02-03-2017 Dierberg Cluser Recap Reports

BrandXPinc.
Off Premise Recap
Submission ID 362156166222896402
Submission Date 02-05-2017 20:09:27
Submission IP 107.143.154.222
Event Date 02/03/2017
Product/Brand Yellow tail
Job Number ?
Event Address Manchester rd ellisville
Start Time 4:45
AM/PM PM
End Time 7
AM/PM PM
BrandXPinc. Event Staff Name Molly koltun
Event Type Off Premise
Event Traffic Fair
Account Type Grocery Store
Sample Cup Size 1 oz.
Sample Cups BrandXPinc. Provided
Total Amount of Product Na

Purchase
Product Purchase No Purchase
Demographics by Age (Check 41+ years of age

Predominant)
Product #1 Sampled By Variety & Yellow tail Pinot grigio

Flavor
Product #1 Number of Samples 16

Distributed
Product #1 Number of Units Sold 4
Product #2 Sampled By Variety & Blend

Flavor

Distributed

The Event Location Had Enough Agree
of the Product In Stock To
Sample
Did You Sell Out of the Product No

Sampled?
I Was Asked To Sample A Variety No

or Brand Other Than What Was
On My Booking Sheet.
Overall Event Rating 1-5 With 5 3

Being The Best
Specific Product Comments From

Very good price. They preferred the blend
Consumers
Area of Set Up in Store Endcap Near Liquor Center
Did The Store Have Signage For Yes

the Product Sampled?
Photo Event Staff With Table/Set

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Photo of Product On Shelves
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Customer Interaction Photo
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BrandXPinc. Off Premise Recap
Submission ID 362080910854414741
Product/Brand Yellow Tail and Berringer
Event Address 2460 Taylor Rd, Wildwood, MO 63040
Start Time 3:45
AM/PM PM
End Time 6:00
AM/PM PM
BrandXPinc. Event Staff Name Michele Elmroe
Event Traffic Good
Total Amount of Product 0.00

Purchase

Predominant)
Product #1 Sampled By Variety & Yellow Tail Merlot

Flavor

Distributed
Product #2 Sampled By Variety & YT Shiraz

Flavor

Distributed
Product #3 Sampled By Variety & Beringer Cab

Flavor
Distributed
Product #4 Sampled By Variety & Beringer Chard

Flavor

Distributed

Sample

Sampled?


Being The Best
1). I've always like these wine.

2) It's a good wine for price.
Consumers
3) I love these sales.
Area of Set Up in Store Rear of Store/Central Traffic Aisle


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Submission ID 362080540854529657
Event Address 1730 Clarkson Rd, Chesterfield, MO 63017
Start Time 1:15
AM/PM PM
End Time 3:30
AM/PM PM
BrandXPinc. Event Staff Name MICHELE ELMORE
Event Traffic Poor

Purchase

Predominant)
Product #1 Sampled By Variety & BERRINGER CHARD

Flavor

Distributed
Product #2 Sampled By Variety & Beringer Cabernet Sauv.

Flavor

Distributed
Product #3 Sampled By Variety & YELLOW TAIL CHARD

Flavor
Distributed
Product #4 Sampled By Variety & YELLOW TAIL CAB

Flavor

Distributed

Sample

Sampled?


Being The Best
1.) I already have a couple of bottles from the last sale.

2) I like Berringer better than Yellow Tail
Consumers
3) Berringer cab is good.


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Submission ID 362080244854375742
Event Address 421 Lafayette Center, Ballwin, MO
Start Time 10:45
AM/PM AM
End Time 1:15
AM/PM PM
BrandXPinc. Event Staff Name Michele Elmore
Event Traffic Poor

Purchase

Predominant)
Product #1 Sampled By Variety & White Zinfandel

Flavor

Distributed
Product #2 Sampled By Variety & Beringer Cabernet Sauv.

Flavor

Distributed
Product #3 Sampled By Variety & Yellow tail Merlot

Flavor
Distributed

Sample

Sampled?


Being The Best
1) Very tasty
2) I had most of these wines.
Consumers
3) Great price.


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Submission ID 362037023952819111
Product/Brand Beringer and Yellowtail
Event Address Dierbergs southroads 12420 tesson ferry
Start Time 3:45
AM/PM PM
End Time 6
AM/PM PM
BrandXPinc. Event Staff Name Tracy Swigert
Event Traffic Fair
Sample Cups Client Provided
Total Amount of Product 5 dif bot

Purchase

Predominant)
Product #1 Sampled By Variety & Beringer moscato

Flavor

Distributed
Product #2 Sampled By Variety & Beringer Cabernet

Flavor

Distributed
Product #3 Sampled By Variety & Yellowtail Pinot Grigio

Flavor
Distributed
Product #4 Sampled By Variety & Yellowtail shiraz

Flavor

Distributed
Product #5 Sampled By Variety & Columbia Crest red blend

Flavor

Distributed

Sample

Sampled?
I Was Asked To Sample A Variety Yes


Being The Best
"I'm not a drinker anymore but when I did it was beringer "
"Now that's a nice Pinot Grigio"
Consumers
"I was looking for wine to bring to dinner glad you had this cab"
Area of Set Up in Store Other


