BJ'S Restaurant and Brewery - 2011 & 2013: A Financial Review Exercise

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BJS RESTAURANT AND BREWERY 2011 & 2013

A Financial Review Exercise

In partial fulfillment of the Requirements of Finance 11 Summer 2016

Submitted by: Submitted to:

John A. Alipio Ana Liza Romero Tan


Part 1 BJS Restaurant and Brewery

Product/Services offered: Beer, Pizza and other types of appetizers

Type of Industry: Restaurant

Address of Head Office: Huntington Beach, California

Part 2

BJ's Restaurants was founded in 1978 and first opened in Orange County, California. By 1996,
seven restaurants had opened between San Diego and Los Angeles. Originally known as Chicago
Pizza, the company went public about 1996, raising $9.4 million.[2]The company then bought
26 Pietro's Pizza restaurants in March 1996 in a $2.8 million deal in cash and assumed debt, but
then sold off seven of the locations with plans to convert the remaining Pietro's to what was then
BJ's Pizza.[2] Between 2010 and 2011, the National Retail Federation named it as one of the 10
fastest growing restaurants in the U.S. based on year-over-year sales. The pizza was an
immediate hit and, as years went by, new BJs restaurants were opened in beach cities along
Southern Californias coastline. In 1996, with seven restaurants in operation from San Diego to
Los Angeles, the first BJs brewery began production in our new restaurant in Brea, California.
The introduction of fine handcrafted beer was welcomed by guests and the newly renamed BJs
Restaurant & Brewery concept was launched. New menu items and new beers have been added
through the years as the BJs brand has expanded across the U.S.

In 1996, the company made an IPO of 1.8 million shares at $5 per share, and 2.1 million
warrants at $0.25 each, raising more than $9 million. In January 2005, BJ's hired Jerry Deitchle,
formerly President (2002-2004) and CFO (1995-2002) at the Cheesecake Factory. In March
2005, the company announced the completion of a $42.6 million private placement of common
stock with three large institutional investors. The transaction involved the sale of 2.75 million
shares of common stock at a price of $15.50 per share.

Over the years we expanded the BJs concept from its beginnings as a small pizzeria to a full
service, high energy casual dining restaurant with over 100 menu items, including appetizers,
specialty salads, soups, pastas, sandwiches, entrees and desserts. In 1996, we introduced our
own handcrafted beers through our first BJs Restaurant & Brewery in Brea, California and
today our brewing team continues to passionately brew a variety of award-winning handcrafted
beers you can enjoy on tap every day.

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