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Chapter 1 Summary
Chapter 1 Summary
Tipping points
o A threshold or critical point when a message takes off
o going viral
o All 3 are needed
1. Mavens possess the info and are the data bank for the
product
2. Connectors people talk to keep buzz going (social glue)
3. Salespeople sell it need charisma
o Stickiness factor has to be attractive
o Scalability be able to go from small to big easily
CAUTIONS
o Momentum may not reach tipping point.
o Trends come and go quickly
Katie Waskow