CASE STUDY

VODAFONE
TURKEY

At a glance
Profile:
Vodafone, one of the worlds
largest telecoms operators
MAKING BETTER
CONNECTIONS
Business Problem:
Need to effectively monitor its
Turkish sales and distribution
activities from a single centre

Solution:
Intermec CN50 mobile computer
Univera Panorama solutions Vodafone has now achieved maximum
Results: productivity in sales, distribution, logistics
Vodafone can now instantaneously
track and report sales, distribution and and supply management as a modern and
stock activities in its distribution
centres throughout Turkey pro-active commercial company.
Cneyt Ersin, Managing Director at Univera A.S.

In 2010, Vodafone, one of the worlds largest telecoms operators,

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looked to streamline its Turkish sales and distribution channels with
the implementation of a centralised web-based software to enable all
sales and distribution activities to be monitored from a single centre.
As part of this drive, they looked to connect their Turkish headquarters
directly with its distribution centres, mobile phone centres, Silver
dealers and sub dealers, while at the same time automating field
sales operations by using in-car invoice printers and handheld mobile
computers. The company looked for a single solution provider which
could manage the entire project from start to finish.
They ultimately engaged with Univera, a leading software company
and Intermec Platinum PartnerNet partner, to implement its
EnRoute Panorama solution. Due to their considerable experience
with projects of this magnitude, Vodafone felt confident in Univeras
project management and service capabilities.
A New Technology
Univeras Panorama, which was developed
on the basis of Microsofts SQL 2008
Enterprise Edition infrastructure, is entirely
based on a Net Web 2.0 infrastructure
and has major technological advantages,
including a swift web-based application
that can service thousands of users on a
page at once. For example, with 1,000 users
connected at any given time, Panoramas
response time can be as low as 0.8 seconds,
which is 4-5 times faster than competitive
solutions with response times closer to 3-4
seconds. The Panorama familys Mobile
Sales and Distribution System (MSD)
module can meet all the back-office needs
of a distribution company (distributor,
dealer, regional depot etc.). All invoicing,
ordering, dispatch, supply, current stock
management and finance transactions
are carried out over the MSD system.
Vodafone also chose 350 Intermec CN50
rugged handheld mobile computers to pair
with Univeras Panorama software solution.
With 3G technology, the Intermec CN50s
showcased high performance throughout
all test stages and allowed Vodafone to
seamlessly move from a system where field
operations were monitored manually, to an
automated one. Additionally, the CN50s eMDI
capabilities were one of the most enticing
features for Vodafone, as it allowed the
CN50s to scan survey forms and instantly
transfer the information back to the company
servers in real-time. Additionally, the CN50s
barcode reader capabilities, including the
ability to read any SIM card in the field, was
another feature which made the Intermec
product stand apart from the competition.
The deployment covered nearly 40
Vodafone distribution centres, including
approximately 350 Sales Representatives,
and more than 20,000 sales points.
Vodafone also uses Quest Panorama, a
commercial marketing solution within the
Panorama family. The EnRoute and Quest
Panorama products can operate separately VODAFONE
or together on a single platform. In the TURKEY
Vodafone project, both products are run on
a single platform supporting the activities
of sales representatives in the field as
well as commercial marketing activities.
To date, Vodafone has been able to take their Since deployment, Vodafone has
previously manual operations to a 100 percent already seen impressive results.
electronic environment, which has provided
instantaneous traceability as a result. Vodafone has now achieved maximum
productivity in sales, distribution, logistics
Achieving Success and supply management as a modern and
Under the new solution, Vodafone can pro-active commercial company, said
instantaneously track and report sales, Ersin. By implementing an internet-based
distribution and stock activities in its central information management system,
distribution centres throughout Turkey. Vodafone has adjusted their operations
to that of a contemporary global company
Vodafone looked to implement a centralized, with a competitive infrastructure by
web-based software system that would utilizing mobile handheld computers and
connect not only the Vodafone headquarters innovative Auto-ID technologies.
to its distribution centres, mobile phone
centres, Silver dealers and sub dealers, but
also automate its field sales team using
in-cab invoice printers operated via the
Intermec CN50 mobile computers, said
Cneyt Ersin, Managing Director at Univera
A.S. This enabled all sales and DC activities
to be monitored from a single centre.
Additionally, Vodafone also deployed
Univeras patented Akrobat In-Car
Printers for issuing invoices directly in-car.
Vodafones sales representatives can now
collect sales data using the CN50s barcode
reader, allowing them to automatically
monitor stock quantities and locations for
all products. Panorama also comes equipped
with special dashboard screens with flexible
reporting tools, allowing sales management CN50 Handheld Computer with Qwerty Keypad
to make faster decisions on product
inventory and location, and in turn meet
increasingly competitive sales conditions.

North America
Corporate Headquarters
6001 36th Avenue West
Everett, Washington 98203
Phone: (425) 348 2600
Fax: (425) 355 9551
North Latin America
Headquarters Office
Mexico
Phone: (+52) 55 52 41 48 00
Fax: (+52) 55 52 11 81 21
South Latin America Asia Pacific
Headquarters Office Headquarters Office
Brazil Singapore
Phone: (+55) 11 3711 6776 Phone: (+65) 6303 2100
Fax: (+55) 11 5502 6780 Fax: (+65) 6303 2199
Europe, Middle East Media Sales
& Africa EMEA: (+31) 24 372 3167
Headquarters Office USA: (513) 874 5882
Reading, United Kingdom http://intermec.custhelp.com
Phone: (+44) 118 923 0800
Fax: (+44) 118 923 0801 Sales
Toll Free NA: (800) 934 3163
Toll in NA: (425) 348 2726
Freephone ROW:
00800 4488 8844
OEM Sales
Phone: (425) 348 2762
Customer Service
and Support
Toll Free NA: (800) 755 5505
Toll in NA: (425) 356 1799
EMEA: intermec.custhelp.com
Internet
www.intermec.com
Worldwide Locations
www.intermec.com/locations
Copyright 2012 Intermec Technologies Corporation.
All rights reserved. Intermec is a registered trademark of
Intermec Technologies Corporation. All other trademarks
are the property of their respective owners.
612222-A 08/12
In a continuing effort to improve our products, Intermec
Technologies Corporation reserves the right to change
specifications and features without prior notice.
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