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Tongta, Lalah, Yuyu, Fah, Mind, Minnie, Oil, Grace , Fahsai, Chichi
Company overview
- vision
- to make people who participates in student marke think of our
product first.
- business purpose
- to sell pancake in an interesting way by unique shapes, adding
fillings, and toppings.
- to bring the best and impressive quality to customers
- current status of company
- Make profit
- the companys finished
- Continue to improve for the next business fair
- overall strategy for company
- Use a catchy slogan and image to make the company
interested.
- Has a place within the market because, we have only one
direct competitor
- Using high quality of products
- Serve an impressive and delicious pancake to the customers
- word of mouth strategy
Operations
- plan for product cost
- research the ingredient and the cost
- ((insert price / ingrediant spreadsheet))
- pricing strategy
- setting price thats able to compete with other shops
- price is enough to easily get to break even point
- margins (profit per item)
- 11.1 per cup
- operations complexity
- from plain ingredient
- become pancake
- adding fillngs
- adding toppings
- value chain management
- turn ingredients into pancake batter, 15b
- bake the pancakes 25b
- add the fillings to some of them 30b
- add the toppings 35b
- resources required
- pancake flour
- eggs
- milk
- chocolate syrup
- honey
- chocolate filling
- banana
- marshmallow
- ice cream
- whipped cream
Grace flowchart :
1. Research ingrediants and get product costs
2. Calcute the break even point and set up the price
3. Go buy products
4. Make the pancakes
5. test the pancake and see what to improve before the real selling
6. Sell and record finance
7. feedback from consumer and improve in the second time
Competitive analysis
- The waffle one is more organized than our group, because it has enough
ingredient and stuff and it also has some decorations that helps attracting other
peoples attention.
- SWOT Analysis
Strengths Weakness
- proper price - whipped cream and ice-
- offer something new for the cream melt because we had no heat
customers insulator
- Have low competition on - The pancake maker can
desserts compared to the others make only 7 pieces per one time
- Several choices to customers - Some ingrediants such as
- niche market marshmellow pieces were needed to
- The look of pancake is be cut into smaller pieces on spot,
unique. (cute animal shapes) alike bananas. We couldve
prepared this earlier instead of doing
it all on the table
- the ingredient is not enough
for make a pancake (in the last hour)
- dont have glove to protect
your hand from the hot pancake
maker
- the orders from customer are
not organized which may have lead
to billing mistakes
- Not enough space (not good
use of space)
- electricity
Opportunity Threats
- Looking forward to add new - Waffle shop from 10 graders
menu and new ingredient for next were directly opposite of our store
student market that will be held on - There were too many sweet
Feb. shops surrounds our shop.
- We could have online - Other dessert stores that
promoting such as on social media might have appear more in the next
platforms such as Instagram and student market fair
Facebook, as well as hanging
posters around school
- Improve the menu list by
showing clearer image of what we
sell and the toppings list
Finanicial summary
- financial reconciliation
Starting Capital 1088
Expense
Starting Capital Cost Quantity
Egg 41 THB 1 pack
Milk 2l 86 THB 1 gallon
Pancake flour 180 THB 3 (60/ box)
Iceing from home 1 bag
Pan from home 1 pan
Whipcream (optional) 150 THB 1 box
Maple Syrup 69 THB 1 bag
Cholcolate fillings 83 THB 1 bag
Banana*4 35 THB 1 pack
Ice cream Nestle (Vanilla)
(2) 59 x 2 = 118 THB 2 (59 / bowl)
Chocolate Chip (500g) from home 1 bag
Magarine 150g 89 THB 1 bag
Cocoa powder from home 1 kapook
Paper bowl 120 THB 1 pack
Spoon 45 THB 1 pack
Marshmellow 50 THB 1 pack
Shopping bag 22 b 2 * 11
Total expense
Net income
- return on equity
- liquidation
- discussion about over all financial performance
- Overall financial performance is well-circuited as the amount
spent was 1088, when the income was 1500, making the profit 412 baht