Holiday Inn Report

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MANAGEMENT

INFORMATION
SYSTEMS.

Nischay khurana

Linta James

Tessa Joseph
Introduction
HOLIDAY INN (AUGUST 1, 1952)
Holiday Inn is a multinational brand of hotels, part of the British
InterContinental Hotels Group. Originally a U.S. motel chain, today it
is one of the world's largest hotel chains, with 3,463 hotels globally
hosting over 100 million guest each year. The hotel chain is based in :
Atlanta, USA, London, UK, and Rio De Janeiro, Brazil, India
By the beginning of 1956, there were 23 Holiday Inns operating with
seven more due to open by year's end. In 1957 Wilson began
franchising the chain as Holiday Inn of America, mandating its
properties be standardized, clean, predictable, family-friendly, and
readily accessible to road travelers. The chain grew dramatically as a
result, with 50 locations across the country by 1958, 100 by 1959, 500
by 1964, and the 1,000th Holiday Inn, in San Antonio, Texas, in 1968.

In 1965 the chain launched Holiday, a centralized reservation system


where a visitor to any Holiday Inn could obtain reservations by
teleprompter for any other Holiday Inn location. The only comparable
systems at the time were operated by airlines (Sabre made its debut in
1963). Promoting itself as "your host from coast to coast", Holiday
Inn added a call center after AT&T's introduction of +1-800 toll-free
telephone number service in 1967 and updated its systems as desktop
microcomputers, an invention of the 1970s, found their way into
travel agencies.

Branded as "The Nation's Innkeeper", the chain put considerable


financial pressure on traditional motels and hotels, setting the
standard for competitors like Ramada Inn, Quality Inn, Howard
Johnson's, and Best Western. By June 1972, with over 1,400 Holiday
Inns worldwide, Wilson was featured on the cover of Time magazine
and the motto became "The World's Innkeeper".

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In the 1960s, Holiday Inn began franchising and opening
campgrounds under the Holiday Inn Trav-L-Park brand. These
recreational campgrounds were listed in the Holiday Inn directories.

In 1963, Holiday Inn signed a long-term deal with Gulf Oil


Corporation where it agreed to accept Gulf credit cards to charge food
and lodging at all of its US and Canadian hotels in return for Gulf
building service stations on many Holiday Inn properties, particularly
near major U.S. and Interstate highways. The arrangement was copied
by competing lodging chains and major oil companies during the mid-
to-late 1960s, but fell out of favor following the 1973 oil crisis. The
Gulf/Holiday Inn arrangement ended around 1982.

The company later branched into other enterprises, including Medi-


Center nursing homes, Continental Trailways, Delta Queen, and
Show-Biz, Inc., a television production company that specialized in
syndicated country music shows. Wilson also developed the Orange
Lake Resort and Country Club near Orlando and a chain called
Wilson World Hotels. The acquisition of Trailways in 1968 lasted
until 1979, when Holiday Inn sold Trailways to private investor Henry
Lea Hillman Sr of Pittsburgh, Pennsylvania. In the years during which
Trailways was a subsidiary of Holiday Inn, television commercials for
Holiday Inn frequently showed a Trailways bus stopping at a Holiday
Inn hotel. Wilson retired from Holiday Inn in 1979. As of 2014,
Wilson's family still operates hotels as part of the Kemmons Wilson
Companies of Memphis.
Although still a healthy company, changing business conditions and
demographics saw Holiday Inn lose its market dominance in the
1980s. Holiday Inns, Inc. was renamed "Holiday Corporation" in
1985 to reflect the growth of the companys brands, including
Harrah's Entertainment, Embassy Suites Hotels, Crowne Plaza,

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Homewood Suites, and Hampton Inn. In 1988, Holiday Corporation
was purchased by UK-based Bass PLC (the owners of the Bass beer
brand), followed by the remaining domestic Holiday Inn hotels in
1990, when founder Wilson sold his interest, after which the hotel
group was known as Holiday Inn Worldwide.

