Blue Star is India's leading air conditioning and commercial
refrigeration company, with an annual revenue of over 3,500
crores (over US$ 510 million), a network of 35 offices, 5 modern manufacturing facilities, 2,700 employees, 2,200 dealers and 600 retailers. Blue Star's integrated business model of a manufacturer, contractor and after-sales service provider enables it to offer an end-to-end solution to its customers, which has proved to be a significant differentiator in the market place. In fact, every third commercial building in India has a Blue Star product installed. The company identified a new value proposition of 'Nobody Cools Better' which highlights the unmatched expertise, experience and deep understanding of the science of cooling that Blue Star offers to its customers.
In the current fiscal, the company has grown by around 30%.
Currently, Blue Star is operational with a market share of 11.5%, and is confident of gaining a market share of 12.5% by FY18
VIR S ADVANI - MANAGING DIRECTOR
SUNEEL M ADVANI CHAIRMAN ASHOK M ADVANI Retired chairman
Targets: corporate, commercial as well as residential customers.
Recent business: residential water purifiers business with a
stylish and differentiated range including Indias first RO+UV Hot & Cold water purifier
Blue Star crossed the 3,000 crore revenue milestone in 2015.
The AC market has been growing faster than other sectors, at
CAGR of 18-20% over the last decade.
BCG MATRIX: The Boston Consulting group's product portfolio
matrix (BCG) is designed to help with long-term strategic planning, to help a business consider growth opportunities by reviewing its portfolio of products to decide where to invest, to discontinue or develop products. The Ansoff Growth matrix is another marketing planning tool that helps a business determine its product and market growth strategy. Market penetration is the name given to a growth strategy where the business focuses on selling existing products into existing markets.