PERSONAL BRIEF

SONG TITLE AND ARTIST:

NEVER BE LIKE YOU BY FLUME FT. KAI

GENRE:

POP

TARGET AUDIENCE:

THE TARGET AUDIENCE OF THE MUSIC VIDEO WILL COINCIDE WITH THE TARGET AUDIENCE FOR
THE ORIGINAL PIECE OF MUSIC (WHICH IS POPULAR MUSIC - POP MUSIC), AND BECAUSE OF
ITS GENRE THIS WILL MOST LIKELY BE YOUNG PEOPLE IN THEIR LATE TEENS TO EARLY TWENTIES.

WHERE WILL IT BE AIRED?

THE VIDEO WILL MOST LIKELY BE AIRED ON THE YOUTUBE WEBSITE, AS RESEARCH SHOWS THAT
THIS IS THE MOST COMMON WAY FOR MODERN DAY MUSIC VIDEOS TO BE AIRED TO THE
PUBLIC (WITH THE TELEVISION COUNTERPARTS BEING AIRED LATER ON). AIRING THE VIDEO ON
YOUTUBE ALLOWS IT TO GAIN MORE EXPOSURE VIA THE INTERNET AND THE ABILITY FOR EASIER
ACCESS ACROSS THE WORLD (FOR EXAMPLE, NOT EVERY COUNTRY HAS ACCESS TO THE MTV
CHANNEL, HOWEVER MOST COUNTRIES WITH ACCESS TO THE INTERNET CAN USE YOUTUBE).

WHAT ELEMENTS NEED TO BE IN THE PRODUCTION?

THE MOST IMPORTANT ELEMENT THAT NEEDS TO BE INCLUDED IN THE PRODUCTION OF THE
VIDEO (AS INDICATED FROM RESEARCH CONDUCTED VIA SURVEYS) WILL BE THE FUSION OF
BOTH A STANDARD NARRATIVE STRUCTURE (THAT INCLUDES A CONVENTIONAL STORYLINE) AS
WELL AS A NARRATIVE FORMED OF ABSTRACT IMAGERY AND COLOURS. AS WELL AS THE
NARRATIVE CHOICES, THE CASTING OF BOTH MALE AND FEMALE LEADS FOR THE VIDEO IS
IMPORTANT, AS THEY POLLED THE HIGHEST ON OUR SURVEY, THE INCLUSION OF BOTH THESE
LEADS CAN ALSO HELP OUR AUDIENCE RELATE WITH THE VIDEO AND BECOME MORE
INVOLVED IN THE NARRATIVE THAT WE ARE FOCUSING SO MUCH ON.

SUBMISSION DATE:

10TH FEBRUARY 2017