Some of the family companies

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OBJECTIVES

What are the existing information system they use?


Types of software used
Which is the most popular software, primary software which
controls other software?
Earlier softwares?
What are they using apart from software management system?
Is software information system centralized?
Do they want to improve?
Do they have Wi-Fi?
Effectiveness
Competitors

THE SYSTEMS USED ARE


OPERA
MICROS

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OPERA Customer Information System (OCIS)
The OPERA Customer Information System (OCIS) is a unique
software product that collects and manages individual guest, travel
agent, source, group and company profile data in a central database
that can be shared by multiple properties. OCIS collects demographic
information (postal and e-mail addresses, phone numbers, etc.),
complete stay details, production data and revenue statistics. In
addition, the OCIS Memberships module supports virtually any type
of frequent flyer or loyalty program. OCIS can be used strategically
by the hotel or chain to support Sales efforts and to enhance customer
relationship management. The main modules

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Key Features:
Seamless integration with other OPERA systems
As part of the OPERA family of products, OCIS is completely
interoperable with all OPERA products including ORS, SFA,
PMS, S&C, OWS and GDS
Multiple addresses, phone numbers and many more
An unlimited number of postal addresses, e-mail addresses,
phone numbers, membership IDs etc. may be associated with
each profile. Specific contact information may be designated as
primary for the profile.
Centralized membership program management
Membership program administration features automatically
collect stays, nights and revenue data from PMSs for
administration of programs. OCIS Memberships supports bonus
points and promotions, monitors membership tier qualifications
and tracks award point consumption.
Profilesubscriptions
Profiles are kept up-to-date throughout the chain through a
sophisticated subscription module. Subscribed profiles may be
managed centrally and by designated local properties.
Profile relationships for rate entitlements and commissions
Affiliations between guests and companies, agencies, groups or
sources can be recorded in guest profiles to allow the guest to
access negotiated rates. Agents and source profiles may be
configured to specify commissions to be paid when the profile is
associated with a reservation.
AdvancedMatch&Merge
Hotel chains can minimize profile duplicates by using the Match
& Merge feature. Customizable merge rules can be configured
to determine whether or not possible duplicate profiles should
be automatically merged, remain as separate profiles or
manually reviewed

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Key Benefits:
Inherently part of ORS and integrated with PMS
Shared profile and reservation information
Flexible, multi-tiered membership tools
Easy distribution of rates to hotels
OPERA CAN BE USED IN
Hotels & Resorts
Foods & Beverage
Retail Business
Casino
Cruise
Government
Stadiums And Arenas
Theme Parks

HOTELS & RESORTS


MICROS offers a wide range of scalable and modular property and
central solutions for effective hotel management. Whether you operate
a single boutique hotel or an international, multi-branded hotel chain,
MICROS will put together a solution that perfectly fits your unique
business needs. The portfolio encompasses solutions for front office,
back office, CRM, sales and catering, revenue management,
reservations, distribution and a lot more. With more than 1,000+
certified interfaces to external systems we ensure the best connectivity
and smooth running business processes.The MICROS OPERA
Enterprise Solution is a truly comprehensive software suite for
property management and core central systems. It offers hotel
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operators the ability to share information across multiple applications
and properties on a single database. Specifically designed for the
demanding environments of chain hotels, OPERA offers central
modules, including central reservations systems for centralized
guestroom booking, sales force automation for centralized function
space sales, and a customer information system, the customer
relationship management (CRM) package specifically designed for
the hotel industry.

OPERA Enterprise Solution

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Highly scalable
A variety of deployment options
Central systems for corporate management
The OPERA Property Management System provides all the tools
for handling reservations, checking guests in and out, assigning rooms
and managing room inventory, accommodating the needs of in-house
guests, and handling accounting and billing. The property
management software is configurable to each propertys specific
requirements and operates in either single-property or multi-property
mode, with all properties in an enterprise sharing a single database.
OPERA Property Management System is fully integrated with all
OPERA property solutions and central systems solutions.

