Table 1.

Comparison of category analysis among Magnolia Chocolate Ice cream with

Product
Category Category
Magnolia Chocolate Ice
Analysis Factors Chocolate Lacfream
Cream
Color
Taste
Product Texture
Mouthfeel
Aroma
Packaging Shape type
formats Materials type
types &
Net Weight
materials
Price
Price
Serving type
Advertising
Promotion type
Sales tactics
Positioning
Health claims
claim/trends
Volume
driven
Consumptio
Convenience
n drivers
driven
Health driven
Chocolate Lacfream
 Category Category Product
Analysis Factors Vanilla Nestle Ice Cream Vanilla Lacfream
Color
Taste
Product Texture
Mouthfeel
Aroma
Packaging Shape type
formats Materials type
types &
Net Weight
materials
Price
Price
Serving type
Advertising
Promotion type
Sales tactics
Positioning
Health claims
claim/trends
Volume
driven
Consumptio
Convenience
n drivers
driven
Health driven
Table 2. Comparison of category analysis among Vanilla Nestle Ice Cream with Vanilla
Lacfream