all staff and board at the UAE exchange, Dubai. The main volume of the
report should be produced as 1 hard copy and an electronic version. Copyright for the report
should be assigned to the UAE exchange, for the sole purpose of contributing to the marketing
and audience development work. Any other use will be subject to negotiation with the consultant.
TIMESCALE
The report has to be written and adopted without compromising on the quality and
comprehensiveness of the document and the process of producing it. A period of two months has
been allocated for this project.

BUDGET
A sum of AED 60,000 amount will be covered as the project fees which includes research,
planning, meetings, mailings, travel and other materials and resources as per the requirement

PROPOSALS
The closing date for proposals is in two months time from the date of this document.
Respondents are asked to outline:
Our proposed methodology, budget and timetable
Our relevant skills and experience
The details of the team members including their relevant experience and professional
qualifications
The details of references
The proposal should be emailed email address detailed below. Respondents will be informed
regarding the UAE exchange Multi-currency card decision two weeks after the closing date of
proposal. Successful respondents will be invited to an interview at UAE exchange.

CONTACT NAME AND NUMBER

We would like to discuss this brief prior to submitting a proposal please contact the director
using the contact details outlined below.