Opera is used in all the co companies of holiday inn.it is mainly used


in front office in the organization we visited. They use mainly for
allotting rooms in the hotel. In earlier days before the implementation
of the system, every room was allotted a specific slot. When the room
was booked by the guest.

The slot will be allotted to that particular guest and all his restraunt
bills and other facilities he used would be recorded in that particular
slot. But with the introduction of opera things became very easier and
faster. When the guest arrive all his details are entered in Opera. He
can select the room, whether it is the suite,deluxe or the normal room.
Along with that if he uses other facilities like restraunt he need not
pay the bill then. The bill is recorded in macros from where it is
directed to Opera. So he need to pay the bill only when he checks out.

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MICROS

The term MICROS is an acronym for Modular Integrated Cash


Register Operating Systems.

MICROS Systems' software and hardware is used in the restaurant


industry and primarily includes touch screen computers for the
serving staff to place orders, which are then sent to kitchen and bar
printers for preparation. The back-office and enterprise software allow
different types of reports, such as total sales and total menu items
sold, to be produced.

MICROS provides different products for different restaurant sizes and


styles, including products for single-entity restaurants, major chain
restaurants (with centralized reporting) and multiple-restaurant
properties, including casinos, stadiums and cruise ships. MICROS
products have the ability to interface to other systems such as
inventory control systems and hotel systems.

MICROS-Fidelio, a division/part of MICROS, offers several products


for hotel systems including Property Management Systems, Central
Reservations Systems, and Sales & Catering software, and is often
installed at the same site as MICROS point of sale systems for
interface integration.On June 23, 2014, Oracle Corporation
announced that it is buying MICROS Systems for $68 per share in
cash for a total value of approximately $5.3 billion.

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MICROS offers a range of software, hardware and related services
along with rapidly growing cloud solutions to manage hotels, food &
beverage facilities, and retailers. MICROS' proven and innovative
technologies are built and serviced by more than 6,600 employees
with deep domain expertise and are in use across 330,000 customer
sites in 180 countries.
Cloud, mobile, social, big data and the internet of things are
impacting every industry, encouraging companies to modernize in
order to compete effectively. The addition of MICROS extends
Oracle's offerings in industries by combining MICROS' industry
specific applications with Oracle's business applications, technologies
and cloud portfolio. Together, Oracle and MICROS will help
Hospitality and Retail companies to accelerate innovation, transform
their and delight customers with complete, open and integrated
solutions.
Point-of-Sale
9700 HMS
The MICROS 9700 HMS point-of-sale system is used in the
entertainment marketplace, including casinos, stadiums, hotels and
cruise ships. The 9700 HMS is platform- and database-independent. It

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can be installed on Multiple Windows platforms and can have the
database run on MS-SQL or Oracle, including Oracle on Linux. 9700
HMS is installed at sites ranging from small, specialized operations to
large enterprise configurations spanning multiple properties in large
geographic areas.
MICROS Simphony
Built upon 9700 HMS, Simphony is a fully scalable cloud based
solution to manage an enterprise point-of-sale. Hosted by MICROS
hosting center or the customer, Simphony offers one central database
running on SQL Server 2008 or Oracle database software. Local
restaurants no longer require a back-office PC running the MICROS
software, meaning local stores still require the purchase of the POS
terminals and supporting hardware. MICROS Simphony Enterprise
Management Console can be downloaded onto any PC connected to
the internet and gives a direct connection to the Simphony server. This
allows any Point of Sale changes to be made to any site anywhere in
the world.
MICROS RES (3700)
MICROS RES offers a complete point-of-sales solution with
comprehensive reporting, tools for the back-office, restaurant
operations, and guest services. MICROS RES provides end-to-end
communications throughout operation to increase efficiency and
speed of service. The latest release, as of February 2013 is 5.1 which
now supports Windows 7 installations. RES uses SybaseSQL
Anywhere/Adaptive Server Anywhere standard relational database
management system (RDBMS).
MICROS RES offers a number of solutions as a part of the product
portfolio including; Table Management System: Offering the ability to
take reservations, assign guests to wait lists, toggle table statuses &
online reservations via my Reservation online service.
GSS: A local customer database managing customer information,
local gift card management, customer loyalty