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Submission ID 362036322952400005
Product/Brand Been and yellowtail
Event Address Dierbergs 5640 telegraph
Start Time 1:30
AM/PM PM
End Time 3:30
AM/PM PM
BrandXPinc. Event Staff Name Tracy Swigert
Event Traffic Fair
Total Amount of Product 4 dif bott

Purchase

Predominant)

Flavor

Distributed
Product #2 Sampled By Variety & Yellowtail Pinot noir

Flavor

Distributed
Product #3 Sampled By Variety & Beringer moscato

Flavor
Distributed

Flavor

Distributed

Sample

Sampled?


Being The Best
Specific Product Comments From "That's a great Cabernet to sip on while you cook with it."
Consumers " my daughter loves that moscato "


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Submission ID 362035553952635957
Product/Brand Beringer and Yellowtail
Event Address Dierbergs 860 Arnold commons
Start Time 10:45
AM/PM AM
End Time 1
AM/PM PM
BrandXPinc. Event Staff Name Tracy swigert
Event Traffic Poor
Total Amount of Product 3 dif bott

Purchase

Predominant)

Flavor

Distributed
Product #2 Sampled By Variety & Beringer white Zinfandel

Flavor

Distributed
Product #3 Sampled By Variety & Yellowtail Sauvignon blanc

Flavor
Distributed
Product #3 Number of Units Sold -

Sample

Sampled?


Being The Best

Cab is easy to drink for $5!
Consumers


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Submission ID 362029377889436190
Product/Brand Beringer and yellowtail
Job Number Dierbergs West Oak
Event Address 11481 Olive Boulevard Creve Coeur Missouri
Start Time 3:45
AM/PM PM
End Time 6:00
AM/PM PM
BrandXPinc. Event Staff Name Susan layton
Event Traffic Fair
Sample Cup Size 1/4 oz.
Total Amount of Product 0

Purchase
Demographics by Age (Check 31-40 years of age

Predominant)
Product #1 Sampled By Variety & Yellowtail Shiraz

Flavor

Distributed
Product #2 Sampled By Variety & Yellowtail reisling

Flavor

Distributed

Product #3 Sampled By Variety & Be white Merlot
Flavor

Distributed
Product #4 Sampled By Variety & Beringer white Zinfandel

Flavor

Distributed

Sample

Sampled?


Being The Best
Specific Product Comments From Customers really like Beringer white merlot they found the Yellow Tail Riesling two
Consumers acidic.


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Submission ID 362028821889143773
Product/Brand Beringer and Yellow Tail Event
Job Number Dierbergs Florissant
Event Address 227 north Lindbergh 67 Florissant Missouri
Start Time 10:45
AM/PM AM
End Time 1:00
AM/PM PM
BrandXPinc. Event Staff Name Frederick Kruse
Event Traffic Fair

Purchase

Predominant)
Product #1 Sampled By Variety & Beringer Chardonnay

Flavor

Distributed
Product #2 Sampled By Variety & Beringer White Zinfandel

Flavor

Distributed

Flavor

Distributed
Product #4 Sampled By Variety & Yellowtail Moscato

Flavor

Distributed
Product #5 Sampled By Variety & Beringer Red Moscato

Flavor

Distributed
Additional Product Sampled & Baringer Chnin Blanc Sold 2

Units Sold

Sample

Sampled?


Being The Best
Im addition, A customer perchased 4 Baringer Bottles of the Red Crush Wine,and

he,said it was the,Bomb! The best he ever taisted. Samplers also like the taste of
Consumers
Yellowtail pinot Grigio


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Submission ID 362028818889835398
Job Number Dierbergs Warson Woods
Event Address 9901 Manchester Road St Louis Missouri
Start Time 1:15
AM/PM PM
End Time 3:30
AM/PM PM
Event Traffic Poor

Purchase

Predominant)
Product #1 Sampled By Variety & Yellowtail Cabernet

Flavor

Distributed
Product #2 Sampled By Variety & Yellowtail Chardonnay

Flavor

Distributed

Product #3 Sampled By Variety & Beringer Pinot Grigio
Flavor

Distributed
Product #4 Sampled By Variety & Beringer Moscato

Flavor

Distributed

Sample

Sampled?


Being The Best

Not enough traffic at this location had difficulty getting anyone to come to my table
Consumers


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Submission ID 362028114889936339
Job Number Dierbergs Fenton
Event Address 450 Old smizer Mill Road Fenton Missouri
Start Time 10:45
AM/PM AM
End Time 1:00
AM/PM PM
Event Traffic Poor

Purchase

Predominant)
Product #1 Sampled By Variety & Beringer Moscato

Flavor

Distributed

Flavor

Distributed

Product #3 Sampled By Variety & Yellowtail Chardonnay
Flavor

Distributed

Flavor

Distributed

Sample

Sampled?


