SWOT ANALYSIS

STRENGTH

Providing support for publishers through digital platforms- CREATE

Joint venture with Tata in 1970
Partnership with infibeam enables 24/7 product availability anywhere access in digital
platform anywhere
Responding to the market demands by providing guides and solution manuals
Customer satisfaction is high i.e 97%- Customer feedback survey
WEAKNESS

Weak distribution results in less reach compared to local authors.

OPPURTUNITIES
Initiative by government-Sarva Shiksha Abhiyan which increased number of schools
Increase in number of test takers for the higher education admission and Job selection
Increased use of electronic medium and the internet
Social networking and online activities spreading of information
Niche markets for building communities based on the titles and subtitles, even there is a
customer engagement.
Emerging educational environment by GER which shows that the education in 2017
may increase from 11% to 17%
Increased preference for e-learning books and e- publications

THREATS
Increasing competition from digital and traditional print
Plagiarism and piracy
Competition from both domestic and global players
Informal distribution by local authors