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KDS: Kitchen display system
Labor Management: Managing aspects of labor locally including;
scheduling, time card edits, payroll deductions & employee
management
Product Management: A fully integrated inventory management
software. This software lends the ability to order, receive, ente PO's,
inventory counts & full depletion from inventory when sold through
the MICROS POS
MICROS
MICROS e7 is a point-of-sales system aimed at smaller restaurant
locations. The system is not as customizable or detailed as 3700 or
9700, but is simpler and more user friendly. It has a built in limit of
supporting at most 1 PC and 6 workstations. As of February 2013 the
latest version is 3.2 which now supports Windows 7 installations.
MICROS e-business Suite
MICROS has a full range of online cloud based software for
managing a full range of different products;
Micros: an online reporting engine which works with all MICROS
software. E7, RES & 9700 relies on a polling service that posts to the
micros database at increments of 15 minutes. Simphony is fully
integrated with micros and posts real time to the portal.
Labor: an enterprise cloud based solution for managing labor. Offers
the ability for local stores to create schedules which can be submitted
to a regional manager or head office for approval, this schedule will
produce forecasted numbers based upon historical totals and can offer
a projected labor cost based upon a schedule. This feature also allows
employees to log into the Labor portal to review their schedules and
request time off. Labor also allows for managers to login for editing
time cards, manage payroll deductions and the employee database.
Inventory: an enterprise cloud based solution for managing local store
inventory. Offering the ability to interface directly with major food

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distribution companies, managers can log into Inventory and place
orders which will directly transfer to the distributor. Also gives the
ability to receive, print count sheets, track inventory with a full
interface into the MICROS pos.
Reservation: a cloud based system for making online reservations
which will transfer locally to the MICROS table management
systems. Manage by time the amount of tables or covers you wish to
take and offer suggestions when those time slots are full.
Care: an enterprise cloud based solution for managing gift cards and
customer loyalty. Care allows one to interface with the MICROS POS
and issue gift cards that can be redeemed or reloaded at any location
in your enterprise. Also allows for loyalty programs including points
that could be redeemed for product or service.
Property Management with OPERA
OPERA is the MICROS property management system used in many
large hotel chains, such as Travelodge Hotels UK, Crown Resorts,
Hyatt Hotels and Resorts, Rydges Hotels and Resorts, Oberoi Hotels
& Resorts, Marriott Hotels and Starwood Hotels and Resorts Resorts
and Suites, Radisson Hotels and Resorts (subsidiary of Carlson
Companies), the InterContinental Hotels Group and the Thistle
Hotels.
It is the successor to the popular Fidelio PMS (Property Management
System).
Uses of micros
Front office
Back office
Sales
Catering
Revenue management
Reservation
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Advantages
SAVES TIME
ORDER ACCURACY
BETTER MANAGEMENT
RELAIBILITY
PAPER SAVING

WORKING:
When a customer places order in the restaurant the staff can directly
gave this order to kitchen and bar printers for preparation as well as to
opera information system which is used in front office. One of the
main advantages is that the customer is supposed to pay the bill only
when he leaves the hotel. Here both opera and micros share a
common data base.

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SCOPE OF IMPROVEMENT
HRMS
Material control

Holiday inn does not have an information system for human resource
management and for material control .They still uses registers to store
employee details which includes their personal details, qualification,
position, attendance etc.

References :
http://www.jmis-web.org/issues.
Wikipedia.
Holiday Inn official website .
The meeting with H.R of holiday Inn.

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