Being The Best
Specific Product Comments From I had difficulty getting anyone to stop by my table most people said it was too early to
Consumers drink.


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Submission ID 362025839802189506
Product/Brand Beringer
Event Address Dierbergs Wentzville
Start Time 1:30
AM/PM PM
End Time 3:30
AM/PM PM
BrandXPinc. Event Staff Name Debbie Riggins
Event Traffic Fair

Purchase

Predominant)
Product #1 Sampled By Variety & Pinot Grigio

Flavor

Distributed
Product #2 Sampled By Variety & Merlot

Flavor

Distributed

Sample
Sampled?


Being The Best

Not extremely busy. Great price.
Consumers


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Submission ID 362025483802106005
Product/Brand Yellow Tail
Event Address Dierbergs Wentzville Pkwy
Start Time 1:30
AM/PM PM
End Time 3:30
AM/PM PM
BrandXPinc. Event Staff Name Debbie Riggins
Event Traffic Fair

Purchase

Predominant)
Product #1 Sampled By Variety & Moscato

Flavor

Distributed
Product #2 Sampled By Variety & Cabernet

Flavor

Distributed

Sample
Sampled?


Being The Best

Good go to wine and can't beat the price.
Consumers


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Submission ID 361993114085274569
Product/Brand Yellow Tail
Event Address Address: 703 E College St, Bolivar, MO 65613
Start Time 4:45
AM/PM PM
End Time 8:18
AM/PM PM
BrandXPinc. Event Staff Name Anabeth R Minx
Event Traffic Good
Sample Cups Client Provided

Purchase

Predominant)
Product #1 Sampled By Variety & Moscato

Flavor

Distributed
Product #2 Sampled By Variety & Pino Grigio

Flavor

Distributed
Product #3 Sampled By Variety & Shiraz

Flavor
Distributed

Sample

Sampled?


Being The Best
Traffic was good/constant for all three hours. There was a line at the liquor counter all of
the night. Several times the cashier had to ask for help at the second checkout counter.
Consumers Many people commented they "don't drink wine" so I pushed Moscato as a good
"girlfriend /ladyfriend" wine. Was able to get more men sampling; two men actually said
it was good!
Sampling created two conversions - sampled at checkout and the people decided to
swap their wines.
Each wine swap was for a Moscato.
No one purchased a large bottle (every bottle sold was a 750) both sizes were on sale
Area of Set Up in Store Front Main Entry


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BrandXPinc.

Off Premise Recap

Submission Date 02-05-2017 20:09:27

Event Date 02/03/2017

Product/Brand Yellow tail

Event Address Manchester rd ellisville

Start Time 4:45

BrandXPinc. Event Staff Name Molly koltun

Event Type Off Premise

Event Traffic Fair

Account Type Grocery Store

Sample Cup Size 1 oz.

Sample Cups BrandXPinc. Provided

Total Amount of Product Na

Product Purchase No Purchase

Demographics by Age (Check 41+ years of age

Product #1 Sampled By Variety & Yellow tail Pinot grigio

Product #1 Number of Samples 16

Product #1 Number of Units Sold 4

Product #2 Sampled By Variety & Blend

Product #2 Number of Samples 23

Product #2 Number of Units Sold 6

Did You Sell Out of the Product No

I Was Asked To Sample A Variety No

Overall Event Rating 1-5 With 5 3

Specific Product Comments From

Area of Set Up in Store Endcap Near Liquor Center

Did The Store Have Signage For Yes

Photo Event Staff With Table/Set

Photo of Product On Shelves

Customer Interaction Photo

Submission Date 02-04-2017 23:15:16

Event Date 02/03/2017

Product/Brand Yellow Tail and Berringer

Event Address 2460 Taylor Rd, Wildwood, MO 63040

Start Time 3:45

End Time 6:00

BrandXPinc. Event Staff Name Michele Elmroe

Event Type Off Premise

Event Traffic Good

Account Type Grocery Store

Sample Cup Size 1 oz.

Sample Cups BrandXPinc. Provided

Total Amount of Product 0.00

Product Purchase No Purchase

Demographics by Age (Check 41+ years of age

Product #1 Sampled By Variety & Yellow Tail Merlot

Product #1 Number of Samples 7

Product #1 Number of Units Sold 1

Product #2 Sampled By Variety & YT Shiraz

Product #2 Number of Samples 5

Product #2 Number of Units Sold 0

Product #3 Sampled By Variety & Beringer Cab

Product #3 Number of Units Sold 3

Product #4 Sampled By Variety & Beringer Chard

Product #4 Number of Samples 6

Product #4 Number of Units Sold 4

The Event Location Had Enough Agree

Did You Sell Out of the Product No

I Was Asked To Sample A Variety No

Overall Event Rating 1-5 With 5 3

1). I've always like these wine.

Area of Set Up in Store Rear of Store/Central Traffic Aisle